 Chrysler NewsThe Chrysler Brand Signs on as Official Sponsor for ‘Fashion Miami'
Miami, Mar 9, 2010 - "Arrive in Style" is a core belief within the Chrysler brand and is supported by the brand's distinct vehicle designs that showcase craftsmanship and innovation. The Chrysler brand is taking that belief to the runway as the official sponsor of "Fashion Miami" in Miami Beach, March 10 — 14, 2010. "Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District. "Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week." On the evening of Thursday, March 11, Haitian-born handbag designer, Phelicia Dell, and the Chrysler brand will partner for a fashion show featuring her design collection to raise funds for Haiti earthquake relief efforts. Dell's draws inspiration from her Haitian cultural values and background. Last year, she was awarded with the honor of "Best Emerging Handbag Designer" in a global competition. Dell's factory in Haiti was destroyed in the recent earthquake. The Chrysler brand will present the "Fashion Group International Award" on Friday, March 12, to four influential leaders and contributors to the Miami fashion industry, including:
Fashion Group International (FGI) is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace. Chrysler brand and fashion aficionados can follow the events on the brand's YouTube channel, Facebook page and Twitter handle for the most current behind-the-scenes tweets and photos, designer interviews and video clips.
Schedule of Events
Wednesday, March 10
Thursday, March 11
Friday, March 12
Clothing:
Accessories:
7:00 IbellaV by Izabella8:00 FGI Awards presented by The Chrysler Brand9:00 Sylvia Tcherassi10:00 After party Hosted by FGI
Saturday, March 13
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 30-mpg highway fuel economy. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 9 March 2010 | 12:00 am The Chrysler Brand: Provocative Designs Engineered for Passionate LivingGeneva, Mar 2, 2010 - Chrysler is back at the 80th Geneva International Motor Show with the Chrysler 300C design study, Chrysler 300C eco style, PT Cruiser Couture Edition, Chrysler Sebring Cabrio and versatile Chrysler minivan image vehicle - prestigious cars that showcase the best of American style - along with Lancia vehicles (for Lancia brand information visit www.lanciapress.com). For the first time the two brands are displayed in one exhibition area designed to move away from more traditional motor show stand, favoring a symbolic representation of the future convergence of both brands. The union of Chrysler and Lancia go together perfectly, like two puzzle pieces that are now coupled to create an all-new entity with limitless possibilities, common vision and DNA. Illustrating the best of what automotive history has produced on both sides of the ocean are the Chrysler and Lancia brands' product portfolio, encompassed by an imposing graphic design backdrop of enormous jigsaw puzzle pieces with the latest in color and fashion. This imposing backdrop symbolizes the fusion of Chrysler and Lancia under a banner of shared values: from elegance to technological innovation, from history to the will to shine in the future. The exhibit floors continues the puzzle theme, representing the union of the two brands with two puzzle piece platforms highlighting two Chrysler 300Cs on one piece and two Lancia Deltas on the other. In this setting the visitor becomes an essential part of the composition. In fact, the images of the public are transformed into puzzle pieces to complete the puzzle of the booth, thanks to an array of mirrors and video cameras. At the 2010 Geneva Motor Show, the Chrysler brand takes the 300C sedan's groundbreaking styling to new heights with the Chrysler 300C design study. Combining the characteristics of the Chrysler brand and the Lancia brand, this unique Chrysler 300C features avant-garde interior styling through world-class materials and hand-crafted details. The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the first Chrysler brand vehicles were sold in 1925. In 2009, the Chrysler brand comprised 20.4 percent of Chrysler Group LLC sales outside North America. The Chrysler Grand Voyager was the highest sales volume vehicle for the Chrysler brand outside North America last year.
Chrysler 300C Design Study
Taking a page from the Lancia brand's historic collaboration with high-end Italian furniture designer Poltrona Frau, the all-new Chrysler 300C design study features a highly-detailed two-tone interior color scheme contrasting between the smoothness of Ivory White and the austerity of Matte Black. The Chrysler 300C design study's interior cabin is designed like a refined living room from its Ivory White Alcantara headliner to its soft cashmere Loro Piana floor mats. Surrounding this inviting space are the instrument and upper door panels wrapped in Matte Black leather to highlight the dark chromed accents. Adding even more contrast and detail are lower door panels wrapped in soft Ivory White leather that highlights distinctive Cartier-inspired Lake Red double-seamed stitching accents. Interior elements of the Chrysler 300C design study include tabs and door handles wrapped with individually cut and colored strips of naturally-tanned leather. The result is a three-dimensional sculpted geometrical pattern inspired by the contrast between Ivory White and Lake Red tones. In addition, the instrument panel's center bezel and console feature the Ivory White and Lake Red geometrical patterned design. At the center of the Chrysler 300C design study's contrasting interior theme, softly-preserved Ivory White leather seats are accented with Lake Red double-seamed stitching on the seat backs and cushions. Matte Black stitching at the seats' perimeter provides detail. The Chrysler 300C design study hosts its unique interior within a Deep Black three-coat exterior paint. This high-gloss paint process delivers a see-through glass effect inspired by Montblanc™ fountain pens. Finishing off the unique exterior are dark-chromed fascia and body-side accents and 20-inch dark-chromed aluminum wheels.
Chrysler 300C eco style
At the 2010 Geneva Motor Show, the Chrysler 300C eco style vehicle will be on display and features a Vanilla exterior color with black roof, unique pewter finished exterior accents and large 20-inch wheels. On the inside, cactus-accented seat-inserts and door trim accents provide contrast, while bamboo appliqués placed on the door trim, center console and steering wheel deliver added texture and detail. Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographic patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle. Under the hood is the 5.7-liter HEMI® engine with Multi-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.
Chrysler PT Cruiser Couture Edition
Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style. The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, and all-new Radar Red leather seats deliver a contrasting look. Chrysler continues to keep its icon fresh and exciting. The new Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.
Chrysler Minivan Image Vehicle
At the 2010 Geneva Motor Show, a uniquely prepared Chrysler minivan image vehicle features the minivan-first Swivel 'n Go® seating system with second-row seats that swivel 180 degrees to face the third row, while a removable chess table is installed between the two rows and can be stored in the minivan's in-floor storage bins. Completing the "family room on wheels" is the Chrysler-first dual 22-cm (9-inch) rear DVD entertainment system with swiveling third-row monitor. Special exterior appointments include Pearl White tri-coat exterior paint and unique 19-inch chromed-aluminum wheels. Inside, a distinctive two-tone interior environment includes Dark Slate Gray instrument panel and trim that provides contrast against the Pearl White leather seats with black piping and Whitewood trim accents.
Chrysler Sebring Cabrio
With a new smooth-appearance hood and new wheel designs, Chrysler Sebring Cabrio gets an updated appearance. Retractable top options include a body-color painted steel retractable hard top and a power cloth top featuring an automatic tonneau cover. Top up or down, Sebring Cabrio provides the benefits of a coupe and the true open-air freedom of a cabrio at an affordable price. As many as four occupants may experience Chrysler Sebring Cabrio's comfortable, roomy interior. Rear-seat passengers have plenty of head and leg room, while best-in-class (356-liters with the top up and 193-liters with the top down) trunk space gives Sebring Cabrio year-round functionality and versatility. The Chrysler Sebring Cabrio features two fuel-efficient engine options: a powerful 2.0-liter turbo-diesel engine paired with six-speed manual transmission, and a responsive 2.7-liter 24-valve V-6 engine with six-speed Auto Stick. Chrysler Sebring Cabrio has a rigid body structure that provides a quiet, comfortable ride and reduces cowl shake, even when the top is down. Front-wheel-drive architecture and three-box vehicle design contribute to a body that is 2.5-times stiffer in twist and 1.5-times stiffer in bending than the previous-generation Sebring Cabrio. These refinements make the latest Sebring Cabrio body structure stiffer than more expensive cabrios on the market. Posted on 2 March 2010 | 12:00 am 2010 Chrysler Town & Country and Dodge Journey Earn Pet Safe Choice Awards
Chicago, Feb 12, 2010 - The Chrysler Town & Country and Dodge Journey have been awarded Bark Buckle UP's 2010 Pet Safe Choice Awards at the 2010 Chicago Auto Show. The Pet Safe Choice Award is given to vehicles that best accommodate a variety of pet needs, including ventilation for pets and adaptability of third-party pet-travel gear. "The 2010 Chrysler Town & Country continues to be the best vehicle to transport people, belongings and their pets with minivan-first second- and third-row fold-in-floor Stow `n Go seating, large in-floor covered storage bins, low step-in load floor, power-sliding doors and power liftgate," said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. Bark Buckle UP evaluated vehicles on a variety of criteria, including accommodation of animals and various kennel sizes, ease of pet access within the vehicle, ease of pet entry and exit, pet-friendly interior surfaces and their ease of clean up. "Pets are an extension of every family, and the Dodge Journey's best-in-class seating and storage solutions meet the needs of all family members from kids to pets. With features like the available integrated booster seat that accommodates children comfortably, to in-floor storage that keeps all the pet-essentials organized and easy-to-reach, the Dodge Journey makes every trip better for the entire family," said Ralph Gilles, President and CEO — Dodge Brand, Chrysler Group LLC.
About 2010 Chrysler Town & Country
Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance. The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).
About the Dodge Journey
With the simple turn of a lever, Dodge Journey's available 5+2-passenger-seating system quickly folds the Tilt 'n Slide™ second-row seat cushion upward and slides the entire seat forward, allowing third-row passengers easy in-and-out access. Two available integrated child booster seats, a first in the mid-size crossover segment, quickly pull out from the second-row seat cushion, eliminating the need to transport bulky child seats. Spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box beverage cooler and second-row dual in-floor storage bins with liners are easy to reach. In-vehicle technologies include Media Center™ 730N with navigation, 30-gigabyte hard drive with voice commands, iPod® Control, Uconnect Phone and real-time traffic monitoring. Rear-seat passengers will enjoy the available rear-seat entertainment system with a nine-inch screen, two wireless headphones and available SIRIUS Backseat TV™.
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
About Dodge Brand
Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow ‘n Go and Swivel ‘n Go seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.
About Bark Buckle UP
Posted on 12 February 2010 | 12:00 am The Chrysler Brand: Provacative Designs Engineered for Passionate LivingChicago, Feb 10, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925. "The 2010 Chrysler spring collection vividly illustrates the Chrysler brand's reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Chrysler's new 300S models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks." The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.
Chrysler 300S Models
The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly "shaved" doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S' handling potential. The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered "300S" logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side-trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models. Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM). Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings. The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N⋅m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg. The 2010 Chrysler 300S models will arrive at Chrysler dealerships in the spring of 2010.
Chrysler Town & Country Walter P. Chrysler Signature Series
The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center™ 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging. Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with Uconnect Navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg. MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.
Chrysler PT Cruiser Couture Edition
Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style. The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel. MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010. Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.
About Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 10 February 2010 | 12:00 am Chrysler, Dodge, Jeep® and Ram Truck Brands Offer New Merchandise Online
Auburn Hills, Mich., Feb 1, 2010 - Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck. If this sounds like you, and you have the desire to express yourself, the Chrysler, Dodge, Jeep and Ram Truck brands have a new shopping experience tailored to your needs. Starting today, fans, enthusiasts and consumers can log on to the Chrysler, Dodge, Jeep or Ram Truck brand web sites to view the new clothing and accessories that are available for purchase. "Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer," said Olivier Francois, President and CEO - Chrysler Brand and Head of Marketing, Chrysler Group LLC. "Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style."
The Chrysler Collection (www.Chrysler.com/Collection)
Dodge Life (www.Dodge.com/Life)
Jeep Gear (www.Jeep.com/Gear)
Ram Trucks Outfitter (www.Ramtrucks.com/Outfitter)
About Chrysler Group LLC
Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. Posted on 1 February 2010 | 12:00 am The Chrysler Brand Joins Forces with "The 67th Annual Golden Globe Awards" to Contribute Relief Efforts to Haiti
Beverly Hills, Calif., Jan 17, 2010 - Nominees, presenters and performers arriving to"The 67th Annual Golden Globe Awards" will have an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel is President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois' personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts. "Looking at the devastation this catastrophe has caused to an already impoverished country,there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come."said Olivier Francois, President and Chief Executive Office — Chrysler Brand, Chrysler Group LLC. "We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you." The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million dollars.
Chrysler Joins Stars for a Cause to Auction Chrysler 300 "eco style" Edition Vehicles
Nominee Meryl Streep, presenters Christina Aguilera, Leonardo DiCaprio, Tom Hanks and Felicity Huffman and actor Colin Firth will arrive to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice. Based off of the Chrysler 300C, the most-awarded vehicle in the industry, the eco style edition vehicles are accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement. Each of the celebrities will arrive to the awards in their select vehicles:
Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle. Under the hood is the 5.7-liter HEMI® engine with Muliti-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.
The 67th Annual Golden Globe Awards
The six spots, produced in conjunction with NBC, will be vignettes that take the audience behind the creative process and offer congratulations to the nominees in each of these categories:
The vignettes for each category will air during a commercial break prior to the announcement of that category's winner. "The Golden Globe Awards honor the vision and style of the year's best in entertainment, and the Chrysler brand embodies vision and style in the automotive industry," said Francois."The Chrysler brand is a perfect fit to pay tribute and demonstrate a shared set of values."
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 17 January 2010 | 12:00 am 2010 Chrysler Town & Country Awarded Detroit News Readers' Choice "Best Family Hauler"
Auburn Hills, Mich., Jan 15, 2010 - The 2010 Chrysler Town & Country was awarded the Detroit News Readers' Choice "Best Family Hauler." A panel of 100 consumer-minded Detroit News reader-judges — rather than industry professionals — selected the 2010 Chrysler Town & Country as the best family vehicle at the 2010 North American International Auto Show. "Celebrating 20 years as the minivan segment's foremost luxury minivan, we are honored to receive the fifth consecutive Detroit News Readers' Choice Award for Best Family Hauler," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "The 2010 Chrysler Town & Country continues to be the best vehicle to transport people and things with minivan-first second- and third-row fold-in-floor Stow `n Go seating , segment-exclusive SIRIUS Backseat TV with family-friendly programming and unsurpassed 17 city / 25 highway mpg fuel economy with 4.0-liter aluminum engine—a label unbeaten among minivans."
About 2010 Chrysler Town & Country
Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance. The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 15 January 2010 | 12:00 am Chrysler Town & Country Awarded Ninth Consecutive Polk "Automotive Loyalty Award" in the Minivan Category
Auburn Hills, Mich., Jan 12, 2010 - The Chrysler brand earned a top industry recognition at this year's 14th Annual Polk Automotive Loyalty Awards. The 2010 Chrysler Town & Country was named "Automotive Loyalty Award — Minivan" for the ninth year in a row. "In the 14 years of the Polk Automotive Loyalty Awards, no other vehicle has earned as many awards as the Chrysler Town & Country," said Stephen Polk, Chairman, President and CEO of R. L. Polk & Co. "The Chrysler Town & Country's ninth consecutive award is a true testament to loyalty at the highest level and Chrysler brand's understanding of customer needs in the minivan segment." The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. "We are honored that our minivan customers continue to choose the Chrysler Town & Country over any other minivan for nearly a decade," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "The 2010 Chrysler Town & Country continues to be the best vehicle to transport people and things with minivan-first second- and third-row fold-in-floor Stow `n Go seating , segment-exclusive SIRIUS Backseat TV with family-friendly programming and unsurpassed 17 city / 25 highway mpg fuel economy with 4.0-liter aluminum engine—a label unbeaten among minivans."
About 2010 Chrysler Town & Country
Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance. The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 12 January 2010 | 12:00 am The Chrysler Brand: Provocative Designs Engineered for Passionate LivingAuburn Hills, Mich., Jan 7, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926. "The 2010 Chrysler spring collection vividly illustrates the Chrysler brand's reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Chrysler's new 300S models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks." The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.
Chrysler 300S Models
The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly "shaved" doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S' handling potential. The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered "300S" logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models. Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM). Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings. The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N⋅m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg. The 2010 Chrysler 300S models will arrive at Chrysler dealerships in the spring of 2010.
Chrysler Town & Country Walter P. Chrysler Signature Series
The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging. Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg. MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.
Chrysler PT Cruiser Couture Edition
Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style. The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel. MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010. Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.
About the Chrysler Brand
Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 7 January 2010 | 12:00 am Chrysler Group LLC Introduces Fiat's 1.4-liter, In-line 4-cylinder, Fully Integrated Robotized Engine with Multiair Technology to Powertrain LineupAuburn Hills, Mich. , Dec 17, 2009 - Chrysler Group LLC will debut Fiat's 1.4-liter, in-line four-cylinder Fully Integrated Robitized Engine (FIRE) featuring Multiair in the Fiat 500 starting in 2010. The engine, well-suited for a small car application, delivers 100 horsepower (75 kW) at 6,750 rpm and 95 lb.-ft. (129 N·m) of torque at 4,250 rpm. A turbo version also will be available in future applications. The 1.4-liter FIRE features Fiat's Multiair technology, which significantly reduces emissions while improving fuel economy and power delivery. The 1.4-liter FIRE features four valves per cylinder and incorporates state-of-the-art technology for Fully Variable Valve Actuation (FVVA), also known as MultiAir. Multiair is a sophisticated technology that delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to similar engines. A turbo version of the engine is also planned and will produce a fuel economy improvement up to 25 percent when compared to a V-6 engine with equivalent power. The MultiAir system consists of electro-hydraulic variable valve actuators filled with conventional oil, which is interposed between the camshaft and each valve. A solenoid valve is energized every 360-degree camshaft rotation, regulating the quantity of oil addressed to the actuator or to a reservoir. The lift of the valve is a function of the quantity of oil addressed to the actuator, ranging from full lift to complete valve closure. Each solenoid valve may also delay application of the actuator in advance, leading to late valve opening or early valve closing. MultiAir is exclusive for Chrysler Group in North America and is based on a series of Fiat Powertrain patents related to hardware, combustion strategies and controls that allow for full control of the lift and timing of engine valves. In the early 1970s, robotics in assembly plants was not common. The term "FIRE" came into existence when Fiat integrated the use of robotics in the production process of manufacturing plants. Although mechanized assembly is commonplace today, the brand name FIRE has remained with Fiat's powertrain lineup. The 1.4-liter FIRE with Multiair is the world's first mass production engine to incorporate such technology to control the intake valves. Dedicated components have been developed to accommodate four "bricks" (one for each cylinder), which package relevant components. MultiAir technology can be adapted to different types of engines, including Diesels for enhanced NOx control, and is planned for Chrysler Powertrain's four-cylinder World Gas Engine and all-new Pentastar V-6 Posted on 17 December 2009 | 12:00 am Chrysler Group LLC to Invest $179 Million in Jobs for Michigan, Fuel Efficient Engines for North America
Auburn Hills, Mich. , Dec 17, 2009 - Chrysler Group LLC will invest $179 million to launch production of an advanced technology, fuel-efficient engine for the North American market, which will be built at the company's Global Engine Manufacturing Alliance (GEMA) plant in Michigan. The investment will create up to 573 new jobs industry-wide, including up to 155 new Chrysler Group jobs. The GEMA plant, located in Dundee, Michigan, will produce the 1.4-liter, 16-valve Fully Integrated Robotized Engine (FIRE) for use in Chrysler Group's growing fleet of fuel-efficient vehicles. FIRE is a collaboration between Chrysler Group and Fiat powertrain groups and will include Fiat's innovative advanced technologies to reduce engine emissions and improve fuel economy. "This is one more important step forward that demonstrates our intent to deliver on the promise of the Fiat-Chrysler strategic alliance and the substance of the road map we laid out in November," said Sergio Marchionne, Chrysler Group LLC Chief Executive Officer. "This project further demonstrates that Michigan has the competitive business climate, infrastructure and talented workforce to compete in the global marketplace," said Governor Jennifer M. Granholm. "We are pleased and excited with the I-4 FIRE engine loading at GEMA. The UAW is committed to working with the Company to continue doing everything we can to ensure this new engine launch is successful." said General Holiefield, Vice President and Director of the UAW, Chrysler Department. Today's announcement follows a thorough site selection review by the company and actions by the Michigan Economic Development Corporation and the Village of Dundee in support of the project. Production of the 1.4-liter engine at GEMA will begin in the fourth quarter of 2010. The first application of the engine will be in the North American-built Fiat 500 that will go into production in 2011. Chrysler Group has two plants at the GEMA complex, located at 5800 North Ann Arbor Road outside Dundee. In addition to the South plant which will produce the FIRE, the North Plant, opened in October 2005, produces the World Gas Engine, Chrysler Powertrain's naturally-aspirated, four-cylinder engine family. To learn more about GEMA, click here About Chrysler Group LLCChrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Ram, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. Posted on 17 December 2009 | 12:00 am Chrysler Group LLC Statement Regarding Nobel Peace Laureate TV FilmAuburn Hills, Mich., Dec 4, 2009 - Olivier Francois, President and Chief Executive Officer - Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles, submitted the following letter to the editor to AdvertisingAge in response to an article published Dec. 3, 2009: Today we at Chrysler discovered that an act of social responsibility, running a film letting Americans know that the freedom of a Nobel laureate is currently being denied in Burma, was portrayed in Ad Age as a potential affront to taxpayers here. We'd like to set the record straight and have your readers draw their own conclusions. First, this film was created by Lancia's Italian ad agency. For efficiencies, it was then re-worked for Chrysler. This was also not Chrysler "hiring" the agency, and in fact neither the agency nor the leadership of Nobel, nor the other Nobel Prize winners in the film charged us even a penny for it. The only costs were actually spent here in the US, to two companies to coordinate and manage the trafficking of this film. Second, this was a one-time execution with the Italian agency, as we informed the reporter before she wrote the story. In fact, we have hired Fallon of Minneapolis to be Chrysler Brand's official ad agency, and they are presently developing new commercials to start airing this year. Hopefully we can enjoy the freedom of having your readers in a democratic society decide for themselves if they should be upset, or whether we instead exercised fiscal responsibility in producing this important film. Olivier FrancoisPresident and Chief Executive Officer - Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles Posted on 4 December 2009 | 12:00 am Chrysler Brand Joins Effort to Free 1991 Nobel Peace Laureate in New TV Film
Auburn Hills, Mich., Dec. 3, 2009 - In an innovative new TV film breaking today, the Chrysler brand has joined with Lancia Automobiles and the international community in the movement to call for the release of Aung San Suu Kyi, Burma's pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989 The 30-second film was initially created as part of the Lancia brand's sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin Nov. 10-11, 2009, for which the theme was "Knocking down new walls and building bridges for a world without violence." The timing of the summit also coincided with the 20th anniversary of the fall of the Berlin Wall. The film first aired in Europe on Nov. 12. The Nobel Peace organization has led the international effort to raise the awareness of Aung San Suu Kyi's plight and energize the movement for her release. Through the film, featuring the Chrysler 300, the Chrysler brand is demonstrating its commitment to supporting social issues and defending human rights around the world. "We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place," said Oliver Francois, President and CEO - Chrysler Brand, Chrysler Group LLC, who is also the Managing Director of Lancia Automobiles. "In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference." The film opens at the Brandenburg Gate, a symbol of the reunification of the two sides of Berlin, and continues with images of the Berlin Wall, those sections that still exist, as a Chrysler 300 drives by on its way to the front of the city's Town Hall, host of the summit. The voiceover, which continues throughout the film, says:
"It is possible to build walls that separate city from city, nation from nation, people from people. As the 300 arrives at its destination, men and women, who are the symbols of peace and the struggle against all forms of oppression and violence, get out of the cars. Those featured include Mikhail Gorbachev, Executive President, Soviet Union, 1989-1991; Lech Walesa, President, Poland, 1990-1995; and Muhammed Yunus, founder of the Grameen Bank in Bangladesh in 1983, who believes that credit is a fundamental human right. As the music reaches its emotional crescendo, viewers see that one of the Chrysler 300s is different from the others - it is white. The vehicle comes to the Berlin Wall, a symbol to people around the world of liberty denied, then smashes through it, transforming the explosion into a flight of white doves, a universal symbol of peace. The Chrysler 300 goes up the steps to the Town Hall, but as the car's rear door opens, the seat is empty. Someone is missing. It is Aung San Suu Kyi, who is still a prisoner in her own country. The Chrysler film will initially break on the brand's Web site (www.chrysler.com) on Dec. 3 and will then air throughout the day on FOX News's "O'Reilly Report," "Hannity's America," and "On the Record with Greta," and on Bloomberg's "Market Today." In addition, visitors to the Chrysler brand site will have the opportunity to join the movement to send a message of freedom and solidarity by linking to YourFaceForFreedom.com. Visitors will be able to replace their Facebook profile photo with that of Aung San Suu Kyi, which will be available for download from the site. Then on Dec. 10 when the Nobel Peace prize is awarded to Barack Obama, the Facebook media platform will showcase the faces of those calling for the immediate release of the Burmese leader. About the Chrysler brandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology - all at an extraordinary value - since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 30-mpg highway fuel economy. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Film Monitoring and Rear Cross Path advance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as a leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 3 December 2009 | 12:00 am Chrysler Group LLC Earns Four 2010 "Top Safety Picks" From the Insurance Institute for Highway Safety
Auburn Hills, Mich., Nov 18, 2009 - Four Chrysler Group LLC vehicles have earned 2010 Top Safety Pick Status. Chrysler Group announced today that the 2010 Dodge Journey, the 2010 Chrysler Sebring when equipped with available Electronic Stability Control (ESC), the 2010 Dodge Avenger when equipped with available ESC and the 2010 Jeep® Patriot with available seat mounted air bag, are 2010 Top Safety Picks according to the Insurance Institute for Highway Safety (IIHS). The Chrysler Sebring, Dodge Avenger and Dodge Journey have been awarded IIHS Top Safety Picks for both the 2009 and 2010 model years. The 2010 Jeep Patriot joins the trio in the highest possible rating from the nonprofit research organization. For the 2010 model year, Chrysler Group products comprise almost 15 percent of the total vehicles awarded Top Safety Pick status by the IIHS to automakers. The award recognizes automobiles with ESC that perform well in the Institute's front-impact, side-impact, rear-impact and new for 2010, roof-strength evaluations. "With the addition of the Jeep® Patriot, Chrysler Group has received four Top Safety Picks in the 2010 model year—a great accomplishment for our company," said Scott Kunselman, Senior Vice President—Engineering, Chrysler Group LLC. "IIHS' recognition of our products underscores Chrysler Group's engineering capability and leadership in occupant protection." The 2010 Jeep® Patriot, 2010 Chrysler Sebring, 2010 Dodge Avenger and 2010 Dodge Journey encompass a two-fold approach to safety—passive features combined with accident-avoidance features. Available safety and security features on all four vehicles include ESC with traction control, Brake Assist and Anti-lock Braking System (ABS), driver and front-passenger active head restraints, front seat-mounted side airbags and advanced multi-stage front airbags. "Chrysler showed the most improvement of any automaker for 2010," said IIHS President Adrian Lund. "These Chrysler, Jeep® and Dodge models are part of an elite group that afford the best overall crash protection and have electronic stability control, which can help keep drivers out of crashes altogether." Chrysler Group's four Top Safety Picks all feature the company's new active head restraint system for front-seat occupants. This new system augments the head restraints ability to minimize neck injuries caused by rear-impact accidents. In the event of a rear impact, the head restraints deploy to remove the space between the occupants head and the restraint to help minimize whiplash type injuries. About Chrysler Group LLCChrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles. Posted on 18 November 2009 | 12:00 am Chrysler Group LLC is First Automaker in the United States to Offer Live, Mobile TV with up to 20 Channels
Auburn Hills, Mich., Oct 29, 2009 - Mopar® is channeling live, mobile TV into Chrysler, Jeep®, Dodge Car and Ram Truck vehicles. Starting in late December, Chrysler, Jeep®, Dodge Car and Ram Truck customers may watch many of their favorite TV programs with a dealer-installed mobile TV option from Mopar®. Chrysler Group LLC is the first automaker in the United States to offer live mobile TV to consumers with the capacity for as many as 20 channels through FLO TV™ Auto Entertainment. The system offers something for everyone: college and professional sports, breaking news, children's shows, primetime sitcoms, reality TV and daytime dramas. Mopar will showcase FLO TV™ Auto Entertainment at the Specialty Equipment Market Association (SEMA) Show in Las Vegas next week. "We want to offer our customers the ultimate in entertainment," said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. "With FLO TV Auto Entertainment, we are the first automaker to offer mobile TV with the capacity for as many as 20 channels." Until now, the challenge for mobile TV has been to deliver high-quality, uninterrupted coverage in urban environments and at highway speeds. Existing mobile TV systems in the United States either offer limited channels or require large satellite dishes on vehicle roofs — and a large price tag to match. Mopar's suggested retail price is $629, plus installation. A one-year pre-paid FLO TV service subscription is included with installation. The entertainment package will be available as a dealer-installed option on the following 2008-2010 model year vehicles with factory DVD entertainment systems: Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Journey, Dodge Nitro, Ram 1500 and Ram 2500/3500. The service also can be added to select 2008-2010 model-year vehicles when new Mopar headrest or seat-top DVD entertainment systems are purchased. How it Works Television signals are delivered through a dedicated multicast network built by San Diego-based FLO TV Inc., a live mobile TV service provider, and a wholly owned subsidiary of Qualcomm Inc. FLO TV offers live and time-shifted programming from top entertainment brands, including CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, NBC 2Go and Nickelodeon. Up to 20 channels will be available in late December when the feature is available for dealer installation. By the end of 2009, the FLO TV service should be available in more than 100 major markets and many interstate driving corridors. The FLO TV service is not available in some rural areas. Audiovox Corp., of Hauppauge, NY, supplies FLO TV™ Auto Entertainment hardware that integrates with Chrysler, Jeep, Dodge Car and Ram Truck vehicles' existing entertainment systems and new Mopar 7-inch DVD screen systems. A small antenna, similar in size to a laptop mouse, is mounted on a vehicle's roof to deliver the digital TV signal. Inside the vehicle, the receiver and wiring are installed under the interior trim of the vehicle and are not visible to occupants. User-friendly wired and wireless remote controls allow viewers to easily surf channels, similar to TV systems at home. Mopar's FLO TV™ Auto Entertainment option includes a 3-year/36,000-mile warranty on new vehicles or a 12-month/12,000-mile warranty on used vehicles for hardware and installation. About Chrysler Group LLC Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge Car, Ram Truck and Mopar brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Ram 1500. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles. About Mopar Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they are engineered by the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep and Dodge Car and Ram Truck vehicles — a direct connection that no other aftermarket parts company can provide. More than 70 Years of Mopar When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929. Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's — the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Posted on 29 October 2009 | 12:00 am Cool-for-School "Moparized" MinivansBack-to-school Minivan Supplies From Mopar®
Auburn Hills, Mich., Sep 28, 2009 - With the arrival of the new school year, Mopar is offering Chrysler Town & Country and Dodge Grand Caravan customers a slew of accessories that will move them to the head of the class. "Since inventing the minivan more than 25 years ago, Chrysler and Dodge have created more than 65 innovations in the minivan segment," said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. "At Mopar, we can further maximize our minivans with proven, quality-tested technology and hardware." Following are Mopar's Top 12 school supplies for Chrysler and Dodge minivans: 1.Interface Module for iPod: You can't play your iPod in class, but you can play it loud in your minivan. Using an occupant's iPod loaded with favorite tunes, this interface allows playback through the minivan's audio system. iPod music file navigation is controlled through the iPod's controls. MSRP: $113 2.Roof-mounted Bike Carriers: Instead of leaving a bicycle behind when weather is unpredictable, Mopar's bike carrier accommodates virtually all types of modern bike designs. Mopar roof-mounted bike carriers are available in two designs: the fork-mounted design carries one bike securely by the front fork and rear wheel, while the upright-mounted design holds one bike locked by the frame with both wheels secured. Both roof-mounted carriers feature extra-large rubber inserts to protect bike surfaces and mount to Mopar Sport Utility Bars. MSRP:
3.Molded Running Boards: Best-selling Mopar accessory for minivans — molded running boards provide easy in-and-out access for younger children, while offering a step-height skid-resistant surface for easier access to the Mopar Roof-mounted Bike Carrier. Available as a factory-installed option or an installed accessory at your local Chrysler or Dodge dealership. MSRP $556 4.Slush Mats: Children love to play in the mud and snow, and Mopar's heavy-duty rubber mats offer protection of the vehicle's carpet, while matching the interior color of Chrysler and Dodge minivans. Deep grooves prevent water, snow and mud from spilling on to the vehicle's carpet, while its rubber-nibbed backing helps keep mats in place. MSRP:
5.Uconnect™ Web: Keeping students connected, this system provides high-speed WiFi and 3G cellular connectivity for a new level of wireless technology. The system transforms the vehicle into a mobile "hot spot" and provides instant access to web sites, e-mail, personalized music, online gaming, photo albums and more. Manufacturer's Suggested Retail Price (MSRP): $499 6.Uconnect Phone: Promoting safety, freedom and hands-free flexibility, especially through 25-mph school zones, this voice-controlled wireless communication system allows operation between mobile phones and the vehicle's onboard receiver. In addition, an iPod® integration cable offers digital audio quality and simple-to-use controls via the radio and steering-wheel controls. MSRP: $257 7.Cargo Tote: This four-compartment, portable organizer allows for added storage, and easily collapses when not in use. With its compartmental design and easy-to-grab side handles, the tote is ideal for hauling sports equipment, arts and crafts or snacks for a class field trip. MSRP: $29.60 8.Head Restraint DVD Rear Seat Video: This innovative seven-inch DVD player features an integrated design into both driver and front-passenger head restraints. With its ideal viewing height, sharp LCD wide-screen display, built-in DVD player, dual audio/video inputs and easy-to-use front-mounted controls, hours of entertainment is only a touch-of-a-button away. In addition to its upholstery-matching color and design, a wireless remote offers additional convenience. MSRP: $1,625 9.Tent Kit: After a tough school week, this liftgate-mounted tent allows for an instant campground or convenient covered tailgating space. The tent maximizes interior space and offers a stand-alone design with full rain fly, storage net and inside pockets. MSRP: $312 10.Roof-mounted Canoe Carrier: Making family weekends away from school even better, the roof-mounted single canoe carrier offers easy mounting with its latching nylon straps and anchors to Mopar Sport Utility Bars. MSRP:
11.Third-row Cargo Bin and Table: Offering instant tailgating fun, the large third-row cargo bin — with its dual storage nets and washable construction — keeps cool when filled with ice. A removable table, which also doubles as an insulating lid to the third-row bin, provides a vinyl-covered removable table with folding legs. Dark Khaki and Medium Slate Gray options match Chrysler and Dodge minivan interior colors. MSRP: $280 12.Hitch Receiver: When the family needs to get away from it all, the hitch receiver is perfect for the family pop-up camper or motorboat, and is specifically designed to meet the 3,600-lb. towing capability for Chrysler and Dodge minivans. It also accommodates the easy-to-use Mopar Hitch-mounted bike carrier with carrying capacity for up to four bikes. (3,600 lb. towing capability for 3.8-liter and 4.0-liter engines equipped with Trailer Tow Group) MSRP:
About 2010 Chrysler Town & Country
The 2010 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems—Stow 'n Go and Swivel 'n Go—unmatched entertainment systems and more than 40 available safety features. The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).
About 2010 Dodge Grand Caravan
Mopar Brand
More than 70 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's — the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Posted on 28 September 2009 | 12:00 am Chrysler, Jeep® and Dodge Return to Leasing-Offering Consumers More Financing OptionsChrysler Group LLC today announced it will offer a leasing option for U.S. customers on all 2010 model year Chrysler, Jeep® and Dodge vehicles through Chrysler's preferred lender, GMAC Financial Services. "We are pleased to re-enter the leasing market so we can offer customers the opportunity to lease vehicles at rates competitive with the marketplace," said Peter Fong, President and Chief Executive Officer—Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Our ability to offer additional financing options will benefit consumers who have long been fans of leasing and appreciate the flexibility this financing option gives them." Effective Sept. 17, 2009, Chrysler, Jeep and Dodge will offer leasing options for all 2010 model year vehicles in the United States. Featured vehicles with special lease rates through Sept. 30, 2009 are:
Chrysler, Jeep and Dodge also offer the following incentives, which are valid through Sept. 30, 2009: 2009 Model Year Vehicles: 2010 Model Year Vehicles: Current Chrysler Group vehicle owners are also eligible for $1,000 Owner Loyalty Bonus Cash available to use towards the purchase of select 2009 model year vehicles or the purchase or lease of select 2010 model year vehicles. Chrysler Group LLC offers consumers 35 Chrysler, Jeep and Dodge vehicles from which to choose at more than 2,300 dealerships located throughout the United States. About Chrysler Group LLC Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology — from a company whose heritage dates back to 1899. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles. Posted on 16 September 2009 | 12:00 am The 2010 Chrysler Sebring and 2010 Dodge Avenger with Electronic Stability Control Earn Highest Possible Safety Rating From the Insurance Institute for Highway Safety
Chrysler Group LLC announced today that the 2010 Chrysler Sebring and 2010 Dodge Avenger, with ESC, have earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS). "We are proud to receive the highest possible ratings from IIHS for the Chrysler Sebring and Dodge Avenger," said Scott Kunselman, Senior Vice President - Engineering, Chrysler Group LLC. "These sought-after achievements highlight Chrysler's leadership in safety and security technology and occupant protection." When it comes to safety and security, the 2010 Chrysler Sebring and 2010 Dodge Avenger employ a two-fold approach: passive features, including pre-tensioning seat belt retractors and supplemental side-curtain air bags, are combined with accident-avoidance features, including responsive steering, braking, handling and Electronic Stability Control (ESC). "A vehicle that earns the Top Safety Pick designation provides the best overall protection in the three most common kinds of crashes," said Adrian Lund, President - Insurance Institute for Highway Safety. "Top-level crash-test performance plus electronic stability control to help keep drivers out of crashes are the tough criteria needed to earn this award." Available safety equipment on the 2010 Chrysler Sebring and Dodge Avenger includes ESC with traction control, Brake Assist and ABS, driver and front-passenger active head restraints, front seat-mounted side airbags and advanced multi-stage front airbags. The two vehicles also are equipped with Lower Anchors and Tethers for CHildren (LATCH) for child safety seats. The 2010 Chrysler Sebring and 2010 Dodge Avenger offer more than 30 safety and security features, including:
About Chrysler Group LLC Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles. Posted on 25 August 2009 | 12:00 am Chrysler Group LLC Announces New "Double CA$H For Your Old Car" Incentive Program
Auburn Hills, Mich., Jul 22, 2009 - Chrysler Group LLC today announced new incentives, "Double CA$H for Your Old Car," that can save consumers up to $9,000 toward the purchase of a new Chrysler, Jeep® or Dodge vehicle. "Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 — even if they don't have a vehicle that qualifies under the U.S. Government's program," said Steven Beahm, Vice President — Sales Operations, Chrysler Group LLC. "This incentive is great in that it's easy to understand and available to everyone." Beginning July 23, 2009, Chrysler Group LLC will offer up to $4,500 Consumer Cash or 0 percent financing for 72 months through GMAC Financial Services on most 2009 model vehicles. These incentives are valid through August 31, 2009. July 23, 2009 also marks the start of the U.S. Government's Car Allowance Rebate Systems (CARS) program, more commonly known as "cash for clunkers." The CARS program offers a government credit of either $3,500 or $4,500 for trading in an inefficient vehicle that is not more than 25 years old for the purchase of a new vehicle. The amount of the credit is determined based on the fuel-economy improvement between the turn-in vehicle and the new vehicle purchased. "The administration's program is aimed at getting less fuel-efficient vehicles off the road, and for vehicles that meet the requirements, offers a great incentive to do so," Beahm said. "But we didn't want consumers without qualifying vehicles to feel left out so we are offering up to $4,500 to everyone." Chrysler Group offers consumers 35 Chrysler, Jeep and Dodge vehicles from which to choose at almost 2,400 Chrysler, Jeep and Dodge dealerships located across the United States. About Chrysler Group LLC Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology — from a company whose heritage dates back to 1899. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line, including environmentally friendly vehicles. Posted on 22 July 2009 | 12:00 am Statement regarding J.D. Power and Associates Initial Quality Study (IQS) Attributable to Doug Betts, Senior Vice President — Quality, Chrysler Group LLCToday, J.D. Power and Associates announced the results of their 2009 Initial Quality Study (IQS), which measures new-vehicle quality at 90-days of ownership. We were pleased to learn that there are several bright spots for Chrysler Group LLC within this study, which demonstrate that the improvements we have been implementing over the past year are starting to show for the company as a whole and within each of the brands. Chrysler Group had several models that perform in the top three in segment in initial quality. These include the Chrysler PT Cruiser, which is "Highest Ranked Compact Multi-Activity Vehicle in Initial Quality in a Tie"; Dodge Challenger, which ranks second in the Midsize Sporty segment; and the Dodge Grand Caravan, which is third in the Midsize Van/Minivan segment. Several other Chrysler Group models also demonstrated initial quality improvement. The Jeep brand improved by 30 points and moved up three rank positions, currently ranking 33 among industry nameplates. This jump is attributable primarily to a 47 point improvement for the Jeep Wrangler. Among the product highlights are:
What the J.D. Power IQS shows us is that we have some forward momentum. We have figured out how to improve vehicles in production and have taken aggressive actions to continue that progress. During the course of 2008 and early 2009, Chrysler Group has made tremendous progress on quality, which we can see in our internal measures. The fact is that over last year, Chrysler has reduced its warranty claims by 30 percent. Our internal metrics confirm that we are currently operating with reliability that is better than it has ever been in company history. While the improvement is encouraging, we have by no means arrived at a resting place. With the implementation of Customer Satisfaction Teams (CSTs), Customer Promoter Score (CPS) and other initiatives, we are confident that we will continue to see improvements in our vehicle quality, which will exceed the pace of improvement in the industry as we did in the 2009 IQS. Posted on 22 June 2009 | 12:00 am Chrysler Group LLC and Fiat Finalize Global Strategic Alliance; New Chrysler Emerges as a Stronger, More Competitive Global Company
Auburn Hills, Mich. / Turin, Italy , Jun 10, 2009 - As part of the alliance, Fiat will contribute to Chrysler its world-class technology, platforms and powertrains for small- and medium-sized cars, allowing the company to offer an expanded product line including environmentally friendly vehicles increasingly in demand by consumers. Chrysler will also benefit from Fiat's management expertise in business turnaround and access to Fiat's international distribution network with particular focus on Latin America and Russia. "This is a very significant day, not only for Chrysler and its dedicated employees, who have persevered through a great deal of uncertainty during the past year, but for the global automotive industry as a whole," said Sergio Marchionne, who today was named Chief Executive Officer of Chrysler Group LLC. "From the very beginning, we have been adamant that this alliance must be a constructive and important step towards solving the problems impacting our industry. We now look forward to establishing a new paradigm for how automotive companies can operate profitably going forward." Mr. Marchionne continued: "We intend to build on Chrysler's culture of innovation and Fiat's complementary technology and expertise to expand Chrysler's product portfolio both in North America and overseas. Those Chrysler operations assumed by the new company that were idled during this process will soon be back up and running, and work is already underway on developing new environmentally friendly, fuel-efficient, high-quality vehicles that we intend to become Chrysler's hallmark going forward."The same attributes that first attracted us to this alliance - a global automotive company with first-class technology, a devoted workforce, improved efficiency, a strong, global distribution network and an unyielding passion for building great cars that consumers want - are even more true today. While it does not solve every issue faced by the automotive industry today, this alliance, established with the full support of President Obama's Administration, is a very significant step toward positioning Fiat and Chrysler to be leaders among the next breed of global automakers. This has, I know, been a difficult process for everyone involved, but we are ready to prove to the American consumer that Chrysler can once again be a strong, competitive company that produces a full portfolio of reliable vehicles that capture the imagination and inspire loyalty," Mr. Marchionne said. Under the terms approved by the U.S. Bankruptcy Court in New York and various regulatory and antitrust regulators, the company formerly known as Chrysler LLC today formally sold substantially all of its assets, without certain debts and liabilities, to a new company that will operate as Chrysler Group LLC. Chrysler Group in turn issued to a subsidiary of Fiat a 20 percent equity interest on a fully diluted basis in the new company. Fiat has also entered into a series of agreements necessary to transfer certain technology, platforms and powertrains to the new Chrysler. Fiat's equity interest will increase in increments by up to a total of 35 percent in the event that certain milestones mandated by the agreement are achieved, but Fiat cannot obtain a majority stake in Chrysler until all taxpayer funds are repaid. Similarly, the United Auto Workers' Retiree Medical Benefits Trust, a voluntary employees' beneficiary association trust (VEBA) has been issued an equity interest in Chrysler Group equal to 55 percent on a fully diluted basis. The U.S. Treasury and the Canadian Government have been issued an equity interest equal to 8 percent and 2 percent on a fully diluted basis, respectively. These interests reflect the anticipated share dilution as a result of Fiat's incremental equity assumption once the milestones outlined in the strategic alliance agreement are achieved. In addition to Mr. Marchionne, currently the Chief Executive Officer of Fiat S.p.A. serving as CEO, the new Chrysler will be managed by a nine-member Board of Directors, consisting of three directors to be appointed by Fiat, four directors to be appointed by the U.S. Government, one director to be appointed by the Canadian Government and one director to be appointed by the United Auto Workers' Retiree Medical Benefits Trust. The Board is expected to name C. Robert Kidder as Chairman. The process of determining additional board members is continuing and updates will be announced as appropriate. As previously announced, Chrysler has entered into an agreement with GMAC Financial Services to provide automotive financing products and services to the Company's North American (NAFTA) dealers and customers. GMAC Financial Services will be the preferred lender in North America for Chrysler, Jeep® and Dodge dealer and consumer business, including wholesale of new and used vehicles as well as retail. About Chrysler Group LLCChrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles. Follow Chrysler news and video on:Chrysler Connect blog: http://blog.chryslerllc.com About FiatFounded in 1899, Fiat is an automotive-focused industrial group, serving customers in more than 190 countries around the world. With some 185,000 employees, 114 R&D centers and 178 plants worldwide, the Fiat Group designs, manufactures and sells passenger cars (Fiat, Lancia, Alfa Romeo, Abarth, Maserati and Ferrari), agricultural and construction equipment (CNH Case New Holland), trucks and industrial vehicles (Iveco), and automotive components (FPT Powertrain Technologies, Magneti Marelli and Teksid). More information available at www.fiatgroup.com or www.fiatgroupautomobilespress.com. Posted on 10 June 2009 | 12:00 am Chrysler Group LLC Announces Organizational Structure Focused on Chrysler, Jeep®, Dodge and Mopar® Brands
Auburn Hills, Mich. , Jun 10, 2009 - As Chrysler Group LLC prepares to begin operations, the new company formed in alliance with Fiat announced an organizational restructuring to focus on the Chrysler, Jeep®, Dodge and Mopar® brands. The new leaner, flatter structure is intended to restore brand promise and dealer confidence. All appointments are effective immediately. "I personally feel privileged to have the opportunity to lead the new Chrysler and to work with senior management to build this company and our great brands into all we know they can and should be," said Sergio Marchionne, who today was named Chief Executive Officer of Chrysler Group LLC. "That effort starts with leadership." Chrysler Group's new organization is based on a global brand-focused structure comprised of the Chrysler, Jeep, Dodge and Mopar brands, each with full profit and loss accountability. Common Commercial, Industrial and Corporate functions have been put in place to support the development, manufacture, distribution and sale of Chrysler, Jeep and Dodge products and Mopar parts by the brand organizations. "The new company's leadership structure has been developed to rebuild and grow the four iconic Chrysler brands," said Mr. Marchionne. "With a flattened organization designed to give leaders broad spans of control, we are able to increase the speed of decision-making and improve communication flow, ultimately bringing Chrysler Group management and employees closer to our customers." To assist the new company in the transition, Jim Press is appointed Deputy CEO and Special Advisor, reporting to Mr. Marchionne. In this position, Mr. Press will be instrumental in the restructuring of the Chrysler Group LLC. Mr. Press served most recently as Chrysler LLC Vice Chairman & President. Brand and Commercial OrganizationsMr. Marchionne added: "The focus of the Brand organization is to rebuild and grow the company's four brands, beginning with their strong heritage. The structure is designed to focus on external competition, avoiding product overlap while maintaining the highest possible level of industrial optimization. The new company will align its networks with the brand positions, to restore brand promise and dealer confidence." In support of the Chrysler Group's brand operations, the company announced the following appointments reporting to Mr. Marchionne: Peter Fong is appointed President & Chief Executive Officer, Chrysler Brand, with full profit and loss responsibility for the Chrysler product portfolio. Mr. Fong will be the lead executive for the Sales organization with enterprise-wide responsibility. He served most recently as the Director of the Mid-Atlantic Business Center. Michael Manley is appointed President & Chief Executive Officer, Jeep Brand, with full profit and loss responsibility for the Jeep product portfolio. Mr. Manley will also have enterprise-wide responsibility for the Product Planning organization with responsibility for coordinating the product plan and volume requirements of the Chrysler, Jeep and Dodge brand functions. He will work with the other brand Presidents to translate these into operating plans for the product development and manufacturing organizations. Mr. Manley served most recently as Executive Vice President, International Sales & Global Product Planning Operations. Michael Accavitti is appointed President & Chief Executive Officer, Dodge Brand, with full profit and loss responsibility for the Dodge product portfolio. Mr. Accavitti will also have enterprise-wide responsibility for the Marketing organization with responsibility to coordinate worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep and Dodge brands. Mr. Accavitti served most recently as Director, Dodge Brand Marketing. Pietro Gorlier is appointed President & Chief Executive Officer, Mopar Service & Parts and Customer Services, with full profit and loss responsibility for the Mopar product portfolio and Service & Parts operations as well as Chrysler's Customer Service operations. Mr. Gorlier will have shared accountability with the brands, responsible for parts and services growth and delivery and an integrated world-class approach to customer support. Mr. Gorlier joins Chrysler Group from Fiat Group Automobiles and CNH, where he most recently served as the head of the Network and Owned Dealerships organization. Joe ChamaSrour will continue to lead the new company's operations in Mexico as President & CEO, Chrysler de Mexico. Reid Bigland will continue to lead the new company's operations in Canada as President & CEO, Chrysler Canada. Following a lengthy career with Chrysler, Steven Landry, Executive Vice President, North American Sales & Marketing, Global Service & Parts, has announced his intention to retire. Mr. Landry has offered to assist the new company in the transition. In addition to the appointments of the Brand CEOs, in support of the commercial operations, Chrysler Group LLC announced the following appointment reporting to Mr. Marchionne: Peter Grady is appointed to lead the Network Development & Fleet organization as Vice President. His responsibilities include ensuring that the Chrysler Group's restructured dealer network operates at the highest possible level to ensure optimal sales volumes for Chrysler, Jeep and Dodge products. He is also responsible for managing Chrysler Group's fleet sales organization. Mr. Grady recently served as Director, Franchise Planning and Administration. "Control over commercial and industrial investments is related to the brand," said Mr. Marchionne. "Therefore we have developed a matrix-based organization where team work and a disciplined management process are at the core of its success. Understanding the management decision-making process and individual roles are key." Industrial OrganizationsIn support of the industrial operations of Chrysler Group LLC, the following appointments are announced, reporting to Mr. Marchionne: Scott Kunselman is appointed to lead the Product Engineering organization as Senior Vice President. Mr. Kunselman replaces Frank Klegon, who has announced his intention to retire after a distinguished career with Chrysler. In this position, Mr. Kunselman has responsibility for all product development strategy and advance-vehicle engineering. He also oversees product-development processes, testing and validation. Mr. Kunselman recently served as Vice President, Truck Product Team and Core Team Leader. Ralph Gilles will continue to lead the Product Design organization as Senior Vice President. Frank Ewasyshyn will continue to lead the Manufacturing organization as Executive Vice President and assumes responsibility for the World Class Manufacturing processes which are in the process of being rolled out throughout Chrysler's manufacturing footprint. Doug Betts will continue to lead the Quality organization as Senior Vice President. Scott Garberding will continue to lead the Procurement organization as Senior Vice President. Michael Keegan is appointed to lead the Supply Chain Management organization as Senior Vice President. In this position, Mr. Keegan is responsible for the critical volume planning and logistics functions in close coordination with the Brand CEOs. Mr. Keegan is also responsible for driving dramatic improvements in service levels, working capital efficiency and complexity reduction; optimizing demand and supply to benefit balancing the needs and requirements of the individual brands; and, establishing consistent and effective supply chain processes. Mr. Keegan recently served as Vice President, Volume Planning and Sales Operations. Corporate/Functional OrganizationsMr. Marchionne added: "As we work to rebuild Chrysler to its rightful place, our corporate support functions have a critical role. These organizations provide systems, processes, knowledge and tools to sustain the business requirements. They also ensure consistency across the company and most important, compliance to applicable laws and regulations worldwide." In support of the corporate needs of Chrysler Group LLC, the following appointments are announced, reporting to Mr. Marchionne: Richard Palmer is appointed to lead the Finance organization as Senior Vice President and Chief Financial Officer. In this position, he is responsible for all of Chrysler Group LLC's finance activities including Corporate Controlling, Treasury and Tax. Mr. Palmer joins Chrysler Group LLC from Fiat Group Automobiles, where held the position of Chief Financial Officer. Mr. Palmer replaces Ron Kolka who will lead the orderly wind down of Chrysler LLC. Jan Bertsch will continue to lead the Information Technology (IT) organization as Senior Vice President, Treasurer and CIO (Chief Information Officer). She will continue in her Treasury role reporting to Richard Palmer. Nancy Rae will continue to lead the Human Resources organization as Executive Vice President. Holly Leese will continue to lead the Legal organization as Senior Vice President and General Counsel for Chrysler Group LLC. Gualberto Ranieri is appointed to lead the Communications organization as Senior Vice President. Mr. Ranieri joins Chrysler Group LLC from Fiat Group, where he led the International Communications function. Concurrently he has been responsible for the Communications function for CNH (Case New Holland), a leading manufacturer and seller of agriculture and construction machinery, which is part of the Fiat Group. Laurie Macaddino is appointed to lead the Audit organization as Vice President. In this position, she will report on a dotted-line basis to the Chairman and the Audit Committee of the Board of Directors. Ms. Macaddino recently served as Vice President, Finance Operations. John T. Bozzella will continue to lead the External Affairs organization as Senior Vice President. Barb Pilarski has been appointed to lead the Business Development organization as Vice President. Ms. Pilarski recently served as Executive Director, Mergers & Acquisitions, NAFTA and South America. Mark Chernoby has been appointed Vice President, Executive Coordinator and C/D Segment Product Engineering. In this position, he will lead the C/D Segment Product Engineering and be the executive coordinator for the management team. With these appointments, the restructuring of the supporting Chrysler Group LLC organizations begins immediately. Final additional organization structures to be announced upon completion. "As we begin the process of redesigning the new Chrysler and moving toward our new place in the American - and global - automotive industry, I would like to take the opportunity to thank the men and women of the company for their many contributions," Mr. Marchionne said. "Chrysler has been through a great deal of hardship and uncertainty over the recent past and I want to recognize their commitment." Under the terms approved by the U.S. Bankruptcy Court in New York and various regulatory and antitrust regulators, the company formerly known as Chrysler LLC today formally sold substantially all of its assets, without certain debts and liabilities, to a new company that will operate as Chrysler Group LLC. In addition to Mr. Marchionne, currently the Chief Executive Officer of Fiat S.p.A. serving as CEO, Chrysler Group LLC will be managed by a nine-member Board of Directors, consisting of three directors to be appointed by Fiat, four directors to be appointed by the U.S. Government, one director to be appointed by the Canadian Government and one director to be appointed by the United Auto Workers' Retiree Medical Benefits Trust. The Board is expected to name C. Robert Kidder as Chairman. The process of determining additional board members is continuing and updates will be announced as appropriate. About Chrysler Group LLCChrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles. Follow Chrysler news and video on: Posted on 10 June 2009 | 12:00 am Chrysler Celebrates Earth Day by Revealing All-new Electric Minivan Concepts to U.S. Postal Service
Washington, D.C., Apr 22, 2009 - Chrysler invented the minivan 25 years ago. More than 12 million minivan sales later, Chrysler today showed off four all-electric Chrysler Town & Country minivan concepts to the U.S. Postal Service (USPS) as part of the USPS Earth Day celebration. Chrysler Group LLC, in conjunction with the USPS and select energy service providers, also announced that the company intends to apply for the U.S. Department of Energy's (DoE) Transportation Electrification stimulus program for a federal grant, which would enable Chrysler to establish a nationwide demonstration fleet of zero-emission electric minivans that could be used by the U.S. Postal Service for mail delivery. "With more than a 40 percent market share, our Chrysler and Dodge minivans continue to lead the segment we created more than 25 years ago," said Frank Klegon, Executive Vice President-Product Development, Chrysler Group LLC. "Our ENVI electric minivan concepts illustrate Chrysler's innovation with electric vehicle technology and show what the future could hold." Chrysler's ENVI group leveraged the flexibility of its electric-vehicle strategy to demonstrate an all-electric version of its best-selling minivan. These electric minivan concepts are targeted specifically for use by the U.S. Postal Service for mail delivery. "We continue to look for energy-efficient replacement vehicles for our aging fleet as we explore ways to reduce our transportation-related carbon emissions," said Sam Pulcrano, Vice President-Sustainability, U.S. Postal Service. "Chrysler and the Postal Service have an established relationship as there are more than 10,000 of our minivans in the Postal Service fleet," said Lou Rhodes, Vice President-Advance Vehicle Engineering and President of ENVI, Chrysler Group LLC. "The Postal Service is a recognized environmental innovator and leader, and we are excited at the prospect of continuing our relationship by working to deliver alternative energy postal delivery vehicles in the future." Because robust grid integration is essential for widespread customer acceptance of electric vehicles, Chrysler has enlisted the involvement of key utility partners, including Duke, ConEd and DTE. Each has signed a letter of intent (LOI) with Chrysler to equip post offices in strategically selected regions of the United States with a charging infrastructure for the envisioned program. The Electric Power Research Institute (EPRI) also has signed an LOI to provide USPS integration tools. "Our partnership is structured to easily expand into additional regions of the country as the scope of the project increases," added Rhodes. Earlier this month, Chrysler announced A123Systems as one of its strategic partners and production battery supplier for the company's initial production electric vehicles. Chrysler Group LLC and A123Systems signed an agreement stating that A123Systems will supply energy storage systems for Chrysler's first-generation ENVI Range-extended Electric Vehicles and battery-only Electric Vehicles. Based in Watertown, Massachusetts, A123Systems has announced plans for a Michigan-based production facility. A123Systems will manufacture Nanophosphate Lithium ion prismatic battery cells, modules and battery packs for Chrysler Group LLC. Advanced lithium-ion battery chemistry has the capability of meeting consumer demands for performance, driving range and durability.
ENVI
Chrysler Minivan leadership
About Chrysler Group LLC
Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all of its brands, Chrysler has introduced five electric-drive vehicle prototypes since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, followed by production for European markets. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations. Posted on 22 April 2009 | 12:00 am U.S. Department of Transportation Posts New Fuel Economy Standards for 2011 Model-Year Cars and Light TrucksAuburn Hills, Mich., Mar 27, 2009 - The new federal Corporate Average Fuel Economy (CAFE) standards for the 2011 model year are an important first step to achieve a broader set of standards that provide appropriate lead-time for manufacturers. Chrysler LLC is committed to working with the Obama administration and other manufacturers to improve fuel economy based on a comprehensive nationwide policy. For example, 73 percent of Chrysler's 2009 product lineup offers improved fuel economy when compared with last year's models. Chrysler will continue to improve overall fuel economy by introducing an all-new V-6 engine that will deliver up to 8 percent improved fuel economy across the company's vehicle lineup, and bringing additional small, fuel-efficient vehicles to market in the next few years. Chrysler is focused on electric vehicles as its primary clean-vehicle technology. Chrysler's product plan includes the introduction of a production electric vehicle by next year, with three additional models by 2013. Chrysler's proposed alliance with Fiat will provide the company with access to world-class small engine and overall powertrain technology to rapidly bring to market even more fuel-efficient, environmentally friendly small cars to address the nation's need for energy security and environmental sustainability. Posted on 27 March 2009 | 12:00 am More Than Twelve Million Minivan Owners Can't Be Wrong, Enter 2009 25th Anniversary Edition Chrysler and Dodge MinivansChrysler celebrates Silver Anniversary with special-edition 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Edition minivans
Auburn Hills, Mich., Mar 17, 2009 - While Trivial Pursuit was the gaming craze in 1984, nothing about Chrysler's invention-the minivan-was trivial. With more minivan-first innovations than any other minivan on the market-ever, Chrysler and Dodge minivans continue to be the best vehicles to haul families and their belongings. And with more than 40 percent U.S market share, the third largest name plate in Canada, unsurpassed fuel economy and sales in more than 80 countries-2009 Chrysler and Dodge minivans trivialize the competition. In celebration of the minivan's Silver Anniversary, Chrysler is offering all-new 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Edition minivans, loaded with minivan-first innovations and premium features, to celebrate the invention that changed family transportation forever. Commemorating more than 12 million minivans sold since 1983, Chrysler and Dodge 25th Anniversary Edition minivans feature special "25th Anniversary Edition" exterior badging, unique 17-inch aluminum wheels with Mineral Gray painted accents and a large selection of value-added features, including premium leather seating, and the segment's first and only Stow `n Go® seating and storage system. Best-in-class aerodynamics and a minivan-first six-speed automatic transmission provide 2009 Chrysler and Dodge 25th Anniversary Edition minivans with efficient-dynamics. A 4.0-liter V-6 aluminum engine offers unsurpassed fuel economy and the minivan-segment's best combination of horsepower (251 hp), torque (259 ft.-lb.). With an EPA fuel economy rating of 17 city and 25 highway mpg, the powerful 4.0-liter engine gives customers the fuel economy they want and the power they expect. "Since Chrysler began its minivan development more than 25 years ago, no competitor has innovated as many minivan-first features as Chrysler and Dodge minivans," said Mike Accavitti, Director-Chrysler, Jeep and Dodge Brands, Chrysler LLC. "With numerous minivan segment-exclusive features like Stow `n Go seating and storage, dual-DVD entertainment system and an unsurpassed fuel economy rating, it is no surprise that 2009 Chrysler and Dodge minivans together command more than 40 percent of the U.S. minivan market." These special-edition minivans are available now at Chrysler and Dodge dealers nationwide with a U.S. Manufacturer's Suggested Retail Price (MSRP) of $34,180 and $31,995, respectively (including $820 destination). 2009 Chrysler Town & Country 25th Anniversary Edition The 2009 Chrysler Town & Country 25th Anniversary Edition minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior. New interior combinations in Dark Slate Gray and Light Shale are paired with Dark Maple Burl trim and satin finishes on the instrument panel and doors to provide added detail. New monotone Dark Slate Gray or Light Shale seats feature perforated leather and are finished with French-seamed seat stitching. Additional standard features include the minivan-first Stow `n Go seating and storage system, uconnect tunes, minivan-first second- and third-row nine-inch dual-DVD entertainment system, LED lighting with ambient halo light ring, heated first- and second-row seating and uconnect tunes. Exterior equipment on the 2009 Chrysler Town & Country 25th Anniversary Edition includes the availability of all-new Mineral Gray Metallic exterior paint, unique nine-spoke 17-inch aluminum wheels with Mineral Gray Metallic painted pockets, chrome belt and body-side moldings, roof rack with cross bars and "25th Anniversary Edition" badging. Available features on this special-edition 2009 Chrysler Town & Country include segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, uconnect gps, all-new Blind Spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg. 2009 Dodge Grand Caravan 25th Anniversary Edition The 2009 Dodge Grand Caravan 25th Anniversary Edition minivans feature a fluid six-speed automatic transmission and powerful 4.0-liter aluminum V-6 engine with a minivan-best fuel economy label of 17 city / 25 highway mpg as standard equipment. Inside, the 2009 Dodge Grand Caravan 25th Anniversary Edition adds even more enhancements to the contemporary Dodge interior. Dark Slate Gray or Light Shale interior combinations complement the sporty interior of the Dodge brand's fifth-generation minivan. A unique combination of Blackwood on the instrument panel and doors accent satin finishes and provide a sense of added detail. An updated instrument panel includes a new Dodge-specific four-gauge cluster, additional satin finishes and a glove box with Blackwood trim. New monotone Dark Slate Gray or Light Shale seats feature perforated leather with French-seamed seat stitching. Additional standard features include minivan-first Stow `n Go seating and storage system, heated first- and second-row seating, uconnect studios SIRIUS Satellite Radio and LED lighting with ambient halo light ring. Additional available equipment on the 2009 Dodge Grand Caravan 25th Anniversary Edition includes the availability of all-new Mineral Gray Metallic exterior paint, new sport-tuned suspension with unique five-spoke 17-inch aluminum wheels featuring Mineral Gray painted pockets, chrome belt moldings, fog lamps, roof rack with cross bars and "25th Anniversary Edition" badging. Some of the available features on this special-edition 2009 Dodge Grand Caravan include minivan-first second- and third-row nine-inch dual-DVD entertainment system, uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, uconnect gps, all-new BSM and RCP accident-avoidance systems. The Ultimate "Family Room on Wheels" The most flexible seating and storage system in the minivan segment, Stow `n Go is standard on all 2009 Chrysler and Dodge minivan models, giving customers second- and third-row seating that quickly and conveniently folds into the floor. Innovative entertainment features complement Chrysler and Dodge minivans' unique second- and third-row seating. An available nine-inch widescreen dual-DVD system with second- and third-row monitors can play different media at the same time, while the segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile provides satellite entertainment with family-fun programming. Front-row passengers may also enjoy features of the uconnect tunes with music, audio, movie and personalized picture display capability, a 30-gigabyte hard drive for 6,700 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations), an audio jack for any MP3 player audio playback and iPod connectivity in the glove box. uconnect gps adds even more capability with navigation, voice controls and real-time traffic monitoring. More Than 30 Safety and Security Features With more than 30 safety and security features, the 25th Anniversary Edition Chrysler and Dodge minivans offer minivan-first Blind Spot and Rear Cross Path advance safety systems. The all-new BSM accident-avoidance system detects a possible unseen vehicle when changing lanes. The RCP accident-avoidance system aids the driver any time the vehicle is in Reverse and warns if any traffic is moving toward the vehicle. Both systems utilize dual ultra-wideband radar sensors that notify the driver via an audible chime and a visible icon on outside mirrors. Chrysler and Dodge minivans feature standard all-row supplemental side-curtain air bags, advance multi-stage front-driver and passenger air bags and an Electronic Stability Program that have helped both minivans achieve top safety ratings from both the Insurance Institute for Highway Safety and the U.S. Government. Chrysler Brand The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology-all at an extraordinary value-since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow `n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Dodge Brand With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009. Dodge introduced several new vehicles in 2008, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year. Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008. Posted on 17 March 2009 | 12:00 am Chrysler LLC Posts Strong Retail Sales Across the Midwest, the Rockies and the PlainsDENVER, March 4 /PRNewswire/ -- Chrysler LLC's sales throughout the Midwest, the Rockies and the plains of America posted a 31.5 percent retail sales increase over last month. The region exceeded the overall corporate sales performance, which was also strong in February. Chrysler LLC nationwide saw an increase in retail industry marketshare from 9.6 percent to 11 percent this month and outpaced the industry retail sales by 9 percent. "It is great to see customers in the many small towns and cities in our region put their faith in Chrysler. We are a proud American company that is working hard everyday to deliver improved quality, better fuel efficiency and the best value in the marketplace," said Fred Diaz, Director of the Denver Business Center, Chrysler LLC. Nationwide, for the first time since 2006 and only the second time in history, Chrysler LLC outsold Ford Motor Co., placing Chrysler LLC in the top three volume automotive manufacturers in the United States. "Together with our strong Chrysler, Jeep(R) and Dodge dealer partners, we are able to help our customers with a great product value during these challenging economic times," said Diaz. Strong performers in February (vs. January sales) for the Denver Business Center include:
"Overall, our retail sales position in February can be attributed to an increase in awareness of our Employee Pricing Plus Plus program. It truly gives our dealers a message that resonates with consumers. We will continue this program in March. In addition, March is Dodge Truck Month, and we will add the availability of 'no charge HEMI(R) on the Ram 1500,'" said Steven Landry, Executive Vice President, Sales and Marketing, Service and Parts. Chrysler LLC's Denver Business Center represents dealerships in 14 states including: Montana, North Dakota, South Dakota, Minneapolis, Wisconsin, Iowa, Nebraska, Wyoming, Idaho, Nevada, Utah, Colorado, Kansas and Missouri. Posted on 4 March 2009 | 12:00 am Chrysler LLC Engineer Receives Prestigious Black Engineer of the Year President's Award
Auburn Hills, Mich., Feb 23, 2009 - U.S. Black Engineer & Information Technology magazine on Feb. 21 awarded its 2009 Black Engineer of the Year (BEYA) President's Award to Olabisi (Bisi) Boyle, Director - Powertrain Product Engineering, Program Management and Quality, Chrysler LLC. Boyle and other 2009 BEYA recipients were honored at the 23rd BEYA Science, Technology, Engineering and Mathematics (STEM) Global Competitiveness Conference held at the Hilton Baltimore Hotel and Convention Center in Baltimore, Md. Boyle joins a long list of Black Engineer of the year Award winners at Chrysler. BEYA annually recognizes engineers who have achieved exceptional career gains in government and industry, in lifetime achievement and in pioneering feats. "Bisi has proven herself as an outstanding leader and role model for African-American engineers,"said Frank Klegon, Executive Vice President - Product Development, Chrysler LLC. Boyle joined Chrysler in May 2004, and is responsible for the successful execution of all powertrain programs, including more than 70 engine, transmission and driveline product programs. "Bisi's innate ability to simultaneously inspire those around her and lead change makes her a highly valued member of the Chrysler executive leadership team," said Bob Lee, Vice President — Powertrain Product Team, Chrysler LLC, who presented Boyle at the awards gala. "This is a great honor," said Boyle. "I owe so much to my family and to the great engineers I've worked with during my career in automotive and at Chrysler." About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2008 were 2 million vehicles. Outside of North America, 2008 was the second-best sales year in the last decade and the third-best ever for Chrysler International. Chrysler LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all its brands, Chrysler has introduced five electric-drive vehicle prototypes since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, with European market production later, and at least three more models will follow by 2013. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations. Posted on 23 February 2009 | 12:00 am All-new 2009 Dodge Ram 1500, Chrysler Town " Country and Dodge Grand Caravan Receive MotorWeek's Drivers' Choice Awards
Chicago, Feb 11, 2009 - Chrysler LLC received two top awards from MotorWeek today. The all-new 2009 Dodge Ram 1500 was named "Best Pickup Truck," and the 2009 Chrysler Town & Country and Dodge Grand Caravan were named "Best Minivan" in MotorWeek's annual Drivers' Choice Awards. "The Dodge Ram has never been better and it now clearly stands apart from its rivals. That's why it's earned MotorWeek's 2009 Drivers' Choice Award as Best Pickup," said John Davis, Host and Executive Producer — MotorWeek. "The new Ram is aimed directly at personal use buyers with clever features like the RamBox side-rail storage bins. The light-duty Ram also delivers a great ride with its coil-spring rear suspension, and the interior has superior fit and finish. It's perfect for people moving and weekend chores. Yet, when Ram does have to work hard, HEMI power can manage payloads of over 1,800 pounds or 9,100 pounds of trailer. Full of innovations and technology, the Ram is no longer just another pickup." This marks the third time an all-new Dodge Ram has earned a MotorWeek Drivers' Choice Award. Dodge Ram 1500 picked up the honor when the first- and second-generation trucks were launched in 1994 and 2002. "Raising the bar to a whole new level, the Dodge Grand Caravan and Chrysler Town & Country are once again MotorWeek's pick for its 2009 Drivers' Choice Award as Best Minivan," said Davis. "The folks that invented the front-wheel-drive minivan have further perfected its science of flexibility. In addition to innovations such as Stow `n Go, Swivel `n Go and integrated child booster seats, the pair now offer a sport-tuned suspension, class-leading fuel-economy and a minivan-first Blind Spot Monitoring System, among a plethora of other upgrades. These two family phenoms have never been better." This is the 12th time Chrysler and Dodge minivans have earned MotorWeek Drivers' Choice Awards, which have been presented annually since 1983 and are among the auto industry's most prestigious honors. "We thank MotorWeek for recognizing our vehicles and their innovations," said Mike Accavitti, Director — Chrysler, Jeep and Dodge Brands, Chrysler LLC. "With an industry-first RamBox cargo management system and industry-first coil-spring, five-link rear suspension with best-in-class ride and handling, our all-new 2009 Dodge Ram 1500 is the best pickup truck on the market. And our 2009 Chrysler and Dodge minivans, with more than 25 years of minivan innovation and 40 new or improved features over the previous generation, including industry-first Stow `n Go and Swivel `n Go seating and storage systems, are the best minivans on the market. Both MotorWeek and the Drivers' Choice Awards are sponsored nationally by cars.com. MotorWeek will feature the entire list of winners on PBS, beginning Friday, Feb. 13, and on cable's SPEED Channel, beginning Feb. 16. About the all-new 2009 Dodge Ram The all-new 2009 Dodge Ram includes the industry first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins, pickup bed dividers, a two-foot bed extender, and a cargo rail system with sliding adjustable cleats. The 2009 Ram also includes the first-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle providing ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) helps improve fuel economy and performance. In addition, the all-new 2009 Dodge Ram includes first-in-segment, factory-installed four-inch dual exhaust styled dramatically into the rear bumper, first-in-segment store-in-the-floor storage bins and twice as many storage spots than the previous model and 35 safety and security technologies. Standard features include side-curtain air bags and Electronic Stability Program (ESP) which includes all-speed traction control, trailer sway control, hill-start assist and anti-lock brake system (ABS). Significantly upgraded interiors with segment-first surround-sound audio system and live SIRIUS Backseat TV™ round out the interior. The all-new 2009 Dodge Ram 1500 Crew Cab recently earned Five Star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government's safety crash test program. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Dodge Ram 1500 is $22,170 (including $900 destination). In addition to winning MotorWeek's Best Pickup Award, the all-new Dodge Ram has picked up 11 other key awards since its introduction and was recently chosen by Car and Driver as the best full-size pickup in a head-to-head comparison test in Texas, beating the new 2009 Ford F-150. Other key awards include:
About 2009 Chrysler Town & Country Chrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy - a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path accident-avoidance safety systems. The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems-Stow `n Go® and Swivel `n Go™-unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler Town & Country LX is $26,680 (including $820 destination). About 2009 Dodge Grand Caravan As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. The new 2009 Dodge Grand Caravan has 40 new or improved features over the previous generation including the minivan-first Stow `n Go and segment-exclusive Swivel `n Go seating systems, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with minivan-first dual DVD players and uconnect studios SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2009 Dodge Grand Caravan received the U.S. Government's Five Star crash test rating in both front and side impacts. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Grand Caravan SE is $24,480 (including $820 destination). Dodge Brand With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009. Dodge introduced several new vehicles in the 2008 calendar year, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year. Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008. Chrysler Brand The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology - all at an extraordinary value - since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. About MotorWeek MotorWeek is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, SPEED and V-me, is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit www.pbs.org/motorweek. Posted on 11 February 2009 | 12:00 am Chrysler LLC Announces New "Employee Pricing Plus Plus" Program for All Customers
Auburn Hills, Mich., Jan 22, 2009 - Chrysler LLC announced today that it will offer the new "Employee Pricing Plus Plus" program to all customers toward the purchase or lease of a new 2008 or 2009 Chrysler, Jeep® or Dodge vehicle. In addition to the employee price, customers will be eligible for cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles. Chrysler Financial is also offering zero percent financing to qualified customers for up to 48 months. Other finance terms and rates are also available. "Chrysler is offering America the same pricing our employees receive through the new 'Employee Pricing Plus Plus' program with great savings off the Manufacturers Suggested Retail Price, plus cash discounts of up to $3,500 on 2009 models, plus zero percent financing through Chrysler Financial," said Steven Landry, Executive Vice President — North American Sales, Marketing, Mopar Parts and Service. "With affordable financing available and some of the best pricing we have offered in recent months, this really is a great time to visit a Chrysler, Jeep or Dodge dealer." The "Employee Pricing Plus Plus" incentive program is available to all customers beginning on Mon., Jan. 26. Dodge Sprinter is not included in this program. The new "Employee Pricing Plus Plus" program will be featured in a comprehensive ad campaign starting Jan. 26, and includes national print, broadcast and digital media. The overall campaign continues with the "Driving America" theme combined with the newly available Employee Pricing. Posted on 22 January 2009 | 12:00 am Chrysler Town & Country and Jeep® Grand Cherokee Awarded Polk "Automotive Loyalty Award" in the Minivan and Mid-size SUV Categories
Auburn Hills, Mich., Jan 21, 2009 - Chrysler LLC earned two top awards at this year's 13th Annual Polk Automotive Loyalty Awards. The 2009 Chrysler Town & Country was named “Automotive Loyalty Award—Minivan” for the eighth year in a row, and Jeep® Grand Cherokee took “Automotive Loyalty Award—Mid-size SUV.” "The Chrysler Town & Country being honored with its eighth consecutive award is a true testament to Chrysler's understanding of customer needs in the minivan segment," said Stephen Polk, Chairman, President and CEO of R. L. Polk Co. "The award for Jeep Grand Cherokee represents a significant milestone win for Chrysler as well, with loyalty at the highest level in the mid-size SUV category." The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. “We are honored that our customers continue to choose Chrysler Town & Country and Jeep Grand Cherokee more than any other vehicle in their respective segments,” said Steven Landry, Executive Vice President—North American Sales, Marketing and Mopar Parts and Service, Chrysler LLC. “With more than 25 years of minivan innovation, the 2009 Chrysler Town & Country is the best minivan to transport people and their things. And with more than 17 years of innovating the mid-size sport-utility market, the most capable and powerful Jeep Grand Cherokee is designed to take on life’s ever-changing challenges, whether on- or off-road." About the 2009 Chrysler Town & CountryChrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy—a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems. The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems—Stow About the 2009 Jeep Grand CherokeeThe 2009 Jeep Grand Cherokee is designed, engineered and built to master every imaginable day-to-day driving condition, whether on- or off-road. Jeep Grand Cherokee offers a choice of three 4x4 systems—Quadra-Trac I®, Quadra-Trac II® and Quadra-Drive II.® The Quadra-Drive II Jeep 4x4 system gives customers the ultimate in off-road capability with Electronic Limited Slip Differentials (front/rear/center) for best-in-class tractive performance. Staying true to its legendary 4x4 heritage, the Jeep Grand Cherokee is Trail Rated.® Independent front and five-link rear suspension systems and rack-and-pinion steering offer superior on-road ride, handling and performance and standard Electronic Stability Program (ESP) with Electronic Roll Mitigation maintain vehicle stability in a variety of road surface and weather conditions. The Jeep Grand Cherokee also features Hill Descent Control, Hill Start Assist and Trailer Sway Control to deliver off-road and towing capabilities. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Jeep Grand Cherokee Laredo 4x2 is $31,080 (including $780 destination). Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Jeep® BrandStaying true to its strong values and character, the Jeep® brand is purpose-built for adventurous lifestyles. With 68 years of legendary 4x4 capability, the Jeep brand continues to fulfill promises of adventure, liberation and independence for those who truly embrace life, whether traveling on- or off-road. The ruggedness and responsiveness of Jeep vehicles provide owners with a sense of security to handle any situation with confidence. For 2009, the brand’s legendary Go Anywhere, Do Anything™ heritage is maintained with the addition of more interior refinement, comfort and technology in the widest range of sport-utility vehicles (SUV) under one brand. The Jeep product line includes the brand icon, the Jeep Wrangler; the four-door Jeep Wrangler Unlimited; the popular mid-size Jeep Liberty (Cherokee outside North America); the venerable Jeep Grand Cherokee; the seven-passenger Jeep Commander; and the Jeep Patriot and Jeep Compass with all-new redesigned interiors and fuel economy of 28 mpg. Posted on 21 January 2009 | 12:00 am Chrysler LLC Customers to Gain Increased Access to Affordable New Vehicle Financing with Chrysler Financial
With the announcement of Chrysler Financial gaining access to $1.5 billion in loans from the Treasury Department, qualified new vehicle customers will be able to apply for zero percent financing for up to 60 months when financing a new Chrysler, Jeep® or Dodge vehicle through Chrysler Financial. The affordable financing terms will be available on select 2008 and 2009 MY vehicles, and are effective immediately. “From both a customer and dealer perspective, it is exciting news that the Treasury Department is providing funding to Chrysler Financial. Now our customers, including those with scores in the 620 range, will be able to apply for affordable loans and our dealers will be more competitive in the marketplace,” said Jim Press, Chrysler LLC Vice-Chairman and President. “This will provide a great economic stimulus for car buyers across the country. We have customers who want to buy our vehicles, dealers who want to order vehicles and employees who want to build cars. Now with enhanced financing available in the system we can help our customers get the credit they deserve and help drive America forward.” Zero percent interest financing will be available on 11 Chrysler LLC vehicles, and in many cases for up to 60 months. Vehicles included in the program are Chrysler Town & Country, 300 and 300C, Jeep Grand Cherokee, Commander, Wrangler, Dodge Grand Caravan, Charger, Magnum, Challenger, Ram Pickup and Ram Heavy Duty. “Now, with $1.5 billion to loan, more customers can get financed; so it is a good time for them to revisit their Chrysler, Jeep and Dodge dealers,” said Steven Landry, Executive Vice President of Chrysler LLC North American Sales, Marketing and Mopar Parts and Service. “Now we have a special bond with the American people and we will do our part by providing the best quality vehicles, with the best fuel economy and now, the best financing. It has never been a better time to buy a car or truck from Chrysler.” Chrysler LLC will highlight the new “zero percent” finance offers through a comprehensive “Driving America” campaign that breaks next week, and includes broadcast, radio, digital and print. The overall campaign features the theme ’Driving America’ to showcase the product and competitive pricing being offered on Chrysler, Jeep and Dodge vehicles. Posted on 16 January 2009 | 12:00 am 2009 Chrysler Town & Country Awarded Detroit News Readers’ Choice “Family Hauler”Chrysler Town & Country wins fourth time in annual award’s fourth year
Auburn Hills, Mich., Jan 15, 2009 - The 2009 Chrysler Town & Country was awarded the Detroit News Readers’ Choice “Family Hauler.” A panel of 100 consumer-minded Detroit News reader-judges—rather than industry professionals—selected the 2009 Chrysler Town & Country as the best family vehicle at the 2009 North American International Auto Show. “With more than 25 years as the leader in the minivan segment, we are honored to once again receive the Detroit News Readers’ Choice Award for Best Family Hauler,” said Mike Accavitti, Director—Chrysler, Jeep and Dodge Brand Marketing, Chrysler LLC. “The 2009 Chrysler Town& Country continues to be the best vehicle to transport people and things, perfecting its award-winning formula with the addition of 40 new or improved features over the previous generation.” Chrysler engineers have spent more than 25 years perfecting its award-winning minivan formula and have created more than 65 minivan-first features including a powerful 4.0-liter V-6 engine with six-speed automatic transmission—capable of delivering an EPA fuel efficiency in the city of 17 mpg and 25 mpg on the highway, a label unbeaten among minivans. A family-friendly interior full of innovation complements fuel-efficient powertrains. Chrysler engineers developed two distinct seating systems: Chrysler’s exclusive Stow ’n Go® seating and storage system and the Swivel ’n Go™ seating systems, both with in-floor storage and an available one-touch power folding third-row seat. Entertainment options are unmatched by competitors. With music, audio, movie and personalized picture display capability, uconnect tunes anchors the 2009 Chrysler Town & Country’s multimedia, together with a 30-gigabyte hard drive for 6,700 songs, USB port, uconnect studios SIRIUS satellite radio, front-row movie playback (in Park as permitted by state regulations) and an audio jack for any MP3 player audio input playback. The uconnect gps adds even more capability to the uconnect tunes system with navigation and real-time traffic monitoring. For the rear passengers, a minivan-first dual DVD system can play different media at the same time. With uconnect studios SIRIUS Backseat TV satellite streaming video and SIRIUS Satellite Radio, DVD player and dual A/V jacks with a 115-volt power inverter in the second row, there is something to keep everyone in the 2009 Chrysler Town & Country entertained. The 2009 Chrysler Town & Country is also first in the minivan segment to feature the new Blind Spot Monitoring and Rear Cross Path advanced safety systems. The all-new Blind Spot Monitoring System (BSM) detects a possible unseen vehicle when changing lanes. The Rear Cross Path System (RCP) aids the driver any time the vehicle is in reverse and warns if any traffic is moving toward the vehicle. Both systems utilize dual ultra-wideband radar sensors that notify the driver via an audible chime and a visible icon on outside mirrors. About the 2009 Chrysler Town & CountryThe 2009 Chrysler Town & Country offers a contemporary appearance, an EPA fuel efficiency of 25 mpg— a label unbeaten among minivans, three different models, two distinct seating and storage systems, unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government’s Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) of the 2009 Chrysler Town & Country LX is $27,250, which includes $820 destination. Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926. Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 28 highway mpg fuel economy. Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. Posted on 15 January 2009 | 12:00 am Chrysler Town & Country EV
Detroit, Jan 11, 2009 - The Chrysler Town & Country EV is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology. “Twenty-five years ago, Chrysler invented the minivan,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “And now, with ENVI’s Range-extended Electric Vehicle powertrain, Chrysler is reinventing America’s favorite minivan.” The Chrysler Town & Country EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises. The Chrysler Town & Country EV uses a 200 kW (268 horsepower) motor, producing 350 N•m (258 lb.-ft.) of torque. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles. This makes the Chrysler EV the perfect fuel-efficient family vehicle. An all-new Liquid Graphite Pearl exterior is featured on the Chrysler Town & Country EV, which wears new, large “EV” graphics on both sides of the vehicle. Posted on 11 January 2009 | 12:00 am All-new HEMI® with Fuel-Saving MDS Technology Earns Ward’s 2009 "10 Best Engines" AwardRefined 5.7-liter HEMI Delivers Improved Fuel Economy, Even More Power and Torque
Auburn Hills, Mich., Jan 7, 2009 - Now in its second generation, the legendary 5.7-liter HEMI® V-8 engine has once again earned a place on Ward’s distinguished “2009 10 Best Engines” list. Relentlessly delivering powertrain excellence, Chrysler LLC has earned Ward’s "10 Best" award six times in the last seven years with the iconic 5.7-liter HEMI engine. "The HEMI earns the honor not on pure emotion or brute force but with advanced new technology such as variable valve timing, which allows cruising in four-cylinder mode about 40 percent of the time, which is twice as much as the previous-generation Multi-Displacement System cylinder-deactivation system," said Tom Murphy – Executive Director of Ward’s AutoWorld magazine. "A number of Ward’s testers managed to top 19 mpg (12.3 L/100 km) with the HEMI, putting it in line with certain premium V-6s tested." With improved Multi-Displacement System (MDS) technology for increased fuel efficiency, added refinement and more power, the all-new 2009 5.7-liter HEMI V-8 engine delivers world-class performance and technology in nine Chrysler, Jeep and Dodge vehicles. The 5.7-liter HEMI V-8 engine with MDS technology is available on 2009 Chrysler 300C, Chrysler Aspen, Jeep® Grand Cherokee, Jeep Commander, Dodge Charger, Dodge Durango, Dodge Ram Heavy Duty series and the all-new 2009 Dodge Ram 1500 and Dodge Challenger. “We are honored to have our iconic HEMI engine recognized by Ward's for a sixth time,” said Bob Lee, Vice President – Powertrain Product Engineering Team, Chrysler LLC. “HEMI is synonymous with performance, and now — thanks to VVT, expanded four-cylinder mode in our MDS system, and a host of other technologies — Chrysler’s new 5.7-liter HEMI V-8 engine delivers more fuel efficiency and refinement, along with even more power.” While the new 5.7-liter HEMI V-8 engine maintains the key architecture that makes “HEMI” synonymous with “performance,” Chrysler powertrain engineers improved engine breathing and added new technologies, including Variable Valve Timing (VVT), that substantially improve fuel economy and refinement. The HEMI’s new VVT improves fuel economy in two ways. First, it reduces the engine’s pumping work by closing the intake valve later. Second, it increases the expansion process of the combustion event. This allows more work to be transferred to the crankshaft instead of being rejected out of the exhaust port as heat. Essentially, VVT improves engine breathing, which improves engine efficiency and power. Dodge’s fuel-saving MDS system seamlessly alternates between smooth, high-fuel-economy four-cylinder mode when less power is needed, and V-8 mode when more power from the new 5.7-liter HEMI engine is in demand. This optimizes fuel economy when V-8 power is not required, without sacrificing vehicle performance or capability. An expanded MDS operating range in the new-for-2009 HEMI will allow customers to realize an even-greater fuel economy benefit. Chrysler estimates that since its inception of MDS in 2005, more than 100 million gallons of gasoline have been saved, along with reduced carbon dioxide (CO2) emissions of close to one million When MDS is operating, it is indicated by a “Fuel Saver” readout in the vehicles Electronic Vehicle Information Center. In addition to VVT and expanded MDS operating range, the HEMI’s fuel economy and performance improvements result from an increased compression ratio, an active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency, and reduced restriction exhaust and induction systems. Numerous other hardware upgrades were implemented to build on the quality, reliability and durability reputation of the HEMI engine. These include crankshaft structural upgrades, a dual-mass crankshaft damper, new piston design, improved valve-spring design and oil pump capacity increase for VVT. The new 5.7-liter HEMI V-8 engine is manufactured at the Saltillo Engine Plant in Saltillo, Mexico. About Chrysler LLC Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 8 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. In the fall of 2008, Chrysler introduced three advanced electric-drive vehicle prototypes -- the Dodge EV, Jeep EV and Chrysler EV. One is targeted to be produced in 2010 for consumers in North American markets, and European markets after 2010. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations. Posted on 7 January 2009 | 12:00 am Chrysler LLC Celebrates 25th Anniversary of the Minivan
Auburn Hills, Mich., Nov 3, 2008 - Chrysler LLC today introduced the 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Editions to celebrate the minivan segment’s Silver Anniversary. 25th Anniversary models will be available this winter as special editions of the 2009 Chrysler Town & Country and Dodge Grand Caravan. With more than 65 minivan-first innovations since 1983, the 2009 Chrysler and Dodge 25th Anniversary Edition minivans pay homage to the more than 12 million minivans sold worldwide, with unique exterior and interior appointments, large selection of popular features and commemorative 25th Anniversary badging that affirms Chrysler LLC as the leader in family transportation. “Twenty-five years later, Chrysler and Dodge continue to dominate and innovate in this important segment,” said Deborah Meyer – Vice President and Chief Marketing Officer, Chrysler LLC. “With numerous minivan segment-exclusive features including Stow `n Go seating and storage, and the best fuel economy rating, it is no surprise that Chrysler and Dodge minivans command more than 40 percent of the U.S. minivan market.” Understanding the changing needs of families around the globe has allowed Chrysler and Dodge minivans to lead the segment since the first-generation began production on November 2,1983 at the Windsor Assembly Plant. Chrysler designers and engineers studied the family vehicle market as early as 1977, knowing a family vehicle need existed between full-size vans and large station wagons. After numerous studies, a new “magic wagon” formula utilized a front-engine, front-wheel drive design, a low flat-load floor with chair-height seating and walk-through access from front-row to second-row, a convenient sliding door and an efficient “garageable” size. In comparison to full-size van and large station wagon, neither vehicle segment could match the combination of versatility, car-like ride and fuel efficiency of Chrysler’s new “minivan” formula. New 2009 Chrysler and Dodge minivans continue to perfect the award-winning minivan formula that originated a quarter-century ago; offering the ultimate “family room on wheels” on the inside, a contemporary design on the outside, and a powertrain offering unsurpassed fuel economy performance in the segment. The most flexible seating and storage system in the minivan segment, Stow ’n Go® is standard on all 2009 Chrysler and Dodge minivan models giving customers second- and third-row seating that quickly and conveniently folds into the floor. Adding even more family-fun and entertainment, the minivan-first Swivel ’n Go™ seat system allows the second-row seats to swivel 180 degrees to face rearward. Swivel ’n Go also includes a removable table that fits between the second and third rows and a fold-in-the-floor third-row seat. A minivan-first one-touch power-folding third-row seat is available with either the Stow ‘n Go or Swivel ‘n Go seat systems. Innovative entertainment features complement Chrysler and Dodge minivans’ unique second- and third-row seating. A large nine-inch dual-DVD system with third-row monitor plays different media at the same time, while the segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile provides satellite entertainment with family-fun programming. Front-row passengers may also enjoy features of the uconnect tunes with music, audio, movie and personalized picture display capability, a 30-gigabyte hard drive for 6,700 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations), an audio jack for any MP3 player audio playback and iPod connectivity in the glove box. uconnect gps adds even more capability with navigation, voice controls and real-time traffic monitoring. Updating the classic, utilitarian shape of the first generation, the fifth-generation 2009 Chrysler and Dodge minivans feature a contemporary profile that is thoughtful, tailored, maximizes interior space, and features best-in-class aerodynamics (Cd of 0.33) to improve fuel efficiency. Behind the unique front-end designs of 2009 Chrysler and Dodge minivans, an available aluminum six-cylinder engine and a minivan-first six-speed automatic transmission offer unsurpassed fuel economy, and the segment’s best combination of horsepower (251 hp) and torque (259 ft.-lb.). With an EPA fuel economy rating of 17 city and 25 highway mpg, the powerful 4.0-liter engine gives customers the fuel economy they want, the seven-passenger seating they need and the power they expect. 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary EditionsAdding to the value of the 2009 Chrysler Town & Country Touring and Dodge Grand Caravan SXT, the 2009 Anniversary Editions feature new luxurious interior appointments. New Dark Slate and Medium Slate Gray interior combinations create a premium atmosphere while enhancing the interior of Chrysler’s fifth-generation minivans. A unique combination of wood trim on the instrument panel and doors accent satin finishes and provide a sense of detail. New monotone Dark Slate Gray or Light Shale seats feature perforated leather and are enhanced with French-seamed seat stitching. Additional standard features include minivan-first Stow `n Go seating and storage system, heated first- and second-row seating, uconnect studios SIRIUS Satellite Radio, “25th Anniversary Edition” badging and unique 17-inch wheels and tires. Segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, all-new Blind Spot Monitoring and Rear Cross Path System are some of the available features on these special-edition 2009 Chrysler and Dodge 25th Anniversary Editions. Dodge BrandWith a U.S. market share of 6.2 percent, Dodge is Chrysler LLC’s best-selling brand and the sixth-largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market. The Dodge brand’s first crossover vehicle — the all-new 2009 Dodge Journey — arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Available now, Dodge added three more vehicles to its product lineup – the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; and the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car. Last fall, America’s best-selling minivan for over two decades, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features, including the newest innovation, the Swivel ’n Go™ seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth-largest manufacturer of commercial vehicles sold in the U.S. Chrysler BrandChrysler is the seventh-largest brand in the U.S. automotive market. The brand’s succession of innovative products continues to solidify Chrysler’s standing as the leader in design, agile performance and innovative technology built around a customer’s needs, all at an extraordinary value. Loaded with premium features including fuel-saving Multi-displacement System technology, the 2009 Chrysler 300 continues to stand apart from the crowd. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula. The award-winning 2009 Chrysler Town & Country is a “family room on wheels” with the Swivel `n Go™ seating and storage system, stowable table, dual-DVD entertainment system and SIRIUS Backseat TV available. For customers seeking fuel efficiency, the Chrysler Sebring sedan achieves 30 miles per gallon (mpg) highway fuel economy and has been certified by the U.S. Environmental Protection Agency’s (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the United States. FEED DATE: MONDAY, NOVEMBER 3 FEED TIMES: 15:15-15:30 (3:15-3:30pm) ET 16:15-16:30 (4:15-4:30pm) ET 17:15-17:30 (5:15-5:30pm) ET SATELLITE COORDINATES (all feeds): C-band analog Galaxy 28 Transponder 15 D/L Freq - 4000V Media Contact: Jeffrey Sindone, Forum Media Posted on 3 November 2008 | 12:00 am Chrysler LLC Modifies Three New 2009 MY Vehicle Lineups to Provide More Content on Entry-level Models and Better Fuel Efficiency in Top of the Line ModelsAuburn Hills, Mich., Nov 3, 2008 - Chrysler LLC is streamlining three new 2009 model-year vehicle lineups to provide an added emphasis on higher value and content, expanded availability of fuel efficient engines, and upgraded exterior appearance and improved interior materials. On three vehicles – Chrysler Sebring, Chrysler 300 and Dodge Avenger – Chrysler LLC is providing customers with better-equipped, fuel-efficient, entry-level models with a value emphasis. These changes are in addition to the previously announced 2009 model-year packages and are effective for vehicle orders starting on Nov. 3. “We know from our dealers and customers that fuel efficiency and value are the two most important criteria in purchasing a new car in this challenging economy. Therefore, we simplified key vehicle lines to deliver more value in our products with improved interiors and exteriors, as well as improved fuel efficiency,” said Deborah Meyer, Vice President and CMO, Chrysler LLC. Essentially, entry-level models have been upgraded to higher trim and content levels at discounted pricing. Also, availability of fuel-efficient powertrains has been expanded on models for those customers who want more product features without sacrificing fuel economy. New 2009 Vehicle Lineups Chrysler Sebring Sedan The Chrysler brand has dramatically simplified the Sebring lineup to create the segment value leader with the Chrysler Sebring Limited sedan. The Chrysler Sebring Limited sedan features standard leather interior, heated seats, power front driver seat and tortoiseshell accents, as well as chrome and brushed trim accents, all at the price of the previous Chrysler Touring model — $23,380 (including $740 destination) with the fuel-efficient 30 mpg, 2.4-liter I-4 engine. Add the 3.5-liter V-6 engine, six-speed Auto Stick transmission, dual exhaust tips and 18-inch wheels for a MSRP of $25,630 (including $740 destination). Chrysler 300 The Chrysler 300 lineup has been simplified with the Touring Edition becoming the new entry-level model. The MSRP remains at $27,415 (including $750 destination), yet the new base model includes the “Touring” interior and exterior as standard equipment, the more fuel-efficient 2.7-liter V-6 engine and a new front grille. The WPC Touring Signature Edition features a new lower MSRP of $31,825 (including $750 destination) and includes 18-inch chrome clad wheels, touring ride control, 60/40 rear folding seat, power adjustable pedals, Lifetime Powertrain Warranty, as well as available all-wheel drive, navigation and side airbags. The 300 Limited now features the same 300C exterior and interior looks with the fuel economy of the 3.5-liter V-6 engine with a MSRP of $36,035 (including $750 destination). The 300C offers the same legendary 5.7-liter V-8 performance with a MSRP of $37,585 (including $750 destination). With the 300 Limited and 300C, customers now have the choice of a V-6 or V-8 engine without compromising vehicle appearance. Dodge Avenger The Dodge Avenger lineup is changed to three models with the top of the line R/T model now featuring the fuel-efficient 30 mpg 2.4-liter I-4 engine along with standard leather, heated seats and heated, folding body color exterior mirrors at a MSRP of $22,790 (including $740 destination). The Avenger R/T with the 3.5-liter V-6 engine and Auto Stick now includes 18-inch aluminum wheels, performance tires, dual exhaust, sport tuned suspension and firm feel power steering with a MSRP of $24,995 (including $740 destination). This model is priced $1,160 less than the previous R/T 3.5-liter model. The Avenger SXT is the new entry-level model with a base MSRP of $21,255 (including $740 destination). Posted on 3 November 2008 | 12:00 am Chrysler LLC Celebrates 25th Anniversary of the Minivan
Auburn Hills, Mich., Sep 25, 2008 - The year was 1983. Ronald Reagan was President of the United States of America. Lech Walesa was the Nobel Peace Prize Laureate. The Internet was created, and the first mobile phones were introduced to the public. U.S. astronauts completed the first space shuttle spacewalk; Michael Jackson performed the "moonwalk." The Baltimore Orioles won the World Series...and Chrysler hit a home run with the introduction of the first minivan. The Chrysler Corporation (as it was known then) was first to market with the minivan in 1983. However, the development of the minivan began even earlier than that, in 1977, as a response to new customer needs identified in the marketplace. In the late 1970s, U.S. "baby boomers" were starting families in large numbers and were looking for an economical alternative to automotive transportation. Traditional sedans and wagons continued to get smaller due to pollution and fuel economy concerns, and full-sized vans were being customized as passenger vehicles–but the combination of poor ride comfort, large size and rear-wheel-drive design did not make them ideal for family hauling. Chrysler designers and engineers understood the shortcomings of the full-sized van and began early development studies on a vehicle that would fulfill the needs of new families. Chrysler pinpointed a potential vehicle market that needed to deliver a few simple premises: fuel-efficient, easy to step into, family friendly and smaller than the Dodge Ram Van. After numerous concepts and proposals, Chrysler product planners unanimously agreed on a platform theme that utilized a flat-load floor with the entire powertrain in front of the passenger compartment. Utilizing a front-engine, front-wheel-drive chassis design, Chrysler engineers created a platform with chair-high command-of-the-road seating that provided easy entry and exit. A rear-wheel-drive chassis design would have required a taller floor design, or a center-raised tunnel traveling the length of the vehicle to provide drivetrain clearance. Chrysler engineers also determined that a rear-wheel-drive design would require owners to climb up into the vehicle, rather than conveniently step into it. With the new family vehicle design theme locked into a front-wheel-drive layout, Chrysler's new "magic wagon" program faced uncertainty with tough U.S. economic conditions. It was not until the federal Chrysler Loan Guarantee Board approved $1.5 billion (U.S.) for future product programs in 1980 that Chrysler had the funding to move forward. With new capital to invest, and an economical program budget of $660 million, all bets were on the production of the magic wagon. The program was a "go," receiving its official internal chassis program designation of "T-115." Chairman Lee A. Iacocca and soon-to-be President Harold "Hal" K. Sperlich quickly led development of the magic wagon–a "mini-van"–along with a revamping of the Windsor Assembly Plant in Ontario, Canada, to produce the upcoming family hauler. On November 2, 1983, the first minivan rolled down the assembly line in Windsor. These 1984 model-year Dodge Caravan and Plymouth Voyager models quickly appeared in dealerships throughout the U.S. alongside the Dodge Aries and Plymouth Reliant K-cars. Chrysler's limited technical and financial resources forced the Company to focus its marketing and support efforts on K-cars, but Dodge and Plymouth minivans were the products ultimately attracting consumers into dealerships. The launch of the minivan in 1983 created an all-new product segment. Observed top U.S. automotive magazine Road & Track, "Chrysler is betting there's a big market for a van of this size and is aiming it at current station wagon owners; those who already own larger, less efficient club wagons; growing families; those who need station wagons but hate the stodgy suburban image; women who aren't comfortable driving large conventional vans; people who used to own full-sized sedans and like plenty of interior room, and those who just enjoy the sheer novelty of the vehicle." The Company's bet was well placed. Chrysler's minivans were an instant success. As the minivan became a cultural icon throughout North America in the 1980s, its introduction to the international markets helped establish and solidify the Chrysler brand worldwide. It was in 1987 that Chrysler's new minivan, also known as the MPV, or multi-purpose vehicle, began sales in Europe. Diesel-powered minivans were introduced in 1993, aimed at further strengthening the presence of Chrysler minivans in Europe. In 1996, the Company offered right-hand-drive versions, opening up sales opportunities in markets such as the UK, Japan, Australia and South Africa. In keeping with the original premise of fuel efficiency, a new world record for fuel economy was set in 2000 by a Chrysler Voyager SE powered by its available 2.5-liter common-rail turbo diesel (CRD) engine. The Voyager traveled 1,724 kilometers (1,077 miles) on a single tank of diesel fuel – a first for a minivan. The newest fifth-generation minivans–Chrysler Town & Country, Chrysler Grand Voyager and Dodge Grand Caravan–encapsulate more than 65 minivan-first features and more than 25 years of development in minivan leadership. As the leader in family transportation, Chrysler and Dodge minivans take the "family room on wheels" concept to a new level. The legacy of innovation will continue to be a priority for Chrysler and Dodge minivans going forward. With more than 12 million minivans sold worldwide and over 260 awards–including 2008 "Minivan of the Year" and "International Truck of the Year" by the International Car of the Year organization–Chrysler and Dodge minivans are continuing to make history. Posted on 25 September 2008 | 12:00 am Chrysler LLC Surges Forward with Production-intent Electric VehiclesCompany Introduces Three Advanced Electric-drive Vehicle Prototypes
AUBURN HILLS, Mich. – Actions speak louder than words. Chrysler LLC announced today that the Company and its ENVI organization have new production-intent, advanced electric-drive technology packaged in three different vehicles – one for each of its brands, Chrysler, Jeep® and Dodge. Chrysler will select one electric-drive model to be produced in 2010 for consumers in North American markets, and European markets after 2010. Additionally, approximately one hundred Chrysler electric vehicles will be on the road in government, business, utility and Chrysler development fleets in 2009. The Company said that it is well into the development of advanced, production-intent electric vehicles, and that it will apply electric-drive technology to its front-wheel-drive, rear-wheel-drive and body-on-frame four-wheel-drive platforms in the next several years. At its World Headquarters here today, Chrysler revealed its electric-drive prototypes – Dodge EV, Jeep EV and Chrysler EV – and demonstrated the driving performance and capability of each. “We have a social responsibility to our consumers to deliver environmentally friendly, fuel efficient, advanced electric vehicles, and our intention is to meet that responsibility quickly and more broadly than any other automobile manufacturer,” said Bob Nardelli, Chairman and CEO – Chrysler LLC. “The introduction of the Chrysler, Jeep and Dodge electric vehicles provides a glimpse of the very near future, and demonstrates that we are serious and well along in the development of bringing electric vehicles to market.” ENVI OrganizationThe development of Chrysler’s Electric Vehicles and Range-extended Electric Vehicles is led by ENVI – representing the first four letters of “environmental” – the Company’s in-house organization that was formed to focus on electric-drive production vehicles and related advanced technologies. The development of electric-drive systems for future Chrysler, Jeep and Dodge vehicles is maturing quickly. “ENVI was created just over one year ago with the strategic intent to develop electric-drive vehicles quickly for Chrysler, and it is surpassing expectations,” said Tom LaSorda – Vice Chairman and President. “With ENVI, Chrysler is developing technology to bring Electric Vehicles and extremely fuel-efficient Range-extended Electric Vehicles to market.” Electric Vehicle TechnologyChrysler’s Electric Vehicles utilize just three primary components. These include an electric motor to drive the wheels, an advanced lithium-ion battery system to power the electric-drive motor, and a controller that manages energy flow. The electric-drive system is being developed for front-wheel-drive, rear-wheel-drive, and body-on-frame four-wheel-drive vehicle applications. “This technology provides customers with a vehicle that has zero tailpipe emissions and a 150 to 200 mile driving range – far exceeding most Americans’ daily commutes, as nearly 80 percent of Americans drive less than 40 miles per day, or 14,000 miles per year,” said Frank Klegon, Executive Vice President – Product Development. “Electric Vehicles provide the opportunity to fulfill social responsibility, reduce dependency on foreign oil, and eliminate monthly gasoline bills, while delivering performance and utility that our customers desire.” Range-extended Electric Vehicle TechnologyThe Range-extended Electric Vehicle combines the electric-drive components of the Electric Vehicle with a small gasoline engine and integrated electric generator to produce additional energy to power the electric-drive system when needed. This provides the positive attributes of an Electric Vehicle with the driving range equivalent to today’s gasoline-powered vehicles – with no compromises in performance. Range-extended Electric Vehicles offer environmental responsibility without giving up driving range, comfort or utility. Dodge EVThe Dodge EV development Electric Vehicle is a two-passenger rear-wheel-drive sports car that marries high performance with zero tailpipe emissions. “The Dodge EV sets a new standard for what can be expected in electric-drive vehicles,” said Lou Rhodes, Vice President – Advance Vehicle Engineering, and President – ENVI. “The electric-vehicle technology enables a fun-to-drive performance sports car and helps redefine the vision of an environmentally responsible vehicle for the Dodge brand.” The electric-drive system consists of three primary components: a 200 kW (268 horsepower) electric motor, an advanced lithium-ion battery and an integrated power controller. The 200 kW electric-drive motor generates 650 N*m (480 lb.-ft.) of torque. The instant high torque of the electric-drive motor delivers outstanding performance, accelerating the Dodge EV to 60 mph in less than five seconds, with quarter-mile times of 13 seconds. The Dodge EV has a top speed of more than 120 mph. Working with the latest advanced lithium-ion battery technology, the Dodge EV has a continuous driving range of 150 to 200 miles, based on advancement of new battery technology – more than triple the average daily commute of most consumers. Recharging the vehicle is a simple one-step process: plugging into a standard 110-volt household outlet for eight hours. The recharge time can be cut in half to four hours by using a typical 220-volt household appliance power outlet. The Dodge EV offers driving enthusiasts a performance sports car that can be driven to work every day – without consuming gasoline or producing tailpipe emissions. Jeep EVThe Jeep EV development vehicle is a Range-extended Electric Vehicle that provides a glimpse into the future of a “Go Anywhere, Do Anything” vehicle with renowned Jeep Wrangler capability. The Jeep EV combines Wrangler’s unmatched off-road capability with the ultimate “Tread Lightly” mindset by providing nature ambassadors with the ability to roam the planet and take care of it at the same time. The Jeep EV Range-extended Electric Vehicle uses an electric motor, an advanced lithium-ion battery system, and a small gasoline engine with an integrated electric generator to produce additional energy to power the electric-drive system when needed. The 200 kW (268 horsepower) electric motor generates 400 N*m (295 lb.-ft.) of torque. With approximately eight gallons of gasoline, the Jeep EV has a range of 400 miles, including 40 miles of zero fuel-consumption, zero-emissions, all-electric operation. “We are also exploring four-wheel-drive, in-wheel electric motors to demonstrate the full reach of ENVI’s advanced electric-drive technologies,” said Rhodes. The instant high torque of the electric-drive motor and the ability to precisely control each wheel independently results in off-road capability ideally suited for the Jeep brand, without compromising on-road driving capability. Chrysler EVThe Chrysler EV development vehicle is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology in the segment-leading Chrysler Town & Country minivan. “With the Chrysler EV, we are able to blend seven-passenger capability and the luxury of the Chrysler Town & Country minivan with electric-drive technology, demonstrating family practicality with zero compromise,” said Rhodes. “ENVI’s electric-drive development vehicles showcase our accelerated application of electric-drive systems into a wide range of vehicles in Chrysler’s future product portfolio.” The Chrysler EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises. The Chrysler EV uses a 190 kW (255 horsepower) motor, producing 350 N*m (258 lb.-ft.) of torque, providing 0 to 60 mph acceleration in approximately nine seconds. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles on approximately eight gallons of gasoline. This makes the Chrysler EV the perfect fuel-efficient family vehicle. The knowledge and experience gained from the Chrysler EV will be applied to other front-wheel-drive applications in Chrysler’s portfolio. Chrysler LLC Electric-vehicle Consumer Web SiteChrysler LLC has launched a web site – www.Chryslergoeselectric.com – to allow consumers to view the latest updates on Electric Vehicles and Range-extended Electric Vehicles from the Company. Content will include videos, photography and news, and visitors can sign up for updates. In addition, the site features a blog where consumers can interact directly with the Company. Department of Energy Cooperative AgreementChrysler and General Electric are jointly pursuing a project with the United States Department of Energy to explore advanced energy-storage technology. “Chrysler’s partnership with General Electric combines the electric-drive technology demonstrated in the Chrysler Electric Vehicles, with GE’s research and development of advanced energy storage systems,” said Klegon. “Our collective goal working with the DOE is to develop a new, integrated energy-storage system to make electric vehicle battery packs smaller and significantly less expensive than current designs.” Chrysler and GE will develop and evaluate dual-battery solutions based on GE’s unique technology. “One of the challenges with electric vehicles is finding a battery with the correct balance between power – for example, during vehicle acceleration – and energy for long driving range,” said Klegon. “We believe that combining two unique battery chemistries – one biased toward power and the other toward energy – into a single battery pack is very promising for a future Chrysler Electric Vehicle.” Posted on 23 September 2008 | 12:00 am Chrysler LLC Begins Production of New Hybrid Electric Vehicles
Auburn Hills, Mich., Aug 22, 2008 - Chrysler LLC's Hybrid Electric Vehicles (HEVs) began rolling off the assembly line this week at its Newark (Delaware) Assembly Plant. Chrysler is offering the two-mode hybrid powertrain on both vehicles built at the plant, Dodge Durango and Chrysler Aspen. In order to smoothly add one of the automotive industry's most advanced technologies into their established build process, cross-functional launch teams conducted highly accurate, cost-effective computer simulation of new assembly processes. Similar efforts were conducted at tooling suppliers. "The implementation of this new manufacturing process was done intelligently, with both quality and cost in mind." said Joe Ozdowy, Plant Manager of Newark Assembly. "I'd like to congratulate and thank the team for their dedication while bringing these important new products to market to help satisfy the changing needs of our Dodge and Chrysler customers." "The members of UAW Local 1183 continue to prove that they have the expertise, the experience, the training and the professionalism to successfully accomplish the most demanding and complex work," said Larry Dixon, President of UAW Local 1183. "This demonstration of excellence is something the men and women of UAW 1183 and UAW 1212 should be proud of." The production of early pilot vehicles was done on the plant's assembly line which helped to root out anomalies early in the pre-production process, helping to ensure a higher quality launch. Production of vehicles with the hybrid powertrain differs in several ways from production of those with conventional powertrains. New processes were implemented to accommodate HEV production, including a unique powertrain assembly process, and ergonomic-assist systems to aid in new functions, such as HEV battery installation. There are several unique components associated with HEV production that are installed at the plant, including:
Dodge Durango was the leader in its segment for initial quality, according to J.D. Power and Associates 2008 Initial Quality StudySM. With the advent of HEV production, a new series of error-proofing processes was put in place to ensure continued quality excellence. "We are proud of the highly skilled and dedicated employees at Chrysler's Newark plant," Delaware Governor Ruth Ann Minner said. "The employees at Newark Assembly continue to work hard to ensure the success of this new product line, and we are looking forward to these new hybrid vehicles being available to the public." The Advanced Two-mode Hybrid SystemChrysler's LLC's advanced, state-of-the-art two-mode full hybrid system – developed in partnership with General Motors, Daimler and The BMW Group – integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world's first two-mode full hybrid. As a result of low- and high-speed electrically variable transmission (EVT) modes, the system is defined as a "two-mode hybrid." In addition, the sophisticated fuel-saving system incorporates four fixed-gear ratios for high efficiency and power-handling capabilities. During the two EVT modes, the system can use the electric motors to improve fuel economy, acceleration, and for regenerative braking to utilize energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use. The system's two modes are optimized for city and highway driving. In the first mode – at low speed and with light loads – the vehicle can operate in three ways:
The two-mode hybrid provides all of the fuel-saving benefits of a full-hybrid system, including electric-only operation. In this mode, the engine is "shut off," with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic. The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from engine when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade. Pricing for the full-size 4x4 sport-utility hybrid electric vehicles is nearly $8,000 below the competition. The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI® Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800. Newark Assembly PlantThe 3.4 million square feet Newark Assembly plant has 1,000 employees and is represented by UAW Local 1183 and UAW Local 1212. The facility was built in 1951 as a tank plant and converted to an automobile plant in 1957. The 1998 Dodge Durango was introduced in September 1997. The all-new 2004 Dodge Durango production was launched October 2003. The Chrysler Aspen was launched August 2006. Hybrid production began in August 2008. About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 15 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations. Posted on 22 August 2008 | 12:00 am Chrysler Kicks Off Woodward Dream Cruise With Introduction of New 2009 Chrysler PT Dream Cruiser Series 5
Royal Oak, Mich, Aug 12, 2008 - Chrysler kicked off the annual Woodward Dream Cruise today at Duggan's Irish Pub with the introduction of a special-edition PT Cruiser. Announced in conjunction with Detroit's famed Woodward Dream Cruise, the new 2009 Chrysler PT Dream Cruiser Series 5 will be available this fall as a limited-production version of the 2009 Chrysler PT Cruiser. "Chrysler PT Dream Cruisers are about individuality and uniqueness, and for 2009 we modernized our next factory-customized edition," said Larry Lyons, Vice President – Car and Minivan Product Team, Chrysler LLC. "The new 2009 Chrysler PT Dream Cruiser Series 5 embodies a contemporary theme with a distinctive two-tone exterior and the use of unique exterior and interior materials." As the 14th factory-customized Chrysler PT Cruiser, the new 2009 PT Dream Cruiser Series 5 features new detailed design elements. A contrasting two-tone theme with a Brilliant Black Crystal Pearl painted roof and hoop spoiler distinguish this PT Cruiser. All-new cross-hatched, upper and lower solid billet aluminum grilles are individually milled and machined for a true sense of customization. New 17-inch SRT Design wheels provide an athletic stance while filling up Chrysler PT Cruiser's uniquely styled large fenders. Chromed body-side trim moldings provide subtle highlights, and the new boldly designed "PT" front-passenger and driver's-side door badges hammer home PT's individuality, reliability and street cruising credibility. "Our Chrysler PT Dream Cruiser Series 5 utilizes Brilliant Black Crystal Pearl to accentuate body lines while enhancing side rails and windows, giving PT Cruiser a sleek appearance with a visually lower roof," said Joe Dehner, Vice President – Small, Family and Premium Vehicle Design. "With the addition of 17-inch SRT Design wheels, bold billet grilles inspired from the DUB Edition Chrysler 300, chrome accents draped all over our Midnight White Pearl Coat paint—the latest Dream Cruiser delivers a new style that accentuates PT Cruiser's individuality." The contrasting Brilliant Black Crystal Pearl paint theme continues inside the vehicle's Pastel Slate Gray interior and surrounds the chromed ring air vents and gauges on the instrument panel. New Embossed Momentum seat fabric has a performance feel, detailed look and expressive design via secondary layered silver accents. A leather-wrapped steering wheel with bright silver accents provides a great view to the large satin-silver finished gauge cluster with chromed rings. Premium floor mats and door-entry sill plates add a final touch to this special-edition Chrysler PT Cruiser. Chrysler is limiting production of its 14th factory-customized PT Cruiser to 1,750 units for the 2009 model year. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler PT Dream Cruiser Series 5 will be $22,700, which includes $670 for destination. Based off of the 2009 Chrysler PT Cruiser that arrives this fall, the Dream Cruiser Series 5 is available with two fuel-efficient 2.4-liter powertrains that are perfect for cruising any avenue. The standard 2.4-liter naturally aspirated 16-valve engine produces 150 horsepower (112 kW) and 165 lb.-ft. (220 N•m) of torque and is coupled to a four-speed automatic transmission. This engine achieves 19 mpg in the city and 24 mpg on the highway. A potent 180-horsepower (134 kW) turbo-charged 2.4-liter is available, providing 210 lb.-ft. (285 N•m) of torque to the pavement while achieving 18 mpg in the city and 24 mpg on the highway. The 2009 Chrysler PT Dream Cruiser Series 5 is well appointed with standard equipment including: power windows with auto-down function on both front windows, AM/FM stereo with single-disc CD player, MP3-play capability and auxiliary audio input jack, 65/35 fold/tumble/removable rear seats, a center console with sliding armrest and storage, Chrysler signature analog clock, compass, temperature display, air conditioning, manually adjustable front seats with seat heaters, front dome lamp, cargo compartment lamp, floor mats, 12-volt center instrument panel power outlet, uconnect studios SIRIUS Satellite Radio, cruise control and leather-wrapped steering wheel with tilt-steering column. To top off interior appointments, a 368-watt Boston Acoustics premium sound system and power sun roof are available. Standard exterior equipment includes body-color front and rear fascias, body-color fog lamp surrounds, Chrysler winged badge on the hood and liftgate, upper and lower billet aluminum cross-hatch pattern grilles, chromed door handles, chromed body-side moldings, chromed stainless steel exhaust tip (on turbo), 17-inch SRT Design wheels with all-season performance tires, unique ‘PT' door badging, PT Dream Cruiser Series 5 tailgate badge, fog lamps and a Brilliant Black Crystal Pearl hoop spoiler to match the accented roof. Exclusive Midnight White Pearl Coat exterior paint completes the dramatic look. The limited-edition 2009 PT Dream Cruiser Series 5 also includes more than 25 standard safety and security features found on the 2009 Chrysler PT Cruiser, including standard front-seat-mounted side air bags, Enhanced Accident Response System (EARS), new advanced driver and front-passenger multi-stage front air bags with the Occupant Classification System (OCS), Lower Anchors and Tethers for CHildren (LATCH) child-seat anchor system, brake/park interlock, lap and shoulder seat belts in all positions, rear-door child protection locks, remote keyless entry with illuminated entry, Sentry Key engine immobilizer, speed-sensitive power locks, anti-lock four-wheel disc brakes with low-speed traction control (ABS) and Tire Pressure Monitoring System. The Chrysler PT Cruiser Lineup Continues to GrowThe Chrysler PT Dream Cruiser Series 5 marks the 14th customized version of the segment-busting Chrysler PT Cruiser since it was first introduced in 2000 as a 2001 model. The 2009 Chrysler PT Dream Cruiser Series 5 joins the Flames, Woodie, PT Dream Cruiser Series 1, 2, 3 and 4, PT Turbo and Chrome Accents models, the Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, the Chrysler PT Street Cruiser Route 66, Street Cruiser Pacific Coast Highway Edition and Street Cruiser Sunset Boulevard Editions. Chrysler PT Cruiser ProductionSince its launch as a production vehicle in February 2000 through July 2008, 1,304,702 Chrysler PT Cruiser vehicles have been sold worldwide. Chrysler BrandChrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value. Loaded with premium features, including the fuel-saving Multi-displacement System technology, the 2008 Chrysler 300 continues to stand apart from the crowd. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula not easily copied. The award-winning all-new 2008 Chrysler Town & Country is a "family room on wheels" with the new Swivel 'n Go™ seating and storage system, stowable table, dual DVD entertainment system and SIRIUS Backseat TV available. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan achieves 30 miles per gallon (mpg) highway fuel economy and has been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the United States. Posted on 12 August 2008 | 12:00 am Statement from Chrysler LLC Regarding Incentive StrategyPRESS RELEASE: Auburn Hills, Mich., July 25, 2008 - Today Chrysler LLC and Chrysler Financial shared plans with our U.S. dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing. The industry-wide economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable. These two factors have made leasing more expensive to the point of not being in our customers’ best interest. Effective August 1, Chrysler Financial will discontinue its lease product offering to focus its resources on retail installment loans. Chrysler's dealers can still pursue lease financing arrangements through other institutions. Chrysler’s new incentive strategy will create retail finance deals with low payments, typically found only on lease deals. With these deals, customers can get low monthly payments, through Chrysler Financial, with the benefits of ownership. With this strategy, we look to attract more purchase-oriented customers, and shift our lease customers to purchasing and financing. There will be no impact on customers who already are leasing Chrysler vehicles. Chrysler Financial will continue to support and service current Chrysler, Jeep and Dodge lease and balloon-contract holders. Going forward, an example of our excellent financing deals includes 0 percent APR for 72 months on Chrysler Aspen, Dodge Durango and Ram, Jeep Commander and Grand Cherokee models. The industry is changing rapidly, and Chrysler is moving quickly to be in position to take advantage of those changes. Posted on 25 July 2008 | 12:00 am Chrysler LLC Reports June 2008 Sales; Let's Refuel America $2.99 Gas Guarantee Plus Cash Extended Through July 31
Auburn Hills, Mich., Jul 1, 2008 - Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler's newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted. "The June results reflect the industry-wide impact of U.S. consumer confidence being at its lowest point since 1992," Jim Press, President and Vice-Chairman of Chrysler LLC said. "But Chrysler is fighting back and making progress by continuing to invest in our products and aligning our volume with the market. "During difficult periods like this, it is critical that we continue to evolve our products to meet our customers' needs and as a result, be a stronger company when the economy recovers. Examples of this evolution are our six vehicles that get 28 miles per gallon, and the 2009 Dodge Ram and 2009 Chrysler Aspen/Dodge Durango Hybrids with improved fuel economy, innovative storage, and industry-leading Internet connectivity options." Chrysler's Let's Refuel America $2.99 Gas Guarantee Plus Cash program has been extended through July 31. The program continues to help improve showroom traffic and drive sales of the company's most fuel-efficient vehicles. For July, the program will offer the unique opportunity for customers to lock in their gas prices at $2.99 for three years and get cash back (on the majority of vehicles). The other two incentive choices offered are cash back alone or 0 percent APR financing. Since the program began in May, the vehicles in Chrysler's lineup with the highest gas program take rate were the Chrysler Sebring Sedan, Dodge Journey, Dodge Caliber and Dodge Avenger. The Dodge Journey is making its mark in the crossover segment with best-in-class fuel economy (19 city/25 mpg highway) and award-winning seven- passenger interior utility. The Dodge Journey reached 5,162 units in its fifth month of sales to become one of the most popular mid-size crossovers in the market. Compact Vehicles GrowthThe all-new Jeep® Patriot posted sales for June with 4,889 units, up 6 percent compared with June 2007 sales of 4,633 units. Combined year-to-date (YTD) total sales of the fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot compact vehicles which each achieve 28 miles per gallon or better in highway driving, reached 114,188 units, up 18 percent from YTD 2007 combined sales of 96,553 units. Minivan HighlightsThe Dodge Grand Caravan posted total June sales of 14,214 units, an increase of 52 percent versus June 2007 sales of 9,342 units. The Chrysler Town & Country also saw strong sales in June with 9,833 units, up 21 percent compared with June 2007 sales of 8,151 units. Through June YTD, new customer sales increased (retail only) 27 percent for Chrysler's two, new long-wheelbase minivans, the Chrysler Town & Country and Dodge Grand Caravan, compared with the same two long-wheelbase models last year. Minivans remain a fuel-efficient option over large SUVs for transporting seven passengers and cargo, getting up to 24 miles per gallon on the highway (3.3L engine). Posted on 1 July 2008 | 12:00 am Chrysler LLC Launches Umbrella "uconnect" Name for Connectivity TechnologiesAuburn Hills, Mich., Jun 26, 2008 - Today's consumers are passionate about staying in touch and want to be connected no matter where they are - home, work, school or vehicle. To focus on the experience and connect customers to the things that matter the most, Chrysler LLC will now bundle innovative consumer technologies under one umbrella name - "uconnect." The function of the feature is directly in the name - uconnect phone, uconnect tunes, uconnect gps, uconnect studios and uconnect web. "We set out to connect customers to the things that matter most to them," said Deborah Meyer, Vice President and Chief Marketing Officer - Chrysler LLC. "The role for 'uconnect' in the 2009 model year places the focus on the customer experience and how the features will make their life easier." Following are the definitions of the uconnect features. uconnect phoneWhat it does: Uses Bluetooth® technology to provide voice-controlled wireless communication between the occupants' compatible mobile phones and the vehicle's onboard receiver. New for 2009, the hands-free system automatically downloads up to 1,000 phone book entries from supported phones. The system also recognizes three languages, and is capable of learning. Voice commands can manage onboard phone book entries, select radio stations and access voice mail. Voice memos can be recorded using the microphone that's integrated within the rearview mirror. Three memos of up to thirty seconds each can be stored in the system. The hands-free option promotes safety, freedom, value and flexibility. Availability: Chrysler 300, Aspen, PT Cruiser, Sebring and Town & Country; Dodge Avenger, Grand Caravan, Caliber, Challenger, Charger, Dakota, Durango, Journey, Nitro, and Ram; Jeep® Grand Cherokee, Commander, Compass, Liberty and Patriot Part of uconnect phone on select Chrysler, Jeep and Dodge vehicles is an iPod interface , which allows an iPod to be plugged into the vehicle's sound system to play music through the vehicle's speakers, charge/recharge the iPod when the ignition is on, display artists and music choices on the radio and pause play when uconnect phone receives a phone call. The iPod can be controlled through the radio controls and the remote steering wheel switches (if equipped). The system uses a Universal Customer Interface (UCI) connector located either in the glove box or in the center console, depending on vehicle model. uconnect tunesWhat it does: uconnect tunes includes the following features for music, movie and personalized picture display:
Availability: Chrysler 300, Aspen, Sebring and Town & Country; Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro and Ram 1500; Jeep Commander, Compass, Grand Cherokee, Liberty and Patriot uconnect gpsWhat it does: uconnect gps combines the features of uconnect phone and uconnect tunes with navigation and real-time traffic. The system includes an integrated voice recognition system and touch screen for easy operation. The voice recognition system also recognizes more than 100,000 words and can input addresses, which allows the customer to enter destinations while the vehicle is in motion. Availability: Chrysler 300, Aspen, Sebring and Town & Country; Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro and Ram; Jeep Commander, Compass, Grand Cherokee, Liberty and Patriot uconnect studiosWhat it does: uconnect studios offer optional SIRIUS Backseat TV™, featuring three channels of family TV programming, and optional SIRIUS Satellite Radio, with more than 130 channels of the best music, entertainment and information coast to coast. The systems can be bundled or opted for independently depending upon model availability, and either can be operated from the rear-seat entertainment unit or from the radio head unit.
Availability: SIRIUS Satellite Radio is available on all Chrysler, Jeep and Dodge vehicles
Availability: Chrysler 300, Aspen and Town & Country; Dodge Grand Caravan, Charger, Durango, Journey and Ram 1500; Jeep Commander and Grand Cherokee uconnect webWhat it does: The system will provide high-speed data transfer and flexibility, combining WiFi and cellular connectivity for a new level of wireless technology. The system transforms the vehicle into a "hot spot" to deliver the Internet directly to the vehicle, for instant access to Web sites, e-mail, personalized music, online gaming, photo albums, and more. Availability: Chrysler plans to offer aftermarket in-vehicle "hot-spot" wireless Internet capability through Mopar® for Chrysler, Dodge and Jeep vehicles. Posted on 26 June 2008 | 12:00 am Mopar® Launches Industry-first – uconnect web™ Bringing Wireless Internet Connectivity to Chrysler, Jeep® and Dodge Consumers
Auburn Hills, Mich., Jun 26, 2008 - Mopar® announced today that it will launch uconnect web™, Chrysler LLC's in-vehicle wireless Internet connectivity for Chrysler, Jeep® and Dodge consumers in the U.S. uconnect web, powered by Autonet Mobile, delivers continuous Internet connectivity to all vehicle passengers for entertainment and real-time information access on the go. uconnect web will be available in August as a dealer-installed Mopar Accessory. Mopar is Chrysler LLC's original equipment parts manufacturer and distributor. The industry-first technology provides high-speed data transfer, combining WiFi and 3G connectivity. uconnect web transforms the vehicle into a mobile "hot spot," delivering unlimited, reliable and uninterrupted Internet connectivity for all passengers in and around the vehicle. The "hot spot" connection radius is approximately 100 feet-making it convenient to access the Internet at a soccer field or family picnic. Wherever cellular service is available, uconnect web enables all vehicle passengers to simultaneously connect with WiFi-enabled devices like a laptop, iPhone, Sony Playstation (PSP), PDA and more to:
"Mopar's uconnect web brings a new level of convenience and technology to our Chrysler, Jeep and Dodge vehicles," said Rob Richard, Director – Mopar Part Sales and Service Marketing, Chrysler LLC. "With uconnect web, all passengers in or near the vehicle are continuously connected to the Internet. They can make dinner reservations, check directions or weather, make online purchases, surf Facebook, MySpace, Disney or Webkinz, watch the latest YouTube videos, upload photos to a Flickr account-all at the same time." "uconnect web goes beyond today's DVD and GPS solutions, letting passengers extend their Internet lifestyle to the car," said Sterling Pratz, CEO of San Francisco-based Autonet Mobile. "The Internet is the future of in-car entertainment. We're delighted to be working with Chrysler LLC to deliver the first WiFi Internet access that lets families, business and leisure travelers stay connected." The U.S. Manufacturer's Suggested Retail Price (MSRP) for the router module is $449. Dealer installation is estimated at approximately $35-50. Autonet Mobile offers wireless Internet account service at $29 a month, available in 12-, 24- and 36-month service plans. There is a one-time $35 service activation fee. Customer support assistance for hardware and service is available. Run over integrated 3G and 2.5G (EVDO, 1xRTT) cellular data networks, the router module with antenna hard-mounts in any vehicle. High-speed Internet access ranges from 400-800 Kbps/sec., with upload speeds averaging 400 Kbps/sec. The WiFi connection is secured with WEP encryption, MAC address restriction or WAN port restriction. Compatible with all operating systems supporting WiFi including Windows, Mac, Linux and Solaris, no special software is required. About Autonet MobileAutonet Mobile is the first wireless Internet service provider for vehicles. Founded by a corporate executive and former race car driver and a leading network architect and designer, the company is dedicated to enhancing the in-car experience, by bringing the power of the Internet to the 200+ million cars on the road in the U.S. Autonet Mobile currently provides Avis Rent a Car with the Avis Connect service and is used by Storm Chasers, NASCAR and others. For more information about Autonet Mobile visit www.autonetmobile.com. 70 Years of MoparWhen Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929. Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s-the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components, restoration parts, accessories and performance parts for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards. Posted on 26 June 2008 | 12:00 am Chrysler LLC Prices New Hybrids Thousands Below CompetitionChrysler LLC Prices New Hybrids Thousands Below Competition Pricing Announced for 2009 Chrysler Aspen and Dodge Durango HEMI® Hybrids
Auburn Hills, Mich. – As Chrysler LLC goes green, customers will save some "green." Chrysler announced today that it is pricing its full-size 4x4 sport-utility vehicle (SUV) hybrid electric vehicles nearly $8,000 below the competition. The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI® Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800. "The new 2009 Chrysler Aspen Hybrid and Dodge Durango Hybrid deliver fuel economy up to 20 miles per gallon – a 40 percent improvement in the city and 25 percent overall – best-in-class cargo room, and are priced nearly $8,000 below the competition," said Deborah Meyer, Vice President and Chief Marketing Officer – Chrysler LLC. "Offering the unique combination of value, fuel economy, performance and capability, Chrysler's hybrid vehicles deliver exactly what SUV owners are demanding in today's marketplace." The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles are Chrysler's first entries in the hybrid market. Capable of towing 6,000 lbs., the 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles deliver seamless, dependable power and performance on demand, in an efficient package. With an electrically variable transmission – featuring the best characteristics of an automatic transmission and hybrid drive – and two different hybrid modes of operation, the drive system dramatically improves fuel economy around town and at highway speeds. The 2009 Chrysler Aspen HEMI Hybrid and Dodge Durango HEMI Hybrid are coupled with Chrysler's renowned 5.7-liter HEMI V-8 engine. Total output, when combined with the advanced two-mode hybrid system, is 385 horsepower and 380 lb.-ft. of torque. In hybrid form, the HEMI continues to feature Chrysler's fuel-saving MDS technology, which allows the engine to seamlessly alternate between four-cylinder mode when less power is needed and V-8 mode when more power is in demand. The two-mode system provides assistance from electric motors, allowing the HEMI V-8 to remain in four-cylinder mode more often than without a hybrid powertrain, improving overall fuel economy. The result: In typical use, Chrysler expects customers will reduce fuel consumption by several hundred gallons of gas per year. Built at the Newark Assembly Plant in Delaware, the new 2009 Chrysler Aspen HEMI Hybrid and Dodge Durango HEMI Hybrid vehicles arrive in showrooms this August. 2009 Chrysler Aspen HEMI Hybrid Chrysler Aspen is a premium SUV that offers elegant styling, premium amenities and innovative engineering with the room and capability of a sport-utility vehicle. Bigger than its full-size SUV competitors, yet smaller than large SUV competitors, Chrysler Aspen offers unique benefits as a luxury SUV in a class all its own. Chrysler Aspen exudes styling elegance with clean, angular front and rear fenders, rear doors and rear-quarter panels creating a seamless profile. Individual chromed "Chrysler" lettering adorns the bodyside on each of the front doors. Premium touches also include chromed accents on body-side moldings, door handles and side mirrors, as well as 18-inch chrome-clad aluminum wheels. Chrysler Aspen's broad, chromed grille is crowned by a sculpted hood, a signature of Chrysler vehicles. Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that may be individually aimed, uconnect gps, floor console with rear power accessory outlet, and a 60/40 third-row bench seat. Standard equipment also includes premium leather-trimmed bucket seats, eight-way power driver's seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight. Chrysler Aspen rides on a torsionally stiff, hydroformed frame with an independent torsion-bar front suspension setup featuring rack-and-pinion steering that helps provide a smooth and quiet ride and precise handling. An isolated torsion bar crossmember helps minimize road noise. Suspension and steering are tuned to deliver optimum comfort and driveability. In the rear is a unique suspension setup with coil springs and a solid rear axle that delivers durability and strength. A Watt's linkage system is fitted to the rear axle, centering the axle and reducing rear-end skate over rough surfaces. Standard safety features include Chrysler's exclusive Trailer Sway Control, Electronic Stability Program, Anti-lock Brake System and next-generation front air bags, ParkSense® Rear Park Assist System, ParkView™ Rear Back-up Camera System, Tire Pressure Monitoring System and three-row side-curtain air bags with roll sensing. 2009 Dodge Durango HEMI Hybrid Dodge Durango offers style, comfort, convenience and superior versatility in a real SUV, with three rows of seating and room for eight. The Dodge Durango's styling is enhanced with a high beltline emphasizing its bold appearance, while short front and rear overhangs contribute to the vehicle's expression of concentrated power. Crisp angles and chiseled surfaces highlight a strong and confident front-end design. Dodge Durango's signature crosshair grille stands out prominently, flanked by rectangular headlamps with dual-halogen bulbs wrapped around the corners of the fenders. The rear design of the Dodge Durango is marked by "afterburner" taillamps, and a chromed appliqué accentuating the rear liftgate. Standard interior appointments include premium two-tone door panels and satin silver finish instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that may be individually aimed, uconnect gps, and a floor console with rear power accessory outlet. Standard equipment also includes premium leather-trimmed bucket seats, eight-way power driver's seat with memory, four-way power passenger seat, heated front-row seats, a second-row bench seat and a 60/40 third-row bench seat, providing seating for eight. Dodge Durango rides on a torsionally stiff, fully hydroformed frame with an independent front suspension and rack-and-pinion steering, providing a turning radius of 37.5 ft. — shorter than a Honda Pilot. Suspension and steering are finely tuned to deliver superior ride and precise steering. Dodge Durango's rear suspension features coil springs and a solid rear axle secured with a Watt's linkage system, resulting in refined ride and handling characteristics. Advanced safety and security features include standard Anti-lock Brake System (ABS), Electronic Stability Program with Electronic Roll Mitigation and Trailer Sway Control, side-curtain air bags for all three rows, ParkSense® Rear Park Assist System, Tire Pressure Monitoring system, Sentry Key® engine immobilizer, and ParkView™ Rear Back-up Camera System. Chrysler Brand Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value. The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel ‘N Go™ seating system. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S. Dodge Brand With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market, including the best-selling minivan in 2007 total sales, Dodge Grand Caravan. The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Arriving in dealerships now is the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the new 2009 Dodge Durango HEMI® Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel ‘n Go™ seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America. Posted on 17 June 2008 | 12:00 am Chrysler LLC Partners With Six Flags, Providing Park-Goers Firsthand Experience With Chrysler, Jeep® and Dodge Brand Vehicles
Auburn Hills, Mich., Jun 11, 2008 - Chrysler LLC has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company, to give millions of consumers a firsthand experience with Chrysler, Jeep® and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flags theme parks across the country during the 2008 summer with more parks added in 2009. Additionally, Chrysler, Jeep and Dodge vehicles will become the Official Vehicles of Six Flags Theme Parks. "We are bringing our Chrysler, Jeep and Dodge vehicles directly to consumers," said Deborah Meyer, Chrysler LLC Vice President and Chief Marketing Officer. "With approximately 25 million people visiting Six Flags Theme Parks each year, this is a great opportunity to showcase our products and to strategically engage consumers in a fun and interactive way." These activities, which will vary by park, include interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, and dealer and employee ticket discounts. "This agreement combines the ultimate neighborhood park with the ultimate neighborhood auto," said Mark Shapiro, Six Flags President and CEO. "The breadth of the Six Flags reach and our ability to fully immerse and integrate consumer brands into the park experience is quickly proving to be the ideal out-of-home solution for marketers." The Chrysler and Jeep brands will be the featured sponsors at five parks; Dodge, the featured brand at five additional parks. The 10 participating Six Flags parks are:
Chrysler, Jeep or Dodge vehicles will be prominently displayed at each park. In addition, Six Flags Media Networks, an all-inclusive media platform encompassing television, radio, billboards, experiential marketing, on-line and signage will promote the partnership and Chrysler, Jeep and Dodge vehicles with a combination of specially-produced content and existing product advertisements. Special events and promotions will take place at various parks throughout the summer including on-site driving experiences and sweepstakes. All 10 parks will participate in a July 4th celebration featuring fireworks sponsored by the all-new 2009 Dodge Journey, the brand's first crossover vehicle. Additionally, the Best of Texas festival in September at Six Flags Over Texas will showcase the all-new 2009 Dodge Ram and a special Military Appreciation Month promotion in the fall will include a vehicle giveaway at all participating parks. Chrysler, Jeep and Dodge owners will be offered special discounts to Six Flags parks via newsletters, billing statements and e-Directs. Dealers and Chrysler LLC employees will also receive park admission discounts. Six Flags will utilize its company newsletter and other internal communications tools to offer its approximately 32,000 seasonal and full-time employees Chrysler LLC's Friends and Family discount on the purchase of most new Chrysler, Jeep or Dodge vehicles. Chrysler / Six Flags RelationshipChrysler has partnered with Six Flags Theme Parks in the past, holding special Chrysler brand nights for its owners. In 2004, Chrysler held its third annual owner event, the "Chrysler Block Party," at various Six Flags parks across the country. The park was open exclusively to Chrysler guests and activities included special driving courses, customization demonstrations and roundtables where owners could interact with Chrysler engineers and designers. In an earlier partnership with Six Flags, Chrysler Town & Country owners were treated to special owner nights at participating Six Flags parks including exclusive use of the parks. About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of eight percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations. About Six Flags, Inc.Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, the skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly traded corporation (NYSE:SIX) headquartered in New York City. Posted on 11 June 2008 | 12:00 am All-new 2008 Chrysler Town & Country Wins Ward's Interior of the Year Award
Auburn Hills, Mich., Jun 4, 2008 - Ward's judges named the all-new 2008 Chrysler Town & Country "Interior of the Year" at the 2008 Ward's Auto Interiors Show, the publication's annual auto interior event. The prestigious top award emphasizes Town & Country's place as the premium minivan in the segment. "Best-interior nominees included the usual smattering of utility vehicles, from the sporty Mazda CX-9 to the sophisticated Volkswagen Touareg 2," said Eric Mayne, Editor - Ward's Automotive Reports. "But the Chrysler Town & Country's rich content and well-executed functionality made it the consensus winner." The Chrysler Town & Country's seating and storage features gave it the leg-up in the 10-judge interior competition. The industry-exclusive Swivel 'n Go™ seating group was praised for its ability to face third-row passengers, and in-floor storage bins designed from the Stow 'n Go™ seating system provided a great solution to help eliminate unnecessary interior clutter. "(Ward's AutoWorld) Editor-in-Chief Drew Winter swooned over the rich suede micro-fiber that accented the first- and second-row seats," Mayne said. "Finished in pearlescent white leather, the seating surfaces invoked macho Drew to use the L-word (love). But just as a successful campaign helps politicians cut through the clutter, a well-designed interior helps motorists manage it. On this issue, the Town & Country is a clear winner." From a more contemporary and elegant interior design, premium interior amenities, to its versatile seating - the comforts of a well-appointed home were incorporated in the all-new 2008 Chrysler Town & Country, making time spent traveling, time well-spent for families. "It is a great honor to have the Ward's judges give the all-new Chrysler Town & Country their most prestigious award," said Joe Dehner, Vice President – Small, Family and Premium Vehicle Design, Chrysler LLC. "Great detail was given to our innovative and flexible minivan interior from satin finishes, burl wood trim choices, chrome accents and clean tailored lines to ensure an upscale look and feel." Available at Chrysler dealerships nationwide, the all-new 2008 Chrysler Town & Country raises the bar in the minivan segment. With more than 25 years of minivan development and more than 60 segment firsts, Town & Country remains the best vehicle to transport people comfortably and their things efficiently. Chrysler engineers developed two distinct seating systems: Chrysler's exclusive Stow 'n Go seating and storage system and the new Swivel 'n Go™ seating systems. Swivel 'n Go™ offers second-row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The table stores out of sight in the second-row covered storage bins when not in use. Swivel 'n Go also offers an available minivan-first integrated child booster seat in the second-row quad chair (late availability) and an available minivan-exclusive one-touch power-folding third-row 60/40 bench seat. With Swivel 'n Go, everything from dinner on the go to card tournaments is possible. The most flexible seating system in the minivan segment, Stow 'n Go™ is standard on all Chrysler Town & Country models, giving customers second- and third-row seating that quickly and conveniently folds into the floor. Entertainment options are unmatched by competitors. With music, audio, movie and personalized picture display capability, the MyGIG® Entertainment System anchors the 2008 Chrysler Town & Country's multimedia together with a 20-gigabyte hard drive for 1,200 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations) and an audio jack for any MP3 player audio playback. The MyGIG Infotainment System adds even more capability with navigation, voice controls and real-time traffic monitoring. For the rear passengers, minivan-first dual DVD system can play different media at the same time. With SIRIUS Backseat TV satellite streaming video and SIRIUS Satellite Radio, DVD player and dual A/V jacks with a 115-volt power inverter in the second row, there is something to keep everyone entertained. Halo lighting, second-row power windows, second- and third-row sun shades and a removable, rechargeable flashlight in the rear cargo area are some family-friendly innovations found in the 2008 Chrysler Town & Country. All-new 2008 Chrysler Town & CountryThe all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including Electronic Stability Program (ESP). The newest feature is the Swivel 'n Go™ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. Manufacturer's Suggested Retail Price of the new 2008 Chrysler Town & Country is $23,595. Chrysler BrandChrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value. The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'n Go™ seating system. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S. Posted on 4 June 2008 | 12:00 am Chrysler Rooting for 2008 Ginn Tribute Player to Shoot a Hole-in-one and Receive an All-new 2009 Chrysler Aspen HEMI® Hybrid
Auburn Hills, Mich., May 29, 2008 - The Chrysler brand is hoping that one of the 144 Ladies Professional Golf Association (LPGA) players competing in this weekend's 2008 Ginn Tribute Hosted by ANNIKA will shoot a hole-in-one as that golfer will be one of the first to own an all-new 2009 Chrysler Aspen HEMI® Hybrid, due in showrooms later this year. As one of the founding sponsors of Ginn golf tournaments and the official automotive sponsor, Chrysler is also giving the winner of the 2008 Ginn Tribute an all-new 2008 Chrysler Sebring Convertible. The 2008 Ginn Tribute will be one of the last tournaments for Annika Sorenstam, regarded as the best player in LPGA history, who announced on May 13 that she will be stepping away from competitive golf at the end of this year. Sorenstam will join last year's Ginn Tribute champion, Nicole Castrale, and 142 additional top female players in the tournament, which will be televised on the Golf Channel, May 29-30, and on NBC, May 31-June 1. "The Ginn Tribute is an excellent opportunity for Chrysler to showcase our all-new Chrysler Aspen Hybrid," said John Plecha, Director - Chrysler Marketing and Global Communications. "With Annika Sorenstam leaving competitive golf, all eyes will be on this year's tournament. We are anxious to see which top ladies player will win and drive away in the Sebring Convertible and who could be one of the first to own an Aspen Hybrid by simply shooting a hole-in-one." About Chrysler Aspen HybridWith the introduction of the new 2009 Chrysler Aspen HEMI® Hybrid, Chrysler LLC delivers a hybrid-electric vehicle that combines fuel-efficient advanced hybrid technology with full-size sport-utility-vehicle (SUV) performance and capability. The new hybrid vehicle will offer customers the sought-after blend of performance, utility, capability and vastly improved fuel-economy, all in one package. Combined with Chrysler's Multi-displacement System (MDS), the advanced two-mode hybrid technology immediately delivers a more than 25 percent fuel economy improvement and up to a 40 percent improvement in the city. The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles, due in showrooms this fall, are Chrysler's first entries in the hybrid market. About Chrysler Sebring ConvertibleThe 2008 Chrysler Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. The Sebring Convertible also offers three automatically latching convertible top options: vinyl, cloth and a body-color painted steel hard top, all of which can be retracted with a push of a button on the key fob. The Chrysler Sebring Convertible has long held the honor of America's favorite convertible, solidly leading the segment for the past decade. In fact, Sebring Convertible has earned the title of best-selling convertible in the United States for seven of the past 11 years. About Chrysler and GolfChrysler is a proud supporter of professional and amateur golf. The 2008 Bob Hope Chrysler Classic (BHCC), a pro-am event sanctioned by the PGA Tour, was held in Palm Springs, Calif., in January. Chrysler has supported the Classic since 1965 and has been a title sponsor since 1985, the longest sponsor/event association in the PGA Tour and one of the longest in sports. Chrysler's sponsorship has enabled the Classic to distribute nearly $44 million to the Eisenhower Medical Center and a total of 112 local charities. The Ginn Open is the third richest event on the LPGA. Chrysler has been the automotive sponsor of the Ginn golfing events since 2006. Chrysler is also the official automotive sponsor of the Merrill Lynch Shootout, Dec. 5-7, 2008, in Naples, Fla. The Chrysler Club Championship (CCC) is the fastest growing, most prestigious amateur golf event in the country. Now in its fifth year, the CCC is a stroke-play event designed for top male and female amateur golfers. Posted on 29 May 2008 | 12:00 am All-new 2008 Chrysler Town & Country and Dodge Grand Caravan Earn Top Safety Ratings from the Insurance Institute for Highway Safety (IIHS)
Auburn Hills, Mich., May 22, 2008 – The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned "good" ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests. "Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations", said Larry Lyons, Vice President – Car and Minivan Product Team, Chrysler LLC. "Our Chrysler and Dodge minivans come loaded with standard features including all-row supplemental side-curtain air bags, advance multi-stage front driver and passenger air bags and an Electronic Stability Program." Chrysler and Dodge minivans are committed to safety and security and IIHS tests are one of the many metrics, along with U.S. Federal Government requirements and internal metrics used to continually improve vehicle performance. All-new 2008 Chrysler Town & CountryThe all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including Electronic Stability Program (ESP). The newest feature is the Swivel 'n Go™ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Chrysler Town & Country is $23,595. All-new 2008 Dodge Grand CaravanAs the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. Its all-new 2008 Dodge Grand Caravan has 35 new or improved features including the exclusive Swivel 'n Go™ seating system, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with dual DVD players and SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2008 Dodge Grand Caravan has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Dodge Grand Caravan is $22,700. More than 40 Safety and Security FeaturesThe all-new 2008 Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features including: Advanced multi-stage air bags: Uses a low-risk deployment air bag for the front passenger All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to a slipping wheel(s), and can reduce excess engine power until traction is regained Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions Auto-reverse sun roof: Advanced sensing system that automatically engages and reverses the sun roof (to the open position) Auto-reverse windows: Automatically engages and reverses the driver's side window (to the down position) Brake Assist: In a panic brake condition, the system applies maximum braking power, providing the shortest possible stopping distance Brake/Park interlock: Prevents an automatic transmission or transaxle from being shifted out of Park unless the brake pedal is applied Child seat anchor system: LATCH (Lower Anchors and Tethers for Children) is designed to ease installation of compatible aftermarket child seats Child-protection rear door locks: Disables the rear doors' inside-release handle via a small lever on the door-shut face Constant-Force Retractors (CFR): Distributes force or load exerted on a seat belt, and then gradually releases the seat-belt webbing in a controlled manner Crumple zones: Designed to compress during an accident in order to absorb energy from an impact, decreasing transfer of that energy to the occupants Digressive load-limiting seat belts: Retractor senses a vehicle impact and immediately applies a load to the seat belt in order to properly position the occupant before the full load from the vehicle impact is imparted onto the occupant. It then reduces the seat belt load to moderate forces imparted onto the occupant during the impact event Door Alert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver if a vehicle is driven without the doors being properly closed Electronic Stability Program (ESP): Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations such as turns, and is especially valuable when driving on mixed surface conditions including snow, ice or gravel. If there's a discernible difference between what the driver asks through the steering wheel and the vehicle's path, ESP applies selective braking and throttle input in order to put the vehicle back onto the driver's intended path Energy-absorbing steering column: The steering column utilizes two hydroformed coaxial tubes that can move relative to each other in order to allow the column to move forward for enhanced energy-absorption during a crash Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking the doors after air bag deployment. Also shuts off the flow of fuel to the engine Head rests in all positions: Each seating position, including Swivel 'n Go™ and third-row middle seat, utilize head restraints Height-adjustable front seat belts: Allows occupants to raise and lower the shoulder belt. Encourages seat belt usage by offering a comfortable fit High-intensity Discharge (HID) headlamps: Provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination HomeLink universal home security system transceiver: Stores three separate transmitter radio-frequency codes to operate garage-door openers, security gates, security lighting or other radio-controlled devices Integrated child booster seats: Allow children up to 4-foot 9-inches tall and between 48 and 85 pounds to sit in the adult-belted zone and are available with the Swivel 'n Go™ seating system Integrated Child Seats: Designed for children at least one year old, between 22 and 50 pounds and are no more than 47 inches tall. Seats are conveniently designed within an available second-row bench seat Interior head-impact protection: Interior pillars above the beltline and instrument panel, including areas around windshield and rear window headers, roof and side-rail structures, and shoulder belt turning loops specifically designed to limit head-impact force Keyless ignition system: A fob with integrated key and a wireless ignition node with integral ignition switch replace the metal key. The double-sided integrated key is inserted into the ignition switch to start the vehicle. The fob also contains the Remote Keyless Entry and a removable valet key Knee bolsters: The lower instrument panel and the glovebox door are designed to properly position the occupant, enabling air bags to work effectively Occupant Resistant Controller (ORC) with rollover sensor: Determines the appropriate output for the multi-stage driver and low-risk front-passenger deployment air bags, along with side air bag curtains during a rollover event ParkSense® Rear Park Assist System: Assists at low speeds in Reverse to detect stationary objects. Consists of visible (interior lights seen with rearview mirror) and audible warnings for the driver ParkView™ Rear Back-up Camera: Provides a wide-angle view of the area immediately behind the vehicle, giving the driver greater peace of mind before backing up. Also aids in lining up a trailer to the vehicle's trailer hitch, when so equipped. The image automatically displays on the navigation screen when the transmission is shifted into Reverse Power-adjustable pedals: Allows brake and accelerator pedals to move toward or away from the driver in order to help achieve a safe and comfortable seating position for improved vehicle control Power liftgate with obstacle detection: Detects obstacles in the path of a closing power liftgate and will automatically stop and reverse the power-closing operation Power sliding passenger doors with obstacle detection: Detects obstacles in the path of a closing power sliding door and will automatically stop and reverse the power-closing operation Rearview interior conversation mirror: A convex mirror located in the overhead console above the inside rear-view mirror allows the driver to see rear-seat occupants while looking forward Remote Keyless Entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system Remote start: Conveniently starts the engine from outside the vehicle by using the fob while maintaining vehicle security Safety cage body structure: Key structural enablers help keep the passenger compartment intact during a crash Seat-belt pretensioners: During a collision, impact sensors initiate the front seat-belt pretensioners to immediately remove slack, thereby reducing the forward movement of the occupants' heads and torsos Sentry Key® engine immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after only a few seconds Side impact door beams: Add extra protection in the event of a side impact Sliding door alert system: Warns other drivers by flashing the exterior lamps when passengers are entering or exiting the vehicle Supplemental side-curtain air bags: Extends protection to all outboard front- and rear-seat passengers, including third-row outboard passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where the impact occurs Tire Pressure Monitoring (TPM): Informs occupants when tire pressure is too low. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system Three-point lap shoulder seatbelts: All seating positions, including Swivel 'n Go™ and third-row middle seat, utilize three-point seatbelts UConnect® Hands-free Communication System: Uses Bluetooth® technology to provide voice-controlled wireless communication between the occupants' compatible mobile phone and the vehicle's onboard receiver. The hands-free option promotes safety, freedom, value and flexibility Chrysler BrandChrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value. The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Go™ seating system. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S. Dodge BrandWith a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market, including the best-selling minivan in 2007 total sales, Dodge Grand Caravan. The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Arriving in dealerships now is the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the new 2009 Dodge Durango HEMI® Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America Posted on 22 May 2008 | 12:00 am Chrysler LLC Responds to Customer and Dealer Feedback, Extends $2.99 Gas Guarantee for 2nd Month
Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time. Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent. "Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers." Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler. Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices. "What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation." Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise. Initial ResultsAfter the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan. "The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices." From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country. "We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said. From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence. Fuel Economy SolutionsChrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007. The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy. The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains. This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybrid—boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market. Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models. Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions. Customer Advisory BoardIn February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:
Program Development(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations) As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day. Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market. So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress. Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers. Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers. Posted on 19 May 2008 | 12:00 am Chrysler LLC Delivers Economic Stimulus; Protects Consumers from Rising Gas Prices for Three Years
Auburn Hills, Mich., May 5, 2008 - In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices. With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years. The offer is available at 3,511 U.S. Chrysler, Jeep and Dodge dealerships through June 2, 2008, and is available on vehicles ranging from popular new compacts, crossovers and minivans to full-size diesel-powered pickup trucks. "Today we are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," said Jim Press, Vice-Chairman and President, Chrysler LLC. "The Let's Refuel America Price Guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses. And you can't get it anywhere else besides a Chrysler, Jeep or Dodge dealership." The Let's Refuel America program offers consumers a combination of the fuel price protection program and additional bonus cash up to $3,000 on available vehicles, including Chrysler PT Cruiser, Dodge Charger, Jeep Grand Cherokee, Dodge Dakota and Dodge Ram. Consumer Economic SolutionsChrysler has a number of solutions to help our customers during these tough economic times. "Chrysler is committed to providing the best value, and the least worries, for our customers," said Press. Chrysler's lineup includes five models for under $20,000 that get 28 miles-per-gallon or better on the highway. To protect consumers from unexpected repair costs in the future, Chrysler models come with the industry's best powertrain warranty, covering the original owner for the life of the vehicle. And Chrysler has made a number of its most popular options standard on its New Day Package vehicles. Fuel Economy SolutionsChrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, the six of these models combined have higher sales than in the first four months of 2007. The recently-launched 2009 Dodge Journey comes with an available 173-hp four cylinder engine, helping it achieve best in class fuel economy. The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 miles/city and 23 miles/highway for 4x2 models and 17 miles/city and 22 miles/highway for 4x4 models. Outside of North America where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains. This fall, Chrysler will launch in the United States, two new hybrid SUVs, the Dodge Durango Hybrid and Chrysler Aspen Hybrid, boasting a fuel economy improvement of more than 25 percent overall, and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market. Chrysler is currently in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for our next-generation models. Chrysler supports the federal government's new dramatically increased CAFE fuel economy standards, which will increase fuel efficiency by an average of 40 percent by 2020. Recently, Chrysler joined the US Climate Action Partnership, working to find solutions to global greenhouse gas emissions. Customer Advisory BoardIn February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:
Program DescriptionThe Let's Refuel America gas card program works when a customer purchases a new and unused Chrysler, Jeep or Dodge vehicle and selects the program in lieu of other available incentives. The customer is provided with the registration process documentation and registers providing their required personal information via the dedicated web site or toll-free 800 number. Once registered, the customer receives their gas card and separately, their Personal Identification Number (PIN) within 4 to 6 weeks of application. The customer then swipes their Let's Refuel America Gas Card at an eligible gas station, selecting up to 87 octane regular, E85 fuel or diesel fuel, and enters their PIN to begin the fueling process. After the fuel transaction occurs, the customer's personal credit card (identified in the registration process) is charged $2.99 per gallon. Let's Refuel America EligibilityThe following vehicles are eligible for the Let's Refuel America program: Small/Compact Car Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible Mid-size Car Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible Large Car Dodge Charger, Chrysler 300, Dodge Magnum Crossover Dodge Journey Minivan Dodge Grand Caravan, Chrysler Town and Country Compact SUV Jeep Patriot, Jeep Compass Mid-size SUV Dodge Nitro, Jeep Liberty Large SUV Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen Pickup Truck Dodge Dakota, Dodge Ram, Dodge Ram HD The following vehicles are not eligible for the Let's Refuel America program: All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter. Select Program Offer
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*If mid-grade or premium unleaded fuel is purchased, the customer will be billed for the $2.99 plus $.15 per gallon for mid-grade (88-89 octane) or plus $.30 for premium (90-94 octane). All other grades of fuel higher than 94 octane are not covered under this program and the full pump price will be billed through to the customer plus a $2 service fee per transaction with no gallon usage penalty. If customer purchases unleaded gas (including E85) on a diesel card, or diesel fuel on an unleaded gas card, the customer will be billed the full pump price plus $2 service fee per transaction with no gallon usage penalty. About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent from 2006. The Company's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. Posted on 5 May 2008 | 12:00 am DUB Magazine "Dubs" the Chrysler 300 and Dodge Charger at Atlanta Auto Show
Atlanta, Apr 18, 2008 - The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring. "We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer - Vice President and Chief Marketing Officer, Chrysler LLC. "Loaded with unique interior and exterior features or 'bling,' the 'DUB Edition' Chrysler 300 Touring and Dodge Charger SXT models make a bold statement." Chrome accents complement the intrepid exterior styling of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror caps–a first on a Dodge vehicle–and a MOPAR® chrome honeycomb grille. The "DUB Edition" Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special "DUB Edition" badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger - and driver-side front doors. In addition, each 2008 "DUB Edition" Dodge Charger SXT also features a body-color spoiler and fog lamps. Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 "DUB Edition" models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist. Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires. "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The "DUB Edition" Dodge Charger SXT is also available in Dark Titanium. "Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand," said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty." Inside, the Dark Slate Gray interior of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The "DUB Edition" Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob. A MyGIG™ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The "DUB Edition" Dodge Charger SXT also features a 200-watt KICKER subwoofer and the "DUB Edition" Chrysler 300 Touring features a 100-watt KICKER subwoofer. The limited production run of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 "DUB Edition" Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 "DUB Edition" Dodge Charger SXT is $30,235, which includes destination. About DUB MagazineDUB Publishing, DUB Industries, and TIS Industries represent the stable of companies which have become the leading brands within the automotive lifestyle culture. DUB Publishing, which produces the monthly DUB Magazine, reaches more than 9.5 Million sought-after trend-setters every year, and chronicles celebrities and their vehicles. DUB Publishing also maintains the company's successful licensing ventures including toys, video games, wheels and accessories. The DUB Custom Auto Show and Concert Tour is the largest event tour of its kind and connects with more than 300,000 opinion-leading young adults every year. Finally, DUB's marketing arm helps big corporate brands all over the nation connect with one of the most influential consumer groups through celebrity and media integration services, nationwide street teams, marketing, promotions, vehicle customization and more. The DUB Family of companies are about individualism, celebrity, unique styling, and spotting trends before they happen. About the Chrysler brandThe Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in design, agile performance and innovative technology built around a customer's needs at a great value. The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Go™ seating system. Chrysler has a 3.3 market share in the U.S., and is the seventh largest brand in the U.S. automotive market. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of an SUV, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40% more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring Convertible and Sebring sedan are available and deliver 29 and 30 mpg respectively. About the Dodge brandWith a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market. The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- is now available, and will be available outside North America in both left - and right-hand drive in mid-2008. Arriving later this spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI® V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup–the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Recently, the all-new 2008 Dodge Grand Caravan arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, which launched in those markets in 2006. Posted on 18 April 2008 | 12:00 am Chrysler 300 Owners Demonstrate Individuality and Passion in "Spin it Your Way" Promotion*Bold design of award-winning Chrysler 300 inspires owners to create videos showcasing their customized vehicles *Louisville, Ky., woman wins contest and trip to Los Angeles to have her vehicle displayed at Los Angeles International Auto Show in November Auburn Hills, Mich. – In addition to marking the return of the "Great American Car" when it was first introduced, and earning the distinction of being the most-awarded new car in automotive history*, the Chrysler 300 also proved to be a canvas for owners to express their passion and style through customization. To capture and share this creativity, the Chrysler brand encouraged owners to "Spin it Your Way" by creating and uploading a short video to the Chrysler 300 YouTube channel. Each video showed how owners brought out their individuality by customizing their Chrysler 300. The public voted for their favorite video and Lisa Marie Varon of Louisville, Ky., was named the "Spin it Your Way" contest winner, earning a trip for two to Los Angeles to see her customized Chrysler 300 displayed at the Los Angeles International Auto Show in November 2008. Varon's video shows the transformation of her 2006 Chrysler 300C into her fun and aggressive "Black Widow." The vehicle is customized with 24-inch rims, air suspension, indoor/outdoor lighting kits, 7-inch visor and headrest video screens, Lambeau doors and a whole lot more. "We have found from our owners like Lisa that the Chrysler 300 is not just a sedan, it's a passion, an expression of emotion captured in bold design that empowers and engages them to show their individuality," said Ralph Gilles, Vice President – Jeep® Truck and Advance Interior Design, Chrysler LLC and lead designer of the 300. "‘Spin it Your Way' was an interactive opportunity for owners to show how they put their own signature on the Chrysler 300 and to share their creativity with a wide audience." More than 317,000 people visited the Chrysler 300 channel where they watched the owner-testimonial videos nearly 1.7 million times and voted on the top 25 entries from passionate Chrysler 300 owners nationwide. About ContestChrysler launched the "Spin it Your Way" contest on Jan. 1 at www.youtube.com/chrysler300. Consumers were encouraged to upload videos of their customized Chrysler 300 by Feb. 14 --not exceeding 2 minutes in length – and provide information including the make, model and year of the vehicle plus an explanation of how their vehicle was customized. The YouTube community voted for their favorite video from Feb.15-March 6. Public online voting plus scoring by Chrysler judges – based on the criteria of originality/creativity, feasibility/functionality and the entrant's demonstration of passion captured in their customized vehicle – determined the grand prize winner. About Chrysler 300Loaded with premium features, stunning Chrysler design, fuel-saving Multi-displacement System technology and abundant standard safety features, the 2008 Chrysler 300 makes everything else on the road seem ordinary. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula not easily copied. Learn more about the Chrysler 300 at www.chrysler.com.
Posted on 31 March 2008 | 12:00 am Chrysler Brand Wins 2008 Kelley Blue Book Brand Image Award
Auburn Hills, Mich., Mar 25, 2008 - The Chrysler brand's reputation as a leader in design, agile performance and innovative technology at a great value was reinforced by Kelley Blue Book, the leading provider of new- and used-vehicle information, as the brand received a 2008 Kelley Blue Book Brand Image Award. The Chrysler brand won for Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback at an award ceremony held in New York City on March 19 as part of the New York International Auto Show media preview week. Chrysler brand vehicles include the Chrysler Sebring Sedan and Sebring Convertible, PT Cruiser, 300, Town & Country, and Aspen. The Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. They are based on consumer automotive perception data from Kelley Blue Book Marketing Research's Brand Watch Study. "This is a great honor for Chrysler as it is based on consumer perceptions of our brand," said John Plecha, Director – Chrysler/Jeep® Marketing and Global Communications. "Products like the Chrysler Sebring, 300, and Town & Country have put us at the forefront of the industry in terms of style, design and innovative technology at prices that surprise and delight our customers. It is terrific to see the Kelley Blue Book Brand Watch Study reinforce that consumers embrace striking designs." "Understanding brand perception is important to gauging vehicle value," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com. "Because brand is very important to consumers as they decide which vehicles they are considering and, ultimately, what vehicles they will buy, it is important to study their perceptions of various brands, the attributes that contribute to perceptions, and how those perceptions shift over time." In total, Kelley Blue Book handed out 17 awards to automotive brands. Information on the full lineup of award-winning Chrysler vehicles is available at www.chrysler.com. Posted on 25 March 2008 | 12:00 am Mopar® Introduces A New 3-year/100,000-mile Warranty on Its Remanufactured Powertrain Assemblies for Chrysler, Jeep® and Dodge VehiclesCenter Line, Mich., Mar 7, 2008 - Mopar®, Chrysler LLC's original equipment parts manufacturer and supplier, announced it has introduced a new 3-year/100,000-mile warranty on its remanufactured powertrain assemblies for Chrysler, Jeep® and Dodge vehicles. Mopar's new comprehensive warranty on the reman powertrain assemblies covers the costs of all parts and labor. It includes a $75 towing allowance and is transferable. There is also no deductible required. "Increasing coverage to a 3-year/100,000 mile warranty demonstrates to Chrysler, Jeep and Dodge owners, as well as independent repair shops, our confidence in the quality and reliability of our remanufactured powertrain assemblies," said Scott Barone, Senior Manager - Mopar Wholesale Development, Chrysler LLC. Barone added, "Mopar's reman powertrain products use Chrysler-engineered components and meet all of Chrysler's original equipment performance standards." The 3-year/100,000-mile warranty on the remanufactured powertrain assemblies covers:
70 Years of MoparWhen Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929. Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components, restoration parts, accessories and performance parts for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards. Posted on 7 March 2008 | 12:00 am Chrysler LLC Restructures and Expands Incentive Plan to Benefit Members of the U.S. Military and Their FamiliesA $500 cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep® or Dodge vehicle. A three-year lube, oil and filter service contract also is provided. All franchised Chrysler LLC dealers in the U.S. are eligible to participate. Eligible consumers include the active military, active military reserve, as well as retired military and retired military reserve with 20 years of service. Honorably discharged veterans are eligible for this program within six months of their discharge from active duty. The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household. "Chrysler thanks the men and women who wear the uniform for this country, and their families who support them, with the 2008 Military Consumer Cash/Service Contract program," Michael Keegan, Vice President - Volume Planning and Sales Operations, Chrysler, said. "We would like to honor those who serve by extending our military-only benefits program to include Chrysler and Dodge products in addition to Jeep, as a special offer to our servicemen and women." Originally, the Chrysler military discount program applied solely to the Jeep brand lineup of vehicles, but has been expanded to include the three-year service contract and now applies to the entire Chrysler LLC portfolio of Chrysler, Jeep and Dodge products. Military Initiatives This incentive is in addition to Chrysler’s recent announcement joining America Supports You(ASY), a Department of Defense program that connects nonprofit support groups with military men and women and their families. Chrysler also supports the Freedom Calls Foundation and Operation Gratitude, two ASY homefront groups dedicated to improving morale for soldiers and their families. The Freedom Calls Foundation connects troops deployed in Iraq and their families in the United States through videoconferencing, and Operation Gratitude lifts troop morale through the delivery of care packages filled with items donated by citizens in the United States. The 2008 Military Consumer Cash/Service Contract program applies to all 2008 model year Chrysler, Jeep and Dodge vehicles, but excludes the Dodge Viper, Dodge Sprinter and all SRT8® model vehicles or fleet vehicles. Posted on 5 March 2008 | 12:00 am Chrysler LLC Restructures and Expands Incentive Plan to Benefit Members of the U.S. Military and Their Families
Auburn Hills, Mich., Mar 4, 2008 - Chrysler LLC today announced that the Company will expand its support for the U.S. military by adding a $500 cash allowance to the retail purchase or lease of a new, eligible Chrysler, Jeep® or Dodge vehicle. A three-year service contract also is included for all eligible military consumers. Eligible consumers include the active military, active military reserve, as well as retired military and retired military reserve with 20 years of service. Honorably discharged veterans are eligible for this program within six months of their discharge from active duty. The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household. "Chrysler thanks the men and women who wear the uniform for this country, and their families who support them, with the 2008 Military Consumer Cash/Service Contract program," Michael Keegan, Vice President – Volume Planning and Sales Operations, Chrysler, said. "We would like to honor those who serve by extending our military-only benefits program to include Chrysler and Dodge products in addition to Jeep, as a special offer to our servicemen and women." Originally, the Chrysler military discount program applied solely to the Jeep brand lineup of vehicles, but has been expanded to include the three-year service contract and now applies to the entire Chrysler LLC portfolio of Chrysler, Jeep and Dodge products. Military InitiativesThis incentive is in addition to Chrysler's recent announcement joining America Supports You (ASY), a Department of Defense program that connects nonprofit support groups with military men and women and their families. Chrysler also supports the Freedom Calls Foundation and Operation Gratitude, two ASY homefront groups dedicated to improving morale for soldiers and their families. The Freedom Calls Foundation connects troops deployed in Iraq and their families in the United States through videoconferencing, and Operation Gratitude lifts troop morale through the delivery of care packages filled with items donated by citizens in the United States. The 2008 Military Consumer Cash/Service Contract program applies to all 2008 model year Chrysler, Jeep and Dodge vehicles, but excludes the Dodge Viper, Dodge Sprinter and all SRT8® model vehicles or fleet vehicles. Posted on 4 March 2008 | 12:00 am Chrysler LLC Continues its Legacy of Military Support by Joining "America Supports You"Participation with "America Supports You" extends decades of Chrysler support to the military Auburn Hills, Mich., Feb 26, 2008 - Chrysler LLC announces it will join America Supports You (ASY), a Department of Defense program connecting non-profit groups with military men and women and their families. The relationship with America Supports You continues Chrysler’s decades-long legacy of support for the military with its products and through morale-building activities. "The mission of America Supports You merges perfectly with the legacy Chrysler has of supporting the military and their families for decades," said Bob Nardelli, Chrysler LLC Chairman and CEO. "Beginning with our Jeep® products carrying troops in World War II and continuing with our initiatives today, Chrysler has remained committed to the well-being of the men and women who wear the uniform and their families." Chrysler recently announced a partnership with the Freedom Calls Foundation, an ASY homefront group. Its mission is to connect troops deployed in Iraq and their families in the United States through video conferencing. Chrysler has opened its video conferencing infrastructure at the Company's Auburn Hills, Mich., headquarters so families can schedule time to talk to their loved ones via video conferencing. The company also supports ASY member Operation Gratitude in their mission to lift troop morale through the delivery of care packages filled with items from citizens in the U.S. More than 1,800 Jeep dealers across the country opened their dealerships and became "drop zones" for citizens to leave donation items that were then shipped to Operation Gratitude's headquarters in California. Included for the recipients of the 250,000th and 300,000th packages were the keys to brand new Jeep Libertys. Spc. Alfonso Sanchez received the 250,000th package and Spc. Michael Gallagher received the 300,000th package. "We're so pleased to have Chrysler as part of America Supports You," says Allison Barber, Deputy Assistant Secretary of Defense. "The company's commitment to support troops overseas and their families here at home highlights its long history of caring for our military members." As troops transition out of military service, many are looking for career opportunities that provide growth, acceptable wages and stability. Working in conjunction with our 3,600 Chrysler, Jeep and Dodge dealers, Chrysler will soon begin offering military leaving the service the opportunity to be connected to one of our dealerships and considered for employment at a dealership location. In its 83-year history, Chrysler has supported the military in many ways, including:
About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. The Company sells and services vehicles in more than 125 countries around the world. The operations outside North America have been experiencing year-over-year sales increases since 2004, with a record number of vehicles sold in 2007. The Chrysler Foundation–the primary source of charitable grants made by Chrysler–annually supports hundreds of charitable organizations with an emphasis on community growth and enrichment, education, arts and culture, public policy, youth development and disaster relief programs throughout the United States and, increasingly, the world. Chrysler is a unit of Cerberus Capital Management. About America Supports YouAmerica Supports You is an ongoing, nationwide program organized by the Department of Defense to showcase Americans’ support for the men and women of the Armed Forces and their families. Since its launch in November of 2004, America Supports You has welcomed more than 340 homefront organizations and more than 35 corporations to the program. Many America Supports You homefront groups demonstrate their support for the troops through letter writing, care packages, helping the wounded when they return home, assisting military families, sending an email or kind gesture. Learn more about supporting military personnel at www.AmericaSupportsYou.mil. Posted on 26 February 2008 | 12:00 am Chrysler LLC Continues its Legacy of Military Support by Joining "America Supports You"Participation with "America Supports You" extends decades of Chrysler support to the military Auburn Hills, Mich., Feb 26, 2008 - Chrysler LLC announces it will join America Supports You (ASY), a Department of Defense program connecting non-profit groups with military men and women and their families. The relationship with America Supports You continues Chrysler’s decades-long legacy of support for the military with its products and through morale-building activities. "The mission of America Supports You merges perfectly with the legacy Chrysler has of supporting the military and their families for decades," said Bob Nardelli, Chrysler LLC Chairman and CEO. "Beginning with our Jeep® products carrying troops in World War II and continuing with our initiatives today, Chrysler has remained committed to the well-being of the men and women who wear the uniform and their families." Chrysler recently announced a partnership with the Freedom Calls Foundation, an ASY homefront group. Its mission is to connect troops deployed in Iraq and their families in the United States through video conferencing. Chrysler has opened its video conferencing infrastructure at the Company's Auburn Hills, Mich., headquarters so families can schedule time to talk to their loved ones via video conferencing. The company also supports ASY member Operation Gratitude in their mission to lift troop morale through the delivery of care packages filled with items from citizens in the U.S. More than 1,800 Jeep dealers across the country opened their dealerships and became "drop zones" for citizens to leave donation items that were then shipped to Operation Gratitude's headquarters in California. Included for the recipients of the 250,000th and 300,000th packages were the keys to brand new Jeep Libertys. Spc. Alfonso Sanchez received the 250,000th package and Spc. Michael Gallagher received the 300,000th package. "We're so pleased to have Chrysler as part of America Supports You," says Allison Barber, Deputy Assistant Secretary of Defense. "The company's commitment to support troops overseas and their families here at home highlights its long history of caring for our military members." As troops transition out of military service, many are looking for career opportunities that provide growth, acceptable wages and stability. Working in conjunction with our 3,600 Chrysler, Jeep and Dodge dealers, Chrysler will soon begin offering military leaving the service the opportunity to be connected to one of our dealerships and considered for employment at a dealership location. In its 83-year history, Chrysler has supported the military in many ways, including:
About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. The Company sells and services vehicles in more than 125 countries around the world. The operations outside North America have been experiencing year-over-year sales increases since 2004, with a record number of vehicles sold in 2007. The Chrysler Foundation–the primary source of charitable grants made by Chrysler–annually supports hundreds of charitable organizations with an emphasis on community growth and enrichment, education, arts and culture, public policy, youth development and disaster relief programs throughout the United States and, increasingly, the world. Chrysler is a unit of Cerberus Capital Management. About America Supports YouAmerica Supports You is an ongoing, nationwide program organized by the Department of Defense to showcase Americans’ support for the men and women of the Armed Forces and their families. Since its launch in November of 2004, America Supports You has welcomed more than 340 homefront organizations and more than 35 corporations to the program. Many America Supports You homefront groups demonstrate their support for the troops through letter writing, care packages, helping the wounded when they return home, assisting military families, sending an email or kind gesture. Learn more about supporting military personnel at www.AmericaSupportsYou.mil. Posted on 26 February 2008 | 12:00 am The Chrysler 300 Spin It Your Way contest powered by YouTube™The votes are all counted. The top three videos of customized 300s, as picked by users, have been submitted to Ralph Gilles, who will make the final decision and send one person and their customized 300 to the Los Angeles Auto Show. Stay tuned, the winner will be announced later this month. YouTube is a trademark of Google Inc. Posted on 12 February 2008 | 12:00 am 2008 Chrysler LLC Concept VehiclesSeamless advanced technology meets stunning, emotional design Plug-in Hybrid Electric Vehicle Technology taken to new level
Detroit, Jan 14, 2008 - Three passionate designs combine with three advanced propulsion systems. The result: high-tech, innovative vehicles with alternative fuel choices … and exciting design and brand character. Chrysler LLC's mission to be more environmentally responsible is significantly changing how we envision vehicles in our future portfolio. As the entire automotive industry has basically the same technology pool from which to draw, our design challenge remains similar to what it has always been: How do we distinguish Chrysler's future designs from the rest of the pack? Even in this environment, we must create emotional designs, and must offer vehicles that people will really want to own and drive. So we have challenged ourselves to unleash our design passion – in combination with these future technologies and linked to the Chrysler, Jeep® and Dodge brands for our 2008 concept vehicles. Each of the technologies must be transparent to our customers and provide an exceptional driving experience. In addition, each technology must be optimally packaged in the vehicle to ensure uncompromised comfort and function. The Chrysler, Jeep and Dodge concept vehicles for 2008 take advantage of the unique packaging and design opportunities realized by these advanced powertrain systems. The all-new Chrysler ecoVoyager concept, Jeep Renegade concept and Dodge ZEO concept take advantage of the best of new technologies and couple them with the room, comfort, speed and style customers will not sacrifice – allowing potential customers to still feel good about their personal impact on the environment even when simply having fun. In designing each of the three concepts for the 2008 North American International Auto Show, Chrysler designers studied various emerging and growing customer groups to overlay their needs and expectations with Chrysler, Jeep and Dodge brand values to develop the best overall fit. The result is an all-new passionate design concept for each of our three brands. Trevor Creed Senior Vice President – Design Chrysler LLC Posted on 14 January 2008 | 12:00 am 2008 Chrysler Town & Country and Dodge Grand Caravan Take Home 2008 International Car of the Year (ICOTY) AwardsAuburn Hills, Mich., Jan 12, 2008 - Once again, Chrysler LLC's "family rooms on wheels" have been awarded highest honors. For the first time in the award's history, the all-new 2008 Chrysler Town & Country and Dodge Grand Caravan captured all of the votes for best minivans as awarded by the 2008 International Car of the Year Awards (ICOTY) jurors, leaving no room for third-place contenders. The 2008 Chrysler Town & Country earned first-place in two categories, International Truck of the Year and The Most Compatible Minivan of the Year. The 2008 Dodge Grand Caravan earned second place in The Most Compatible Minivan of the Year category as well. In addition, the 2008 Dodge Grand Caravan "Rooms" television spot won The Heart String Award from the ICOTY jury for the most emotionally compelling car advertisement. "We're honored to have earned the accolades of jurors on the ICOTY panel for our all-new minivans," said Deborah Meyer, Vice-President and Chief Marketing Officer. "These awards serve as testimony to what customers have been telling us about the 2008 Chrysler Town & Country and Dodge Grand Caravan, namely that they offer more innovation, functionality, value, safety and useful features than any other minivan in the market." As the fifth generation of industry leading minivans, the 2008 Chrysler Town & Country and Dodge Grand Caravan are designed to be "family rooms on wheels," with each offering distinct advantages in the areas of safety, fuel economy, functionality and design. Among the all-new minivans' 35 new or improved features are:
Chrysler LLC invented the modern minivan segment in 1983 and has been the innovation and sales leader in the segment ever since, selling more than 12 million minivans worldwide to date and pioneering more than 60 minivan or industry-first features. The ICOTY awards are voted on by a panel representing a variety of automotive media. The ICOTY awards honor vehicles made in all countries around the world that are sold in North America. The awards are a salute to automakers and their teams for their success in connecting with consumers. J.D. Power tabulated the jury votes. Posted on 12 January 2008 | 12:00 am Santa Cruz, Calif., Golfer Wins Chrysler Club Championship National Tournament
Naples, Fla., Dec 10, 2007 - Golfers everywhere dream of hoisting a championship trophy overhead after sinking the winning putt at the end of a prestigious tournament. For Sandy Woodruff of Santa Cruz, Calif., that dream became a reality when she won the national finals of the 2007 Chrysler Club Championship (CCC) amateur golf tournament on Saturday, Dec. 8. Woodruff finished with a score of 74 in the first round and 76 in the second round. In her quest for victory, Woodruff represented Pasatiempo Golf Club in Santa Cruz, Calif. Woodruff's win in the CCC national finals tournament, held at Tiburón Golf Club and The Ritz-Carlton Golf Resort in Naples, Fla., earned her the chance to play with PGA TOUR professionals and celebrities in the 2008 Bob Hope Chrysler Classic (BHCC) hosted by George Lopez on Jan. 14-20, 2008, in Palm Springs, Calif. Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest for Women, Golf World), the CCC is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs in the 48 continental United States. Woodruff beat more than 115,000 other amateur golfers to earn the CCC National Champion title and a roster spot in the PGA TOUR's 2008 BHCC. "The Chrysler brand is proud of its long affiliation with golf, which is a sport that reflects the character of both the brand and the millions of Chrysler owners," said David Rooney, Director – Chrysler Brand Marketing and Global Communications. "It has been inspiring to watch the Chrysler Club Championship grow and see Sandy emerge from a field of over 115,000 local players. We congratulate Sandy on her outstanding performance and wish her luck in the 2008 Bob Hope Chrysler Classic." 2007 Chrysler Club Championship HighlightsIn its fourth year, the 2007 Chrysler Club Championship had its share of highlights, including:
Chrysler has been affiliated with golf for most of its history. In fact, 2007 marks the 42nd anniversary of Chrysler's participation in golf, which began when it first sponsored the Bob Hope Classic in 1965. About the Chrysler BrandThe Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of the Chrysler brand's product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the Sebring sedan, Pacifica, PT Cruiser and most awarded new car ever – Chrysler 300. Posted on 10 December 2007 | 12:00 am Mansfield, Texas, Golfer Wins Chrysler Club Championship National Tournament
Naples, Fla., Dec 10, 2007 - Golfers everywhere dream of hoisting a championship trophy overhead after sinking the winning putt at the end of a prestigious tournament. For Lewis Stephenson of Mansfield, Texas, that dream became a reality when he won the national finals of the 2007 Chrysler Club Championship (CCC) amateur golf tournament on Saturday, Dec. 8. Stephenson finished with a score of 75 in the first round and 71 in the second round. In his quest for victory, Stephenson represented Walnut Creek Country Club in Mansfield, Texas. Stephenson's win in the CCC national finals tournament, held at Tiburón Golf Club and The Ritz-Carlton Golf Resort in Naples, Fla., earned him the chance to play with PGA TOUR professionals and celebrities in the 2008 Bob Hope Chrysler Classic (BHCC) hosted by George Lopez on Jan. 14-20, 2008, in Palm Springs, Calif. Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest for Women, Golf World), the CCC is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs in the 48 continental United States. Stephenson beat more than 115,000 other amateur golfers to earn the CCC National Champion title and a roster spot in the PGA TOUR's 2008 BHCC. "The Chrysler brand is proud of its long affiliation with golf, which is a sport that reflects the character of both the brand and the millions of Chrysler owners," said David Rooney, Director – Chrysler Brand Marketing and Global Communications. "It has been inspiring to watch the Chrysler Club Championship grow and see Lewis emerge from a field of over 115,000 local players. We congratulate Lewis on his outstanding performance and wish him luck in the 2008 Bob Hope Chrysler Classic." 2007 Chrysler Club Championship HighlightsIn its fourth year, the 2007 Chrysler Club Championship had its share of highlights, including:
Chrysler has been affiliated with golf for most of its history. In fact, 2007 marks the 42nd anniversary of Chrysler's participation in golf, which began when it first sponsored the Bob Hope Classic in 1965. About the Chrysler BrandThe Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of the Chrysler brand's product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the Sebring sedan, Pacifica, PT Cruiser and most awarded new car ever – Chrysler 300. Posted on 10 December 2007 | 12:00 am Seven 2008 Chrysler Vehicles Earn Five Stars In Government Crash Tests
Auburn Hills, Mich., Dec 7, 2007 - The 2008 Jeep® Liberty, 2008 Jeep Grand Cherokee, 2008 Dodge Nitro, 2008 Dodge Caliber, 2008 Dodge Grand Caravan, 2008 Chrysler Pacifica and the 2008 Chrysler Town & Country received the U. S. government's highest safety ratings for frontal- and side-impact crash protection from the National Highway Traffic Safety Administration (NHTSA). "Through a broad range of engineering technologies, Chrysler is offering its customers the safety they expect and deserve," said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. "Both passive and active safety systems enhance the inherent stability and safety we design into all of our Chrysler, Jeep and Dodge vehicles." When it comes to safety, Chrysler employs a twofold approach: conventional features such as pretensioning and load-limiting seat belt retractors and supplemental air bags are combined with accident-avoidance features including improved steering, handling and braking. 2008 Jeep LibertyThe 2008 Jeep Liberty is equipped with 35 safety and security features including the company's side-occupant protection system. The system includes supplemental side-curtain air bags with extended up time, tethers and multiple sensors in case of a rollover. Adding to the mid-size SUV's long list of standard safety and security features are Electronic Stability Program, Electronic Roll Mitigation, anti-lock brake system, tire pressure monitoring (TPM), rain-sensing wipers and three new technologies: Trailer Sway Control, Hill Start Assist and Hill Descent Control. 2008 Jeep Grand CherokeeThe 2008 Jeep Grand Cherokee offers technologies such as electronic limited slip differentials and Electronic Stability Program that help to contribute to the vehicle's on-road and off-road dynamics. Advanced multistage front and supplemental side curtain air bags, tire pressure monitoring system, ParkView™ Rear Back-up Camera (with or without navigation), ParkSense® Rear Park Assist System, SmartBeam® headlamps, high-intensity discharge headlamps and rain-sensing wipers offer the latest innovation in occupant protection, safety and security on the road. The Jeep Grand Cherokee also features three new safety and security technologies for 2008: Hill Descent Control, Hill Start Assist and Trailer Sway Control. 2008 Dodge CaliberReinforcing Chrysler's commitment to safety and security, the 2008 Dodge Caliber gives customers an outstanding level of technology in the value-conscious compact car segment. More than 25 advanced safety technologies are available including standard supplemental side-curtain air bags, optional seat-mounted supplemental side air bags, standard driver and passenger front air bags, available Electronic Stability Program and a tire-pressure monitoring system. 2008 Dodge NitroThe 2008 Dodge Nitro offers a full range of active and passive safety systems. Among the vehicle's standard equipment is the advanced electronic chassis controls — Electronic Stability Program, Electronic Roll Mitigation, All-speed Traction Control, brake assist and advanced anti-lock brakes. 2008 Chrysler Town & Country and Dodge Grand CaravanThe all-new 2008 Dodge Grand Caravan and Chrysler Town & Country minivans are equipped with many standard safety and security items such as advanced, multi-stage driver and passenger air bags; all-row supplemental side-curtain air bags with added rollover protection; driver and front-passenger knee blockers; Electronic Stability Program with traction control and brake assist; a patented energy-absorbing steering column and three Lower Anchors and Tethers for CHildren (LATCH) child seat anchors. The new minivans also feature an Enhanced Accident Response System. This system switches on the interior lamps, unlocks doors, turns on hazard-flasher exterior lamps and turns the engine off by cutting off fuel in the event an impact causes air bag deployment. Other safety and security features include a rearview interior conversation mirror; power-adjustable pedals; remote, keyless, illuminated entry; power sliding passenger doors; power liftgate; tire pressure monitoring system; ParkSense® rear back-up assist system and ParkView® rear back-up camera. 2008 Chrysler PacificaAvailable safety and security features on the 2008 Chrysler Pacifica include standard supplemental three-row side-curtain airbags, driver and passenger-side knee blockers, advanced multi-stage air bags with occupant classification system, Electronic Stability Program, brake assist, patented energy absorbing steering column, available ParkSense rear park assist system and ParkView rear back-up camera. Posted on 7 December 2007 | 12:00 am Chrysler Club Championship Tees Up for National FinalsTop Amateur Golfers across the Country Compete to Play with PGA TOUR Pros
What:For the exceptionally skilled 32 men and 32 women who made it through the Chrysler Club Championship (CCC) regional tournaments, it all comes down to this – the Chrysler Club Championship National Finals. Held at the Tiburon Golf Club and The Ritz-Carlton Golf Resort from Dec. 6-9, the regional winners will battle each other for the ultimate prize – a chance to play with the top PGA TOUR professionals in the 2008 Bob Hope Chrysler Classic hosted by George Lopez in Palm Springs, Calif., Jan. 14-20, 2008. In addition to showcasing superior amateur golf, Chrysler will bring its test drive program to the national finals tournament. Attendees will have the chance to get behind the wheel of some of the newest and hottest vehicles from the Chrysler brand, including the all-new 2008 Chrysler Town & Country with the industry-exclusive Swivel ‘n Go™ seating system, Chrysler Sebring Convertible and Chrysler Aspen. Spectators can also check out the newest golf equipment from Callaway Golf and participate in a mini three-hole putting challenge for the chance to win a 42-inch flat screen TV and other prizes. Roger Cleveland, a top designer with Callaway Golf, will be offering instructional clinics throughout the day. As an added bonus, the four top finalists in the CCC virtual game will compete for the chance to win an all-new Chrysler Sebring Convertible and a trip to the Bob Hope Chrysler Classic. Who:32 men and 32 women amateur golfers from across the country When:Dec. 6, 6:30-7:30 p.m.: CCC Welcome Reception with PGA TOUR professional Charles Howell III Where:All events take place at: Tiburón Golf Club and The Ritz-Carlton Golf Resort Details:Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest For Women, Golf World), the Chrysler Club Championship is in its fourth year and is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs and more than 115,000 participants in the 48 continental United States. Golfers compete for the title of CCC National Champion and a roster spot in the PGA TOUR's 2008 BHCC hosted by George Lopez. Other:For media inquires, please contact Melissa Clark at (248) 824-8200 or mclark@stratacomm.net. Posted on 3 December 2007 | 12:00 am Chrysler ecoVoyager ConceptAuburn Hills, Mich., Nov 27, 2007 - The Chrysler ecoVoyager Concept celebrates the romance of automobile travel embodied in a four-door, four-passenger distinctively American design. Designed for customers seeking elegance, simplicity and serenity, the elegant one-box design takes advantage of space normally occupied by a conventional powertrain setup. The Chrysler ecoVoyager features an advanced lithium-ion battery pack, along with a small, advanced hydrogen fuel cell that serves as a range extender. The result is a vehicle with a total range of more than 300 miles that emits no emissions from the tailpipe except water vapor. SpecificationsLength: 191.2 inches (4856 mm) Posted on 27 November 2007 | 12:00 am Concept Vehicles Highlight Alternative FuelsChrysler ecoVoyager ConceptThe Chrysler ecoVoyager Concept celebrates the romance of automobile travel embodied in a four-door, four-passenger distinctively American design. Designed for customers seeking elegance, simplicity and serenity, the elegant one-box design takes advantage of space normally occupied by a conventional powertrain setup. The Chrysler ecoVoyager features an advanced lithium-ion battery pack, along with a small, advanced hydrogen fuel cell that serves as a range extender. The result is a vehicle with a total range of more than 300 miles that emits no emissions from the tailpipe except water vapor. SpecificationsLength: 191.2 inches (4856 mm) Dodge ZEO ConceptThe Dodge ZEO Concept is a four-passenger, 2+2 sport wagon that embraces the bold, expressive look of the Dodge brand, exhibiting a new, youthful breed of muscle car for the 21st century. Built for driving enthusiasts, it features an electric-only propulsion system with a lithium-ion battery pack capable of at least 250 miles. Unlike other such vehicles, the Dodge ZEO Concept is a four-door, four-passenger model that delivers function as well as environmental responsibility. SpecificationsLength: 172.8 inches (4390 mm) Jeep® Renegade ConceptThe Jeep Renegade Concept is a sporty B-segment-sized two-seater ideally suited for the all-weather delights of off-roading and dune surfing. Featuring a cut-down speedster windshield, a roll bar, openings in the door lowers and a hose-out interior, it is an "eco-friendly" vehicle with minimized use of materials – designed for those who want to enjoy the earth while taking care of its future. The propulsion system combines a 40-mile lithium-ion battery pack and a small-displacement BLUETEC diesel engine. The result: fuel economy of more than 110 miles per gallon. SpecificationsLength: 153 inches (3885 mm) Posted on 27 November 2007 | 12:00 am New 2009 Chrysler Aspen HEMI® Hybrid and Dodge Durango HEMI HybridChrysler LLC’s First Production Hybrid Vehicles
Chrysler and Dodge are bursting onto the hybrid scene in a big way. With the introduction of the new 2009 Chrysler Aspen HEMI® Hybrid and 2009 Dodge Durango HEMI Hybrid, Chrysler LLC delivers two hybrid-electric vehicles that combine fuel-efficient advanced-hybrid technology with full-size sport-utility vehicle (SUV) performance and capability. “The new 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles will offer our customers the sought-after blend of performance, utility, capability and vastly improved fuel economy — all in one package,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “Combined with Chrysler’s Multi-displacement System (MDS), our advanced, two-mode hybrid technology immediately delivers a more than 25-percent fuel economy improvement to our full-size SUVs — and up to a 40-percent improvement in the city.” The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles are Chrysler’s first entries in the hybrid market. Capable of towing 6,000 lbs., the 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles deliver 385 horsepower — seamless, dependable power and performance on demand, in an efficient package. With an electrically variable transmission (featuring the best characteristics of an automatic transmission and hybrid drive) and two different hybrid modes of operation, the drive system dramatically improves fuel economy around town and at highway speeds. The new 5.7-liter HEMI Hybrid is expected to deliver an overall fuel economy improvement of more than 25 percent, including an improvement of nearly 40 percent in the city. For customers who desire the performance and capability of a large SUV, the Chrysler Aspen and Dodge Durango Hybrid vehicles will reduce fuel consumption by several hundreds of gallons of gas per year. The renowned HEMI powerplant, in hybrid form, will continue to feature Chrysler’s MDS, which allows the engine to seamlessly alternate between four-cylinder mode when less power is needed and V-8 mode when more power is in demand. The two-mode hybrid system provides assistance from electric motors allowing the HEMI V-8 to remain in four-cylinder mode more often than without a hybrid powertrain, improving overall fuel economy. Built at the Newark Assembly Plant in Delaware, the new 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles arrive in showrooms in mid-2008. The Advanced Two-mode Hybrid SystemChrysler’s advanced, state-of-the-art two-mode full hybrid system — developed in partnership with General Motors, Mercedes-Benz and The BMW Group — integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world’s first two-mode full hybrid. As a result of low- and high-speed electric continuously variable transmission (ECVT) modes, the system is defined as a “two-mode hybrid.” In addition, the sophisticated fuel-saving system incorporates four fixed-gear ratios for high efficiency and power-handling capabilities. During the two ECVT modes, the system can use the electric motors for acceleration, improving fuel economy, or for regenerative braking to utilize energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use. The system’s two modes are optimized for city and highway driving. In the first mode — at low speed and with light loads — the vehicle can operate in three ways:
The two-mode hybrid provides all of the fuel-saving benefits of a full-hybrid system, including electric-only operation. In this mode, the engine is “shut off,” with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic. The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from the 5.7-liter HEMI® V-8 when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade. The two-mode programming integrates a host of technologies to improve efficiency including Chrysler’s patented Multi-displacement System (MDS), standard on the 5.7-liter HEMI V-8. An elegantly complex design, the two-mode system also allows for more proliferate packaging via compact and powerful electric motors designed to fit within a conventional automatic transmission space — a clear efficiency advantage compared with today’s typical single-mode systems that rely on much larger electric motors. A sophisticated controller determines when the vehicle should operate in the first or second mode. Input from the controller determines the necessary torque for the driving conditions and sends a corresponding command to the engine and electric motors. The engine and electric motors transfer torque to a series of gears in the transmission, which multiply torque similar to a conventional automatic transmission to propel the vehicle. Unlike conventional continuously variable transmissions, however, the two-mode full hybrid’s electrically controlled system uses no mechanical belts or bands. Shifts between the two modes are synchronous — meaning no engine speed changes are necessary for the mode shift to occur — resulting in seamless accelerations. The 300-volt battery pack provides electric power for the system, and is designed to fit in the vehicle without compromising passenger space. A rectifier located under the vehicle’s hood converts AC to DC, to power conventional 12-volt accessories, such as interior lighting, climate control and the audio system. The vehicle’s internal-combustion engine efficiently maintains the battery pack. Hybrid Development CenterLocated in Troy, Mich., the Hybrid Development Center (General Motors, Chrysler, Mercedes-Benz and The BMW Group) jointly developed the overall modular two-mode hybrid system and the individual components: electric motors, transmission, high-voltage battery, high-performance electronics, wiring, safety systems, energy management and hybrid-system control units. In addition, the Hybrid Development Center is responsible for system integration and project management. Chrysler AspenChrysler Aspen is a premium SUV that offers elegant styling, premium amenities and innovative engineering with the room and capability of a sport-utility vehicle. Bigger than its full-size SUV competitors, yet smaller than large SUV competitors, Chrysler Aspen offers unique benefits as a luxury SUV in a class all its own. Chrysler Aspen exudes styling elegance, with clean, angular front and rear fenders, rear doors and rear-quarter panels creating a seamless profile. Individual chromed “Chrysler” lettering adorns the bodyside on each of the front doors. Premium touches also include chromed accents on bodyside moldings, door handles, side mirrors and roof rack, as well as 18-inch chrome-clad aluminum wheels. Chrysler Aspen’s broad, chromed grille is crowned by a sculpted hood, a signature of Chrysler vehicles. Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that can be individually aimed, MyGIG Entertainment System with navigation, floor console with rear power accessory outlet, and 60/40 third-row bench seat. Standard equipment also includes leather-trimmed bucket seats, eight-way power driver’s seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight. Chrysler Aspen rides on a torsionally stiff, hydroformed frame with an independent torsion-bar front suspension setup featuring rack-and-pinion steering that helps provide a smooth and quiet ride and precise handling. An isolated torsion bar crossmember helps minimize road noise. Suspension and steering are tuned to deliver optimum comfort and driveability. In the rear is a unique suspension setup with coil springs and a solid rear axle that delivers durability and strength. A Watt’s linkage system is fitted to the rear axle, centering the axle and reducing rear-end skate over rough surfaces. Standard safety features include Chrysler’s exclusive Trailer Sway Control, Electronic Stability Program, Anti-lock Brake System and next-generation front air bags, ParkSense® Rear Park Assist System, ParkView™ Rear Back-up Camera System, Tire Pressure Monitoring System and three-row side-curtain air bags with roll sensing. Dodge DurangoDodge Durango offers style, comfort, convenience and superior versatility in a real SUV, with three rows of seating and room for eight. The Dodge Durango’s styling is enhanced with a high beltline emphasizing its bold appearance, while short front and rear overhangs contribute to the vehicle’s expression of concentrated power. Crisp angles and chiseled surfaces highlight a strong and confident front-end design. The Durango’s signature crosshair grille stands out prominently, flanked by rectangular headlamps with dual-halogen bulbs wrapped around the corners of the fenders. The rear design of the Dodge Durango is marked by “afterburner” taillamps, and a chrome appliqué accentuating the rear liftgate. Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that can be individually aimed, MyGIG Entertainment System with navigation, floor console with rear power accessory outlet, and 60/40 third-row bench seat. Standard equipment also includes leather-trimmed bucket seats, eight-way power driver’s seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight. Dodge Durango rides on a torsionally stiff, fully hydroformed frame with independent front suspension and rack-and-pinion steering, providing a turning radius of 37.5 ft. — shorter than a Honda Pilot. Suspension and steering are finely tuned to deliver superior ride and precise steering. Dodge Durango’s rear suspension features coil springs and a solid rear axle secured with a Watt’s linkage system, resulting in refined ride and handling characteristics. Advanced safety and security features include standard Anti-lock Brake System (ABS), Electronic Stability Program with Electronic Roll Mitigation and Trailer Sway Control, side-curtain air bags for all three rows, ParkSense® Rear Park Assist System, Tire Pressure Monitoring system, Sentry Key® engine immobilizer, and ParkView™ Rear Back-up Camera System. Posted on 14 November 2007 | 12:00 am Chrysler Town & Country and Dodge Grand Caravan Earn Popular Science Magazine's "Best of What's New" Award for 2008Auburn Hills, Mich., Nov 13, 2007 - Chrysler continues to impress the masses, including the editors at Popular Science Magazine, who have chosen the Chrysler Town & Country and the Dodge Grand Caravan as the "Best of What's New" for 2008 award recipients. "For 20 years, Popular Science's 'Best of What's New' awards have honored the innovations that make a positive impact on life today and change our views of the future," said Mark Jannot, Editor and Chief – Popular Science Magazine. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list. There's no higher accolade Popular Science can give." "We are very honored that Popular Science chose the Chrysler Town & Country and the Dodge Grand Caravan as award winners for 2008," said Deborah Meyer, Vice President and Chief Marketing Officer – Chrysler LLC. "The Chrysler Town & Country and Dodge Grand Caravan are leaders in the minivan marketplace because of what they offer. Innovation, functionality, value, safety and useful features are what set the Dodge and Chrysler minivans apart from the others." As the fifth generation of industry leading minivans, the 2008 Chrysler Town & Country and Dodge Grand Caravan are designed to be "family rooms on wheels," with each offering something new in safety, fuel economy, functionality and design. Among the all-new minivans' 35 new or improved features are:
Chrysler LLC invented the modern minivan segment in 1983 and has been the innovation and sales leader in the segment ever since, selling more than 12 million minivans worldwide to date and pioneering more than 60 minivan or industry-first features. Posted on 13 November 2007 | 12:00 am Chrysler Aspen Cruises to NEMPA Best-in-Class SUV AwardA true class act, the all-new Chrysler Aspen easily won the hearts and minds of the New England Motor Press Association, earning its Best-in-Class Sport-Utility Vehicle ($25,000 - 35,000) award. NEMPA judges - automotive writers and talk show hosts - rated vehicles based on handling, value, performance, comfort, and design. Chrysler Aspen's classy styling, high-tech interior features, ample cargo and passenger room, and down-to-earth price tag easily topped the list. The NEMPA pros also weighed vehicle capability in New England's varied weather and terrain. Again, Chrysler Aspen impressed. An available 5.7-liter HEMI® V8 engine, the most available towing in it's class* and the fuel-efficient† Multiple-Displacement System (MDS) let Chrysler Aspen adapt to any drive with ease. There's no need to choose between luxury features, superior performance, or smart fuel economy. The all-new Chrysler Aspen lets you have it all. *Based on 2006 Automotive News Classification. When properly equipped.† 14 city/20 highway 2007 EPA estimated mpg. Results depend on driving habits and conditions.HEMI is a registered trademark of DaimlerChrysler Corporation. Posted on 6 November 2007 | 12:00 am Chrysler Music Legends Podcast SeriesChrysler inspiration works in the area where art meets technology. From the award-winning 300, to the all-new 2007 Sebring, the Chrysler vehicle lineup embodies sophisticated design, craftsmanship, and exciting new technologies. Now, Chrysler offers the latest in high-tech music enjoyment. Download our FREE Music Legends Podcast Series and take legendary artists like Johnny Cash, Miles Davis, Gloria Estefan, Journey, and Tony Bennett, and more on the road. Listen to their greatest hits, hear them discuss their inspirations, and get the inside track on special offers. Posted on 6 November 2007 | 12:00 am 2008 Chrysler Town & Country Minivan Product HeritageBackground:While the all-new Chrysler Town & Country is correctly defined as a modern-day "multipurpose vehicle," its lineage dates to the large station wagons of the Thirties. Derived from the "depot hacks" of the Twenties, which were created to carry passengers and considerable amounts of luggage to and from railroad depots, the first rear-tailgate station wagons consisted of wooden bodies built by independent manufacturers mounted atop standard production chassis. The first "factory-available" wooden-bodied station wagon was the 1934 Plymouth Westchester "Semi-Sedan" Suburban. Both Plymouth and Dodge produced Westchester models; the 1938 Westchester was the first station wagon to be officially classified as a car rather than a commercial truck. Development:With the 1941 Town & County, the Chrysler brand entered the growing station wagon market with a flourish, creating the first "luxury" wagon that would appeal to affluent buyers while providing a larger and more refined cargo area than the earlier rectangular, "wooden box" models. Described by one historian as "the most intriguing body style of the immediate prewar era," it was first sketched in concept drawings by Chrysler designer A. B. "Buzz" Grisinger around 1938. Indeed, to many this first Town & Country wasn't a wagon at all, but rather a "fastback sedan." Its blend of distinctive (some said glamorous) design and carrying capability quickly drew interest from potential buyers, but the outbreak of World War II would limit the T&C wagon to a manufacturing cycle spanning only two model years (and just 17 months of production). Design:Grisinger's design transformed the evolving "streamstyled" design of the Chrysler Windsor into a one-of-a-kind "barrel-back" suburban vehicle that combined the comfort of a large sedan with the cargo-carrying capability of the box-design wagons. But there was nothing boxy about the T&C; its curving countenance extended gracefully from the sculpted front end through the smoothly-styled cabin before terminating in a highly-styled rear end featuring double, side-hinged "clamshell" cargo doors. From the firewall to the rear bumper, the distinctive body was wrapped in a grid of white ash framing and mahogany panels which contrasted pleasantly with striking body colors like St. Clair Blue, Polo Green and Sumac Red. From bustling business districts to the tree-lined roads of suburbia, no one would mistake the Town & Country wagon for any other vehicle. Engineering:Significantly, the 1941 Town & Country was the first steel-roofed station wagon. The handsome wooden side and tail treatment was a design element, not a structural necessity as in other wood-bodied wagons, and the absence of the fabric roof common to those other cargo-haulers helped take the Town & Country to a higher level of design sophistication while enhancing its strength and providing greater comfort for passengers. Two models were offered — one for six passengers and another for nine. Both were powered by Chrysler's in-line, L-head six-cylinder engine. Fluid Drive was standard, and the new "Vacamatic" semi-automatic transmission was an extra-cost option. In both models the back seats could be stowed in a forward position, creating a larger cargo area, or toward the rear, providing more room for passengers. In the nine-passenger model, limousine-style folding seats were located behind the front seat. Name:At the time of its introduction, one wag said the car's name could be explained by the fact it looked like a "town car" in the front and a "country car" in the back. Another pundit called it "a lumber yard on wheels," a less-than-gracious reference to the copious amounts of wood carried by the body. But both the name and the distinctive wood-bedecked design resonated with customers, and for good reason: the Town & Country was a car that could transport passengers to the theater and other city events with a high level of comfort and style and concurrently transport large quantities of groceries, hardware, and other items essential to suburban or country life. Evolution:The Town & Country was attractively restyled for the 1942 model year, with five chrome bars wrapped around the front end from wheel opening to wheel opening. The horizontal-bar theme was repeated on the rear fenders, giving the cars a much more modernistic flavor than their 1941 predecessors. Production began in August 1941, only to end abruptly in January 1942 in the wake of the bombing of Pearl Harbor. At the end of the production cycle for the first Plymouth Westchester "Semi-Sedan" Suburban wagon in 1934, a scant 35 units had been sold. By contrast, over the 17-month production run for its 1941 and 1942 models, the Chrysler Town & Country wagon could report sales of 1,996 units, of which 1,646 were the larger, nine-passenger version — clearly an indication of rising customer interest in the new "luxury wagon" category created by the Town & Country. Derivatives:The wood-paneled, top-of-the-line Chrysler Town & Country concept would reappear after World War II — but not as a station wagon. While the elegant postwar Town & Country convertibles, sedans and hardtops enjoyed a brief if enthusiastic reception, the time of the true wood-bodied automobile was to be short-lived; production of T&C "woodies" ended in 1950. In 1951 the Town & Country nameplate was applied to a steel-bodied station wagon, coinciding with the debut of the famous HEMI® V-8 engine and rekindling the association of Chrysler and luxurious, high-performance station wagons. The company enhanced this reputation through the creation of numerous station wagon engineering firsts, including roll-down rear windows for tailgates in 1951 and rear-facing third row seats in 1957. Although the Town & Country brand name last appeared on a station wagon in 1988, it was to enjoy a fitting comeback as the top-of-the-line Chrysler minivan, beginning in 1990. Family tree:The most memorable design element of the 1940s Town & Country vehicles, the elegant ash-and-mahogany trim, lost favor over time with initial buyers because of its extensive (and expensive) maintenance requirements. Chrysler recommended revarnishing the wood once a year, a maintenance tip perhaps overlooked by many owners. But the inherent elegance and ongoing appeal of the wood-trim look led to its replication (with other materials) in subsequent Chrysler vehicles, including steel-bodied station wagons and, eventually, K-cars and minivans. Today, in addition to sharing such 1941-42 Town & Country characteristics as sophisticated design, generous seating and ample cargo capacity, the 2008 Chrysler Town & Country also honors the appearance of its ancestors through tasteful interior wood-trim accents. Then and Now: 1941 T&C (9-passenger)
Posted on 5 November 2007 | 12:00 am Chrysler Announces Limited Edition Vehicle for 2008: Chrysler Signature Series
Auburn Hills, Mich. - Chrysler LLC today announced the fifth and final of the limited-edition Signature Series vehicles for 2008: the Chrysler Aspen Signature Series. “The Chrysler Aspen Signature Series builds on the extensive list of premium features already found on the 2008 Chrysler Aspen, and reflects the original vision of Chrysler founder Walter P. Chrysler: engineering at exceptional value,” said David Rooney, Director – Chrysler Marketing and Global Communications, Chrysler LLC. The 2008 Chrysler Aspen Signature Series begins with the Aspen Limited “E” model, which includes standard fog lamps, power mirrors, chrome molding, roof-mounted side rails, reclining second-row seats, third-row three-passenger seating, overhead console and premium audio system. The Signature Series Package includes a no-charge power sunroof and MyGIG′ Entertainment System with Parkview® Rear Back-Up Camera (a $1,500 value), 18-inch chrome-clad wheels, two-tone leather seating (first row heated) with embossed Signature Series logo, two-tone leather-wrapped steering wheel, SIRIUS Satellite Radio and Signature Series badges. The 2008 Chrysler Aspen Signature Series is available in Bright Silver, Brilliant Black, Steel Blue, Light Sandstone or Cognac exterior colors. Powertrain choices include the standard 4.7-liter V-8 producing 303 horsepower and 330 lb.-ft. of torque or an available 5.7-liter HEMI® V-8 engine featuring best-in-class 335 horsepower and Chrysler’s fuel-saving Multi-displacement System (MDS) that seamlessly alternates between four- and eight-cylinder modes depending on power demand, for improved fuel economy. MSRP for the 2008 Chrysler Aspen Signature Series Package is $2,445. Production begins this month at Chrysler LLC’s Newark (Del.) Assembly Plant. The Chrysler Aspen Signature Series is the final of five Chrysler-brand Signature Series vehicles for 2008 that also included the Pacifica, PT Cruiser, Sebring and 300/300C. Chrysler BrandThe Chrysler brand’s succession of innovative products continues to solidify the brand’s standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of Chrysler brand’s product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the most awarded new car ever, Chrysler 300, Sebring sedan, Pacifica and PT Cruiser. Posted on 2 November 2007 | 12:00 am Chrysler LLC Reveals Lineup of ‘Tricked, Tuned and Customized’ Chrysler, Jeep® and Dodge Vehicles for the 2007 SEMA Show
Las Vegas, Oct 29, 2007 - Chrysler will debut eight ultra-customized Chrysler, Jeep® and Dodge vehicles at the Specialty Equipment Market Association (SEMA) trade show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry. The SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center. Chrysler’s ‘tricked, tuned and customized’ Chrysler, Jeep and Dodge vehicles were conceived and designed for SEMA by the Mopar Underground design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles. ‘Designed for Customization’ Philosophy Drives the Mopar Underground Design TeamA contemporary perspective on the design principle, ‘form follows function,’ might state that the ‘form must also be flexible to allow for adaptation.’ For the auto industry, that means producing vehicles for consumers that not only allow for customization but strongly encourage it. Case in point, the 2007 Jeep Wrangler was named one of the most accessory-friendly vehicles by SEMA members. According to a Foresight Research report conducted last year [commissioned by SEMA's Research and Information Center], more than 1,700 full-size truck owners revealed that 50 percent had spent or planned to spend $500 or more on accessories – with a high of 63 percent for Dodge Ram owners (most likely to accessorize). And 20 percent of that group said they bought their trucks at a particular dealership because of the availability of accessories. Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been putting that contemporary perspective on the design principle to action by customizing production vehicles. Since its creation in 2002, the Mopar Underground design team has created vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team’s style initiative. “Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It’s the usual ‘enthusiast’ suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering,” said Gilles. “Every year, we push the boundaries of conventional thinking – customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles for SEMA that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles. After the SEMA show, the customized Chrysler, Jeep and Dodge SEMA vehicles will be displayed at events throughout 2008 including Easter Jeep Safari, the Miami Auto Show and more. Jeep Wrangler JTBuilt from the military version of the all new Jeep Wrangler, the Jeep Wrangler JT showcases just how flexible this new platform can be. Revealed at the 2007 Easter Jeep Safari in Moab [Utah], it dominated the steep climbs and descents on the slopes of the Hell’s Revenge trail. Its 4x4 capability was established as it negotiated the slick hot tubs and waterfalls – at times, almost completely vertical to the ground. Beginning with the new 116-in. wheelbase platform for the Wrangler Unlimited, the design team managed to create a very nimble, trail-savvy Jeep with a 5-ft. pickup bed and an easy-to-handle removable hardtop. Off-road enhancements include:
The Jeep Wrangler Ultimate with 392 HEMI from Mopar is a concept vehicle that answers the question “how far can you go with the new Jeep Wrangler?” Beginning with the all-new Jeep Wrangler Unlimited Rubicon®, the design team set out to create the best of the best – combining high style and materials with the best off-road machine ever offered by Jeep. The suspension is enhanced with a 3-in. lift to clear the massive 35-in. BF Goodrich Mud Terrain tires mounted on custom, polished Alcoa Forged 18-in. wheels. The exterior is chromed out courtesy of Mopar:
To complete the look, the exterior is coated in a wildly experimental ‘Liquid Charcoal Pearl Coat’ paint. The Wrangler Ultimate’s real story is its interior. Taking cues from rugged adventure sports bags and accessories, the team created a high style and detailed interior compartment that is as tough and beautiful as the exterior. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather – bound with a heavy black-leather baseball stitch. Instrument panel details are treated to a stunning Argent Pearl/Satin Silver paint combination, reinforcing the machine character for which Jeep is known. The interior is also home to the exclusive MyGIG′ Multimedia Infotainment System. There are also DVD screens for passengers in the front and rear. To provide authentic performance on the trail, the team also dropped in a 392 HEMI crate motor. Jeep Wrangler All-accessThe interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint. To give it “trail and off-road” credibility, the designers vamped it up with Mopar performance parts including Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and Warn 9500ti winch. American Expedition Vehicles supplied its new Pintler sheels. Painted “Surf Blue,” the Wrangler All-access also features 35-in. BFG Mud Terrain tires. In 2008, the Wrangler All-access will be seen at Easter Jeep Safari [Moab, Utah] and Camp Jeep®. Dodge Ram BFT“Built for towing,” the Dodge Ram BFT is also one “big fast truck.” Designed to be the “ultimate” workhorse, the vehicle will appeal to the hardcore truck buyer. And there’s one thing the heavy-duty trucker can never get enough of: a bigger box. The design team placed a standard cab on a 160-in. Dodge Ram Heavy Duty wheelbase frame so the 9.4-ft chopper fits snuggly in the 10-ft. box. The team also accommodated the dually setup with a 6-in. suspension lift kit from Superlift and Alcoa’s 22.5-in. 10-lug semi wheels. The BFT also features full-length polished bed and step rails. The Ram BFT has a Banks-enhanced 6.7-liter Cummins turbodiesel engine that is mated to an automatic transmission. In the end, the Ram BFT provides “maximum” hauling and towing power. And isn’t dependability, durability and capability what Ram life is all about? Dodge Avenger Tuner - StormtrooperThe Dodge Avenger Tuner – Stormtrooper is a sophisticated sedan designed to appeal to an adult tuner with an appreciation for technical superiority, exhilarating performance and unbridled luxury and style. The technical, yet organic nature of the Stormtrooper costumes from Star Wars inspired its execution. The Avenger Stormtrooper represents the holistic fusion of technology, racing, comfort and performance. Smooth power is unleashed by the digitally-tuned 4.0-liter V-6 engine – that packs the punch of a velvet hammer. It features an all-wheel-drive powertrain and six-speed automatic gearbox with AutoStick steering wheel paddle shifters and KW custom coil-over suspension that is tuned for ride-height and damping. Its custom exhaust is from Borla. The large 20 x 9 custom Alcoa Forged rims come with die-sub custom graphics and Michelin 245/35R20 Pilot Sport PS2 tires. It also features a StopTech six-piston front and four- piston rear big-brake package, Xenon HID projector head lamps, Umnitza Predator halo lighting and Challenger fuel filler cap. Exterior custom modifications on the Avenger Stormtrooper include:
Painted a custom pearl white, the Avenger Stormtrooper’s story continues on the inside. The Alcantara suede-lined interior features four black and white Dodge SRT8 bucket seats with red stitching and stripes to carry the driver and three lucky passengers for the thrill ride of their lives in style. The instrument panel, doors, headliner and pillars are swathed in this performance material. The custom Dodge "rim-shell" steering wheel and shifter paddles are constructed of black leather, white suede and red accent stitching and centering stripe. The centerstack/console features triple gauge pod and glossy pearl white finish. Revolutionary technology abounds for the sophisticated tuner. There are two Azentek mobile PCs installed with 1.8GHz Intel Core Duo processors and two gigs of ram – one unit is in the front dash and one is in the rear seat center console. With the touch of a finger, the driver is “master of the vehicle network domain.” ETAS’ INCA software digital interface to the engine controller could allow the driver to have the capability to control its tuning and read vitals. The owner could even order parts or download engine calibrations through Mopar Performance Parts and could communicate with engineers and other Dodge owners in Web logs and chat rooms. The driver could adjust fuel maps (as opposed to static flashing) and even download Technical Service Bulletins (TSBs) from a Chrysler, Jeep or Dodge dealership as he or she drives by. Entertainment – Internet, gaming, music and video – is also controlled. Sync Bluetooth® links to any devices: phone, iPhone and Zune. Heart-pounding sound is provided by KICKER® Audio. It also features a Mopar Performance gauge pack with red accent LED lighting. Dodge Caravan R/TPainted Fire Red Pearl, the Dodge Caravan R/T is a statement of enhanced appearance. It features a fully customized exterior including:
The RT R/T’s sport interior features full dark slate trim, sport seats trimmed in dark slate leather with fire-red stitching and perforated suede inserts and dual DVD system. The Swivel ‘n Go′ seat system’s second-row seats that swivel 180 degrees rearward and the removable table installed between the second and third rows completes the RT R/T’s interior. Dodge Dakota MX WarriorThe Dodge Dakota MX Warrior is a design exercise intended for the younger action-sports crowd. This authentic motocross-themed concept is a cooperative effort with Scott Waraniak. Waraniak is a design student at College for Creative Studies in Detroit and AMA District 14 motocross racer #936 who races for KTM North America and Seattle-based Jones Soda. Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan. With his likeness and signature on limited-edition bottles of Jones Soda, Waraniak [a West Bloomfield, Mich.-resident] provided his race-prepped bike for the project. He’ll use the 2008 KTM 450 SX-F in 2008 motocross season competition. He designed the graphics for both the bike and the Dodge Dakota MX Warrior. The design team let Waraniak loose to design his “splatter” theme. The bold O21orange and battleship gray vinyl wrap is provided by Image Quest Graphics of Wixom, Mich. The Dakota/KTM 450 SX-F graphics integrate the podium performance of Dodge, Mopar and KTM Motorsports with Waraniak’s sponsors and the motocross industry’s leading icons and lifestyle companies:
To give the Dodge Dakota MX Warrior a proper stance and prove it can venture off-road, the suspension is raised four inches. It’s fitted with 20-in. chrome wheels from Mopar wrapped in 31-in. tires. TRX-4 fender flares cover the meats to keep the “splash” graphics fairly clean. To protect the front and rear, the Chrysler metal shop fabricated custom steel bumpers and an integrated warn winch mounted on the front bumper. There are also custom steel rock rails. The taillamps and bed extender were provided by Mopar. The steering wheel was provided by Grant Products. The Surf Blue paint with dark neutral metallic accents is courtesy of the Chrysler paint shop. Air is fed to the 4.7-liter Magnum® V-8 engine through the custom hood with one-off intake scoops fabricated by the Chrysler plastic shop. When all is said and done, you’ll never see this Dodge Dakota MX Warrior “DNF.” Chrysler Town & Country Black JackThe Chrysler Town & Country Black Jack draws its inspiration from the Luxor Hotel in Las Vegas - a dominant and enigmatic presence on the Strip. Massive, dark and simple in shape and design, the icon casts a shadow over the surrounding properties. It sits on custom one-off 20-in. wheels with new bright finishes built by Alcoa Forged. They are tucked around a set of Brembo SRT brakes, matched with an adjusted ride height. Its stance is sophisticated, yet approachable. Covered in a custom Amber-Black Pearl paint, the hood features a ghosted “Black Jack” logo and pin stripe provided by Jim-Tech. Chrome accents complement the billet-style grill. The exterior was designed to draw people to the stunning inside. LED lighting, provided by OSRAM-Sylvania Group, was crucial to the application of Las Vegas allure. To give it an “after hours lounge bar” setting and atmosphere of light and shade, the team created dual panoramic-style roof openings. After relocating the gas tank, light-sensitive “scintilla” provided by Sensitile was used. Constructed of 100 percent acrylic, Scintilla transforms the way in which the surface interacts with interior lighting. The scintilla actually illuminates the players’ “field.” A leather- wrapped curved bench replaces the third-row seats. Providing “rat pack” and “rat rod” influence, the passenger seats are wrapped by Katzkin, and feature Vogl satin black leather, custom embroidery. Seat inserts feature perforated suede with silver backing and a suede headliner. The centered dealer’s seat required removal of the second-row pilot seats. The “black jack” table is constructed of light-weight carbon fiber. Creating seamless construction, it’s bolted to the translucent center mount that flows into the translucent floor. The adjustable lighting and table placement contribute to the players’ comfort. Azentec and KICKER brought a “bada bing” to the interior. The entertainment system features two KICKER Audio 10-in. L7 sub woofers tied to a 1250-watt amplifier. Two pairs of 6-in. speakers and a four-channel 700-4 amplifier provide the “boom” factor. The rear-mounted 37-in. LCD flat screen and two 7-in. overhead monitors are connected to three hidden overhead digital cameras so there are “eyes” on the dealer’s and players’ hands. The Azentec head unit – the Atlas 1000 – serves as a high-powered laptop radio head unit. Windows XP provides adaptability and capability for wireless internet, Bluetooth, cell phone, navigation system and personal PC – putting the Black Jack on the forefront of in-car entertainment. With QEK Integrated Fleet Services providing support during the Town & Country Black Jack build, this “slow roller” is sure to turn heads on the Strip. The Mopar press conference will be held on Tuesday, Oct. 30 at 4:40 p.m. PST in the Mopar booth (#42427) located in the lower South Hall. About SEMAThe Specialty Equipment Market Association (SEMA) Show, the annual showcase of technology, trends and products for the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center. The premier automotive specialty products trade event in the world, SEMA draws the industry’s brightest minds and hottest products to the Las Vegas Convention Center and attracts more than 100,000 industry leaders from over 100 countries in the automotive, truck and SUV markets. Open to domestic and international industry professionals and media, the 2007 SEMA Show will feature more than 2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA was founded in 1963. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. 70 Years of MoparWhen Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929. Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “Special Parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. Today, Chrysler’s Global Service and Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards. Posted on 29 October 2007 | 12:00 am Chrysler Supports Biodiesel Industry; Encourages Farmers, Refiners, Retailers and Customers to Drive New Diesels Running on Renewable Fuel
Chrysler LLC is teaming with the National Biodiesel Board (NBB) to promote modern, clean diesel vehicles running on clean, renewable biodiesel fuel. Chrysler is offering a special discount program to NBB members in the United States who purchase or lease a new Chrysler, Jeep and Dodge product — with special emphasis on the company's new diesel passenger vehicles — Dodge Ram heavy duty pickup and Jeep Grand Cherokee SUV. "Modern clean diesel offers significant improvements in fuel economy, which also means a reduction in carbon dioxide greenhouse gas emissions," said Deborah Morrissett, Vice President — Regulatory Affairs for Chrysler. "When our diesel products are run on clean, renewable biodiesel, the environmental benefits are even greater — at the same time we are reducing our dependence on petroleum and supporting America's farm economy." Information on the discount purchase/lease program is available to NBB members on the organization's Members Only Web site at members.biodiesel.org "We are very pleased to see the level of commitment that Chrysler has put into supporting the use of biodiesel," said Joe Jobe, NBB CEO. "Chrysler's incentive program is an attractive benefit for our NBB members, and a great opportunity to buy a new vehicle from a company that is working hard to provide consumers with more 'green vehicle' options running on renewable fuel." Chrysler and NBB have partnered on several initiatives to promote use diesel and biodiesel as alternatives to gasoline. Most importantly, the two are working together for a new national fuel standard for B20, a fuel composed of 80 percent conventional diesel and 20 percent biodiesel. A standard is anticipated in the next several months. The existing standard affects pure biodiesel (B100). "A B20 standard will enable us to support the use of B20 in all diesel vehicles — from passenger cars to the largest city buses and semi-tractor-trailers — further encouraging use of this clean, renewable, American-made fuel," Morrissett said. Chrysler has already approved use of B5 (5 percent biodiesel fuel) in its diesel vehicles, and the Grand Cherokee and Dodge Ram pickups are delivered to customers running on the renewable fuel, Morrissett noted. And the company has approved use of B20 by its fleet customers who follow specifications for fuel quality. Increased use of renewable fuels, including biodiesel, is needed if Americans are to achieve ambitious goals for greater energy security, less dependence on oil and a cleaner environment, Morrissett said. For example, a Dodge Ram diesel pickup or Jeep Grand Cherokee SUV running on B20 fuel would use nearly 40 percent less petroleum over its lifetime compared with a comparable gasoline-powered vehicle. "Like NBB, we believe that biodiesel has an important role to play in America's energy future," Morrissett said. "We look forward to continuing our work with NBB and its members on this important national priority." For information on the National Biodiesel Board, contact Jennifer Weaver at 734-904-3822 or jweaver@asgren.com Posted on 24 September 2007 | 12:00 am Chrysler Embraces the Active Lifestyle of Today's Modern Family to Launch to All-New 2008 Chrysler Town & CountryThe Chrysler brand embraces the fast-paced and active lifestyle of today's modern family to showcase industry-first features in a new advertising campaign for the all-new 2008 Chrysler Town & Country. The new campaign launches nationally on Sept. 24 during ABC's "Dancing with the Stars" season premier. Designed to reach families with two or more children who want a versatile minivan for their busy lives, the comprehensive campaign highlights the all-new 2008 Chrysler Town & Country features — Swivel 'n Go™ seating and storage system, SIRIUS Backseat TV™ and MyGIG™ multimedia system — that enhance family time and keep everyone comfortable, entertained and safe. Overall, the campaign continues to expand the broad "Engineered Beautifully" theme, which highlights the style and technology of Chrysler brand products. "When it comes to the all-new Chrysler Town & Country, it's not just about the driver, it's about the whole family with features that provide a first class experience in every seat," said David Rooney, Director – Chrysler brand. "For 23 years we've understood that some of the best family time moments take place in our minivans. We're extremely proud of how our designers and engineers challenged themselves to imagine the possibilities of how we could serve the 21st century family. This campaign highlights new features that directly enhance the lifestyles of this new generation of families." Through a partnership with Nickelodeon′, the Chrysler brand will feature boy-genius cartoon character, Jimmy Neutron*, in an integrated campaign to help launch the all-new 2008 Chrysler Town &Country. Print ads will appear in specialty publications with a photo of Jimmy Neutron in front of the Chrysler Town & Country, encouraging families to take the photo of Jimmy and the minivan with them as they share family experiences. By uploading photos of their family experience with Jimmy at a Town & Country branded web site, participants can enter a contest to win one of six prizes, including the Grand Prize of an all-expense paid family trip to the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida. The Chrysler brand is also a sponsor of Nickelodeon's Slime Across America mobile tour, which is currently crossing the country with a 2008 Town & Country display and the opportunity to have your digital picture taken with Jimmy and the minivan. Beginning Oct. 1, Town & Country advertisements will air across several Nickelodeon television, digital and print properties. In addition, celebrity couple Jane Kaczmarek and Bradley Whitford and their three children are featured using the many innovations on the Chrysler Town & Country in a program called Family Download, which includes a four page advertorial running in key Conde Nast publications that drives readers to a Web site where they can download the celebrity family's favorite music playlist. Additionally, the Animal Planet network's new "Pet Finder" prime time show will use the 2008 Chrysler Town & Country for home visits each week to match families with their perfect pet. Other elements include product vignettes and a Halloween pet-picture contest. Keeping with the Halloween theme, the Chrysler Town & Country will also be featured on ABC Family's "13 Nights of Halloween," which includes online sweepstakes and product vignettes to highlight 13 of the 35 new minivan product features. About the Chrysler Town and Country CampaignFive 30-second television spots begin Sept. 24 on national broadcast programming and cable media outlets. Examples of the programming include: "Gray's Anatomy," "Men in Trees," "Desperate Housewives," "Ugly Betty," "ER," "Medium," "60 Minutes," "CSI," Food Network, HGTV, The Learning Channel, and Discovery Channel. In addition, print advertising, which focuses on Town & Country's innovation, technology, and luxury features, begins appearing in Oct. magazines and includes three, two-page spread and single-page ads. Print ads will appear in Parents, Ladies Home Journal, Vanity Fair, Traveler, Real Simple, In Style, People, Money, and Cooking Light. The Nov. issue of Automobile Magazine will feature a Great Vacation Guide custom insert written from the road. There will also be expanded online content featuring a Town & Country walkaround by President and Editor-in-Chief Jean Jennings. Interactive media elements for the all-new Chrysler Town & Country include homepage takeovers on Yahoo!, MSN and AOL, as well as exclusive path and banner ads on AOL, KBB, vehix.com, MSN and Vibrant Media. Other interactive elements include ABC.com featuring four exclusive Town & Country ads during commercial breaks in each of its one-hour programs. Chrysler will also give the Town & Country to influential and active parents for an extended test drive with the opportunity for them to provide feedback about their real-life experience with the minivan. Additional online activities include game sponsorships at Pogo.com, as well as custom games — Road Sign Rally and Arcade Journey — that can be found at Chrysler.com/games. Chrysler will also continue its podcast series with hit music and in-depth interviews from top artists at Chrysler.com. The campaign also includes two 30-second spots for African American and Hispanic audiences that will air on network and cable programming including CBS, BET, CW, NFL, FOX, Univision and Telemundo. Two print ads will appear in publications such as Heart & Soul, Ebony, Black Enterprise, Essence, Jet, Vandidades, Selecciones, Estylo, Latino and Hispanic Business. The Chrysler brand also created a special edition Monopoly board game featuring Chrysler dealerships and headquarters, as well as fun family travel destinations across the United States. It is designed to fit on the exclusive table between the second and third rows, and is available for purchase at Chrysler.com. New Chrysler Town & Country Spot DescriptionsThe first spot, "Game," shows how the Chrysler Town & Country literally builds its most innovative features around a family, including the unique swivel seats and pop-up table for them to play a popular family game. The surprisingly smooth ride makes this family game possible to play in the minivan. Another spot called, "Assemble," literally builds around a family to highlight the product features of the Town & Country and its flexibility to make it the most innovative minivan ever. An "honor student" bumper sticker on the back window is proof that Town & Country parents can be as smart as their kids. In the spot called "Jimmy Neutron," Nickelodeon's boy genius who is famous for being an innovative inventor, is himself extremely impressed with the many unique innovations found in the new Chrysler Town & Country. The fourth spot, "Nicest Room," demonstrates that the luxury, innovation, and comfort of your favorite rooms in the house can now be found parked in the garage, in the form of the new Chrysler Town and Country. The final spot, titled "Like a Mom," compares the ultimate family vehicle to a traditional American family. The minivan's safety is compared to a dad's toughness, big brother's protective nature and, thanks to a rear back-up camera, the eyes in back of mom's head. All-New 2008 Chrysler Town & CountryThe all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including standard all-row side curtain air bags and Electronic Stability Program (ESP). The newest feature is Swivel 'n Go′ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Chrysler Town & Country is $23,190. *Jimmy Neutron, or his likeness Posted on 21 September 2007 | 12:00 am Chrysler Group Lowers Prices, Adds More Content, Performance and Standard Safety Features to the All–new 2008 Chrysler Town & Country and Dodge Grand Caravan Minivans
With 35 new or improved features, three distinct seating and storage systems and clever features customers appreciate, the all–new 2008 Chrysler and Dodge minivans give consumers the comforts of a home away from home at a reasonable price** Chrysler Group today announced U.S. pricing for the all–new 2008 Dodge Grand Caravan and Chrysler Town & Country arriving in dealerships this fall. With 35 new or improved features, a new 4.0 liter V–6 engine mated to a minivan–first six–speed transaxle, more standard equipment including standard all–row side curtain air bags and Electronic Stability Program (ESP) and an average U.S. Manufacturer's Suggested Retail Price (MSRP) of roughly $2,000 less than outgoing models, the all–new 2008 Dodge and Chrysler minivans offer customers a "family room on wheels" for just about every lifestyle and price point. 2008 Dodge MinivansThe starting U.S. MSRP of the new 2008 Dodge Grand Caravan is $22,470 (including $730 destination). "The new 2008 Dodge Grand Caravan offers consumers a $3,400 better value than its predecessor," said Mike Accavitti, Director – Dodge Brand Marketing. "We were able to lower the price on Grand Caravan models an average of $1,460 while adding an average of $2,000 in standard content across the lineup, offering consumers a fantastic package of clever features, world–class entertainment options, industry–leading seating and storage options and a minivan–first six–speed transaxle at a price that makes sense." 2008 Dodge Grand Caravan SEWith a U.S. MSRP starting at $22,470 (including $730 destination), the Dodge Grand Caravan SE offers exceptional value for an entry–level minivan. Some of the standard features included are a 3.3–liter V–6 engine that produces 175 hp (131 kW) and 205 lb.–ft. (278 N•m) of torque mated to a four–speed transaxle and is a flex–fuel engine, capable of running on E85, a renewable fuel; advanced multistage driver and low risk deployment front passenger air bags; supplemental all–row side–curtain air bags with added rollover protection; Electronic Stability Program (ESP) with Brake Assist and traction control; four–wheel anti–lock disc brakes; brake–park interlock; tire pressure monitoring system; LATCH child seat anchor system; overhead console that includes a rearview interior conversation mirror with sunglass holder; standard front–row center floor console with four removable, dishwasher safe cup holders; power door locks; dual, manual sliding doors; first– and second–row bottle holders; dual glove boxes; third–row rear seatback grocery bag hooks; halogen headlamps with headlamp–off time delay; manual liftgate with single floodlamp; 12–volt power outlets in the instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with four speaker sound system; Sentry Key® remote, keyless, illuminated entry with anti–theft engine immobilizer; removable second–row two–passenger bench seat and third–row 60/40 split bench seat that folds into the floor; second–row, in–floor covered storage bins; DoorAlert; FOB Integrated Key (FOBIK); tire pressure monitoring system; 16–inch steel wheels; power front windows with one–touch down and driver side on–touch up and intermittent front and rear wipers. 2008 Dodge Grand Caravan SXTWith a starting U.S. MSRP of $27,535 (including $730 destination), the 2008 Dodge Grand Caravan SXT offers premium amenities with a sporty, grown–up appearance. In addition to the standard features on the Dodge Grand Caravan SE model, some of the standard features the Grand Caravan SXT model adds are a 3.8–liter V–6 engine that produces 197 hp and 230 lb.–ft. of torque mated to a minivan–first six–speed automatic transaxle; Stow 'n Go® seating and storage system; second–row power windows and third–row power vents; YES Essentials® anti–static, anti–odor, anti–stain cloth seats and floor mats; power adjustable pedals; three–zone manual temperature control; 115–volt power inverter, power adjustable pedals, single rear, full–length, overhead console system with storage bins; second– and third–row moveable LED lamps; LED halo light ring that emits a soft greenish–blue light; HomeLink Universal Transceiver with programmable, three–function with remote control garage door opener and interior/exterior home lighting or security devices; illuminated vanity mirrors; eight–way power driver seat; manual driver lumbar support; leather–wrapped shift knob and steering wheel with steering–wheel–mounted audio controls; six speaker sound system; speed control with steering wheel–mounted controls and trip computer with temperature and compass display in instrument cluster. Available features include the Swivel 'n Go′ seat system; 4.0–liter V–6 engine that produces 251 hp and 259 lb.–ft. of torque; ParkSense® back–up assist system; ParkView® rear back–up camera; heated first– and second–row seats in cloth or leather; AM/FM/CD/DVD/MP3/HDD MyGIG′ Multimedia Infotainment System with or without navigation and includes UConnect® Handsfree communication system, SIRIUS Satellite Radio; SIRIUS Backseat TV satellite video with three channels of family programming that includes Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; a minivan–first one–touch power folding third–row seat; remote start; a premium, removable sliding front center floor console with four cup holders, multiple storage bins and 12–volt power outlet; power sunroof; single or dual DVD entertainment systems and 17–inch aluminum wheels. 2008 Chrysler MinivansThe starting U.S. MSRP of the new 2008 Chrysler Town & Country LX is $23,190 (including $730 destination). "Offering consumers cutting edge amenities and value for their dollar was a prime consideration in the development of the new Chrysler Town & Country minivan," said David Rooney, Director – Chrysler Brand. "The heritage of the original luxury minivan is evident in the 2008 Chrysler Town & Country, but with an updated style and flair. We've added 35 new or improved features that continue the Chrysler tradition of offering premium amenities without the premium price. In fact, we lowered the price of the Town & Country LX by more than $3,500 and added $400 more content." 2008 Chrysler Town & Country LXWith a starting U.S. MSRP of $23,190 (including $730 destination), the 2008 Chrysler Town & Country LX offers premium amenities without the premium price. Standard features on the Chrysler Town & Country LX include a 3.3–liter V–6 engine that produces 175 hp (131 kW) and 205 lb.–ft. (278 N•m) of torque and is mated to a four–speed transaxle. The 3.3–liter engine is a flex–fuel engine capable of running on E85, a renewable fuel. Some of the other standard features included are an advanced multistage driver air bag and front passenger low risk deployment air bag; supplemental all–row side curtain air bag with added rollover protection; ESP with brake assist and traction control; passenger assist handles located on the A–pillar, B–pillar and headliner above the sliding passenger doors; four–wheel anti–lock brakes; brake–park interlock; LATCH child seat anchor system; analog clock; overhead console that includes a rearview interior conversation mirror with sunglass holder; standard front–row center floor console with four removable, dishwasher safe cup holders; rear window defroster; power door locks; dual manual–sliding doors; sunscreen glass; first– and second–row bottle holders; dual glove boxes; third–row rear seatback grocery bag hooks; halogen quad headlamps with headlamp–off time delay; manual liftgate with single floodlamp; 12–volt power outlets in the instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with four speaker sound system; Sentry Key remote, keyless, illuminated entry with anti–theft engine immobilizer; YES Essentials anti–stain, anti–odor, anti–static fabric seats; removable second–row two–passenger bench seat and third–row 60/40 split bench seat that folds into the floor; second–row, in–floor covered storage bins; DoorAlert; power rack and pinion steering; FOBIK; tire pressure monitoring system; 16–inch steel wheels; power front windows with driver–side one–touch down and intermittent front and rear wipers. 2008 Chrysler Town & Country TouringWith a starting U.S. MSRP of $28,430 (including $730 destination), the 2008 Chrysler Town & Country Touring minivan offers customers luxury amenities at a price they can afford. In addition to those offered on the Chrysler Town & Country LX, some of the standard features the Chrysler Town & Country Touring adds include: a 3.8–liter V–6 engine that produces 197 hp (147 kW) and 230 lb.–ft. (312 N•m) of torque and is mated to a new, minivan–first six–speed transaxle; Stow 'n Go seating and storage system; power sliding driver side and passenger doors; power liftgate; HomeLink Universal Tranceiver; rear, moveable courtesy/reading lamps; door courtesy lamp; removable, rechargeable LED flashlight; fog lamps; illuminated visor vanity; foldaway, power–heated body–color exterior mirrors; power adjustable pedals; 115–volt inverter located on the front of the driver–side C–pillar trim panel; roof rack; eight–way power driver seat; leather–wrapped shift knob and steering wheel with steering wheel mounted audio controls; six–speaker sound system and 16–inch aluminum wheels. 2008 Chrysler Town & Country LimitedWith a starting U.S. MSRP of $36,400 (including $730 destination), the 2008 Chrysler Town & Country Limited sets the standard for luxury minivans. In addition to the standard equipment included on the 2008 Chrysler Town & Country Touring model, the Town & Country Limited also includes a new 4.0–liter V–6 engine that produces 251 hp (189 kW) and 259 lb.–ft. (350 N•m) of torque and is mated to a new, minivan–first six–speed transaxle; three–zone automatic temperature control; luxury front– and second–row floor mats; High Intensity Discharge (HID) headlamps; auto–dimming rearview mirror; power, foldaway, heated multifunction chrome mirrors with supplemental side signals and driver–side memory; ParkSense rear park assist system, MyGIG AM/FM/CD/DVD/HDD/MP3 Multimedia Entertainment system, ParkView rear back–up camera and SIRIUS satellite radio; remote start system; leather–trimmed first– and second–row seats with suede microfiber accents; security alarm; premium sound system which includes ten speakers with a minivan–first subwoofer and 506–watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12–volt power outlet and multiple storage areas; premium tire pressure monitoring system with Electronic Vehicle Information Center (EVIC) and 17–inch chrome–clad wheels. Available equipment for the 2008 Chrysler Town & Country models includes Swivel 'n Go seat system; three–zone automatic temperature control; remote start; foldaway, power–heated chrome mirrors that include supplemental signals and driver–side memory; auto–dimming exterior driver side mirror; Parksense rear park assist system; ParkView rear back–up camera; SIRIUS Satellite Radio; SIRIUS Backseat TV satellite TV with three channels of family programming including Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; heated first– and second–row seats (cloth or leather); second– and third–row retractable sunshades; premium sound system which includes ten speakers with a minivan–first subwoofer and 506–watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12–volt power outlet and multiple storage areas; premium tire pressure monitoring system with EVIC; integrated child booster seat (late availability); power sunroof; remote start; one–touch power folding third–row seat; sunroof; trailer tow package; single or dual DVD entertainment systems and 17–inch aluminum wheels. 2008 Dodge Grand Caravan Pricing:Following is U.S. MSRP for the new 2008 Dodge Grand Caravan models. (All prices include $730 destination.) 2008 MSRP Outgoing MSRP Grand Caravan SE: $22,470 $24,420 Grand Caravan SXT: $27,535 $28,505 Chrysler Town & Country Pricing:Following is U.S. MSRP for the new 2008 Chrysler Town & Country models. (All prices include $730 destination.) 2008 MSRP Outgoing MSRP Town & Country LX: $23,190 $26,775 Town & Country Touring: $28,430 $29,265 Town & Country Limited: $36,400 $37,335 Dodge BrandWhether it's cars, trucks, or minivans, the Dodge brand offers bold, powerful, capable, and street–smart vehicles that are known for affordable performance. With nine new vehicles launching in the last two years, Dodge, the Chrysler Group's best–selling brand, continues its product offensive with the launch of the all–new 2008 Dodge Grand Caravan. With more than 1.3 million units sold globally in 2006 (1,077,579 units in the U.S.), Dodge is the Chrysler Group's best–selling brand and the number five nameplate in the U.S. auto market with a 7 percent market share. Chrysler BrandDriven by award–winning new models, the Chrysler brand has seen a dramatic increase in sales, market share, and brand image in recent years. Since 1990, Chrysler brand sales have jumped more than 250 percent. No other American automotive brand has grown as much during the same time frame. Minivan ProductionThe 2008 Dodge Grand Caravan and Chrysler Town & Country models will be built at Windsor Assembly Plant in Windsor, Ontario, Canada, and St. Louis South Assembly Plant in Fenton, Missouri. The 2008 Dodge Grand Caravan and Chrysler Town & Country will arrive in U.S. dealerships in the fall of 2007. Posted on 6 September 2007 | 12:00 am 2008 Chrysler PT Cruiser Convertible — One-of-a-Kind Styling and Drop-top CapabilityAuburn Hills, Mich., Sep 1, 2007 - America's Favorite Convertible Company has something for everyone, including PT Cruiser enthusiasts who clamored for cool PT Cruiser styling combined with the versatility and flexibility not found in other convertibles. New for 2008, Chrysler is giving those buyers exactly what they're looking for: a value-priced Chrysler PT Cruiser Convertible model that boasts PT's one-of-a-kind heritage styling and a slew of standard equipment, including standard power convertible cloth soft top, YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric, 10 inches more rear legroom than its competitors, storage space large enough to fit at least two golf bags or similar lifestyle equipment, an available turbo engine option and an exceptionally quiet ride. Chrysler PT Cruiser Convertible's seats may be configured in nine different ways. Its versatile Fold & Tumble® rear seats and pass-through trunk make it unique in its segment. With 84.3 cu. ft. of space and 13.3 cu. ft. of pass-through luggage volume, the 2008 Chrysler PT Cruiser Convertible maintains its leadership in the segment, offering more interior cargo volume than its competitors. Chrysler PT Convertible offers buyers a convertible that looks great and that they look great in. "WHAT'S N |