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The Chrysler Brand Signs on as Official Sponsor for ‘Fashion Miami'

  • Chrysler brand and Haitian-born designer Phelicia Dell partner for Haiti fundraiser
  • Chrysler brand to present "Fashion Group International Award" to four influential leaders in the industry
  • Consumers can follow Chrysler Brand participation on the Chrysler brand Facebook and Twitter sites

Miami, Mar 9, 2010 -

"Arrive in Style" is a core belief within the Chrysler brand and is supported by the brand's distinct vehicle designs that showcase craftsmanship and innovation. The Chrysler brand is taking that belief to the runway as the official sponsor of "Fashion Miami" in Miami Beach, March 10 — 14, 2010.

"Fashion Miami" is presented by the Chrysler brand and features a collection of Fall/Winter runway shows and events taking place at a 35,000 sq. ft. temporary structure in the heart of the Miami Design District.

"Fashion Miami is the perfect platform to support not only the fashion industry, but the ideals of design and craftsmanship, along with intuitive innovation and technology," said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC. "The Chrysler brand shares many of the same philosophies of the fashion industry and the talented designers that show and illustrate in their collections during Fashion Week."

On the evening of Thursday, March 11, Haitian-born handbag designer, Phelicia Dell, and the Chrysler brand will partner for a fashion show featuring her design collection to raise funds for Haiti earthquake relief efforts. Dell's draws inspiration from her Haitian cultural values and background. Last year, she was awarded with the honor of "Best Emerging Handbag Designer" in a global competition. Dell's factory in Haiti was destroyed in the recent earthquake.

The Chrysler brand will present the "Fashion Group International Award" on Friday, March 12, to four influential leaders and contributors to the Miami fashion industry, including:

  • Editor of Vogue en Espanol, Eva Hughes
  • Economic Development Partner for Miami-Dade County, Beacon Council
  • Designer, Silvia Tcherassi
  • Entrepreneur, Loren Ridinger

Fashion Group International (FGI) is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home. The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers. To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.

Chrysler brand and fashion aficionados can follow the events on the brand's YouTube channel, Facebook page and Twitter handle for the most current behind-the-scenes tweets and photos, designer interviews and video clips.

  • Facebook.com/Chrysler
  • Twitter.com/ChryslerAutos
  • YouTube.com/Chrysler (ADD)

Schedule of Events

Wednesday, March 10
8:00 Gen Art Fresh Faces9:00pm Opening Party Presented by Chrysler

Thursday, March 11
6:00 Unaluna7:00 Craig Signer8:00 Phelicia Dell10:00 Benefit for Haiti relief with special performance by MaWon11:00 After-party at Wall, W Hotel, Miami Beach

Friday, March 12
4:00 MIUAD Fashion Show6:00 FGI Emerging Designers Competition presented by The Chrysler Brand

Clothing:

  1. Marcela Stark
  2. Radames Alfonso
  3. Nikki Poulos
  4. Margarita Miranda

Accessories:

  1. Shoes - Lucus Mejia
  2. Handbags - Sofia Lujan
  3. Jewelry - Yvette and Eva Estime

7:00 IbellaV by Izabella8:00 FGI Awards presented by The Chrysler Brand9:00 Sylvia Tcherassi10:00 After party Hosted by FGI

Saturday, March 13
6:00 Elements of Green7:00 Dragana Ognjenovic8:00 Gustavo Cadile9:00 Custo Barcelona10:00 After-party presented by the Chrysler brand and hosted by Custo Barcelona

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 30-mpg highway fuel economy.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 9 March 2010 | 12:00 am

The Chrysler Brand: Provocative Designs Engineered for Passionate Living

Geneva, Mar 2, 2010 - Chrysler is back at the 80th Geneva International Motor Show with the Chrysler 300C design study, Chrysler 300C eco style, PT Cruiser Couture Edition, Chrysler Sebring Cabrio and versatile Chrysler minivan image vehicle - prestigious cars that showcase the best of American style - along with Lancia vehicles (for Lancia brand information visit www.lanciapress.com).

For the first time the two brands are displayed in one exhibition area designed to move away from more traditional motor show stand, favoring a symbolic representation of the future convergence of both brands.

The union of Chrysler and Lancia go together perfectly, like two puzzle pieces that are now coupled to create an all-new entity with limitless possibilities, common vision and DNA. Illustrating the best of what automotive history has produced on both sides of the ocean are the Chrysler and Lancia brands' product portfolio, encompassed by an imposing graphic design backdrop of enormous jigsaw puzzle pieces with the latest in color and fashion.

This imposing backdrop symbolizes the fusion of Chrysler and Lancia under a banner of shared values: from elegance to technological innovation, from history to the will to shine in the future. The exhibit floors continues the puzzle theme, representing the union of the two brands with two puzzle piece platforms highlighting two Chrysler 300Cs on one piece and two Lancia Deltas on the other. In this setting the visitor becomes an essential part of the composition. In fact, the images of the public are transformed into puzzle pieces to complete the puzzle of the booth, thanks to an array of mirrors and video cameras.

At the 2010 Geneva Motor Show, the Chrysler brand takes the 300C sedan's groundbreaking styling to new heights with the Chrysler 300C design study. Combining the characteristics of the Chrysler brand and the Lancia brand, this unique Chrysler 300C features avant-garde interior styling through world-class materials and hand-crafted details.

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology since the first Chrysler brand vehicles were sold in 1925.

In 2009, the Chrysler brand comprised 20.4 percent of Chrysler Group LLC sales outside North America. The Chrysler Grand Voyager was the highest sales volume vehicle for the Chrysler brand outside North America last year.

Chrysler 300C Design Study
Designed to meet the sophisticated style of an individual with refined taste, the Chrysler 300C design study delivers elegance and craftsmanship.

Taking a page from the Lancia brand's historic collaboration with high-end Italian furniture designer Poltrona Frau, the all-new Chrysler 300C design study features a highly-detailed two-tone interior color scheme contrasting between the smoothness of Ivory White and the austerity of Matte Black.

The Chrysler 300C design study's interior cabin is designed like a refined living room from its Ivory White Alcantara headliner to its soft cashmere Loro Piana floor mats. Surrounding this inviting space are the instrument and upper door panels wrapped in Matte Black leather to highlight the dark chromed accents. Adding even more contrast and detail are lower door panels wrapped in soft Ivory White leather that highlights distinctive Cartier-inspired Lake Red double-seamed stitching accents.

Interior elements of the Chrysler 300C design study include tabs and door handles wrapped with individually cut and colored strips of naturally-tanned leather. The result is a three-dimensional sculpted geometrical pattern inspired by the contrast between Ivory White and Lake Red tones. In addition, the instrument panel's center bezel and console feature the Ivory White and Lake Red geometrical patterned design.

At the center of the Chrysler 300C design study's contrasting interior theme, softly-preserved Ivory White leather seats are accented with Lake Red double-seamed stitching on the seat backs and cushions. Matte Black stitching at the seats' perimeter provides detail.

The Chrysler 300C design study hosts its unique interior within a Deep Black three-coat exterior paint. This high-gloss paint process delivers a see-through glass effect inspired by Montblanc™ fountain pens. Finishing off the unique exterior are dark-chromed fascia and body-side accents and 20-inch dark-chromed aluminum wheels.

Chrysler 300C eco style
Based off of the Chrysler 300C, the most-awarded vehicle in the industry, each 300C eco style edition vehicle is individually accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.

At the 2010 Geneva Motor Show, the Chrysler 300C eco style vehicle will be on display and features a Vanilla exterior color with black roof, unique pewter finished exterior accents and large 20-inch wheels. On the inside, cactus-accented seat-inserts and door trim accents provide contrast, while bamboo appliqués placed on the door trim, center console and steering wheel deliver added texture and detail.

Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographic patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.

Under the hood is the 5.7-liter HEMI® engine with Multi-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.

Chrysler PT Cruiser Couture Edition
In commemorating a decade of the Chrysler PT "Personal Transportation" Cruiser's timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, and all-new Radar Red leather seats deliver a contrasting look.

Chrysler continues to keep its icon fresh and exciting. The new Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

Chrysler Minivan Image Vehicle
With more than 26 years of minivan development, 65 segment-firsts, 40 available safety features and the most family-friendly features, Chrysler minivans remain the best vehicle to transport people and things.

At the 2010 Geneva Motor Show, a uniquely prepared Chrysler minivan image vehicle features the minivan-first Swivel 'n Go® seating system with second-row seats that swivel 180 degrees to face the third row, while a removable chess table is installed between the two rows and can be stored in the minivan's in-floor storage bins. Completing the "family room on wheels" is the Chrysler-first dual 22-cm (9-inch) rear DVD entertainment system with swiveling third-row monitor.

Special exterior appointments include Pearl White tri-coat exterior paint and unique 19-inch chromed-aluminum wheels. Inside, a distinctive two-tone interior environment includes Dark Slate Gray instrument panel and trim that provides contrast against the Pearl White leather seats with black piping and Whitewood trim accents.

Chrysler Sebring Cabrio
The Chrysler Sebring Cabrio delivers what no other cabrio on the road can: Chrysler's sleek and elegant design, fun-to-drive performance, fuel efficiency, a spacious interior that comfortably seats four adults and enough trunk room to hold two golf bags, even when the top is folded down.

With a new smooth-appearance hood and new wheel designs, Chrysler Sebring Cabrio gets an updated appearance. Retractable top options include a body-color painted steel retractable hard top and a power cloth top featuring an automatic tonneau cover. Top up or down, Sebring Cabrio provides the benefits of a coupe and the true open-air freedom of a cabrio at an affordable price.

As many as four occupants may experience Chrysler Sebring Cabrio's comfortable, roomy interior. Rear-seat passengers have plenty of head and leg room, while best-in-class (356-liters with the top up and 193-liters with the top down) trunk space gives Sebring Cabrio year-round functionality and versatility.

The Chrysler Sebring Cabrio features two fuel-efficient engine options: a powerful 2.0-liter turbo-diesel engine paired with six-speed manual transmission, and a responsive 2.7-liter 24-valve V-6 engine with six-speed Auto Stick.

Chrysler Sebring Cabrio has a rigid body structure that provides a quiet, comfortable ride and reduces cowl shake, even when the top is down. Front-wheel-drive architecture and three-box vehicle design contribute to a body that is 2.5-times stiffer in twist and 1.5-times stiffer in bending than the previous-generation Sebring Cabrio. These refinements make the latest Sebring Cabrio body structure stiffer than more expensive cabrios on the market.

Posted on 2 March 2010 | 12:00 am

2010 Chrysler Town & Country and Dodge Journey Earn Pet Safe Choice Awards

  • Bark Buckle UP's 2010 Pet Safe Choice Award recognizes the 2010 Chrysler Town & Country and the 2010 Dodge Journey as one of the 10-best vehicles to accommodate and secure pets
  • Chrysler Town & Country is the best vehicle to transport people and pets with more than 65 minivan-first features, including Stow `n Go® seating and storage system, rearview conversation mirror, Parkview™ rear back-up camera and Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems
  • With unmatched cargo flexibility for all your pet's needs, the 2010 Dodge Journey features spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box cooler and second-row dual in-floor storage bins with washable and removable liners

Chicago, Feb 12, 2010 -

The Chrysler Town & Country and Dodge Journey have been awarded Bark Buckle UP's 2010 Pet Safe Choice Awards at the 2010 Chicago Auto Show. The Pet Safe Choice Award is given to vehicles that best accommodate a variety of pet needs, including ventilation for pets and adaptability of third-party pet-travel gear.

"The 2010 Chrysler Town & Country continues to be the best vehicle to transport people, belongings and their pets with minivan-first second- and third-row fold-in-floor Stow `n Go seating, large in-floor covered storage bins, low step-in load floor, power-sliding doors and power liftgate," said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC.

Bark Buckle UP evaluated vehicles on a variety of criteria, including accommodation of animals and various kennel sizes, ease of pet access within the vehicle, ease of pet entry and exit, pet-friendly interior surfaces and their ease of clean up.

"Pets are an extension of every family, and the Dodge Journey's best-in-class seating and storage solutions meet the needs of all family members from kids to pets. With features like the available integrated booster seat that accommodates children comfortably, to in-floor storage that keeps all the pet-essentials organized and easy-to-reach, the Dodge Journey makes every trip better for the entire family," said Ralph Gilles, President and CEO — Dodge Brand, Chrysler Group LLC.

About 2010 Chrysler Town & Country
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan. The 2010 Chrysler Town & Country continues to hit the mark in minivan innovation and value with more than 65 minivan-first features, a contemporary appearance, two distinct seating and storage systems, Stow `n Go® and Swivel `n Go®, segment-exclusive SIRIUS Backseat TV and more than 40 available safety features.

Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance.

The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).

About the Dodge Journey
The 2010 Dodge Journey redefines the expanding mid-size crossover segment, offering seven-passenger seating, safety and security, cargo flexibility and great all-weather driving capability. Add in its youthful, sporty look, fun-to-drive dynamics, innovative features and 25-mpg highway fuel-efficiency, and Dodge Journey gives customers the complete value package.

With the simple turn of a lever, Dodge Journey's available 5+2-passenger-seating system quickly folds the Tilt 'n Slide™ second-row seat cushion upward and slides the entire seat forward, allowing third-row passengers easy in-and-out access. Two available integrated child booster seats, a first in the mid-size crossover segment, quickly pull out from the second-row seat cushion, eliminating the need to transport bulky child seats. Spacious storage bins, including the Flip 'n Stow™ front-passenger seat concealed storage bin, Chill Zone™ glove box beverage cooler and second-row dual in-floor storage bins with liners are easy to reach.

In-vehicle technologies include Media Center™ 730N with navigation, 30-gigabyte hard drive with voice commands, iPod® Control, Uconnect Phone and real-time traffic monitoring. Rear-seat passengers will enjoy the available rear-seat entertainment system with a nine-inch screen, two wireless headphones and available SIRIUS Backseat TV™.

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About Dodge Brand
Dodge is a full line of cars, SUVs and MPVs that are agile, daring, sensible and inventive. The product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10.

Dodge introduced two new vehicles for the 2009 model year: the all-new 2009 Dodge Journey, the brand's first crossover vehicle and the 2009 Dodge Challenger, a modern-day American muscle car. Dodge also celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. J.D. Power and Associates further acknowledged this leadership by naming the Dodge Grand Caravan the Most Dependable Van for 2009. The 2010 Dodge Grand Caravan continues to set the mark in the minivan segment with unsurpassed fuel economy of 17 city / 25 highway mpg and minivan-first innovations including the segment's only Stow ‘n Go and Swivel ‘n Go seating and storage systems. The 2010 Dodge Journey and 2010 Dodge Avenger (with ESC) also earned the 2009 Top Safety Pick rating from the IIHS.

About Bark Buckle UP
Christina Selter, "Pet Safety Lady"," founder of Bark Buckle UP, Bark10-4 and the Bark Buckle UP Charity, works closely with Fire, Police, Coast Guard and EMT personnel who support the safety program and has been featured at International Auto Shows, Pet Expos, Television, Radio, News Articles and guest speaking engagements nationwide. Bark Buckle UP is the recognized innovative leader and experts for pet travel safety. Bark Buckle UP educates and promotes awareness for pet safety while traveling with our pets. For more news and information, visit www.barkbuckleup.com

Posted on 12 February 2010 | 12:00 am

The Chrysler Brand: Provacative Designs Engineered for Passionate Living

Chicago, Feb 10, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925.

"The 2010 Chrysler spring collection vividly illustrates the Chrysler brand's reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Chrysler's new 300S models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks."

The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.

Chrysler 300S Models
Starting with the sedan that marked the return of the great American car, the new 2010 Chrysler 300S models (available with a 3.5-liter V-6 engine, or legendary HEMI® V-8 engine) reignite the vehicle's incredible styling in an all-new model.

The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly "shaved" doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S' handling potential.

The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered "300S" logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side-trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models.

Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM).

Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.

The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N⋅m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg.

The 2010 Chrysler 300S models will arrive at Chrysler dealerships in the spring of 2010.

Chrysler Town & Country Walter P. Chrysler Signature Series
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan with the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series.

The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center™ 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring.

Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging.

Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with Uconnect Navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.

MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler PT Cruiser Couture Edition
In commemorating a decade of the Chrysler PT "Personal Transportation" Cruiser's timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.

MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 10 February 2010 | 12:00 am

Chrysler, Dodge, Jeep® and Ram Truck Brands Offer New Merchandise Online

  • All-new clothing and accessories tailored to the lifestyle of each brand

Auburn Hills, Mich., Feb 1, 2010 - Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck. If this sounds like you, and you have the desire to express yourself, the Chrysler, Dodge, Jeep and Ram Truck brands have a new shopping experience tailored to your needs.

Starting today, fans, enthusiasts and consumers can log on to the Chrysler, Dodge, Jeep or Ram Truck brand web sites to view the new clothing and accessories that are available for purchase.

"Chrysler, Dodge, Jeep and Ram Truck Brand vehicles each attract a different customer, and the clothing and accessories offered on the brand sites represent the lifestyle and attitude of that customer," said Olivier Francois, President and CEO - Chrysler Brand and Head of Marketing, Chrysler Group LLC. "Each brand offers merchandise that is high quality and made of substantial materials. We also offer products from companies that share our passion for substance and style."

The Chrysler Collection (www.Chrysler.com/Collection)
Refined and stately, the "Chrysler Collection" features luxury gifts, accessories for travel and home, and fine clothing. Offering items that would fit perfectly in a home or office, the luxury gifts collection features items such as a solid mahogany humidor, a black leather portfolio and an elegant assortment of writing instruments. The travel and home collection offers distinct items tailored to the Chrysler brand customer such as a leather wine bottle carrier, a three-finger cigar case and a Blue and Café Brown leather tote from Clava®. Men's and women's cashmere sweaters are offered in the clothing boutique, which also includes oxford shirts for men and cozy jackets for women.

Dodge Life (www.Dodge.com/Life)
Clothing and accessories that are style driven, vehicle influenced and include a taste of the iconic Dodge vehicles for which the brand is known is what the Dodge consumer will find on the "Dodge Life" website. The new Dodge look was created by the designers who live, breathe and create the Dodge cars seen on the road today: Winnie Cheung, Vince Galante and Tome Jovanoski. The design team has given a new look and feel to the Dodge brand clothing which now evokes an edgier, urban style that is comfortable for wearing on a road trip or at the race track. Dodge Life features hoodies and tees with the new Dodge brand "D" apparel logo, as well as iconic Super Bee, Challenger and Charger logos. The clothing collection features apparel for men, women and kids. And, collectors will be pleased to find numerous die-cast models from yesterday and today.

Jeep Gear (www.Jeep.com/Gear)
"I Live. I Ride. I Am. Jeep" is not just a tagline; it's a way of life for Jeep devotees. Whether it's on the slopes or on the trail, the Jeep Gear site offers items for men, women, kids and man's best friend. Trail headlamps, UV-filtering sunglasses and a Swiss Army rescue tool are must-have items for off-roaders. Performance fleece and water-resistant jackets and vests are perfect for those who crave outdoor adventure. And, for pet lovers, the site features items, such as a collapsible bowl, matching leash and collar and other accessories. Completing the site are a collection of military-inspired t-shirts, as well as a collection of go-anywhere t-shirts from American Apparel.

Ram Trucks Outfitter (www.Ramtrucks.com/Outfitter)
Whether it's on the work site or in a hunting blind, Ram Truck customers work and play hard, and they want equipment that's durable and dependable, just like the truck they drive. Cow-hide work gloves that give an extra handle on any job, a heavy-duty G-Shock watch with atomic timing suitable for any construction site or an 18-can cooler in high-definition in all-purpose camouflage are just a snapshot of the items featured in the Ram Truck Outfitter site. Men's clothing includes a long-sleeve Henley shirt thick enough to provide breathable base layer of warmth and a shadow-plaid flannel-lined fleece shirt. A variety of short and long-sleeve American Apparel t-shirts are available for women as well as polo shirts with moisture wicking to help keep cool in warm weather.

About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology — from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Posted on 1 February 2010 | 12:00 am

The Chrysler Brand Joins Forces with "The 67th Annual Golden Globe Awards" to Contribute Relief Efforts to Haiti

  • Chrysler brand President and CEO donates personal Chrysler 300C to raise money for Haiti
  • CEO's Chrysler 300C to be signed by Golden Globe attendees and auctioned for relief efforts for Haiti, expected to raise approximately 1 million dollars
  • Chrysler and Stars for a Cause partner to donate six eco-friendly accessorized vehicles to celebrity charities for auction
  • Nominee, Meryl Streep, presenters, Christina Aguilera, Leonardo DiCaprio, Tom Hanks, Felicity Huffman and actor Colin Firth to arrive in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to charity of their choice
  • Chrysler is the exclusive automotive sponsor for the second-half of "The 67th Annual Golden Globe Awards"

Beverly Hills, Calif., Jan 17, 2010 - Nominees, presenters and performers arriving to"The 67th Annual Golden Globe Awards" will have an opportunity to help raise money for Haitian relief efforts with a simple signature. Positioned at the entrance of the Beverly Hilton Hotel is President and Chief Executive Officer for the Chrysler Brand, Chrysler Group LLC, Olivier Francois' personal car, a Chrysler 300C. Francois donated his vehicle so that attendees to the ceremony could place their signature upon the sedan which could then be donated for auction to specifically raise money for Haiti relief efforts.

"Looking at the devastation this catastrophe has caused to an already impoverished country,there is no doubt that we have a social responsibility to assist in any way that we can. This will not be the only funding we will provide to this country on behalf of the Chrysler Brand and Chrysler Group LLC, there is more to come."said Olivier Francois, President and Chief Executive Office — Chrysler Brand, Chrysler Group LLC. "We are pleased to join hands with Hollywood to offer this gesture as part of the relief efforts toward Haiti. And, to my colleague, Dodge Brand President and Chief Executive Officer, who is of Haitian-descent, and to all Haitian-Americans with family in Haiti, our thoughts are with you."

The Chrysler 300C that will be donated for auction is expected to raise approximately 1 million dollars.

Chrysler Joins Stars for a Cause to Auction Chrysler 300 "eco style" Edition Vehicles
The Chrysler brand, together with Dick Clark Productions, has also partnered with Stars for a Cause to donate six eco-friendly accessorized vehicles that will be auctioned off to select celebrity charities.

Nominee Meryl Streep, presenters Christina Aguilera, Leonardo DiCaprio, Tom Hanks and Felicity Huffman and actor Colin Firth will arrive to the Golden Globes in their select Chrysler 300 eco style limited edition vehicle, which will be donated and auctioned to the charity of their choice.

Based off of the Chrysler 300C, the most-awarded vehicle in the industry, the eco style edition vehicles are accessorized with eco-friendly materials such as cork, bamboo, recycled jute carpeting and suede seat inserts and feature refurbished wheels while providing high-end luxury and elegant design. The vehicles feature a refined interior, premium technology and offer fuel-efficient performance and excitement.

Each of the celebrities will arrive to the awards in their select vehicles:

  • Presenter Christina Aguilera's Chrysler 300 eco style vehicle features a water-based Vanilla exterior color. On the inside are cactus-colored seat-inserts with bamboo applique placed on the door trim and center console
  • Presenter Leonardo DiCaprio's vehicle has Cream exterior and Aqua-blue seat inserts, a hydrographic water-themed applique is subtly placed throughout the interior
  • Actor Colin Firth's vehicle features a stately and sleek Black exterior color with Black Bamboo interior accents
  • Presenter Tom Hanks will arrive to the awards in an elegant Black Chrysler 300 eco style edition vehicle with Curry seat-inserts and organic appliques
  • Presenter Felicity Huffman will arrive in a Dark Cordovan vehicle with a stained Cordovan cork interior color
  • Nominee Meryl Streep's vehicle features a Platinum exterior and on the interior are Cumin-colored seat-inserts along with natural mat and cork materials

Recycled materials are used within the interior of the vehicle. Recycled ultra-suede seat inserts are used for the front and rear-passenger seats and are soft to the touch and durable. Hydrographics patterns are used to place organic themes on the center console and door trim of the interior compartment. Water-based paints are used on the exterior of the vehicle.

Under the hood is the 5.7-liter HEMI® engine with Muliti-displacement System (MDS). MDS seamlessly alternates between smooth high-fuel-economy four-cylinder mode when less power is needed and V-8 mode when more power is needed. MDS optimizes fuel economy without sacrificing vehicle performance.

The 67th Annual Golden Globe Awards
The Chrysler brand, in partnership with NBC, Dick Clark Productions and the Hollywood Foreign Press and as the exclusive automotive sponsor for the second-half of the televised broadcast, will dedicate six commercial spots celebrating the craftsmanship, artistry and vision of the nominees for "The 67th Annual Golden Globe Awards" in six different film categories.

The six spots, produced in conjunction with NBC, will be vignettes that take the audience behind the creative process and offer congratulations to the nominees in each of these categories:

  • Best Director/Motion Picture
  • Best Actor/Motion Picture Musical or Comedy
  • Best Motion Picture/Musical or Comedy
  • Best Actress/Motion Picture Drama
  • Best Actor/Motion Picture Drama
  • Best Motion Picture Drama

The vignettes for each category will air during a commercial break prior to the announcement of that category's winner.

"The Golden Globe Awards honor the vision and style of the year's best in entertainment, and the Chrysler brand embodies vision and style in the automotive industry," said Francois."The Chrysler brand is a perfect fit to pay tribute and demonstrate a shared set of values."

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 17 January 2010 | 12:00 am

2010 Chrysler Town & Country Awarded Detroit News Readers' Choice "Best Family Hauler"

  • Chrysler Town & Country wins fifth time in annual award's sixth year
  • Detroit News reader-judges award reflects consumer sentiment at the 2010 North American International Auto Show
  • Five consecutive Readers' Choice awards reinforce Chrysler's leadership in minivan functionality, versatility and design
  • Chrysler brand celebrates its 20th year as the segment's foremost luxury minivan
  • Chrysler invented the minivan and leads the segment with more than 65 minivan-first features including Stow `n Go® and Swivel `n Go™ seating and storage systems, second- and third-row nine-inch dual-DVD entertainment system, Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems

Auburn Hills, Mich., Jan 15, 2010 - The 2010 Chrysler Town & Country was awarded the Detroit News Readers' Choice "Best Family Hauler." A panel of 100 consumer-minded Detroit News reader-judges — rather than industry professionals — selected the 2010 Chrysler Town & Country as the best family vehicle at the 2010 North American International Auto Show.

"Celebrating 20 years as the minivan segment's foremost luxury minivan, we are honored to receive the fifth consecutive Detroit News Readers' Choice Award for Best Family Hauler," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "The 2010 Chrysler Town & Country continues to be the best vehicle to transport people and things with minivan-first second- and third-row fold-in-floor Stow `n Go seating , segment-exclusive SIRIUS Backseat TV with family-friendly programming and unsurpassed 17 city / 25 highway mpg fuel economy with 4.0-liter aluminum engine—a label unbeaten among minivans."

About 2010 Chrysler Town & Country
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan. The 2010 Chrysler Town & Country continues to set the mark in minivan innovation and value with more than 65 minivan-first features, a contemporary appearance, two distinct seating and storage systems, Stow `n Go® and Swivel `n Go™, segment-exclusive SIRIUS Backseat TV and more than 40 available safety features.

Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance.

The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 15 January 2010 | 12:00 am

Chrysler Town & Country Awarded Ninth Consecutive Polk "Automotive Loyalty Award" in the Minivan Category

  • Chrysler Town & Country's ninth consecutive win reinforces that no other minivan has greater owner loyalty
  • Chrysler brand celebrates its 20th year as the segment's foremost luxury minivan
  • Chrysler invented the minivan and leads the segment with more than 65 minivan-first features including Stow `n Go® and Swivel `n Go™ seating and storage systems, second- and third-row nine-inch dual-DVD entertainment system, Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) advance safety systems
  • Broadcast video of award ceremony and Town & Country running footage available to download

Auburn Hills, Mich., Jan 12, 2010 - The Chrysler brand earned a top industry recognition at this year's 14th Annual Polk Automotive Loyalty Awards. The 2010 Chrysler Town & Country was named "Automotive Loyalty Award — Minivan" for the ninth year in a row.

"In the 14 years of the Polk Automotive Loyalty Awards, no other vehicle has earned as many awards as the Chrysler Town & Country," said Stephen Polk, Chairman, President and CEO of R. L. Polk & Co. "The Chrysler Town & Country's ninth consecutive award is a true testament to loyalty at the highest level and Chrysler brand's understanding of customer needs in the minivan segment."

The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

"We are honored that our minivan customers continue to choose the Chrysler Town & Country over any other minivan for nearly a decade," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "The 2010 Chrysler Town & Country continues to be the best vehicle to transport people and things with minivan-first second- and third-row fold-in-floor Stow `n Go seating , segment-exclusive SIRIUS Backseat TV with family-friendly programming and unsurpassed 17 city / 25 highway mpg fuel economy with 4.0-liter aluminum engine—a label unbeaten among minivans."

About 2010 Chrysler Town & Country
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan. The 2010 Chrysler Town & Country continues to set the mark in minivan innovation and value with more than 65 minivan-first features, a contemporary appearance, two distinct seating and storage systems, Stow `n Go® and Swivel `n Go™, segment-exclusive SIRIUS Backseat TV and more than 40 available safety features.

Commemorating two decades of minivan luxury and innovation, the special-edition 2010 Chrysler Town & Country Walter P. Chrysler Signature Series features an even more luxurious interior with unique two-tone seating with French-seamed stitching, Macassar Range wood trim and satin finishes on the instrument panel and doors to provide added detail. Additional standard features include the minivan-first Stow `n Go seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring. Unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging enhance this special-edition Chrysler Town & Country's exterior appearance.

The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 12 January 2010 | 12:00 am

The Chrysler Brand: Provocative Designs Engineered for Passionate Living

Auburn Hills, Mich., Jan 7, 2010 - The Chrysler brand continues to delight customers with distinctive designs, craftsmanship, intuitive innovation and technology — all at an extraordinary value — since the company was founded in 1926.

"The 2010 Chrysler spring collection vividly illustrates the Chrysler brand's reinvigoration of the connection between refinement and excitement, innovation and involvement, comfort and couture, and people and the road," said Olivier Francois, President and CEO, Chrysler Brand, Chrysler Group LLC. "Chrysler's new 300S models take the most awarded vehicle in its class, to a more passionate and youthful direction; the new Chrysler Town & Country Walter P. Chrysler Signature Series, the most innovative family vehicle on the road today, offers a great palette to show how stylish our minivans can be while delivering the innovations and irreplaceable functionality Chrysler minivans are known for; and the Chrysler PT Cruiser Couture Edition, gives one of the most timeless vehicles on the road today an added dose of sophistication to its already head-turning good looks."

The defining face of Chrysler vehicles features a winged Chrysler badge, a distinctive grille, and sculpted hood. Beyond these signature elements, each Chrysler vehicle is stunning, innovative and alluring in a unique way.

Chrysler 300S Models
Starting with the sedan that marked the return of the great American car, the new 2010 Chrysler 300S models (available with a 3.5-liter V-6 engine, or legendary HEMI® V-8 engine) reignite the vehicle's incredible styling in an all-new model.

The Chrysler 300S models add a very serious, low-key look to the bold proportions of the Chrysler 300. Starting with its 300 roots, the 300S models trade-in their full-chromed grilles and fascia accents for blacked-out grilles with chromed surround and body-color fascia accents. New darkened headlamp bezels keep up the low-key look, while cleanly "shaved" doors with body-color mirrors and large 20-inch polished face wheels with painted pockets, hint at the 300S' handling potential.

The cabins of the new Chrysler 300S models exude a serious, athletic-interior theme. A uniquely designed steering wheel with carbon weave is accented with red stitching and brushed silver spokes. Beautifully bolstered Dark Slate Gray leather front seats are track-tested and feature an embroidered "300S" logo on the seatback. Specially perforated Dark Slate Gray suede fills the front and rear seats, seatback and seat cushion with hints of red accent beneath. The Dark Slate interior theme continues around the driver and passenger side and is highlighted with brushed aluminum accents on the instrument panel center stack, center console side trim and upper-door trim. Carbon-weave door-pull handles with red accent stitching finish off the interior of both 300S V-6 engine and 300S HEMI V-8 engine models.

Keeping passengers connected with their favorite tunes or mobile devices, the 300S models feature an array of user-friendly technologies including a 13-speaker Kicker audio system with a 322-watt amplifier and 100-watt subwoofer, Uconnect™ Phone, iPod® Control and SIRIUS Satellite Radio. Additional standard convenience features include remote start, heated front seats, power driver and passenger seat, power-adjustable pedals, HomeLink universal transceiver and Tire-pressure Monitoring (TPM).

Designed to deliver excitement, the Chrysler 300S models feature a performance-tuned suspension with performance shocks, steering, all-season performance Goodyear Eagle RSA tires and performance brake linings.

The 2010 Chrysler 300S features a fuel-efficient, 250 horsepower (186 kW) 24-valve 3.5-liter high-output V-6 engine, capable of 25 highway mpg. For more performance, Chrysler 300S offers the legendary 5.7-liter HEMI V-8 engine, which generates 360 horsepower (268 kW) and 389 lb.-ft. (527 N⋅m) of torque, and features fuel-saving Multi-displacement System (MDS) technology that provides as much as a 20 percent improvement in fuel economy. Mated to a quality-proven five-speed Auto Stick transmission, the 2010 Chrysler 300S with 5.7-liter HEMI V-8 engine delivers 25 highway mpg.

The 2010 Chrysler 300S models will arrive at Chrysler dealerships in the spring of 2010.

Chrysler Town & Country Walter P. Chrysler Signature Series
With more than 26 years of unsurpassed leadership in minivan engineering and design, Chrysler Town & Country celebrates its 20th year as the segment's foremost luxury minivan with the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series.

The 2010 Chrysler Town & Country Walter P. Chrysler Signature Series minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior with seating and trim combinations in Dark Slate Gray and Light Shale. Unique Macassar Range wood trim is paired with satin finishes on the instrument panel and doors to provide added detail. All-new, two-tone Light Shale seats with Dark Slate Gray bolsters feature perforated leather and are finished with French-seamed stitching. Additional standard features include the minivan-first Stow `n Go® seating and storage system, Media Center 430 radio with touchscreen and 30-gigabyte hard drive media storage, minivan-first second- and third-row nine-inch dual-DVD entertainment system, heated first- and second-row seating and LED lighting with ambient halo light ring.

Exterior equipment on the Chrysler Town & Country Walter P. Chrysler Signature Series includes the availability of all-new Deep Cherry Red Pearl Coat exterior paint, unique seven-spoke 17-inch aluminum wheels with platinum-chromed finish, chromed belt, fascia accents and body-side moldings, roof rack with cross bars and "Walter P. Chrysler Signature Series" front door badging.

Available features on this special-edition 2010 Chrysler Town & Country include segment-exclusive SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, Media Center 730N with navigation and real-time traffic monitoring, minivan-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.

MSRP for the 2010 Chrysler Town & Country Walter P. Chrysler Signature Series is $33,365 (including $820 destination) and will arrive at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler PT Cruiser Couture Edition
In commemorating a decade of the Chrysler PT "Personal Transportation" Cruiser's timeless design, the new PT Cruiser Couture Edition exemplifies the romance of American automotive heritage, styling and versatility that made PT Cruiser an instant hit.

Starting with the 2010 Chrysler PT Cruiser Classic, the Couture Edition features new levels of craftsmanship and color. With its fenders and high belt-line painted in Bright Silver Metallic, and upper body and roofline that recalls 1930s and 1940s era hot-rod styling in Brilliant Black Crystal Pearl with accent red pinstripe, the 2010 Chrysler PT Cruiser Couture Edition delivers a bold look. To complete the exterior appearance, chromed body-side moldings, door handles, 16-inch polished aluminum wheels and grille highlight this limited edition PT's level of detail and style.

The new Chrysler PT Cruiser Couture Edition continues to lead the small-car segment with its combination of style, craftsmanship and flexibility. Chromed detail rings highlight the gloss black instrument panel's three gauges, rotating air vents and Chrysler signature analog clock. The Pastel Slate Gray interior is highlighted by Satin Silver instrument panel and console accents, with all-new Radar Red leather or Dark Slate Gray seats to deliver a premium look and feel.

MSRP for the 2010 Chrysler PT Cruiser Couture Edition is $19,995 (including $720 destination) and arrives at Chrysler dealerships nationwide in the first-quarter of 2010.

Chrysler continues to keep its icon fresh and exciting. The new 2010 Chrysler PT Cruiser Couture Edition marked the 16th variation since PT Cruiser's introduction, following five Dream Cruiser Series vehicles, PT Turbo, Flames, Woodie, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, W.P. Chrysler Signature Series, PT Cruiser Classic, PT Street Cruiser Route 66, Pacific Coast Highway and Sunset Boulevard editions.

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-displacement System (MDS) in the Chrysler 300 and Uconnect Phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident avoidance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 7 January 2010 | 12:00 am

Chrysler Group LLC Introduces Fiat's 1.4-liter, In-line 4-cylinder, Fully Integrated Robotized Engine with Multiair Technology to Powertrain Lineup

Auburn Hills, Mich. , Dec 17, 2009 - Chrysler Group LLC will debut Fiat's 1.4-liter, in-line four-cylinder Fully Integrated Robitized Engine (FIRE) featuring Multiair in the Fiat 500 starting in 2010. The engine, well-suited for a small car application, delivers 100 horsepower (75 kW) at 6,750 rpm and 95 lb.-ft. (129 N·m) of torque at 4,250 rpm. A turbo version also will be available in future applications. The 1.4-liter FIRE features Fiat's Multiair technology, which significantly reduces emissions while improving fuel economy and power delivery.

The 1.4-liter FIRE features four valves per cylinder and incorporates state-of-the-art technology for Fully Variable Valve Actuation (FVVA), also known as MultiAir. Multiair is a sophisticated technology that delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to similar engines. A turbo version of the engine is also planned and will produce a fuel economy improvement up to 25 percent when compared to a V-6 engine with equivalent power.

The MultiAir system consists of electro-hydraulic variable valve actuators filled with conventional oil, which is interposed between the camshaft and each valve. A solenoid valve is energized every 360-degree camshaft rotation, regulating the quantity of oil addressed to the actuator or to a reservoir. The lift of the valve is a function of the quantity of oil addressed to the actuator, ranging from full lift to complete valve closure. Each solenoid valve may also delay application of the actuator in advance, leading to late valve opening or early valve closing.

MultiAir is exclusive for Chrysler Group in North America and is based on a series of Fiat Powertrain patents related to hardware, combustion strategies and controls that allow for full control of the lift and timing of engine valves.

In the early 1970s, robotics in assembly plants was not common. The term "FIRE" came into existence when Fiat integrated the use of robotics in the production process of manufacturing plants. Although mechanized assembly is commonplace today, the brand name FIRE has remained with Fiat's powertrain lineup.

The 1.4-liter FIRE with Multiair is the world's first mass production engine to incorporate such technology to control the intake valves. Dedicated components have been developed to accommodate four "bricks" (one for each cylinder), which package relevant components. MultiAir technology can be adapted to different types of engines, including Diesels for enhanced NOx control, and is planned for Chrysler Powertrain's four-cylinder World Gas Engine and all-new Pentastar V-6

Posted on 17 December 2009 | 12:00 am

Chrysler Group LLC to Invest $179 Million in Jobs for Michigan, Fuel Efficient Engines for North America

  • Company Is Delivering on the Promise of the Fiat-Chrysler Strategic Alliance, says Chrysler Group CEO Marchionne
  • A Significant Step to Grow and Diversify State's Economy, says Michigan Governor Granholm

Auburn Hills, Mich. , Dec 17, 2009 - Chrysler Group LLC will invest $179 million to launch production of an advanced technology, fuel-efficient engine for the North American market, which will be built at the company's Global Engine Manufacturing Alliance (GEMA) plant in Michigan.

The investment will create up to 573 new jobs industry-wide, including up to 155 new Chrysler Group jobs.

The GEMA plant, located in Dundee, Michigan, will produce the 1.4-liter, 16-valve Fully Integrated Robotized Engine (FIRE) for use in Chrysler Group's growing fleet of fuel-efficient vehicles. FIRE is a collaboration between Chrysler Group and Fiat powertrain groups and will include Fiat's innovative advanced technologies to reduce engine emissions and improve fuel economy.

"This is one more important step forward that demonstrates our intent to deliver on the promise of the Fiat-Chrysler strategic alliance and the substance of the road map we laid out in November," said Sergio Marchionne, Chrysler Group LLC Chief Executive Officer.

"This project further demonstrates that Michigan has the competitive business climate, infrastructure and talented workforce to compete in the global marketplace," said Governor Jennifer M. Granholm.

"We are pleased and excited with the I-4 FIRE engine loading at GEMA. The UAW is committed to working with the Company to continue doing everything we can to ensure this new engine launch is successful." said General Holiefield, Vice President and Director of the UAW, Chrysler Department.

Today's announcement follows a thorough site selection review by the company and actions by the Michigan Economic Development Corporation and the Village of Dundee in support of the project.

Production of the 1.4-liter engine at GEMA will begin in the fourth quarter of 2010. The first application of the engine will be in the North American-built Fiat 500 that will go into production in 2011.

Chrysler Group has two plants at the GEMA complex, located at 5800 North Ann Arbor Road outside Dundee. In addition to the South plant which will produce the FIRE, the North Plant, opened in October 2005, produces the World Gas Engine, Chrysler Powertrain's naturally-aspirated, four-cylinder engine family.

To learn more about GEMA, click here

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Ram, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology - from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Posted on 17 December 2009 | 12:00 am

Chrysler Group LLC Statement Regarding Nobel Peace Laureate TV Film

Auburn Hills, Mich., Dec 4, 2009 - Olivier Francois, President and Chief Executive Officer - Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles, submitted the following letter to the editor to AdvertisingAge in response to an article published Dec. 3, 2009:

Today we at Chrysler discovered that an act of social responsibility, running a film letting Americans know that the freedom of a Nobel laureate is currently being denied in Burma, was portrayed in Ad Age as a potential affront to taxpayers here. We'd like to set the record straight and have your readers draw their own conclusions.

First, this film was created by Lancia's Italian ad agency. For efficiencies, it was then re-worked for Chrysler. This was also not Chrysler "hiring" the agency, and in fact neither the agency nor the leadership of Nobel, nor the other Nobel Prize winners in the film charged us even a penny for it. The only costs were actually spent here in the US, to two companies to coordinate and manage the trafficking of this film.

Second, this was a one-time execution with the Italian agency, as we informed the reporter before she wrote the story.

In fact, we have hired Fallon of Minneapolis to be Chrysler Brand's official ad agency, and they are presently developing new commercials to start airing this year.

Hopefully we can enjoy the freedom of having your readers in a democratic society decide for themselves if they should be upset, or whether we instead exercised fiscal responsibility in producing this important film.

Olivier FrancoisPresident and Chief Executive Officer - Chrysler Brand, Chrysler Group LLC and Lancia Brand, Fiat Group Automobiles

Posted on 4 December 2009 | 12:00 am

Chrysler Brand Joins Effort to Free 1991 Nobel Peace Laureate in New TV Film

  • Aung San Suu Kyi, Burma's pro-democracy leader and Nobel Peace Laureate, has been in and out of house arrest since 1989
  • Film to break on brand's Website and major news channels on Dec. 3
  • New film demonstrates Chrysler brand's commitment to take on social causes

Auburn Hills, Mich., Dec. 3, 2009 - In an innovative new TV film breaking today, the Chrysler brand has joined with Lancia Automobiles and the international community in the movement to call for the release of Aung San Suu Kyi, Burma's pro-democracy leader and 1991 Nobel Peace Prize Laureate, who has been in and out of house arrest since 1989

The 30-second film was initially created as part of the Lancia brand's sponsorship of the 10th World Summit of Nobel Peace Laureates in Berlin Nov. 10-11, 2009, for which the theme was "Knocking down new walls and building bridges for a world without violence." The timing of the summit also coincided with the 20th anniversary of the fall of the Berlin Wall. The film first aired in Europe on Nov. 12.

The Nobel Peace organization has led the international effort to raise the awareness of Aung San Suu Kyi's plight and energize the movement for her release. Through the film, featuring the Chrysler 300, the Chrysler brand is demonstrating its commitment to supporting social issues and defending human rights around the world.

"We produced the TV film in honor of all those who put their lives at stake in the hopes of making the world a better place," said Oliver Francois, President and CEO - Chrysler Brand, Chrysler Group LLC, who is also the Managing Director of Lancia Automobiles. "In particular, those men and women who are still prisoners, like Aung San Suu Kyi. For Chrysler, this is a chance to use our brand image to join with others in the fight for peace and to knock down the walls that divide us. We at Chrysler believe in doing the right thing and making a difference."

The film opens at the Brandenburg Gate, a symbol of the reunification of the two sides of Berlin, and continues with images of the Berlin Wall, those sections that still exist, as a Chrysler 300 drives by on its way to the front of the city's Town Hall, host of the summit.

The voiceover, which continues throughout the film, says:

"It is possible to build walls that separate city from city, nation from nation, people from people.
But it is impossible to build a wall that separates man from his freedom...
Because freedom always finds a way to create peace.
This film is dedicated to Aung San Suu Kyi.
Still a prisoner behind a wall of silence."

As the 300 arrives at its destination, men and women, who are the symbols of peace and the struggle against all forms of oppression and violence, get out of the cars. Those featured include Mikhail

Gorbachev, Executive President, Soviet Union, 1989-1991; Lech Walesa, President, Poland, 1990-1995; and Muhammed Yunus, founder of the Grameen Bank in Bangladesh in 1983, who believes that credit is a fundamental human right.

As the music reaches its emotional crescendo, viewers see that one of the Chrysler 300s is different from the others - it is white. The vehicle comes to the Berlin Wall, a symbol to people around the world of liberty denied, then smashes through it, transforming the explosion into a flight of white doves, a universal symbol of peace.

The Chrysler 300 goes up the steps to the Town Hall, but as the car's rear door opens, the seat is empty. Someone is missing. It is Aung San Suu Kyi, who is still a prisoner in her own country.

The Chrysler film will initially break on the brand's Web site (www.chrysler.com) on Dec. 3 and will then air throughout the day on FOX News's "O'Reilly Report," "Hannity's America," and "On the Record with Greta," and on Bloomberg's "Market Today."

In addition, visitors to the Chrysler brand site will have the opportunity to join the movement to send a message of freedom and solidarity by linking to YourFaceForFreedom.com. Visitors will be able to replace their Facebook profile photo with that of Aung San Suu Kyi, which will be available for download from the site. Then on Dec. 10 when the Nobel Peace prize is awarded to Barack Obama, the Facebook media platform will showcase the faces of those calling for the immediate release of the Burmese leader.

About the Chrysler brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology - all at an extraordinary value - since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 30-mpg highway fuel economy.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 segment-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler Group LLC has solidified its leadership in the segment. The 2010 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2010 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Film Monitoring and Rear Cross Path advance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as a leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 3 December 2009 | 12:00 am

Chrysler Group LLC Earns Four 2010 "Top Safety Picks" From the Insurance Institute for Highway Safety

  • 2010 Jeep® Patriot, 2010 Chrysler Sebring, 2010 Dodge Avenger and 2010 Dodge Journey named Insurance Institute for Highway Safety (IIHS) Top Safety Picks
  • Chrysler Sebring, Dodge Avenger and Dodge Journey earn IIHS Top Safety Pick honors two years in a row for both the 2009 and 2010 model years
  • Chrysler Group demonstrates continued leadership in occupant protection and overall vehicle engineering capability with almost 15 percent of the total IIHS 2010 Top Safety Picks

Auburn Hills, Mich., Nov 18, 2009 -

Four Chrysler Group LLC vehicles have earned 2010 Top Safety Pick Status. Chrysler Group announced today that the 2010 Dodge Journey, the 2010 Chrysler Sebring when equipped with available Electronic Stability Control (ESC), the 2010 Dodge Avenger when equipped with available ESC and the 2010 Jeep® Patriot with available seat mounted air bag, are 2010 Top Safety Picks according to the Insurance Institute for Highway Safety (IIHS).

The Chrysler Sebring, Dodge Avenger and Dodge Journey have been awarded IIHS Top Safety Picks for both the 2009 and 2010 model years. The 2010 Jeep Patriot joins the trio in the highest possible rating from the nonprofit research organization.

For the 2010 model year, Chrysler Group products comprise almost 15 percent of the total vehicles awarded Top Safety Pick status by the IIHS to automakers. The award recognizes automobiles with ESC that perform well in the Institute's front-impact, side-impact, rear-impact and new for 2010, roof-strength evaluations.

"With the addition of the Jeep® Patriot, Chrysler Group has received four Top Safety Picks in the 2010 model year—a great accomplishment for our company," said Scott Kunselman, Senior Vice President—Engineering, Chrysler Group LLC. "IIHS' recognition of our products underscores Chrysler Group's engineering capability and leadership in occupant protection."

The 2010 Jeep® Patriot, 2010 Chrysler Sebring, 2010 Dodge Avenger and 2010 Dodge Journey encompass a two-fold approach to safety—passive features combined with accident-avoidance features. Available safety and security features on all four vehicles include ESC with traction control, Brake Assist and Anti-lock Braking System (ABS), driver and front-passenger active head restraints, front seat-mounted side airbags and advanced multi-stage front airbags.

"Chrysler showed the most improvement of any automaker for 2010," said IIHS President Adrian Lund. "These Chrysler, Jeep® and Dodge models are part of an elite group that afford the best overall crash protection and have electronic stability control, which can help keep drivers out of crashes altogether."

Chrysler Group's four Top Safety Picks all feature the company's new active head restraint system for front-seat occupants. This new system augments the head restraints ability to minimize neck injuries caused by rear-impact accidents. In the event of a rear impact, the head restraints deploy to remove the space between the occupants head and the restraint to help minimize whiplash type injuries.

About Chrysler Group LLCChrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

Posted on 18 November 2009 | 12:00 am

Chrysler Group LLC is First Automaker in the United States to Offer Live, Mobile TV with up to 20 Channels

  • Watch live sports, breaking news, kids' programs and primetime network shows in the back seat
  • Live mobile TV available on Chrysler, Jeep®, Dodge Car and Ram Truck vehicles as a Mopar® option
  • Live TV viewing of CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, NBC 2Go, Nickelodeon and more
  • FLO TV™ Auto Entertainment will be available in late December for $629 plus installation, includes one-year subscription
  • Mobile TV option includes 3-year/36,000-mile warranty for new vehicles and 12-month/12,000-mile warranty on used vehicles

Auburn Hills, Mich., Oct 29, 2009 -

Mopar® is channeling live, mobile TV into Chrysler, Jeep®, Dodge Car and Ram Truck vehicles.

Starting in late December, Chrysler, Jeep®, Dodge Car and Ram Truck customers may watch many of their favorite TV programs with a dealer-installed mobile TV option from Mopar®.

Chrysler Group LLC is the first automaker in the United States to offer live mobile TV to consumers with the capacity for as many as 20 channels through FLO TV™ Auto Entertainment. The system offers something for everyone: college and professional sports, breaking news, children's shows, primetime sitcoms, reality TV and daytime dramas.

Mopar will showcase FLO TV™ Auto Entertainment at the Specialty Equipment Market Association (SEMA) Show in Las Vegas next week.

"We want to offer our customers the ultimate in entertainment," said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. "With FLO TV Auto Entertainment, we are the first automaker to offer mobile TV with the capacity for as many as 20 channels."

Until now, the challenge for mobile TV has been to deliver high-quality, uninterrupted coverage in urban environments and at highway speeds. Existing mobile TV systems in the United States either offer limited channels or require large satellite dishes on vehicle roofs — and a large price tag to match.

Mopar's suggested retail price is $629, plus installation. A one-year pre-paid FLO TV service subscription is included with installation.

The entertainment package will be available as a dealer-installed option on the following 2008-2010 model year vehicles with factory DVD entertainment systems: Chrysler Town & Country, Jeep Grand Cherokee, Jeep Commander, Dodge Grand Caravan, Dodge Journey, Dodge Nitro, Ram 1500 and Ram 2500/3500.

The service also can be added to select 2008-2010 model-year vehicles when new Mopar headrest or seat-top DVD entertainment systems are purchased.

How it Works

Television signals are delivered through a dedicated multicast network built by San Diego-based FLO TV Inc., a live mobile TV service provider, and a wholly owned subsidiary of Qualcomm Inc. FLO TV offers live and time-shifted programming from top entertainment brands, including CBS Mobile, CNBC, Comedy Central, FOX News, MSNBC, MTV, NBC 2Go and Nickelodeon.

Up to 20 channels will be available in late December when the feature is available for dealer installation. By the end of 2009, the FLO TV service should be available in more than 100 major markets and many interstate driving corridors. The FLO TV service is not available in some rural areas.

Audiovox Corp., of Hauppauge, NY, supplies FLO TV™ Auto Entertainment hardware that integrates with Chrysler, Jeep, Dodge Car and Ram Truck vehicles' existing entertainment systems and new Mopar 7-inch DVD screen systems. A small antenna, similar in size to a laptop mouse, is mounted on a vehicle's roof to deliver the digital TV signal. Inside the vehicle, the receiver and wiring are installed under the interior trim of the vehicle and are not visible to occupants.

User-friendly wired and wireless remote controls allow viewers to easily surf channels, similar to TV systems at home.

Mopar's FLO TV™ Auto Entertainment option includes a 3-year/36,000-mile warranty on new vehicles or a 12-month/12,000-mile warranty on used vehicles for hardware and installation.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge Car, Ram Truck and Mopar brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Ram 1500. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

About Mopar

Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar parts are unique in that they are engineered by the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep and Dodge Car and Ram Truck vehicles — a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's — the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Posted on 29 October 2009 | 12:00 am

Cool-for-School "Moparized" Minivans

Back-to-school Minivan Supplies From Mopar®

  • Mopar offers more than 50 accessories for Chrysler Town & Country and Dodge Grand Caravan
  • Best-selling Mopar minivan accessory — molded running boards — make it easier for children to get in and out of Chrysler and Dodge minivans
  • Mopar technology keeps passengers connected with Uconnect™ Web, Uconnect Phone and interface module for iPod®
  • Easy-to-use head restraint DVD rear-seat video system provides instant entertainment, for the carpool or long road trips
  • Mopar roof-mounted bike carriers, rubber slush mats and totes provide worry-free transporting of bicycles, muddy boots or out-of-control science fair projects
  • Weekend fun at the campground may be enhanced with a Mopar tent kit, a roof-mounted canoe carrier and a third-row cargo bin and table
  • Complete list of accessories and performance parts available at www.mopar.com

Auburn Hills, Mich., Sep 28, 2009 - With the arrival of the new school year, Mopar is offering Chrysler Town & Country and Dodge Grand Caravan customers a slew of accessories that will move them to the head of the class.

"Since inventing the minivan more than 25 years ago, Chrysler and Dodge have created more than 65 innovations in the minivan segment," said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. "At Mopar, we can further maximize our minivans with proven, quality-tested technology and hardware."

Following are Mopar's Top 12 school supplies for Chrysler and Dodge minivans:

1.Interface Module for iPod: You can't play your iPod in class, but you can play it loud in your minivan. Using an occupant's iPod loaded with favorite tunes, this interface allows playback through the minivan's audio system. iPod music file navigation is controlled through the iPod's controls. MSRP: $113

2.Roof-mounted Bike Carriers: Instead of leaving a bicycle behind when weather is unpredictable, Mopar's bike carrier accommodates virtually all types of modern bike designs. Mopar roof-mounted bike carriers are available in two designs: the fork-mounted design carries one bike securely by the front fork and rear wheel, while the upright-mounted design holds one bike locked by the frame with both wheels secured. Both roof-mounted carriers feature extra-large rubber inserts to protect bike surfaces and mount to Mopar Sport Utility Bars. MSRP:

  • Roof-mounted Bike Carrier, Fork-mounted $172
  • Roof-mounted Bike Carrier, Upright-mounted $223
  • Sport Utility Bars $238

3.Molded Running Boards: Best-selling Mopar accessory for minivans — molded running boards provide easy in-and-out access for younger children, while offering a step-height skid-resistant surface for easier access to the Mopar Roof-mounted Bike Carrier. Available as a factory-installed option or an installed accessory at your local Chrysler or Dodge dealership. MSRP $556

4.Slush Mats: Children love to play in the mud and snow, and Mopar's heavy-duty rubber mats offer protection of the vehicle's carpet, while matching the interior color of Chrysler and Dodge minivans. Deep grooves prevent water, snow and mud from spilling on to the vehicle's carpet, while its rubber-nibbed backing helps keep mats in place. MSRP:

  • First and second-row mats for Stow 'n Go® $101
  • First and second-row mats for Swivel 'n Go™ $101
  • Third-row mat for Swivel 'n Go $52.75

5.Uconnect™ Web: Keeping students connected, this system provides high-speed WiFi and 3G cellular connectivity for a new level of wireless technology. The system transforms the vehicle into a mobile "hot spot" and provides instant access to web sites, e-mail, personalized music, online gaming, photo albums and more. Manufacturer's Suggested Retail Price (MSRP): $499

6.Uconnect Phone: Promoting safety, freedom and hands-free flexibility, especially through 25-mph school zones, this voice-controlled wireless communication system allows operation between mobile phones and the vehicle's onboard receiver. In addition, an iPod® integration cable offers digital audio quality and simple-to-use controls via the radio and steering-wheel controls. MSRP: $257

7.Cargo Tote: This four-compartment, portable organizer allows for added storage, and easily collapses when not in use. With its compartmental design and easy-to-grab side handles, the tote is ideal for hauling sports equipment, arts and crafts or snacks for a class field trip. MSRP: $29.60

8.Head Restraint DVD Rear Seat Video: This innovative seven-inch DVD player features an integrated design into both driver and front-passenger head restraints. With its ideal viewing height, sharp LCD wide-screen display, built-in DVD player, dual audio/video inputs and easy-to-use front-mounted controls, hours of entertainment is only a touch-of-a-button away. In addition to its upholstery-matching color and design, a wireless remote offers additional convenience. MSRP: $1,625

9.Tent Kit: After a tough school week, this liftgate-mounted tent allows for an instant campground or convenient covered tailgating space. The tent maximizes interior space and offers a stand-alone design with full rain fly, storage net and inside pockets. MSRP: $312

10.Roof-mounted Canoe Carrier: Making family weekends away from school even better, the roof-mounted single canoe carrier offers easy mounting with its latching nylon straps and anchors to Mopar Sport Utility Bars. MSRP:

  • Roof-mounted Canoe Carrier $78.60
  • Sport Utility Bars $101

11.Third-row Cargo Bin and Table: Offering instant tailgating fun, the large third-row cargo bin — with its dual storage nets and washable construction — keeps cool when filled with ice. A removable table, which also doubles as an insulating lid to the third-row bin, provides a vinyl-covered removable table with folding legs. Dark Khaki and Medium Slate Gray options match Chrysler and Dodge minivan interior colors. MSRP: $280

12.Hitch Receiver: When the family needs to get away from it all, the hitch receiver is perfect for the family pop-up camper or motorboat, and is specifically designed to meet the 3,600-lb. towing capability for Chrysler and Dodge minivans. It also accommodates the easy-to-use Mopar Hitch-mounted bike carrier with carrying capacity for up to four bikes. (3,600 lb. towing capability for 3.8-liter and 4.0-liter engines equipped with Trailer Tow Group) MSRP:

  • Hitch Receiver $323
  • Hitch-mounted Four Bike Carrier $215

About 2010 Chrysler Town & Country
With more than 25 years of engineering, including 65 minivan-firsts innovations, the 2010 Chrysler Town & Country continues to set the mark in minivan luxury, safety and efficiency. With segment-first Blind-spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance safety systems, unsurpassed 17 city / 25 highway mpg fuel economy — a label unbeaten among minivans, the Chrysler Town & Country remains the best vehicle to transport people and things.

The 2010 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems—Stow 'n Go and Swivel 'n Go—unmatched entertainment systems and more than 40 available safety features. The 2010 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Chrysler Town & Country LX is $25,995 (including $820 destination).

About 2010 Dodge Grand Caravan
As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. The 2010 Dodge Grand Caravan offers more than 65 minivan-first features including the minivan-first Stow 'n Go and segment-exclusive Swivel `n Go seating system, turning the minivan into a "family room on wheels." The vehicle also offers a minivan-first dual screen DVD entertainment system with SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2010 Dodge Grand Caravan received the U.S. Government's Five Star crash test rating in both front and side impacts. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2010 Dodge Grand Caravan SE is $23,995 (including $820 destination).

Mopar Brand
Mopar distributes approximately 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep and Dodge vehicles. Mopar parts are unique in that they are engineered by the same teams that create factory-authorized vehicle specifications for Chrysler, Jeep and Dodge vehicles — a direct connection that no other aftermarket parts company can provide.

More than 70 Years of Mopar
When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960's — the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Posted on 28 September 2009 | 12:00 am

Chrysler, Jeep® and Dodge Return to Leasing-Offering Consumers More Financing Options

Chrysler Group LLC today announced it will offer a leasing option for U.S. customers on all 2010 model year Chrysler, Jeep® and Dodge vehicles through Chrysler's preferred lender, GMAC Financial Services.

"We are pleased to re-enter the leasing market so we can offer customers the opportunity to lease vehicles at rates competitive with the marketplace," said Peter Fong, President and Chief Executive Officer—Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Our ability to offer additional financing options will benefit consumers who have long been fans of leasing and appreciate the flexibility this financing option gives them."

Effective Sept. 17, 2009, Chrysler, Jeep and Dodge will offer leasing options for all 2010 model year vehicles in the United States. Featured vehicles with special lease rates through Sept. 30, 2009 are:

  • Chrysler Town & Country
  • Dodge Grand Caravan, Ram 1500 and Journey
  • Jeep Wrangler and Liberty

Chrysler, Jeep and Dodge also offer the following incentives, which are valid through Sept. 30, 2009:

2009 Model Year Vehicles:
Chrysler Group is pleased to offer 0 percent financing for up to 72 months through GMAC Financial Services or up to $4,500 Consumer Cash on select 2009 model year Chrysler, Jeep and Dodge vehicles.

2010 Model Year Vehicles:
On select 2010 model Chrysler, Jeep and Dodge vehicles, limited Consumer Cash of up to $3,000 or attractive financing rates through GMAC Financial Services are available.

Current Chrysler Group vehicle owners are also eligible for $1,000 Owner Loyalty Bonus Cash available to use towards the purchase of select 2009 model year vehicles or the purchase or lease of select 2010 model year vehicles.

Chrysler Group LLC offers consumers 35 Chrysler, Jeep and Dodge vehicles from which to choose at more than 2,300 dealerships located throughout the United States.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology — from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

Posted on 16 September 2009 | 12:00 am

The 2010 Chrysler Sebring and 2010 Dodge Avenger with Electronic Stability Control Earn Highest Possible Safety Rating From the Insurance Institute for Highway Safety

  • 2010 Chrysler Sebring and 2010 Dodge Avenger with Electronic Stability Control (ESC) named Insurance Institute for Highway Safety (IIHS) 2009 Top Safety Picks
  • Chrysler Group LLC demonstrates quality and safety in mid-size sedan segments

Chrysler Group LLC announced today that the 2010 Chrysler Sebring and 2010 Dodge Avenger, with ESC, have earned the 2009 Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS).

"We are proud to receive the highest possible ratings from IIHS for the Chrysler Sebring and Dodge Avenger," said Scott Kunselman, Senior Vice President - Engineering, Chrysler Group LLC. "These sought-after achievements highlight Chrysler's leadership in safety and security technology and occupant protection."

When it comes to safety and security, the 2010 Chrysler Sebring and 2010 Dodge Avenger employ a two-fold approach: passive features, including pre-tensioning seat belt retractors and supplemental side-curtain air bags, are combined with accident-avoidance features, including responsive steering, braking, handling and Electronic Stability Control (ESC).

"A vehicle that earns the Top Safety Pick designation provides the best overall protection in the three most common kinds of crashes," said Adrian Lund, President - Insurance Institute for Highway Safety. "Top-level crash-test performance plus electronic stability control to help keep drivers out of crashes are the tough criteria needed to earn this award."

Available safety equipment on the 2010 Chrysler Sebring and Dodge Avenger includes ESC with traction control, Brake Assist and ABS, driver and front-passenger active head restraints, front seat-mounted side airbags and advanced multi-stage front airbags. The two vehicles also are equipped with Lower Anchors and Tethers for CHildren (LATCH) for child safety seats.

The 2010 Chrysler Sebring and 2010 Dodge Avenger offer more than 30 safety and security features, including:

  • Active head restraints
  • Advanced Multi-stage Air Bags
  • All-speed Traction Control
  • Anti-lock Brake System (ABS)
  • Auto-reverse Sun Roof
  • Auto-reverse Window
  • BeltAlert
  • Brake Assist
  • Brake/Park Interlock
  • Child Seat Anchor System (LATCH)
  • Child-protection Rear Door Locks
  • Crumple Zones
  • Digressive Load-limiting Retractors
  • Electronic Stability Control (ESC)
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System (EARS)
  • Height-adjustable Front Seat Belts
  • HomeLink® Universal Transceiver
  • Inside Emergency Release
  • Interior Head-impact Protection
  • Knee Bolsters
  • Remote Keyless Entry
  • Remote Start
  • Safety Cage Body Structure
  • Seat-belt Pretensioners (both front seat belts)
  • Sentry Key® Engine Immobilizer
  • Side Guard Door Beams
  • Side-curtain Air Bags
  • Tire-pressure Monitoring (TPM)
  • Uconnect phone
  • Vehicle Theft Security Alarm

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology. Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

Posted on 25 August 2009 | 12:00 am

Chrysler Group LLC Announces New "Double CA$H For Your Old Car" Incentive Program

  • Every consumer shopping for a new vehicle qualifies
  • Consumers can receive up to $4,500 for the purchase of an eligible, new 2009 Model Year Chrysler, Jeep® or Dodge vehicle
  • Chrysler Group incentive is in addition to the U.S. Government "CARS" program. Consumers with an eligible trade-in under the CARS program can receive up to $9,000 towards the purchase of an eligible new Chrysler, Jeep or Dodge vehicle

Auburn Hills, Mich., Jul 22, 2009 - Chrysler Group LLC today announced new incentives, "Double CA$H for Your Old Car," that can save consumers up to $9,000 toward the purchase of a new Chrysler, Jeep® or Dodge vehicle.

"Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 — even if they don't have a vehicle that qualifies under the U.S. Government's program," said Steven Beahm, Vice President — Sales Operations, Chrysler Group LLC. "This incentive is great in that it's easy to understand and available to everyone."

Beginning July 23, 2009, Chrysler Group LLC will offer up to $4,500 Consumer Cash or 0 percent financing for 72 months through GMAC Financial Services on most 2009 model vehicles. These incentives are valid through August 31, 2009.

July 23, 2009 also marks the start of the U.S. Government's Car Allowance Rebate Systems (CARS) program, more commonly known as "cash for clunkers." The CARS program offers a government credit of either $3,500 or $4,500 for trading in an inefficient vehicle that is not more than 25 years old for the purchase of a new vehicle. The amount of the credit is determined based on the fuel-economy improvement between the turn-in vehicle and the new vehicle purchased.

"The administration's program is aimed at getting less fuel-efficient vehicles off the road, and for vehicles that meet the requirements, offers a great incentive to do so," Beahm said. "But we didn't want consumers without qualifying vehicles to feel left out so we are offering up to $4,500 to everyone."

Chrysler Group offers consumers 35 Chrysler, Jeep and Dodge vehicles from which to choose at almost 2,400 Chrysler, Jeep and Dodge dealerships located across the United States.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar® and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation — first established by Walter P. Chrysler in 1925 — and Fiat's complementary technology — from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line, including environmentally friendly vehicles.

Posted on 22 July 2009 | 12:00 am

Statement regarding J.D. Power and Associates Initial Quality Study (IQS) Attributable to Doug Betts, Senior Vice President — Quality, Chrysler Group LLC

Today, J.D. Power and Associates announced the results of their 2009 Initial Quality Study (IQS), which measures new-vehicle quality at 90-days of ownership. We were pleased to learn that there are several bright spots for Chrysler Group LLC within this study, which demonstrate that the improvements we have been implementing over the past year are starting to show for the company as a whole and within each of the brands.

Chrysler Group had several models that perform in the top three in segment in initial quality. These include the Chrysler PT Cruiser, which is "Highest Ranked Compact Multi-Activity Vehicle in Initial Quality in a Tie"; Dodge Challenger, which ranks second in the Midsize Sporty segment; and the Dodge Grand Caravan, which is third in the Midsize Van/Minivan segment. Several other Chrysler Group models also demonstrated initial quality improvement.

The Jeep brand improved by 30 points and moved up three rank positions, currently ranking 33 among industry nameplates. This jump is attributable primarily to a 47 point improvement for the Jeep Wrangler.

Among the product highlights are:

  • Chrysler PT Cruiser, which tied for first place in the Compact Multi Activity Vehicle segment.
  • Chrysler Sebring (sedan and convertible), which finished fourth in the very competitive Midsize Car segment.
  • Dodge Grand Caravan, which improved by 60 points and now ranks third in the midsize van category.

What the J.D. Power IQS shows us is that we have some forward momentum. We have figured out how to improve vehicles in production and have taken aggressive actions to continue that progress.

During the course of 2008 and early 2009, Chrysler Group has made tremendous progress on quality, which we can see in our internal measures. The fact is that over last year, Chrysler has reduced its warranty claims by 30 percent. Our internal metrics confirm that we are currently operating with reliability that is better than it has ever been in company history. While the improvement is encouraging, we have by no means arrived at a resting place. With the implementation of Customer Satisfaction Teams (CSTs), Customer Promoter Score (CPS) and other initiatives, we are confident that we will continue to see improvements in our vehicle quality, which will exceed the pace of improvement in the industry as we did in the 2009 IQS.

Posted on 22 June 2009 | 12:00 am

Chrysler Group LLC and Fiat Finalize Global Strategic Alliance; New Chrysler Emerges as a Stronger, More Competitive Global Company

  • C. Robert Kidder to be named Chairman of U.S. Automaker
  • Sergio Marchionne to Serve as Chief Executive Officer

Auburn Hills, Mich. / Turin, Italy , Jun 10, 2009 -
Chrysler Group LLC and Fiat Group announced today that they have finalized their previously announced global strategic alliance, forming a "new" Chrysler that has the resources, technology and worldwide distribution network required to compete effectively on a global scale. The new Chrysler will begin operations immediately.

As part of the alliance, Fiat will contribute to Chrysler its world-class technology, platforms and powertrains for small- and medium-sized cars, allowing the company to offer an expanded product line including environmentally friendly vehicles increasingly in demand by consumers. Chrysler will also benefit from Fiat's management expertise in business turnaround and access to Fiat's international distribution network with particular focus on Latin America and Russia.

"This is a very significant day, not only for Chrysler and its dedicated employees, who have persevered through a great deal of uncertainty during the past year, but for the global automotive industry as a whole," said Sergio Marchionne, who today was named Chief Executive Officer of Chrysler Group LLC. "From the very beginning, we have been adamant that this alliance must be a constructive and important step towards solving the problems impacting our industry. We now look forward to establishing a new paradigm for how automotive companies can operate profitably going forward."

Mr. Marchionne continued: "We intend to build on Chrysler's culture of innovation and Fiat's complementary technology and expertise to expand Chrysler's product portfolio both in North America and overseas. Those Chrysler operations assumed by the new company that were idled during this process will soon be back up and running, and work is already underway on developing new environmentally friendly, fuel-efficient, high-quality vehicles that we intend to become Chrysler's hallmark going forward."The same attributes that first attracted us to this alliance - a global automotive company with first-class technology, a devoted workforce, improved efficiency, a strong, global distribution network and an unyielding passion for building great cars that consumers want - are even more true today. While it does not solve every issue faced by the automotive industry today, this alliance, established with the full support of President Obama's Administration, is a very significant step toward positioning Fiat and Chrysler to be leaders among the next breed of global automakers. This has, I know, been a difficult process for everyone involved, but we are ready to prove to the American consumer that Chrysler can once again be a strong, competitive company that produces a full portfolio of reliable vehicles that capture the imagination and inspire loyalty," Mr. Marchionne said.

Under the terms approved by the U.S. Bankruptcy Court in New York and various regulatory and antitrust regulators, the company formerly known as Chrysler LLC today formally sold substantially all of its assets, without certain debts and liabilities, to a new company that will operate as Chrysler Group LLC.

Chrysler Group in turn issued to a subsidiary of Fiat a 20 percent equity interest on a fully diluted basis in the new company. Fiat has also entered into a series of agreements necessary to transfer certain technology, platforms and powertrains to the new Chrysler. Fiat's equity interest will increase in increments by up to a total of 35 percent in the event that certain milestones mandated by the agreement are achieved, but Fiat cannot obtain a majority stake in Chrysler until all taxpayer funds are repaid.

Similarly, the United Auto Workers' Retiree Medical Benefits Trust, a voluntary employees' beneficiary association trust (VEBA) has been issued an equity interest in Chrysler Group equal to 55 percent on a fully diluted basis. The U.S. Treasury and the Canadian Government have been issued an equity interest equal to 8 percent and 2 percent on a fully diluted basis, respectively. These interests reflect the anticipated share dilution as a result of Fiat's incremental equity assumption once the milestones outlined in the strategic alliance agreement are achieved.

In addition to Mr. Marchionne, currently the Chief Executive Officer of Fiat S.p.A. serving as CEO, the new Chrysler will be managed by a nine-member Board of Directors, consisting of three directors to be appointed by Fiat, four directors to be appointed by the U.S. Government, one director to be appointed by the Canadian Government and one director to be appointed by the United Auto Workers' Retiree Medical Benefits Trust. The Board is expected to name C. Robert Kidder as Chairman. The process of determining additional board members is continuing and updates will be announced as appropriate.

As previously announced, Chrysler has entered into an agreement with GMAC Financial Services to provide automotive financing products and services to the Company's North American (NAFTA) dealers and customers. GMAC Financial Services will be the preferred lender in North America for Chrysler, Jeep® and Dodge dealer and consumer business, including wholesale of new and used vehicles as well as retail.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

Follow Chrysler news and video on:

Chrysler Connect blog: http://blog.chryslerllc.com
Twitter: http://www.twitter.com/chryslercom and www.twitter.com/chrysler
YouTube: http://www.youtube.com/pentastarvideo
Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

About Fiat

Founded in 1899, Fiat is an automotive-focused industrial group, serving customers in more than 190 countries around the world. With some 185,000 employees, 114 R&D centers and 178 plants worldwide, the Fiat Group designs, manufactures and sells passenger cars (Fiat, Lancia, Alfa Romeo, Abarth, Maserati and Ferrari), agricultural and construction equipment (CNH Case New Holland), trucks and industrial vehicles (Iveco), and automotive components (FPT Powertrain Technologies, Magneti Marelli and Teksid). More information available at www.fiatgroup.com or www.fiatgroupautomobilespress.com.

Posted on 10 June 2009 | 12:00 am

Chrysler Group LLC Announces Organizational Structure Focused on Chrysler, Jeep®, Dodge and Mopar® Brands

  • Sergio Marchionne to Serve as Chief Executive Officer
  • Global Brand Structure to Bring Leadership Closer to Employees and Customers
  • Commercial, Industrial and Corporate Staffs to Support Brand Organization

Auburn Hills, Mich. , Jun 10, 2009 - As Chrysler Group LLC prepares to begin operations, the new company formed in alliance with Fiat announced an organizational restructuring to focus on the Chrysler, Jeep®, Dodge and Mopar® brands. The new leaner, flatter structure is intended to restore brand promise and dealer confidence. All appointments are effective immediately.

"I personally feel privileged to have the opportunity to lead the new Chrysler and to work with senior management to build this company and our great brands into all we know they can and should be," said Sergio Marchionne, who today was named Chief Executive Officer of Chrysler Group LLC. "That effort starts with leadership."

Chrysler Group's new organization is based on a global brand-focused structure comprised of the Chrysler, Jeep, Dodge and Mopar brands, each with full profit and loss accountability. Common Commercial, Industrial and Corporate functions have been put in place to support the development, manufacture, distribution and sale of Chrysler, Jeep and Dodge products and Mopar parts by the brand organizations.

"The new company's leadership structure has been developed to rebuild and grow the four iconic Chrysler brands," said Mr. Marchionne. "With a flattened organization designed to give leaders broad spans of control, we are able to increase the speed of decision-making and improve communication flow, ultimately bringing Chrysler Group management and employees closer to our customers."

To assist the new company in the transition, Jim Press is appointed Deputy CEO and Special Advisor, reporting to Mr. Marchionne. In this position, Mr. Press will be instrumental in the restructuring of the Chrysler Group LLC. Mr. Press served most recently as Chrysler LLC Vice Chairman & President.

Brand and Commercial Organizations

Mr. Marchionne added: "The focus of the Brand organization is to rebuild and grow the company's four brands, beginning with their strong heritage. The structure is designed to focus on external competition, avoiding product overlap while maintaining the highest possible level of industrial optimization. The new company will align its networks with the brand positions, to restore brand promise and dealer confidence."

In support of the Chrysler Group's brand operations, the company announced the following appointments reporting to Mr. Marchionne:

Peter Fong is appointed President & Chief Executive Officer, Chrysler Brand, with full profit and loss responsibility for the Chrysler product portfolio. Mr. Fong will be the lead executive for the Sales organization with enterprise-wide responsibility. He served most recently as the Director of the Mid-Atlantic Business Center.

Michael Manley is appointed President & Chief Executive Officer, Jeep Brand, with full profit and loss responsibility for the Jeep product portfolio. Mr. Manley will also have enterprise-wide responsibility for the Product Planning organization with responsibility for coordinating the product plan and volume requirements of the Chrysler, Jeep and Dodge brand functions. He will work with the other brand Presidents to translate these into operating plans for the product development and manufacturing organizations. Mr. Manley served most recently as Executive Vice President, International Sales & Global Product Planning Operations.

Michael Accavitti is appointed President & Chief Executive Officer, Dodge Brand, with full profit and loss responsibility for the Dodge product portfolio. Mr. Accavitti will also have enterprise-wide responsibility for the Marketing organization with responsibility to coordinate worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep and Dodge brands. Mr. Accavitti served most recently as Director, Dodge Brand Marketing.

Pietro Gorlier is appointed President & Chief Executive Officer, Mopar Service & Parts and Customer Services, with full profit and loss responsibility for the Mopar product portfolio and Service & Parts operations as well as Chrysler's Customer Service operations. Mr. Gorlier will have shared accountability with the brands, responsible for parts and services growth and delivery and an integrated world-class approach to customer support. Mr. Gorlier joins Chrysler Group from Fiat Group Automobiles and CNH, where he most recently served as the head of the Network and Owned Dealerships organization.

Joe ChamaSrour will continue to lead the new company's operations in Mexico as President & CEO, Chrysler de Mexico.

Reid Bigland will continue to lead the new company's operations in Canada as President & CEO, Chrysler Canada.

Following a lengthy career with Chrysler, Steven Landry, Executive Vice President, North American Sales & Marketing, Global Service & Parts, has announced his intention to retire. Mr. Landry has offered to assist the new company in the transition.

In addition to the appointments of the Brand CEOs, in support of the commercial operations, Chrysler Group LLC announced the following appointment reporting to Mr. Marchionne:

Peter Grady is appointed to lead the Network Development & Fleet organization as Vice President. His responsibilities include ensuring that the Chrysler Group's restructured dealer network operates at the highest possible level to ensure optimal sales volumes for Chrysler, Jeep and Dodge products. He is also responsible for managing Chrysler Group's fleet sales organization. Mr. Grady recently served as Director, Franchise Planning and Administration.

"Control over commercial and industrial investments is related to the brand," said Mr. Marchionne. "Therefore we have developed a matrix-based organization where team work and a disciplined management process are at the core of its success. Understanding the management decision-making process and individual roles are key."

Industrial Organizations

In support of the industrial operations of Chrysler Group LLC, the following appointments are announced, reporting to Mr. Marchionne:

Scott Kunselman is appointed to lead the Product Engineering organization as Senior Vice President. Mr. Kunselman replaces Frank Klegon, who has announced his intention to retire after a distinguished career with Chrysler. In this position, Mr. Kunselman has responsibility for all product development strategy and advance-vehicle engineering. He also oversees product-development processes, testing and validation. Mr. Kunselman recently served as Vice President, Truck Product Team and Core Team Leader.

Ralph Gilles will continue to lead the Product Design organization as Senior Vice President.

Frank Ewasyshyn will continue to lead the Manufacturing organization as Executive Vice President and assumes responsibility for the World Class Manufacturing processes which are in the process of being rolled out throughout Chrysler's manufacturing footprint.

Doug Betts will continue to lead the Quality organization as Senior Vice President.

Scott Garberding will continue to lead the Procurement organization as Senior Vice President.

Michael Keegan is appointed to lead the Supply Chain Management organization as Senior Vice President. In this position, Mr. Keegan is responsible for the critical volume planning and logistics functions in close coordination with the Brand CEOs. Mr. Keegan is also responsible for driving dramatic improvements in service levels, working capital efficiency and complexity reduction; optimizing demand and supply to benefit balancing the needs and requirements of the individual brands; and, establishing consistent and effective supply chain processes. Mr. Keegan recently served as Vice President, Volume Planning and Sales Operations.

Corporate/Functional Organizations

Mr. Marchionne added: "As we work to rebuild Chrysler to its rightful place, our corporate support functions have a critical role. These organizations provide systems, processes, knowledge and tools to sustain the business requirements. They also ensure consistency across the company and most important, compliance to applicable laws and regulations worldwide."

In support of the corporate needs of Chrysler Group LLC, the following appointments are announced, reporting to Mr. Marchionne:

Richard Palmer is appointed to lead the Finance organization as Senior Vice President and Chief Financial Officer. In this position, he is responsible for all of Chrysler Group LLC's finance activities including Corporate Controlling, Treasury and Tax. Mr. Palmer joins Chrysler Group LLC from Fiat Group Automobiles, where held the position of Chief Financial Officer. Mr. Palmer replaces Ron Kolka who will lead the orderly wind down of Chrysler LLC.

Jan Bertsch will continue to lead the Information Technology (IT) organization as Senior Vice President, Treasurer and CIO (Chief Information Officer). She will continue in her Treasury role reporting to Richard Palmer.

Nancy Rae will continue to lead the Human Resources organization as Executive Vice President.

Holly Leese will continue to lead the Legal organization as Senior Vice President and General Counsel for Chrysler Group LLC.

Gualberto Ranieri is appointed to lead the Communications organization as Senior Vice President. Mr. Ranieri joins Chrysler Group LLC from Fiat Group, where he led the International Communications function. Concurrently he has been responsible for the Communications function for CNH (Case New Holland), a leading manufacturer and seller of agriculture and construction machinery, which is part of the Fiat Group.

Laurie Macaddino is appointed to lead the Audit organization as Vice President. In this position, she will report on a dotted-line basis to the Chairman and the Audit Committee of the Board of Directors. Ms. Macaddino recently served as Vice President, Finance Operations.

John T. Bozzella will continue to lead the External Affairs organization as Senior Vice President.

Barb Pilarski has been appointed to lead the Business Development organization as Vice President. Ms. Pilarski recently served as Executive Director, Mergers & Acquisitions, NAFTA and South America.

Mark Chernoby has been appointed Vice President, Executive Coordinator and C/D Segment Product Engineering. In this position, he will lead the C/D Segment Product Engineering and be the executive coordinator for the management team.

With these appointments, the restructuring of the supporting Chrysler Group LLC organizations begins immediately. Final additional organization structures to be announced upon completion.

"As we begin the process of redesigning the new Chrysler and moving toward our new place in the American - and global - automotive industry, I would like to take the opportunity to thank the men and women of the company for their many contributions," Mr. Marchionne said. "Chrysler has been through a great deal of hardship and uncertainty over the recent past and I want to recognize their commitment."

Under the terms approved by the U.S. Bankruptcy Court in New York and various regulatory and antitrust regulators, the company formerly known as Chrysler LLC today formally sold substantially all of its assets, without certain debts and liabilities, to a new company that will operate as Chrysler Group LLC.

In addition to Mr. Marchionne, currently the Chief Executive Officer of Fiat S.p.A. serving as CEO, Chrysler Group LLC will be managed by a nine-member Board of Directors, consisting of three directors to be appointed by Fiat, four directors to be appointed by the U.S. Government, one director to be appointed by the Canadian Government and one director to be appointed by the United Auto Workers' Retiree Medical Benefits Trust. The Board is expected to name C. Robert Kidder as Chairman. The process of determining additional board members is continuing and updates will be announced as appropriate.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. With the resources, technology and worldwide distribution network required to compete effectively on a global scale, the alliance builds on Chrysler's culture of innovation - first established by Walter P. Chrysler in 1925 - and Fiat's complementary technology.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler Town & Country, Jeep Wrangler and Dodge Ram. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group LLC to offer an expanded product line including environmentally friendly vehicles.

Follow Chrysler news and video on:
Chrysler Connect blog: http://blog.chryslerllc.com
Twitter: http://www.twitter.com/chryslercom and www.twitter.com/chrysler
YouTube: http://www.youtube.com/pentastarvideo
Streetfire: http://members.streetfire.net/profile/ChryslerVideo.htm

Posted on 10 June 2009 | 12:00 am

Chrysler Celebrates Earth Day by Revealing All-new Electric Minivan Concepts to U.S. Postal Service

  • Chrysler exhibits flexibility of its electric vehicle portfolio with a new Chrysler minivan EV concept, targeted for postal delivery use
  • Chrysler intends to submit an application under the U.S. Department of Energy's Transportation Electrification stimulus program for a federal grant that would enable a nationwide demonstration fleet with the United States Postal Service (USPS)
  • Potential partnership with USPS to include infrastructure support from ConEd, Duke Energy, DTE Energy and Electric Power Research Institute (EPRI)

Washington, D.C., Apr 22, 2009 -

Chrysler invented the minivan 25 years ago. More than 12 million minivan sales later, Chrysler today showed off four all-electric Chrysler Town & Country minivan concepts to the U.S. Postal Service (USPS) as part of the USPS Earth Day celebration.

Chrysler Group LLC, in conjunction with the USPS and select energy service providers, also announced that the company intends to apply for the U.S. Department of Energy's (DoE) Transportation Electrification stimulus program for a federal grant, which would enable Chrysler to establish a nationwide demonstration fleet of zero-emission electric minivans that could be used by the U.S. Postal Service for mail delivery.

"With more than a 40 percent market share, our Chrysler and Dodge minivans continue to lead the segment we created more than 25 years ago," said Frank Klegon, Executive Vice President-Product Development, Chrysler Group LLC. "Our ENVI electric minivan concepts illustrate Chrysler's innovation with electric vehicle technology and show what the future could hold."

Chrysler's ENVI group leveraged the flexibility of its electric-vehicle strategy to demonstrate an all-electric version of its best-selling minivan. These electric minivan concepts are targeted specifically for use by the U.S. Postal Service for mail delivery.

"We continue to look for energy-efficient replacement vehicles for our aging fleet as we explore ways to reduce our transportation-related carbon emissions," said Sam Pulcrano, Vice President-Sustainability, U.S. Postal Service.

"Chrysler and the Postal Service have an established relationship as there are more than 10,000 of our minivans in the Postal Service fleet," said Lou Rhodes, Vice President-Advance Vehicle Engineering and President of ENVI, Chrysler Group LLC. "The Postal Service is a recognized environmental innovator and leader, and we are excited at the prospect of continuing our relationship by working to deliver alternative energy postal delivery vehicles in the future."

Because robust grid integration is essential for widespread customer acceptance of electric vehicles, Chrysler has enlisted the involvement of key utility partners, including Duke, ConEd and DTE. Each has signed a letter of intent (LOI) with Chrysler to equip post offices in strategically selected regions of the United States with a charging infrastructure for the envisioned program. The Electric Power Research Institute (EPRI) also has signed an LOI to provide USPS integration tools.

"Our partnership is structured to easily expand into additional regions of the country as the scope of the project increases," added Rhodes.

Earlier this month, Chrysler announced A123Systems as one of its strategic partners and production battery supplier for the company's initial production electric vehicles. Chrysler Group LLC and A123Systems signed an agreement stating that A123Systems will supply energy storage systems for Chrysler's first-generation ENVI Range-extended Electric Vehicles and battery-only Electric Vehicles. Based in Watertown, Massachusetts, A123Systems has announced plans for a Michigan-based production facility. A123Systems will manufacture Nanophosphate Lithium ion prismatic battery cells, modules and battery packs for Chrysler Group LLC. Advanced lithium-ion battery chemistry has the capability of meeting consumer demands for performance, driving range and durability.

ENVI
A symbol that represents the first four letters of environment is Chrysler Group LLC's entrepreneurial in-house organization focused on electric-drive production vehicles and related advanced technologies. ENVI is a cross-functional, nimble team empowered to move quickly and access vast resources within Chrysler Group LLC in order to integrate electric-vehicle technology into existing products. ENVI-powered electric vehicles inspire a personal mobility revolution, creating a new generation of responsible, no-compromise Chrysler, Dodge and Jeep® vehicles.

Chrysler Minivan leadership
With more than 65 minivan-first innovations in 25 years, the 2009 Chrysler Town & Country and Dodge Grand Caravan pay homage to the more than 12 million minivans sold worldwide. With the segment's first and only Stow 'n Go seating and storage system, minivan-first Swivel ‘n Go™ seat system that allows second-row passengers to swivel 180 degrees to face third-row passengers and segment-exclusive uconnect® studios providing satellite entertainment with family-fun programming-2009 Chrysler and Dodge minivans are the best family-friendly minivans, with more than 40 percent U.S. market share, the third-largest nameplate in Canada, unsurpassed 25 highway mile per gallon fuel economy and sales in more than 80 countries.

About Chrysler Group LLC
Chrysler Group LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2008 were 2 million vehicles. Outside of North America, 2008 was the second-best sales year in the last decade and the third-best ever for Chrysler International.

Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all of its brands, Chrysler has introduced five electric-drive vehicle prototypes since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, followed by production for European markets.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations.

Posted on 22 April 2009 | 12:00 am

U.S. Department of Transportation Posts New Fuel Economy Standards for 2011 Model-Year Cars and Light Trucks

Auburn Hills, Mich., Mar 27, 2009 - The new federal Corporate Average Fuel Economy (CAFE) standards for the 2011 model year are an important first step to achieve a broader set of standards that provide appropriate lead-time for manufacturers.

Chrysler LLC is committed to working with the Obama administration and other manufacturers to improve fuel economy based on a comprehensive nationwide policy. For example, 73 percent of Chrysler's 2009 product lineup offers improved fuel economy when compared with last year's models. Chrysler will continue to improve overall fuel economy by introducing an all-new V-6 engine that will deliver up to 8 percent improved fuel economy across the company's vehicle lineup, and bringing additional small, fuel-efficient vehicles to market in the next few years.

Chrysler is focused on electric vehicles as its primary clean-vehicle technology. Chrysler's product plan includes the introduction of a production electric vehicle by next year, with three additional models by 2013.

Chrysler's proposed alliance with Fiat will provide the company with access to world-class small engine and overall powertrain technology to rapidly bring to market even more fuel-efficient, environmentally friendly small cars to address the nation's need for energy security and environmental sustainability.

Posted on 27 March 2009 | 12:00 am

More Than Twelve Million Minivan Owners Can't Be Wrong, Enter 2009 25th Anniversary Edition Chrysler and Dodge Minivans

Chrysler celebrates Silver Anniversary with special-edition 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Edition minivans

  • Arriving at dealerships nationwide, new Chrysler and Dodge 25th Anniversary Edition minivans offer premium interior features, unique exterior accents and new exterior paint colors
  • Unsurpassed minivan-segment fuel economy of 17 city / 25 highway miles per gallon (mpg) available with 4.0-liter engine and minivan-first six-speed automatic transmission
  • 2009 Chrysler minivans lead with more than 65 minivan-first innovations

Auburn Hills, Mich., Mar 17, 2009 -

While Trivial Pursuit was the gaming craze in 1984, nothing about Chrysler's invention-the minivan-was trivial. With more minivan-first innovations than any other minivan on the market-ever, Chrysler and Dodge minivans continue to be the best vehicles to haul families and their belongings. And with more than 40 percent U.S market share, the third largest name plate in Canada, unsurpassed fuel economy and sales in more than 80 countries-2009 Chrysler and Dodge minivans trivialize the competition.

In celebration of the minivan's Silver Anniversary, Chrysler is offering all-new 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Edition minivans, loaded with minivan-first innovations and premium features, to celebrate the invention that changed family transportation forever.

Commemorating more than 12 million minivans sold since 1983, Chrysler and Dodge 25th Anniversary Edition minivans feature special "25th Anniversary Edition" exterior badging, unique 17-inch aluminum wheels with Mineral Gray painted accents and a large selection of value-added features, including premium leather seating, and the segment's first and only Stow `n Go® seating and storage system.

Best-in-class aerodynamics and a minivan-first six-speed automatic transmission provide 2009 Chrysler and Dodge 25th Anniversary Edition minivans with efficient-dynamics. A 4.0-liter V-6 aluminum engine offers unsurpassed fuel economy and the minivan-segment's best combination of horsepower (251 hp), torque (259 ft.-lb.). With an EPA fuel economy rating of 17 city and 25 highway mpg, the powerful 4.0-liter engine gives customers the fuel economy they want and the power they expect.

"Since Chrysler began its minivan development more than 25 years ago, no competitor has innovated as many minivan-first features as Chrysler and Dodge minivans," said Mike Accavitti, Director-Chrysler, Jeep and Dodge Brands, Chrysler LLC. "With numerous minivan segment-exclusive features like Stow `n Go seating and storage, dual-DVD entertainment system and an unsurpassed fuel economy rating, it is no surprise that 2009 Chrysler and Dodge minivans together command more than 40 percent of the U.S. minivan market."

These special-edition minivans are available now at Chrysler and Dodge dealers nationwide with a U.S. Manufacturer's Suggested Retail Price (MSRP) of $34,180 and $31,995, respectively (including $820 destination).

2009 Chrysler Town & Country 25th Anniversary Edition

The 2009 Chrysler Town & Country 25th Anniversary Edition minivans feature a 3.8-liter V-6 engine and fluid six-speed automatic transmission. In addition, this special-edition Chrysler Town & Country features an even more luxurious interior. New interior combinations in Dark Slate Gray and Light Shale are paired with Dark Maple Burl trim and satin finishes on the instrument panel and doors to provide added detail. New monotone Dark Slate Gray or Light Shale seats feature perforated leather and are finished with French-seamed seat stitching. Additional standard features include the minivan-first Stow `n Go seating and storage system, uconnect tunes, minivan-first second- and third-row nine-inch dual-DVD entertainment system, LED lighting with ambient halo light ring, heated first- and second-row seating and uconnect tunes.

Exterior equipment on the 2009 Chrysler Town & Country 25th Anniversary Edition includes the availability of all-new Mineral Gray Metallic exterior paint, unique nine-spoke 17-inch aluminum wheels with Mineral Gray Metallic painted pockets, chrome belt and body-side moldings, roof rack with cross bars and "25th Anniversary Edition" badging.

Available features on this special-edition 2009 Chrysler Town & Country include segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, uconnect gps, all-new Blind Spot Monitoring (BSM) and Rear Cross Path (RCP) accident-avoidance systems and the 4.0-liter aluminum V-6 engine that achieves a minivan-best fuel economy label of 17 city / 25 highway mpg.

2009 Dodge Grand Caravan 25th Anniversary Edition

The 2009 Dodge Grand Caravan 25th Anniversary Edition minivans feature a fluid six-speed automatic transmission and powerful 4.0-liter aluminum V-6 engine with a minivan-best fuel economy label of 17 city / 25 highway mpg as standard equipment. Inside, the 2009 Dodge Grand Caravan 25th Anniversary Edition adds even more enhancements to the contemporary Dodge interior. Dark Slate Gray or Light Shale interior combinations complement the sporty interior of the Dodge brand's fifth-generation minivan. A unique combination of Blackwood on the instrument panel and doors accent satin finishes and provide a sense of added detail. An updated instrument panel includes a new Dodge-specific four-gauge cluster, additional satin finishes and a glove box with Blackwood trim. New monotone Dark Slate Gray or Light Shale seats feature perforated leather with French-seamed seat stitching. Additional standard features include minivan-first Stow `n Go seating and storage system, heated first- and second-row seating, uconnect studios SIRIUS Satellite Radio and LED lighting with ambient halo light ring.

Additional available equipment on the 2009 Dodge Grand Caravan 25th Anniversary Edition includes the availability of all-new Mineral Gray Metallic exterior paint, new sport-tuned suspension with unique five-spoke 17-inch aluminum wheels featuring Mineral Gray painted pockets, chrome belt moldings, fog lamps, roof rack with cross bars and "25th Anniversary Edition" badging.

Some of the available features on this special-edition 2009 Dodge Grand Caravan include minivan-first second- and third-row nine-inch dual-DVD entertainment system, uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, uconnect gps, all-new BSM and RCP accident-avoidance systems.

The Ultimate "Family Room on Wheels"

The most flexible seating and storage system in the minivan segment, Stow `n Go is standard on all 2009 Chrysler and Dodge minivan models, giving customers second- and third-row seating that quickly and conveniently folds into the floor.

Innovative entertainment features complement Chrysler and Dodge minivans' unique second- and third-row seating. An available nine-inch widescreen dual-DVD system with second- and third-row monitors can play different media at the same time, while the segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile provides satellite entertainment with family-fun programming.

Front-row passengers may also enjoy features of the uconnect tunes with music, audio, movie and personalized picture display capability, a 30-gigabyte hard drive for 6,700 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations), an audio jack for any MP3 player audio playback and iPod connectivity in the glove box. uconnect gps adds even more capability with navigation, voice controls and real-time traffic monitoring.

More Than 30 Safety and Security Features

With more than 30 safety and security features, the 25th Anniversary Edition Chrysler and Dodge minivans offer minivan-first Blind Spot and Rear Cross Path advance safety systems. The all-new BSM accident-avoidance system detects a possible unseen vehicle when changing lanes. The RCP accident-avoidance system aids the driver any time the vehicle is in Reverse and warns if any traffic is moving toward the vehicle. Both systems utilize dual ultra-wideband radar sensors that notify the driver via an audible chime and a visible icon on outside mirrors.

Chrysler and Dodge minivans feature standard all-row supplemental side-curtain air bags, advance multi-stage front-driver and passenger air bags and an Electronic Stability Program that have helped both minivans achieve top safety ratings from both the Insurance Institute for Highway Safety and the U.S. Government.

Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology-all at an extraordinary value-since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow `n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Dodge Brand

With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009.

Dodge introduced several new vehicles in 2008, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year.

Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.

Posted on 17 March 2009 | 12:00 am

Chrysler LLC Posts Strong Retail Sales Across the Midwest, the Rockies and the Plains

DENVER, March 4 /PRNewswire/ -- Chrysler LLC's sales throughout the Midwest, the Rockies and the plains of America posted a 31.5 percent retail sales increase over last month. The region exceeded the overall corporate sales performance, which was also strong in February. Chrysler LLC nationwide saw an increase in retail industry marketshare from 9.6 percent to 11 percent this month and outpaced the industry retail sales by 9 percent.

"It is great to see customers in the many small towns and cities in our region put their faith in Chrysler. We are a proud American company that is working hard everyday to deliver improved quality, better fuel efficiency and the best value in the marketplace," said Fred Diaz, Director of the Denver Business Center, Chrysler LLC.

Nationwide, for the first time since 2006 and only the second time in history, Chrysler LLC outsold Ford Motor Co., placing Chrysler LLC in the top three volume automotive manufacturers in the United States.

"Together with our strong Chrysler, Jeep(R) and Dodge dealer partners, we are able to help our customers with a great product value during these challenging economic times," said Diaz.

Strong performers in February (vs. January sales) for the Denver Business Center include:

  • The Jeep Wrangler up 28 percent nationwide and 35 percent regionally
  • The all-new, award winning Dodge Ram up 5.2 percent in the region
  • The entire Chrysler line-up of 300C, Aspen, Sebring and Town & Country up 65.4 percent regionally
  • With best in class fuel economy, the Dodge Journey up 66.1 percent in the region

"Overall, our retail sales position in February can be attributed to an increase in awareness of our Employee Pricing Plus Plus program. It truly gives our dealers a message that resonates with consumers. We will continue this program in March. In addition, March is Dodge Truck Month, and we will add the availability of 'no charge HEMI(R) on the Ram 1500,'" said Steven Landry, Executive Vice President, Sales and Marketing, Service and Parts.

Chrysler LLC's Denver Business Center represents dealerships in 14 states including: Montana, North Dakota, South Dakota, Minneapolis, Wisconsin, Iowa, Nebraska, Wyoming, Idaho, Nevada, Utah, Colorado, Kansas and Missouri.

Posted on 4 March 2009 | 12:00 am

Chrysler LLC Engineer Receives Prestigious Black Engineer of the Year President's Award

  • Recipient, Olabisi (Bisi) Boyle, is Director - Powertrain Product Engineering, Program Management and Quality, Chrysler LLC
  • Award recognizes "exceptional career gains in government and industry, in lifetime achievement and in pioneering feats"

Auburn Hills, Mich., Feb 23, 2009 -

U.S. Black Engineer & Information Technology magazine on Feb. 21 awarded its 2009 Black Engineer of the Year (BEYA) President's Award to Olabisi (Bisi) Boyle, Director - Powertrain Product Engineering, Program Management and Quality, Chrysler LLC.

Boyle and other 2009 BEYA recipients were honored at the 23rd BEYA Science, Technology, Engineering and Mathematics (STEM) Global Competitiveness Conference held at the Hilton Baltimore Hotel and Convention Center in Baltimore, Md. Boyle joins a long list of Black Engineer of the year Award winners at Chrysler.

BEYA annually recognizes engineers who have achieved exceptional career gains in government and industry, in lifetime achievement and in pioneering feats.

"Bisi has proven herself as an outstanding leader and role model for African-American engineers,"said Frank Klegon, Executive Vice President - Product Development, Chrysler LLC.

Boyle joined Chrysler in May 2004, and is responsible for the successful execution of all powertrain programs, including more than 70 engine, transmission and driveline product programs.

"Bisi's innate ability to simultaneously inspire those around her and lead change makes her a highly valued member of the Chrysler executive leadership team," said Bob Lee, Vice President — Powertrain Product Team, Chrysler LLC, who presented Boyle at the awards gala.

"This is a great honor," said Boyle. "I owe so much to my family and to the great engineers I've worked with during my career in automotive and at Chrysler."

About Chrysler LLCChrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2008 were 2 million vehicles. Outside of North America, 2008 was the second-best sales year in the last decade and the third-best ever for Chrysler International. Chrysler LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. Reinforcing a commitment to bring to market a broad array of advanced electric vehicles across all its brands, Chrysler has introduced five electric-drive vehicle prototypes since the fall of 2008. At least one of these vehicles will be produced in 2010 for consumers in North American markets, with European market production later, and at least three more models will follow by 2013.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2008, the Foundation gave approximately $21 million in charitable donations.

Posted on 23 February 2009 | 12:00 am

All-new 2009 Dodge Ram 1500, Chrysler Town " Country and Dodge Grand Caravan Receive MotorWeek's Drivers' Choice Awards

  • MotorWeek names the all-new 2009 Dodge Ram 1500 "Best Pickup Truck" and the 2009 Chrysler Town & Country and Dodge Grand Caravan "Best Minivan"
  • All-new 2009 Dodge Ram continues to haul in major awards, winning 12 since introduction
  • MotorWeek awards Chrysler and Dodge minivans its annual "Best Minivan" award for 12th time
  • Chrysler invented the minivan segment more than 25 years ago and leads the segment with more than 65 minivan-first features
  • In minivan's first 25 years, Chrysler has sold more than 12 million minivans - more than any other manufacturer in the world

Chicago, Feb 11, 2009 - Chrysler LLC received two top awards from MotorWeek today. The all-new 2009 Dodge Ram 1500 was named "Best Pickup Truck," and the 2009 Chrysler Town & Country and Dodge Grand Caravan were named "Best Minivan" in MotorWeek's annual Drivers' Choice Awards.

"The Dodge Ram has never been better and it now clearly stands apart from its rivals. That's why it's earned MotorWeek's 2009 Drivers' Choice Award as Best Pickup," said John Davis, Host and Executive Producer — MotorWeek. "The new Ram is aimed directly at personal use buyers with clever features like the RamBox side-rail storage bins. The light-duty Ram also delivers a great ride with its coil-spring rear suspension, and the interior has superior fit and finish. It's perfect for people moving and weekend chores. Yet, when Ram does have to work hard, HEMI power can manage payloads of over 1,800 pounds or 9,100 pounds of trailer. Full of innovations and technology, the Ram is no longer just another pickup."

This marks the third time an all-new Dodge Ram has earned a MotorWeek Drivers' Choice Award. Dodge Ram 1500 picked up the honor when the first- and second-generation trucks were launched in 1994 and 2002.

"Raising the bar to a whole new level, the Dodge Grand Caravan and Chrysler Town & Country are once again MotorWeek's pick for its 2009 Drivers' Choice Award as Best Minivan," said Davis. "The folks that invented the front-wheel-drive minivan have further perfected its science of flexibility. In addition to innovations such as Stow `n Go, Swivel `n Go and integrated child booster seats, the pair now offer a sport-tuned suspension, class-leading fuel-economy and a minivan-first Blind Spot Monitoring System, among a plethora of other upgrades. These two family phenoms have never been better."

This is the 12th time Chrysler and Dodge minivans have earned MotorWeek Drivers' Choice Awards, which have been presented annually since 1983 and are among the auto industry's most prestigious honors.

"We thank MotorWeek for recognizing our vehicles and their innovations," said Mike Accavitti, Director — Chrysler, Jeep and Dodge Brands, Chrysler LLC. "With an industry-first RamBox cargo management system and industry-first coil-spring, five-link rear suspension with best-in-class ride and handling, our all-new 2009 Dodge Ram 1500 is the best pickup truck on the market. And our 2009 Chrysler and Dodge minivans, with more than 25 years of minivan innovation and 40 new or improved features over the previous generation, including industry-first Stow `n Go and Swivel `n Go seating and storage systems, are the best minivans on the market.

Both MotorWeek and the Drivers' Choice Awards are sponsored nationally by cars.com. MotorWeek will feature the entire list of winners on PBS, beginning Friday, Feb. 13, and on cable's SPEED Channel, beginning Feb. 16.

About the all-new 2009 Dodge Ram

The all-new 2009 Dodge Ram includes the industry first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins, pickup bed dividers, a two-foot bed extender, and a cargo rail system with sliding adjustable cleats. The 2009 Ram also includes the first-in-segment coil-spring, five-link rear suspension fitted to a solid rear axle providing ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) helps improve fuel economy and performance.

In addition, the all-new 2009 Dodge Ram includes first-in-segment, factory-installed four-inch dual exhaust styled dramatically into the rear bumper, first-in-segment store-in-the-floor storage bins and twice as many storage spots than the previous model and 35 safety and security technologies. Standard features include side-curtain air bags and Electronic Stability Program (ESP) which includes all-speed traction control, trailer sway control, hill-start assist and anti-lock brake system (ABS). Significantly upgraded interiors with segment-first surround-sound audio system and live SIRIUS Backseat TV™ round out the interior.

The all-new 2009 Dodge Ram 1500 Crew Cab recently earned Five Star ratings for driver- and front-passenger protection in a frontal crash, the highest ratings in the U.S. government's safety crash test program. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Dodge Ram 1500 is $22,170 (including $900 destination).

In addition to winning MotorWeek's Best Pickup Award, the all-new Dodge Ram has picked up 11 other key awards since its introduction and was recently chosen by Car and Driver as the best full-size pickup in a head-to-head comparison test in Texas, beating the new 2009 Ford F-150. Other key awards include:

  • Consumer Guide - Large Pickup — Best Buy for 2009
  • Cars.com — Work Truck of the Year
  • ICOTY — 2009 International Truck of the Year
  • Truckin' magazine — Truck of the Year
  • Texas Auto Writer's Association (TAWA) — 2009 Full-Size Pickup Truck of Texas
  • Edmunds.com — Inside Line Editors Most Wanted 2009
  • Autobytel.com — 2009 MyRide/Autobytel Editors' Choice Awards - Truck of the Year
  • Maxim — Achievement in Party-Enabling Technology (RamBox)
  • Ward's AutoWorld — Ward's 10 Best Engines of 2009 (2009 Dodge Ram 5.7-liter HEMI® engine)
  • Automobile Journalists Association of Canada — Best New Pickup
  • Sobre Ruedas — Sobre Ruedas Best Pickup Truck for '08

About 2009 Chrysler Town & Country

Chrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy - a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path accident-avoidance safety systems.

The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems-Stow `n Go® and Swivel `n Go™-unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government's Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler Town & Country LX is $26,680 (including $820 destination).

About 2009 Dodge Grand Caravan

As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. The new 2009 Dodge Grand Caravan has 40 new or improved features over the previous generation including the minivan-first Stow `n Go and segment-exclusive Swivel `n Go seating systems, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with minivan-first dual DVD players and uconnect studios SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2009 Dodge Grand Caravan received the U.S. Government's Five Star crash test rating in both front and side impacts. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Dodge Grand Caravan SE is $24,480 (including $820 destination).

Dodge Brand

With a work-hard, play-hard attitude, the Dodge brand continues to offer a full line of cars, trucks, SUVs, commercial vehicles and sales-leading, fifth-generation minivans in 2009.

Dodge introduced several new vehicles in the 2008 calendar year, including the all-new 2009 Dodge Journey, the 2009 Dodge Challenger and the 2009 Dodge Ram. Dodge also celebrates the 25th anniversary of the minivan during the 2009 model year.

Also in 2008, Dodge Journey entered key volume markets outside North America, joining the Dodge Avenger, Nitro and Caliber. Dodge Caliber was the highest sales volume vehicle for the company outside North America in 2008.

Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology - all at an extraordinary value - since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the "family room on wheels" functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About MotorWeek

MotorWeek is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, SPEED and V-me, is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit www.pbs.org/motorweek.

Posted on 11 February 2009 | 12:00 am

Chrysler LLC Announces New "Employee Pricing Plus Plus" Program for All Customers

  • New vehicle customers receive employee price on all 2008 and 2009 Chrysler, Jeep® and Dodge vehicles
  • Customers also receive discounts of up to $3,500 on 2009 model year vehicles and $6,000 on 2008 model year vehicles
  • Zero percent financing is available for up to 48 months
  • $1,000 consumer bonus cash is available on most models when financed at Chrysler Financial or local credit union
  • New program is effective beginning on Jan. 26, 2009

Auburn Hills, Mich., Jan 22, 2009 - Chrysler LLC announced today that it will offer the new "Employee Pricing Plus Plus" program to all customers toward the purchase or lease of a new 2008 or 2009 Chrysler, Jeep® or Dodge vehicle. In addition to the employee price, customers will be eligible for cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles. Chrysler Financial is also offering zero percent financing to qualified customers for up to 48 months. Other finance terms and rates are also available.

"Chrysler is offering America the same pricing our employees receive through the new 'Employee Pricing Plus Plus' program with great savings off the Manufacturers Suggested Retail Price, plus cash discounts of up to $3,500 on 2009 models, plus zero percent financing through Chrysler Financial," said Steven Landry, Executive Vice President — North American Sales, Marketing, Mopar Parts and Service. "With affordable financing available and some of the best pricing we have offered in recent months, this really is a great time to visit a Chrysler, Jeep or Dodge dealer."

The "Employee Pricing Plus Plus" incentive program is available to all customers beginning on Mon., Jan. 26. Dodge Sprinter is not included in this program.

The new "Employee Pricing Plus Plus" program will be featured in a comprehensive ad campaign starting Jan. 26, and includes national print, broadcast and digital media. The overall campaign continues with the "Driving America" theme combined with the newly available Employee Pricing.

Posted on 22 January 2009 | 12:00 am

Chrysler Town & Country and Jeep® Grand Cherokee Awarded Polk "Automotive Loyalty Award" in the Minivan and Mid-size SUV Categories

  • Chrysler LLC earns Polk loyalty awards for two vehicle categories
  • Chrysler Town & Country's eighth consecutive win reinforces that no other minivan has greater owner loyalty
  • Chrysler invented the minivan more than 25 years ago and leads the segment with more than 65 minivan-first features
  • Staying true to its legendary 4x4 heritage, Jeep® Grand Cherokee gives customers the ultimate in off-road capability
  • Jeep Grand Cherokee offers customers superior on-road ride, handling and performance

Auburn Hills, Mich., Jan 21, 2009 -

Chrysler LLC earned two top awards at this year's 13th Annual Polk Automotive Loyalty Awards. The 2009 Chrysler Town & Country was named “Automotive Loyalty Award—Minivan” for the eighth year in a row, and Jeep® Grand Cherokee took “Automotive Loyalty Award—Mid-size SUV.”

"The Chrysler Town & Country being honored with its eighth consecutive award is a true testament to Chrysler's understanding of customer needs in the minivan segment," said Stephen Polk, Chairman, President and CEO of R. L. Polk Co. "The award for Jeep Grand Cherokee represents a significant milestone win for Chrysler as well, with loyalty at the highest level in the mid-size SUV category."

The awards recognize manufacturers for superior owner loyalty performance and are determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make.

“We are honored that our customers continue to choose Chrysler Town & Country and Jeep Grand Cherokee more than any other vehicle in their respective segments,” said Steven Landry, Executive Vice President—North American Sales, Marketing and Mopar Parts and Service, Chrysler LLC. “With more than 25 years of minivan innovation, the 2009 Chrysler Town & Country is the best minivan to transport people and their things. And with more than 17 years of innovating the mid-size sport-utility market, the most capable and powerful Jeep Grand Cherokee is designed to take on life’s ever-changing challenges, whether on- or off-road."

About the 2009 Chrysler Town & CountryChrysler celebrates the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy—a label unbeaten among minivans. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.

The 2009 Chrysler Town & Country offers customers a contemporary appearance, three different models, two distinct seating and storage systems—Stow n Go and Swiveln Go—unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government’s Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler Town & Country LX is $27,250 (including $820 destination).

About the 2009 Jeep Grand CherokeeThe 2009 Jeep Grand Cherokee is designed, engineered and built to master every imaginable day-to-day driving condition, whether on- or off-road. Jeep Grand Cherokee offers a choice of three 4x4 systems—Quadra-Trac I®, Quadra-Trac II® and Quadra-Drive II.® The Quadra-Drive II Jeep 4x4 system gives customers the ultimate in off-road capability with Electronic Limited Slip Differentials (front/rear/center) for best-in-class tractive performance. Staying true to its legendary 4x4 heritage, the Jeep Grand Cherokee is Trail Rated.® Independent front and five-link rear suspension systems and rack-and-pinion steering offer superior on-road ride, handling and performance and standard Electronic Stability Program (ESP) with Electronic Roll Mitigation maintain vehicle stability in a variety of road surface and weather conditions. The Jeep Grand Cherokee also features Hill Descent Control, Hill Start Assist and Trailer Sway Control to deliver off-road and towing capabilities. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Jeep Grand Cherokee Laredo 4x2 is $31,080 (including $780 destination).

Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve at least 28 highway mpg fuel economy.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Jeep® BrandStaying true to its strong values and character, the Jeep® brand is purpose-built for adventurous lifestyles. With 68 years of legendary 4x4 capability, the Jeep brand continues to fulfill promises of adventure, liberation and independence for those who truly embrace life, whether traveling on- or off-road. The ruggedness and responsiveness of Jeep vehicles provide owners with a sense of security to handle any situation with confidence.

For 2009, the brand’s legendary Go Anywhere, Do Anything™ heritage is maintained with the addition of more interior refinement, comfort and technology in the widest range of sport-utility vehicles (SUV) under one brand. The Jeep product line includes the brand icon, the Jeep Wrangler; the four-door Jeep Wrangler Unlimited; the popular mid-size Jeep Liberty (Cherokee outside North America); the venerable Jeep Grand Cherokee; the seven-passenger Jeep Commander; and the Jeep Patriot and Jeep Compass with all-new redesigned interiors and fuel economy of 28 mpg.

Posted on 21 January 2009 | 12:00 am

Chrysler LLC Customers to Gain Increased Access to Affordable New Vehicle Financing with Chrysler Financial

  • Chrysler customers with a wide range of credit scores are immediately eligible for affordable financing
  • Company rolls out national zero percent APR offer on select vehicles
  • Partnership with credit unions and independent lenders continues

With the announcement of Chrysler Financial gaining access to $1.5 billion in loans from the Treasury Department, qualified new vehicle customers will be able to apply for zero percent financing for up to 60 months when financing a new Chrysler, Jeep® or Dodge vehicle through Chrysler Financial. The affordable financing terms will be available on select 2008 and 2009 MY vehicles, and are effective immediately.

“From both a customer and dealer perspective, it is exciting news that the Treasury Department is providing funding to Chrysler Financial. Now our customers, including those with scores in the 620 range, will be able to apply for affordable loans and our dealers will be more competitive in the marketplace,” said Jim Press, Chrysler LLC Vice-Chairman and President. “This will provide a great economic stimulus for car buyers across the country. We have customers who want to buy our vehicles, dealers who want to order vehicles and employees who want to build cars. Now with enhanced financing available in the system we can help our customers get the credit they deserve and help drive America forward.”

Zero percent interest financing will be available on 11 Chrysler LLC vehicles, and in many cases for up to 60 months. Vehicles included in the program are Chrysler Town & Country, 300 and 300C, Jeep Grand Cherokee, Commander, Wrangler, Dodge Grand Caravan, Charger, Magnum, Challenger, Ram Pickup and Ram Heavy Duty.

“Now, with $1.5 billion to loan, more customers can get financed; so it is a good time for them to revisit their Chrysler, Jeep and Dodge dealers,” said Steven Landry, Executive Vice President of Chrysler LLC North American Sales, Marketing and Mopar Parts and Service. “Now we have a special bond with the American people and we will do our part by providing the best quality vehicles, with the best fuel economy and now, the best financing. It has never been a better time to buy a car or truck from Chrysler.”

Chrysler LLC will highlight the new “zero percent” finance offers through a comprehensive “Driving America” campaign that breaks next week, and includes broadcast, radio, digital and print. The overall campaign features the theme ’Driving America’ to showcase the product and competitive pricing being offered on Chrysler, Jeep and Dodge vehicles.

Posted on 16 January 2009 | 12:00 am

2009 Chrysler Town & Country Awarded Detroit News Readers’ Choice “Family Hauler”

Chrysler Town & Country wins fourth time in annual award’s fourth year

  • Detroit News reader-judges, award reflects consumer sentiment at the 2009 North American International Auto Show
  • Four consecutive Readers’ Choice awards reinforce Chrysler’s leadership in minivan functionality, versatility and design
  • Chrysler invented the minivan more than 25 years ago and leads the segment with more than 65 minivan-first features
  • In minivan’s first 25 years, Chrysler has sold more than 12 million minivans—more than any other manufacturer in the world

Auburn Hills, Mich., Jan 15, 2009 -

The 2009 Chrysler Town & Country was awarded the Detroit News Readers’ Choice “Family Hauler.” A panel of 100 consumer-minded Detroit News reader-judges—rather than industry professionals—selected the 2009 Chrysler Town & Country as the best family vehicle at the 2009 North American International Auto Show.

“With more than 25 years as the leader in the minivan segment, we are honored to once again receive the Detroit News Readers’ Choice Award for Best Family Hauler,” said Mike Accavitti, Director—Chrysler, Jeep and Dodge Brand Marketing, Chrysler LLC. “The 2009 Chrysler Town& Country continues to be the best vehicle to transport people and things, perfecting its award-winning formula with the addition of 40 new or improved features over the previous generation.”

Chrysler engineers have spent more than 25 years perfecting its award-winning minivan formula and have created more than 65 minivan-first features including a powerful 4.0-liter V-6 engine with six-speed automatic transmission—capable of delivering an EPA fuel efficiency in the city of 17 mpg and 25 mpg on the highway, a label unbeaten among minivans.

A family-friendly interior full of innovation complements fuel-efficient powertrains. Chrysler engineers developed two distinct seating systems: Chrysler’s exclusive Stow ’n Go® seating and storage system and the Swivel ’n Go™ seating systems, both with in-floor storage and an available one-touch power folding third-row seat.

Entertainment options are unmatched by competitors. With music, audio, movie and personalized picture display capability, uconnect tunes anchors the 2009 Chrysler Town & Country’s multimedia, together with a 30-gigabyte hard drive for 6,700 songs, USB port, uconnect studios SIRIUS satellite radio, front-row movie playback (in Park as permitted by state regulations) and an audio jack for any MP3 player audio input playback. The uconnect gps adds even more capability to the uconnect tunes system with navigation and real-time traffic monitoring.

For the rear passengers, a minivan-first dual DVD system can play different media at the same time. With uconnect studios SIRIUS Backseat TV satellite streaming video and SIRIUS Satellite Radio, DVD player and dual A/V jacks with a 115-volt power inverter in the second row, there is something to keep everyone in the 2009 Chrysler Town & Country entertained.

The 2009 Chrysler Town & Country is also first in the minivan segment to feature the new Blind Spot Monitoring and Rear Cross Path advanced safety systems. The all-new Blind Spot Monitoring System (BSM) detects a possible unseen vehicle when changing lanes. The Rear Cross Path System (RCP) aids the driver any time the vehicle is in reverse and warns if any traffic is moving toward the vehicle. Both systems utilize dual ultra-wideband radar sensors that notify the driver via an audible chime and a visible icon on outside mirrors.

About the 2009 Chrysler Town & CountryThe 2009 Chrysler Town & Country offers a contemporary appearance, an EPA fuel efficiency of 25 mpg— a label unbeaten among minivans, three different models, two distinct seating and storage systems, unmatched entertainment systems and more than 40 available safety features. The 2009 Chrysler Town & Country received the U.S. Government’s Five Star crash test rating in both front and side impact tests. The U.S. Manufacturer's Suggested Retail Price (MSRP) of the 2009 Chrysler Town & Country LX is $27,250, which includes $820 destination.

Chrysler BrandThe Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology—all at an extraordinary value—since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of a Sebring Convertible, or the “family room on wheels” functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and uconnect phone utilizing Bluetooth technology on the Chrysler Sebring and Chrysler Sebring Convertible. Both Sebring models also achieve 28 highway mpg fuel economy.

Chrysler celebrated the 25th anniversary of the minivan during the 2009 model year. With more than 65 minivan-firsts introduced since 1983 and more than 12 million Dodge and Chrysler minivans sold, Chrysler LLC has solidified its leadership in the segment. The 2009 Chrysler Town & Country continues to set the mark in minivan value with more than 40 new or improved features from the previous generation, including unsurpassed 17 city / 25 highway mpg fuel economy. The 2009 Chrysler Town & Country is also the first minivan in the segment to feature the all-new Blind Spot Monitoring and Rear Cross Path advance safety systems.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Posted on 15 January 2009 | 12:00 am

Chrysler Town & Country EV

  • Chrysler Town & Country EV: The perfect fuel-efficient family vehicle
  • Range-extended powertrain delivers exceptional fuel economy, minimal environmental impact and the same seven-passenger capability

Detroit, Jan 11, 2009 - The Chrysler Town & Country EV is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology.

“Twenty-five years ago, Chrysler invented the minivan,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “And now, with ENVI’s Range-extended Electric Vehicle powertrain, Chrysler is reinventing America’s favorite minivan.”

The Chrysler Town & Country EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises.

The Chrysler Town & Country EV uses a 200 kW (268 horsepower) motor, producing 350 N•m (258 lb.-ft.) of torque. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles. This makes the Chrysler EV the perfect fuel-efficient family vehicle.

An all-new Liquid Graphite Pearl exterior is featured on the Chrysler Town & Country EV, which wears new, large “EV” graphics on both sides of the vehicle.

Posted on 11 January 2009 | 12:00 am

All-new HEMI® with Fuel-Saving MDS Technology Earns Ward’s 2009 "10 Best Engines" Award

Refined 5.7-liter HEMI Delivers Improved Fuel Economy, Even More Power and Torque

  • All-new 5.7-liter HEMI® engine recognized by Ward’s for powertrain excellence
  • Sixth “10 Best Engine Award” for 5.7-liter HEMI V-8 engine
  • Expanded utilization of Chrysler’s fuel-saving Multi-displacement System (MDS) operation
  • More power: as much as 390 horsepower
  • More torque: as much as 410 lb.-ft. of torque

Auburn Hills, Mich., Jan 7, 2009 - Now in its second generation, the legendary 5.7-liter HEMI® V-8 engine has once again earned a place on Ward’s distinguished “2009 10 Best Engines” list. Relentlessly delivering powertrain excellence, Chrysler LLC has earned Ward’s "10 Best" award six times in the last seven years with the iconic 5.7-liter HEMI engine.

"The HEMI earns the honor not on pure emotion or brute force but with advanced new technology such as variable valve timing, which allows cruising in four-cylinder mode about 40 percent of the time, which is twice as much as the previous-generation Multi-Displacement System cylinder-deactivation system," said Tom Murphy – Executive Director of Ward’s AutoWorld magazine. "A number of Ward’s testers managed to top 19 mpg (12.3 L/100 km) with the HEMI, putting it in line with certain premium V-6s tested."

With improved Multi-Displacement System (MDS) technology for increased fuel efficiency, added refinement and more power, the all-new 2009 5.7-liter HEMI V-8 engine delivers world-class performance and technology in nine Chrysler, Jeep and Dodge vehicles. The 5.7-liter HEMI V-8 engine with MDS technology is available on 2009 Chrysler 300C, Chrysler Aspen, Jeep® Grand Cherokee, Jeep Commander, Dodge Charger, Dodge Durango, Dodge Ram Heavy Duty series and the all-new 2009 Dodge Ram 1500 and Dodge Challenger.

“We are honored to have our iconic HEMI engine recognized by Ward's for a sixth time,” said Bob Lee, Vice President – Powertrain Product Engineering Team, Chrysler LLC. “HEMI is synonymous with performance, and now — thanks to VVT, expanded four-cylinder mode in our MDS system, and a host of other technologies — Chrysler’s new 5.7-liter HEMI V-8 engine delivers more fuel efficiency and refinement, along with even more power.”

While the new 5.7-liter HEMI V-8 engine maintains the key architecture that makes “HEMI” synonymous with “performance,” Chrysler powertrain engineers improved engine breathing and added new technologies, including Variable Valve Timing (VVT), that substantially improve fuel economy and refinement.

The HEMI’s new VVT improves fuel economy in two ways. First, it reduces the engine’s pumping work by closing the intake valve later. Second, it increases the expansion process of the combustion event. This allows more work to be transferred to the crankshaft instead of being rejected out of the exhaust port as heat. Essentially, VVT improves engine breathing, which improves engine efficiency and power.

Dodge’s fuel-saving MDS system seamlessly alternates between smooth, high-fuel-economy four-cylinder mode when less power is needed, and V-8 mode when more power from the new 5.7-liter HEMI engine is in demand. This optimizes fuel economy when V-8 power is not required, without sacrificing vehicle performance or capability.

An expanded MDS operating range in the new-for-2009 HEMI will allow customers to realize an even-greater fuel economy benefit. Chrysler estimates that since its inception of MDS in 2005, more than 100 million gallons of gasoline have been saved, along with reduced carbon dioxide (CO2) emissions of close to one million

When MDS is operating, it is indicated by a “Fuel Saver” readout in the vehicles Electronic Vehicle Information Center.

In addition to VVT and expanded MDS operating range, the HEMI’s fuel economy and performance improvements result from an increased compression ratio, an active intake manifold with long runners for low-end torque and short runners for high-rpm power, improved cylinder head port flow efficiency, and reduced restriction exhaust and induction systems.

Numerous other hardware upgrades were implemented to build on the quality, reliability and durability reputation of the HEMI engine. These include crankshaft structural upgrades, a dual-mass crankshaft damper, new piston design, improved valve-spring design and oil pump capacity increase for VVT.

The new 5.7-liter HEMI V-8 engine is manufactured at the Saltillo Engine Plant in Saltillo, Mexico.

About Chrysler LLC Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 8 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. In the fall of 2008, Chrysler introduced three advanced electric-drive vehicle prototypes -- the Dodge EV, Jeep EV and Chrysler EV. One is targeted to be produced in 2010 for consumers in North American markets, and European markets after 2010.

The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

Posted on 7 January 2009 | 12:00 am

Chrysler LLC Celebrates 25th Anniversary of the Minivan

  • New 25th Anniversary Edition 2009 Chrysler Town & Country and Dodge Grand Caravan minivans commemorate the ultimate invention in family transportation
  • Since inventing the minivan in 1983, Chrysler has sold more than 12 million minivans and continues to command more than 40 percent of the U.S. minivan market
  • 2009 Chrysler and Dodge minivans lead with more than 65 minivan-first innovations
  • Unsurpassed fuel economy of 17 city / 25 highway mpg achieved with newly optimized 4.0-liter engine, minivan-first six-speed automatic transmission and best-in-class aerodynamics
  • New special-edition Chrysler and Dodge 25th Anniversary Edition minivans to feature great value with a large selection of standard features including Stow `n Go® seating in premium leather, and unique exterior and interior appointments

Auburn Hills, Mich., Nov 3, 2008 - Chrysler LLC today introduced the 2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary Editions to celebrate the minivan segment’s Silver Anniversary. 25th Anniversary models will be available this winter as special editions of the 2009 Chrysler Town & Country and Dodge Grand Caravan.

With more than 65 minivan-first innovations since 1983, the 2009 Chrysler and Dodge 25th Anniversary Edition minivans pay homage to the more than 12 million minivans sold worldwide, with unique exterior and interior appointments, large selection of popular features and commemorative 25th Anniversary badging that affirms Chrysler LLC as the leader in family transportation.

“Twenty-five years later, Chrysler and Dodge continue to dominate and innovate in this important segment,” said Deborah Meyer – Vice President and Chief Marketing Officer, Chrysler LLC. “With numerous minivan segment-exclusive features including Stow `n Go seating and storage, and the best fuel economy rating, it is no surprise that Chrysler and Dodge minivans command more than 40 percent of the U.S. minivan market.”

Understanding the changing needs of families around the globe has allowed Chrysler and Dodge minivans to lead the segment since the first-generation began production on November 2,1983 at the Windsor Assembly Plant. Chrysler designers and engineers studied the family vehicle market as early as 1977, knowing a family vehicle need existed between full-size vans and large station wagons. After numerous studies, a new “magic wagon” formula utilized a front-engine, front-wheel drive design, a low flat-load floor with chair-height seating and walk-through access from front-row to second-row, a convenient sliding door and an efficient “garageable” size. In comparison to full-size van and large station wagon, neither vehicle segment could match the combination of versatility, car-like ride and fuel efficiency of Chrysler’s new “minivan” formula.

New 2009 Chrysler and Dodge minivans continue to perfect the award-winning minivan formula that originated a quarter-century ago; offering the ultimate “family room on wheels” on the inside, a contemporary design on the outside, and a powertrain offering unsurpassed fuel economy performance in the segment.

The most flexible seating and storage system in the minivan segment, Stow ’n Go® is standard on all 2009 Chrysler and Dodge minivan models giving customers second- and third-row seating that quickly and conveniently folds into the floor. Adding even more family-fun and entertainment, the minivan-first Swivel ’n Go™ seat system allows the second-row seats to swivel 180 degrees to face rearward. Swivel ’n Go also includes a removable table that fits between the second and third rows and a fold-in-the-floor third-row seat. A minivan-first one-touch power-folding third-row seat is available with either the Stow ‘n Go or Swivel ‘n Go seat systems.

Innovative entertainment features complement Chrysler and Dodge minivans’ unique second- and third-row seating. A large nine-inch dual-DVD system with third-row monitor plays different media at the same time, while the segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile provides satellite entertainment with family-fun programming.

Front-row passengers may also enjoy features of the uconnect tunes with music, audio, movie and personalized picture display capability, a 30-gigabyte hard drive for 6,700 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations), an audio jack for any MP3 player audio playback and iPod connectivity in the glove box. uconnect gps adds even more capability with navigation, voice controls and real-time traffic monitoring.

Updating the classic, utilitarian shape of the first generation, the fifth-generation 2009 Chrysler and Dodge minivans feature a contemporary profile that is thoughtful, tailored, maximizes interior space, and features best-in-class aerodynamics (Cd of 0.33) to improve fuel efficiency.

Behind the unique front-end designs of 2009 Chrysler and Dodge minivans, an available aluminum six-cylinder engine and a minivan-first six-speed automatic transmission offer unsurpassed fuel economy, and the segment’s best combination of horsepower (251 hp) and torque (259 ft.-lb.). With an EPA fuel economy rating of 17 city and 25 highway mpg, the powerful 4.0-liter engine gives customers the fuel economy they want, the seven-passenger seating they need and the power they expect.

2009 Chrysler Town & Country and Dodge Grand Caravan 25th Anniversary EditionsAdding to the value of the 2009 Chrysler Town & Country Touring and Dodge Grand Caravan SXT, the 2009 Anniversary Editions feature new luxurious interior appointments. New Dark Slate and Medium Slate Gray interior combinations create a premium atmosphere while enhancing the interior of Chrysler’s fifth-generation minivans. A unique combination of wood trim on the instrument panel and doors accent satin finishes and provide a sense of detail. New monotone Dark Slate Gray or Light Shale seats feature perforated leather and are enhanced with French-seamed seat stitching. Additional standard features include minivan-first Stow `n Go seating and storage system, heated first- and second-row seating, uconnect studios SIRIUS Satellite Radio, “25th Anniversary Edition” badging and unique 17-inch wheels and tires.

Segment-exclusive uconnect studios SIRIUS Backseat TV with Nickelodeon, Disney Channel and Cartoon Network Mobile, all-new Blind Spot Monitoring and Rear Cross Path System are some of the available features on these special-edition 2009 Chrysler and Dodge 25th Anniversary Editions.

Dodge BrandWith a U.S. market share of 6.2 percent, Dodge is Chrysler LLC’s best-selling brand and the sixth-largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand’s first crossover vehicle — the all-new 2009 Dodge Journey — arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Available now, Dodge added three more vehicles to its product lineup – the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; and the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car.

Last fall, America’s best-selling minivan for over two decades, the all-new 2008 Dodge Grand Caravan, was introduced with 35 new or improved features, including the newest innovation, the Swivel ’n Go™ seating system. In 2007, Dodge sold 33,500 commercial vehicles, a 285 percent increase over 2003 when the company returned to the commercial vehicle market and is now the sixth-largest manufacturer of commercial vehicles sold in the U.S.

Chrysler BrandChrysler is the seventh-largest brand in the U.S. automotive market. The brand’s succession of innovative products continues to solidify Chrysler’s standing as the leader in design, agile performance and innovative technology built around a customer’s needs, all at an extraordinary value.

Loaded with premium features including fuel-saving Multi-displacement System technology, the 2009 Chrysler 300 continues to stand apart from the crowd. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula.

The award-winning 2009 Chrysler Town & Country is a “family room on wheels” with the Swivel `n Go™ seating and storage system, stowable table, dual-DVD entertainment system and SIRIUS Backseat TV available.

For customers seeking fuel efficiency, the Chrysler Sebring sedan achieves 30 miles per gallon (mpg) highway fuel economy and has been certified by the U.S. Environmental Protection Agency’s (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the United States.

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Media Contact: Jeffrey Sindone, Forum Media

Posted on 3 November 2008 | 12:00 am

Chrysler LLC Modifies Three New 2009 MY Vehicle Lineups to Provide More Content on Entry-level Models and Better Fuel Efficiency in Top of the Line Models

Auburn Hills, Mich., Nov 3, 2008 - Chrysler LLC is streamlining three new 2009 model-year vehicle lineups to provide an added emphasis on higher value and content, expanded availability of fuel efficient engines, and upgraded exterior appearance and improved interior materials.

On three vehicles – Chrysler Sebring, Chrysler 300 and Dodge Avenger – Chrysler LLC is providing customers with better-equipped, fuel-efficient, entry-level models with a value emphasis. These changes are in addition to the previously announced 2009 model-year packages and are effective for vehicle orders starting on Nov. 3.

“We know from our dealers and customers that fuel efficiency and value are the two most important criteria in purchasing a new car in this challenging economy. Therefore, we simplified key vehicle lines to deliver more value in our products with improved interiors and exteriors, as well as improved fuel efficiency,” said Deborah Meyer, Vice President and CMO, Chrysler LLC.

Essentially, entry-level models have been upgraded to higher trim and content levels at discounted pricing. Also, availability of fuel-efficient powertrains has been expanded on models for those customers who want more product features without sacrificing fuel economy.

New 2009 Vehicle Lineups

Chrysler Sebring Sedan The Chrysler brand has dramatically simplified the Sebring lineup to create the segment value leader with the Chrysler Sebring Limited sedan. The Chrysler Sebring Limited sedan features standard leather interior, heated seats, power front driver seat and tortoiseshell accents, as well as chrome and brushed trim accents, all at the price of the previous Chrysler Touring model — $23,380 (including $740 destination) with the fuel-efficient 30 mpg, 2.4-liter I-4 engine. Add the 3.5-liter V-6 engine, six-speed Auto Stick transmission, dual exhaust tips and 18-inch wheels for a MSRP of $25,630 (including $740 destination).

Chrysler 300 The Chrysler 300 lineup has been simplified with the Touring Edition becoming the new entry-level model. The MSRP remains at $27,415 (including $750 destination), yet the new base model includes the “Touring” interior and exterior as standard equipment, the more fuel-efficient 2.7-liter V-6 engine and a new front grille. The WPC Touring Signature Edition features a new lower MSRP of $31,825 (including $750 destination) and includes 18-inch chrome clad wheels, touring ride control, 60/40 rear folding seat, power adjustable pedals, Lifetime Powertrain Warranty, as well as available all-wheel drive, navigation and side airbags. The 300 Limited now features the same 300C exterior and interior looks with the fuel economy of the 3.5-liter V-6 engine with a MSRP of $36,035 (including $750 destination). The 300C offers the same legendary 5.7-liter V-8 performance with a MSRP of $37,585 (including $750 destination). With the 300 Limited and 300C, customers now have the choice of a V-6 or V-8 engine without compromising vehicle appearance.

Dodge Avenger The Dodge Avenger lineup is changed to three models with the top of the line R/T model now featuring the fuel-efficient 30 mpg 2.4-liter I-4 engine along with standard leather, heated seats and heated, folding body color exterior mirrors at a MSRP of $22,790 (including $740 destination). The Avenger R/T with the 3.5-liter V-6 engine and Auto Stick now includes 18-inch aluminum wheels, performance tires, dual exhaust, sport tuned suspension and firm feel power steering with a MSRP of $24,995 (including $740 destination). This model is priced $1,160 less than the previous R/T 3.5-liter model. The Avenger SXT is the new entry-level model with a base MSRP of $21,255 (including $740 destination).

Posted on 3 November 2008 | 12:00 am

Chrysler LLC Celebrates 25th Anniversary of the Minivan

  • Chrysler invented the minivan segment in 1983

  • Since then, Chrysler has sold more than 12 million minivans worldwide

  • Chrysler and Dodge minivans still command more than 40 percent of the U.S. minivan market

  • The Company leads in innovation with more than 65 minivan-first features

  • Chrysler minivans are the most awarded with more than 260 accolades

Auburn Hills, Mich., Sep 25, 2008 - The year was 1983. Ronald Reagan was President of the United States of America. Lech Walesa was the Nobel Peace Prize Laureate. The Internet was created, and the first mobile phones were introduced to the public. U.S. astronauts completed the first space shuttle spacewalk; Michael Jackson performed the "moonwalk." The Baltimore Orioles won the World Series...and Chrysler hit a home run with the introduction of the first minivan.

The Chrysler Corporation (as it was known then) was first to market with the minivan in 1983. However, the development of the minivan began even earlier than that, in 1977, as a response to new customer needs identified in the marketplace.

In the late 1970s, U.S. "baby boomers" were starting families in large numbers and were looking for an economical alternative to automotive transportation. Traditional sedans and wagons continued to get smaller due to pollution and fuel economy concerns, and full-sized vans were being customized as passenger vehicles–but the combination of poor ride comfort, large size and rear-wheel-drive design did not make them ideal for family hauling. Chrysler designers and engineers understood the shortcomings of the full-sized van and began early development studies on a vehicle that would fulfill the needs of new families. Chrysler pinpointed a potential vehicle market that needed to deliver a few simple premises: fuel-efficient, easy to step into, family friendly and smaller than the Dodge Ram Van.

After numerous concepts and proposals, Chrysler product planners unanimously agreed on a platform theme that utilized a flat-load floor with the entire powertrain in front of the passenger compartment. Utilizing a front-engine, front-wheel-drive chassis design, Chrysler engineers created a platform with chair-high command-of-the-road seating that provided easy entry and exit. A rear-wheel-drive chassis design would have required a taller floor design, or a center-raised tunnel traveling the length of the vehicle to provide drivetrain clearance. Chrysler engineers also determined that a rear-wheel-drive design would require owners to climb up into the vehicle, rather than conveniently step into it.

With the new family vehicle design theme locked into a front-wheel-drive layout, Chrysler's new "magic wagon" program faced uncertainty with tough U.S. economic conditions. It was not until the federal Chrysler Loan Guarantee Board approved $1.5 billion (U.S.) for future product programs in 1980 that Chrysler had the funding to move forward.

With new capital to invest, and an economical program budget of $660 million, all bets were on the production of the magic wagon. The program was a "go," receiving its official internal chassis program designation of "T-115." Chairman Lee A. Iacocca and soon-to-be President Harold "Hal" K. Sperlich quickly led development of the magic wagon–a "mini-van"–along with a revamping of the Windsor Assembly Plant in Ontario, Canada, to produce the upcoming family hauler.

On November 2, 1983, the first minivan rolled down the assembly line in Windsor. These 1984 model-year Dodge Caravan and Plymouth Voyager models quickly appeared in dealerships throughout the U.S. alongside the Dodge Aries and Plymouth Reliant K-cars. Chrysler's limited technical and financial resources forced the Company to focus its marketing and support efforts on K-cars, but Dodge and Plymouth minivans were the products ultimately attracting consumers into dealerships.

The launch of the minivan in 1983 created an all-new product segment. Observed top U.S. automotive magazine Road & Track, "Chrysler is betting there's a big market for a van of this size and is aiming it at current station wagon owners; those who already own larger, less efficient club wagons; growing families; those who need station wagons but hate the stodgy suburban image; women who aren't comfortable driving large conventional vans; people who used to own full-sized sedans and like plenty of interior room, and those who just enjoy the sheer novelty of the vehicle."

The Company's bet was well placed. Chrysler's minivans were an instant success.

As the minivan became a cultural icon throughout North America in the 1980s, its introduction to the international markets helped establish and solidify the Chrysler brand worldwide. It was in 1987 that Chrysler's new minivan, also known as the MPV, or multi-purpose vehicle, began sales in Europe.

Diesel-powered minivans were introduced in 1993, aimed at further strengthening the presence of Chrysler minivans in Europe. In 1996, the Company offered right-hand-drive versions, opening up sales opportunities in markets such as the UK, Japan, Australia and South Africa.

In keeping with the original premise of fuel efficiency, a new world record for fuel economy was set in 2000 by a Chrysler Voyager SE powered by its available 2.5-liter common-rail turbo diesel (CRD) engine. The Voyager traveled 1,724 kilometers (1,077 miles) on a single tank of diesel fuel – a first for a minivan.

The newest fifth-generation minivans–Chrysler Town & Country, Chrysler Grand Voyager and Dodge Grand Caravan–encapsulate more than 65 minivan-first features and more than 25 years of development in minivan leadership. As the leader in family transportation, Chrysler and Dodge minivans take the "family room on wheels" concept to a new level.

The legacy of innovation will continue to be a priority for Chrysler and Dodge minivans going forward. With more than 12 million minivans sold worldwide and over 260 awards–including 2008 "Minivan of the Year" and "International Truck of the Year" by the International Car of the Year organization–Chrysler and Dodge minivans are continuing to make history.

Posted on 25 September 2008 | 12:00 am

Chrysler LLC Surges Forward with Production-intent Electric Vehicles

Company Introduces Three Advanced Electric-drive Vehicle Prototypes

  • One targeted to be produced in 2010 for consumers in North American markets, and European markets after 2010
  • Chrysler LLC to have approximately one hundred electric vehicles on the road in government, business, utility and development fleets in 2009
  • Chrysler electric-drive technology to be applied to front-wheel-drive, rear-wheel-drive, and body-on-frame four-wheel-drive platforms
  • Dodge EV: All-electric Performance Sports Car
  • Jeep® EV: Wrangler Range-extended Electric Vehicle to allow customers to roam the planet and take care of it at the same time
  • Chrysler EV: Town & Country Range-extended Electric Vehicle
  • Chrysler and General Electric pursue joint project with U.S. Department of Energy

AUBURN HILLS, Mich. – Actions speak louder than words.

Chrysler LLC announced today that the Company and its ENVI organization have new production-intent, advanced electric-drive technology packaged in three different vehicles – one for each of its brands, Chrysler, Jeep® and Dodge.

Chrysler will select one electric-drive model to be produced in 2010 for consumers in North American markets, and European markets after 2010. Additionally, approximately one hundred Chrysler electric vehicles will be on the road in government, business, utility and Chrysler development fleets in 2009.

The Company said that it is well into the development of advanced, production-intent electric vehicles, and that it will apply electric-drive technology to its front-wheel-drive, rear-wheel-drive and body-on-frame four-wheel-drive platforms in the next several years.

At its World Headquarters here today, Chrysler revealed its electric-drive prototypes – Dodge EV, Jeep EV and Chrysler EV – and demonstrated the driving performance and capability of each.

“We have a social responsibility to our consumers to deliver environmentally friendly, fuel efficient, advanced electric vehicles, and our intention is to meet that responsibility quickly and more broadly than any other automobile manufacturer,” said Bob Nardelli, Chairman and CEO – Chrysler LLC. “The introduction of the Chrysler, Jeep and Dodge electric vehicles provides a glimpse of the very near future, and demonstrates that we are serious and well along in the development of bringing electric vehicles to market.”

ENVI Organization

The development of Chrysler’s Electric Vehicles and Range-extended Electric Vehicles is led by ENVI – representing the first four letters of “environmental” – the Company’s in-house organization that was formed to focus on electric-drive production vehicles and related advanced technologies. The development of electric-drive systems for future Chrysler, Jeep and Dodge vehicles is maturing quickly.

“ENVI was created just over one year ago with the strategic intent to develop electric-drive vehicles quickly for Chrysler, and it is surpassing expectations,” said Tom LaSorda – Vice Chairman and President. “With ENVI, Chrysler is developing technology to bring Electric Vehicles and extremely fuel-efficient Range-extended Electric Vehicles to market.”

Electric Vehicle Technology

Chrysler’s Electric Vehicles utilize just three primary components. These include an electric motor to drive the wheels, an advanced lithium-ion battery system to power the electric-drive motor, and a controller that manages energy flow. The electric-drive system is being developed for front-wheel-drive, rear-wheel-drive, and body-on-frame four-wheel-drive vehicle applications.

“This technology provides customers with a vehicle that has zero tailpipe emissions and a 150 to 200 mile driving range – far exceeding most Americans’ daily commutes, as nearly 80 percent of Americans drive less than 40 miles per day, or 14,000 miles per year,” said Frank Klegon, Executive Vice President – Product Development. “Electric Vehicles provide the opportunity to fulfill social responsibility, reduce dependency on foreign oil, and eliminate monthly gasoline bills, while delivering performance and utility that our customers desire.”

Range-extended Electric Vehicle Technology

The Range-extended Electric Vehicle combines the electric-drive components of the Electric Vehicle with a small gasoline engine and integrated electric generator to produce additional energy to power the electric-drive system when needed. This provides the positive attributes of an Electric Vehicle with the driving range equivalent to today’s gasoline-powered vehicles – with no compromises in performance.

Range-extended Electric Vehicles offer environmental responsibility without giving up driving range, comfort or utility.

Dodge EV

The Dodge EV development Electric Vehicle is a two-passenger rear-wheel-drive sports car that marries high performance with zero tailpipe emissions.

“The Dodge EV sets a new standard for what can be expected in electric-drive vehicles,” said Lou Rhodes, Vice President – Advance Vehicle Engineering, and President – ENVI. “The electric-vehicle technology enables a fun-to-drive performance sports car and helps redefine the vision of an environmentally responsible vehicle for the Dodge brand.”

The electric-drive system consists of three primary components: a 200 kW (268 horsepower) electric motor, an advanced lithium-ion battery and an integrated power controller.

The 200 kW electric-drive motor generates 650 N*m (480 lb.-ft.) of torque. The instant high torque of the electric-drive motor delivers outstanding performance, accelerating the Dodge EV to 60 mph in less than five seconds, with quarter-mile times of 13 seconds. The Dodge EV has a top speed of more than 120 mph.

Working with the latest advanced lithium-ion battery technology, the Dodge EV has a continuous driving range of 150 to 200 miles, based on advancement of new battery technology – more than triple the average daily commute of most consumers. Recharging the vehicle is a simple one-step process: plugging into a standard 110-volt household outlet for eight hours. The recharge time can be cut in half to four hours by using a typical 220-volt household appliance power outlet.

The Dodge EV offers driving enthusiasts a performance sports car that can be driven to work every day – without consuming gasoline or producing tailpipe emissions.

Jeep EV

The Jeep EV development vehicle is a Range-extended Electric Vehicle that provides a glimpse into the future of a “Go Anywhere, Do Anything” vehicle with renowned Jeep Wrangler capability.

The Jeep EV combines Wrangler’s unmatched off-road capability with the ultimate “Tread Lightly” mindset by providing nature ambassadors with the ability to roam the planet and take care of it at the same time.

The Jeep EV Range-extended Electric Vehicle uses an electric motor, an advanced lithium-ion battery system, and a small gasoline engine with an integrated electric generator to produce additional energy to power the electric-drive system when needed. The 200 kW (268 horsepower) electric motor generates 400 N*m (295 lb.-ft.) of torque. With approximately eight gallons of gasoline, the Jeep EV has a range of 400 miles, including 40 miles of zero fuel-consumption, zero-emissions, all-electric operation.

“We are also exploring four-wheel-drive, in-wheel electric motors to demonstrate the full reach of ENVI’s advanced electric-drive technologies,” said Rhodes.

The instant high torque of the electric-drive motor and the ability to precisely control each wheel independently results in off-road capability ideally suited for the Jeep brand, without compromising on-road driving capability.

Chrysler EV

The Chrysler EV development vehicle is a Range-extended Electric Vehicle that demonstrates another possible application of ENVI electric-drive technology in the segment-leading Chrysler Town & Country minivan.

“With the Chrysler EV, we are able to blend seven-passenger capability and the luxury of the Chrysler Town & Country minivan with electric-drive technology, demonstrating family practicality with zero compromise,” said Rhodes. “ENVI’s electric-drive development vehicles showcase our accelerated application of electric-drive systems into a wide range of vehicles in Chrysler’s future product portfolio.”

The Chrysler EV combines the electric-drive components of an Electric Vehicle with an integrated small-displacement engine and generator to produce additional electricity to power the electric-drive system when needed. This provides all of the positive attributes of an Electric Vehicle and extends the driving range to be equivalent to today’s gasoline-powered vehicles – without compromises.

The Chrysler EV uses a 190 kW (255 horsepower) motor, producing 350 N*m (258 lb.-ft.) of torque, providing 0 to 60 mph acceleration in approximately nine seconds. The Chrysler EV Range-extended Electric Vehicle can drive 40 miles on all-electric power, and boasts a range of 400 miles on approximately eight gallons of gasoline. This makes the Chrysler EV the perfect fuel-efficient family vehicle.

The knowledge and experience gained from the Chrysler EV will be applied to other front-wheel-drive applications in Chrysler’s portfolio.

Chrysler LLC Electric-vehicle Consumer Web Site

Chrysler LLC has launched a web site – www.Chryslergoeselectric.com – to allow consumers to view the latest updates on Electric Vehicles and Range-extended Electric Vehicles from the Company. Content will include videos, photography and news, and visitors can sign up for updates. In addition, the site features a blog where consumers can interact directly with the Company.

Department of Energy Cooperative Agreement

Chrysler and General Electric are jointly pursuing a project with the United States Department of Energy to explore advanced energy-storage technology.

“Chrysler’s partnership with General Electric combines the electric-drive technology demonstrated in the Chrysler Electric Vehicles, with GE’s research and development of advanced energy storage systems,” said Klegon. “Our collective goal working with the DOE is to develop a new, integrated energy-storage system to make electric vehicle battery packs smaller and significantly less expensive than current designs.”

Chrysler and GE will develop and evaluate dual-battery solutions based on GE’s unique technology.

“One of the challenges with electric vehicles is finding a battery with the correct balance between power – for example, during vehicle acceleration – and energy for long driving range,” said Klegon. “We believe that combining two unique battery chemistries – one biased toward power and the other toward energy – into a single battery pack is very promising for a future Chrysler Electric Vehicle.”

Posted on 23 September 2008 | 12:00 am

Chrysler LLC Begins Production of New Hybrid Electric Vehicles

  • Advanced two-mode hybrid system available in Dodge Durango and Chrysler Aspen

  • Intelligent implementation of new manufacturing processes manages quality, cost

  • Two-mode hybrid technology provides fuel-saving benefits of a full-hybrid system, including electric-only operation

Auburn Hills, Mich., Aug 22, 2008 - Chrysler LLC's Hybrid Electric Vehicles (HEVs) began rolling off the assembly line this week at its Newark (Delaware) Assembly Plant. Chrysler is offering the two-mode hybrid powertrain on both vehicles built at the plant, Dodge Durango and Chrysler Aspen.

In order to smoothly add one of the automotive industry's most advanced technologies into their established build process, cross-functional launch teams conducted highly accurate, cost-effective computer simulation of new assembly processes. Similar efforts were conducted at tooling suppliers.

"The implementation of this new manufacturing process was done intelligently, with both quality and cost in mind." said Joe Ozdowy, Plant Manager of Newark Assembly. "I'd like to congratulate and thank the team for their dedication while bringing these important new products to market to help satisfy the changing needs of our Dodge and Chrysler customers."

"The members of UAW Local 1183 continue to prove that they have the expertise, the experience, the training and the professionalism to successfully accomplish the most demanding and complex work," said Larry Dixon, President of UAW Local 1183. "This demonstration of excellence is something the men and women of UAW 1183 and UAW 1212 should be proud of."

The production of early pilot vehicles was done on the plant's assembly line which helped to root out anomalies early in the pre-production process, helping to ensure a higher quality launch.

Production of vehicles with the hybrid powertrain differs in several ways from production of those with conventional powertrains. New processes were implemented to accommodate HEV production, including a unique powertrain assembly process, and ergonomic-assist systems to aid in new functions, such as HEV battery installation.

There are several unique components associated with HEV production that are installed at the plant, including:

  • 300-volt battery

  • Two-mode transmission

  • Torque power inverter module (TPIM)

  • Electric air conditioning

  • Auxiliary power module

  • High-voltage cables (AC and DC)

  • Hydro-electric power steering pump

  • Hybrid gate way module

  • Cooling module

Dodge Durango was the leader in its segment for initial quality, according to J.D. Power and Associates 2008 Initial Quality StudySM. With the advent of HEV production, a new series of error-proofing processes was put in place to ensure continued quality excellence.

"We are proud of the highly skilled and dedicated employees at Chrysler's Newark plant," Delaware Governor Ruth Ann Minner said. "The employees at Newark Assembly continue to work hard to ensure the success of this new product line, and we are looking forward to these new hybrid vehicles being available to the public."

The Advanced Two-mode Hybrid System

Chrysler's LLC's advanced, state-of-the-art two-mode full hybrid system – developed in partnership with General Motors, Daimler and The BMW Group – integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world's first two-mode full hybrid.

As a result of low- and high-speed electrically variable transmission (EVT) modes, the system is defined as a "two-mode hybrid." In addition, the sophisticated fuel-saving system incorporates four fixed-gear ratios for high efficiency and power-handling capabilities. During the two EVT modes, the system can use the electric motors to improve fuel economy, acceleration, and for regenerative braking to utilize energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use.

The system's two modes are optimized for city and highway driving.

In the first mode – at low speed and with light loads – the vehicle can operate in three ways:

  • Electric power only

  • Engine power only

  • Any combination of engine and electric power

The two-mode hybrid provides all of the fuel-saving benefits of a full-hybrid system, including electric-only operation. In this mode, the engine is "shut off," with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic.

The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from engine when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade.

Pricing for the full-size 4x4 sport-utility hybrid electric vehicles is nearly $8,000 below the competition. The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI® Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800.

Newark Assembly Plant

The 3.4 million square feet Newark Assembly plant has 1,000 employees and is represented by UAW Local 1183 and UAW Local 1212. The facility was built in 1951 as a tank plant and converted to an automobile plant in 1957. The 1998 Dodge Durango was introduced in September 1997. The all-new 2004 Dodge Durango production was launched October 2003. The Chrysler Aspen was launched August 2006. Hybrid production began in August 2008.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of 15 percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

Posted on 22 August 2008 | 12:00 am

Chrysler Kicks Off Woodward Dream Cruise With Introduction of New 2009 Chrysler PT Dream Cruiser Series 5

  • New limited-edition 2009 Chrysler PT Cruiser buzz model kicks off the14th annual Woodward Dream Cruise

  • 14th factory-customized limited-edition Chrysler PT Cruiser features modern and athletic exterior enhancements

  • New PT Dream Cruiser Series 5 delivers factory customization at a value price of $22,700 1,750 PT Dream Cruisers Series 5 models will be produced for the U.S.

  • More than 1.3 million PT Cruisers sold since initial 2001 model year

Royal Oak, Mich, Aug 12, 2008 - Chrysler kicked off the annual Woodward Dream Cruise today at Duggan's Irish Pub with the introduction of a special-edition PT Cruiser. Announced in conjunction with Detroit's famed Woodward Dream Cruise, the new 2009 Chrysler PT Dream Cruiser Series 5 will be available this fall as a limited-production version of the 2009 Chrysler PT Cruiser.

"Chrysler PT Dream Cruisers are about individuality and uniqueness, and for 2009 we modernized our next factory-customized edition," said Larry Lyons, Vice President – Car and Minivan Product Team, Chrysler LLC. "The new 2009 Chrysler PT Dream Cruiser Series 5 embodies a contemporary theme with a distinctive two-tone exterior and the use of unique exterior and interior materials."

As the 14th factory-customized Chrysler PT Cruiser, the new 2009 PT Dream Cruiser Series 5 features new detailed design elements. A contrasting two-tone theme with a Brilliant Black Crystal Pearl painted roof and hoop spoiler distinguish this PT Cruiser. All-new cross-hatched, upper and lower solid billet aluminum grilles are individually milled and machined for a true sense of customization. New 17-inch SRT Design wheels provide an athletic stance while filling up Chrysler PT Cruiser's uniquely styled large fenders. Chromed body-side trim moldings provide subtle highlights, and the new boldly designed "PT" front-passenger and driver's-side door badges hammer home PT's individuality, reliability and street cruising credibility.

"Our Chrysler PT Dream Cruiser Series 5 utilizes Brilliant Black Crystal Pearl to accentuate body lines while enhancing side rails and windows, giving PT Cruiser a sleek appearance with a visually lower roof," said Joe Dehner, Vice President – Small, Family and Premium Vehicle Design. "With the addition of 17-inch SRT Design wheels, bold billet grilles inspired from the DUB Edition Chrysler 300, chrome accents draped all over our Midnight White Pearl Coat paint—the latest Dream Cruiser delivers a new style that accentuates PT Cruiser's individuality."

The contrasting Brilliant Black Crystal Pearl paint theme continues inside the vehicle's Pastel Slate Gray interior and surrounds the chromed ring air vents and gauges on the instrument panel. New Embossed Momentum seat fabric has a performance feel, detailed look and expressive design via secondary layered silver accents. A leather-wrapped steering wheel with bright silver accents provides a great view to the large satin-silver finished gauge cluster with chromed rings. Premium floor mats and door-entry sill plates add a final touch to this special-edition Chrysler PT Cruiser.

Chrysler is limiting production of its 14th factory-customized PT Cruiser to 1,750 units for the 2009 model year. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2009 Chrysler PT Dream Cruiser Series 5 will be $22,700, which includes $670 for destination.

Based off of the 2009 Chrysler PT Cruiser that arrives this fall, the Dream Cruiser Series 5 is available with two fuel-efficient 2.4-liter powertrains that are perfect for cruising any avenue. The standard 2.4-liter naturally aspirated 16-valve engine produces 150 horsepower (112 kW) and 165 lb.-ft. (220 N•m) of torque and is coupled to a four-speed automatic transmission. This engine achieves 19 mpg in the city and 24 mpg on the highway. A potent 180-horsepower (134 kW) turbo-charged 2.4-liter is available, providing 210 lb.-ft. (285 N•m) of torque to the pavement while achieving 18 mpg in the city and 24 mpg on the highway.

The 2009 Chrysler PT Dream Cruiser Series 5 is well appointed with standard equipment including: power windows with auto-down function on both front windows, AM/FM stereo with single-disc CD player, MP3-play capability and auxiliary audio input jack, 65/35 fold/tumble/removable rear seats, a center console with sliding armrest and storage, Chrysler signature analog clock, compass, temperature display, air conditioning, manually adjustable front seats with seat heaters, front dome lamp, cargo compartment lamp, floor mats, 12-volt center instrument panel power outlet, uconnect studios SIRIUS Satellite Radio, cruise control and leather-wrapped steering wheel with tilt-steering column. To top off interior appointments, a 368-watt Boston Acoustics premium sound system and power sun roof are available.

Standard exterior equipment includes body-color front and rear fascias, body-color fog lamp surrounds, Chrysler winged badge on the hood and liftgate, upper and lower billet aluminum cross-hatch pattern grilles, chromed door handles, chromed body-side moldings, chromed stainless steel exhaust tip (on turbo), 17-inch SRT Design wheels with all-season performance tires, unique ‘PT' door badging, PT Dream Cruiser Series 5 tailgate badge, fog lamps and a Brilliant Black Crystal Pearl hoop spoiler to match the accented roof. Exclusive Midnight White Pearl Coat exterior paint completes the dramatic look.

The limited-edition 2009 PT Dream Cruiser Series 5 also includes more than 25 standard safety and security features found on the 2009 Chrysler PT Cruiser, including standard front-seat-mounted side air bags, Enhanced Accident Response System (EARS), new advanced driver and front-passenger multi-stage front air bags with the Occupant Classification System (OCS), Lower Anchors and Tethers for CHildren (LATCH) child-seat anchor system, brake/park interlock, lap and shoulder seat belts in all positions, rear-door child protection locks, remote keyless entry with illuminated entry, Sentry Key engine immobilizer, speed-sensitive power locks, anti-lock four-wheel disc brakes with low-speed traction control (ABS) and Tire Pressure Monitoring System.

The Chrysler PT Cruiser Lineup Continues to Grow

The Chrysler PT Dream Cruiser Series 5 marks the 14th customized version of the segment-busting Chrysler PT Cruiser since it was first introduced in 2000 as a 2001 model. The 2009 Chrysler PT Dream Cruiser Series 5 joins the Flames, Woodie, PT Dream Cruiser Series 1, 2, 3 and 4, PT Turbo and Chrome Accents models, the Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, the Chrysler PT Street Cruiser Route 66, Street Cruiser Pacific Coast Highway Edition and Street Cruiser Sunset Boulevard Editions.

Chrysler PT Cruiser Production

Since its launch as a production vehicle in February 2000 through July 2008, 1,304,702 Chrysler PT Cruiser vehicles have been sold worldwide.

Chrysler Brand

Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value.

Loaded with premium features, including the fuel-saving Multi-displacement System technology, the 2008 Chrysler 300 continues to stand apart from the crowd. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula not easily copied.

The award-winning all-new 2008 Chrysler Town & Country is a "family room on wheels" with the new Swivel 'n Go™ seating and storage system, stowable table, dual DVD entertainment system and SIRIUS Backseat TV available.

Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan achieves 30 miles per gallon (mpg) highway fuel economy and has been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the United States.

Posted on 12 August 2008 | 12:00 am

Statement from Chrysler LLC Regarding Incentive Strategy

PRESS RELEASE:

Auburn Hills, Mich., July 25, 2008 - Today Chrysler LLC and Chrysler Financial shared plans with our U.S. dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing.

The industry-wide economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable. These two factors have made leasing more expensive to the point of not being in our customers’ best interest. Effective August 1, Chrysler Financial will discontinue its lease product offering to focus its resources on retail installment loans. Chrysler's dealers can still pursue lease financing arrangements through other institutions.

Chrysler’s new incentive strategy will create retail finance deals with low payments, typically found only on lease deals. With these deals, customers can get low monthly payments, through Chrysler Financial, with the benefits of ownership. With this strategy, we look to attract more purchase-oriented customers, and shift our lease customers to purchasing and financing.

There will be no impact on customers who already are leasing Chrysler vehicles. Chrysler Financial will continue to support and service current Chrysler, Jeep and Dodge lease and balloon-contract holders.

Going forward, an example of our excellent financing deals includes 0 percent APR for 72 months on Chrysler Aspen, Dodge Durango and Ram, Jeep Commander and Grand Cherokee models.

The industry is changing rapidly, and Chrysler is moving quickly to be in position to take advantage of those changes.

Posted on 25 July 2008 | 12:00 am

Chrysler LLC Reports June 2008 Sales; Let's Refuel America $2.99 Gas Guarantee Plus Cash Extended Through July 31

  • Let's Refuel America extended through July 31; continues to help drive showroom traffic, sales of most fuel-efficient vehicles New Dodge Journey becoming a hit in the crossover market

  • Dodge Grand Caravan and Chrysler Town & Country minivan sales increase in June

  • New fuel-efficient vehicles see increased year-to-date sales

Auburn Hills, Mich., Jul 1, 2008 - Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler's newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted.

"The June results reflect the industry-wide impact of U.S. consumer confidence being at its lowest point since 1992," Jim Press, President and Vice-Chairman of Chrysler LLC said. "But Chrysler is fighting back and making progress by continuing to invest in our products and aligning our volume with the market.

"During difficult periods like this, it is critical that we continue to evolve our products to meet our customers' needs and as a result, be a stronger company when the economy recovers. Examples of this evolution are our six vehicles that get 28 miles per gallon, and the 2009 Dodge Ram and 2009 Chrysler Aspen/Dodge Durango Hybrids with improved fuel economy, innovative storage, and industry-leading Internet connectivity options."

Chrysler's Let's Refuel America $2.99 Gas Guarantee Plus Cash program has been extended through July 31. The program continues to help improve showroom traffic and drive sales of the company's most fuel-efficient vehicles. For July, the program will offer the unique opportunity for customers to lock in their gas prices at $2.99 for three years and get cash back (on the majority of vehicles). The other two incentive choices offered are cash back alone or 0 percent APR financing. Since the program began in May, the vehicles in Chrysler's lineup with the highest gas program take rate were the Chrysler Sebring Sedan, Dodge Journey, Dodge Caliber and Dodge Avenger.

The Dodge Journey is making its mark in the crossover segment with best-in-class fuel economy (19 city/25 mpg highway) and award-winning seven- passenger interior utility. The Dodge Journey reached 5,162 units in its fifth month of sales to become one of the most popular mid-size crossovers in the market.

Compact Vehicles Growth

The all-new Jeep® Patriot posted sales for June with 4,889 units, up 6 percent compared with June 2007 sales of 4,633 units. Combined year-to-date (YTD) total sales of the fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot compact vehicles which each achieve 28 miles per gallon or better in highway driving, reached 114,188 units, up 18 percent from YTD 2007 combined sales of 96,553 units.

Minivan Highlights

The Dodge Grand Caravan posted total June sales of 14,214 units, an increase of 52 percent versus June 2007 sales of 9,342 units. The Chrysler Town & Country also saw strong sales in June with 9,833 units, up 21 percent compared with June 2007 sales of 8,151 units. Through June YTD, new customer sales increased (retail only) 27 percent for Chrysler's two, new long-wheelbase minivans, the Chrysler Town & Country and Dodge Grand Caravan, compared with the same two long-wheelbase models last year. Minivans remain a fuel-efficient option over large SUVs for transporting seven passengers and cargo, getting up to 24 miles per gallon on the highway (3.3L engine).

Posted on 1 July 2008 | 12:00 am

Chrysler LLC Launches Umbrella "uconnect" Name for Connectivity Technologies

Auburn Hills, Mich., Jun 26, 2008 - Today's consumers are passionate about staying in touch and want to be connected no matter where they are - home, work, school or vehicle. To focus on the experience and connect customers to the things that matter the most, Chrysler LLC will now bundle innovative consumer technologies under one umbrella name - "uconnect." The function of the feature is directly in the name - uconnect phone, uconnect tunes, uconnect gps, uconnect studios and uconnect web.

"We set out to connect customers to the things that matter most to them," said Deborah Meyer, Vice President and Chief Marketing Officer - Chrysler LLC. "The role for 'uconnect' in the 2009 model year places the focus on the customer experience and how the features will make their life easier."

Following are the definitions of the uconnect features.

uconnect phone

What it does: Uses Bluetooth® technology to provide voice-controlled wireless communication between the occupants' compatible mobile phones and the vehicle's onboard receiver. New for 2009, the hands-free system automatically downloads up to 1,000 phone book entries from supported phones. The system also recognizes three languages, and is capable of learning. Voice commands can manage onboard phone book entries, select radio stations and access voice mail. Voice memos can be recorded using the microphone that's integrated within the rearview mirror. Three memos of up to thirty seconds each can be stored in the system. The hands-free option promotes safety, freedom, value and flexibility. Availability: Chrysler 300, Aspen, PT Cruiser, Sebring and Town & Country; Dodge Avenger, Grand Caravan, Caliber, Challenger, Charger, Dakota, Durango, Journey, Nitro, and Ram; Jeep® Grand Cherokee, Commander, Compass, Liberty and Patriot

Part of uconnect phone on select Chrysler, Jeep and Dodge vehicles is an iPod interface , which allows an iPod to be plugged into the vehicle's sound system to play music through the vehicle's speakers, charge/recharge the iPod when the ignition is on, display artists and music choices on the radio and pause play when uconnect phone receives a phone call. The iPod can be controlled through the radio controls and the remote steering wheel switches (if equipped). The system uses a Universal Customer Interface (UCI) connector located either in the glove box or in the center console, depending on vehicle model.

uconnect tunes

What it does: uconnect tunes includes the following features for music, movie and personalized picture display:

  • A 30-gigabyte hard drive for ripping up to 6,700 songs from CD or USB memory devices in compressed format (either MP3, AAC or WMA file formats)

  • Photos can be loaded onto the hard drive, allowing the customer to personalize the home screen

  • Movies can be displayed on the screen for entertaining passengers when the vehicle is in Park (as permitted by the state regulations)

Availability: Chrysler 300, Aspen, Sebring and Town & Country; Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro and Ram 1500; Jeep Commander, Compass, Grand Cherokee, Liberty and Patriot

uconnect gps

What it does: uconnect gps combines the features of uconnect phone and uconnect tunes with navigation and real-time traffic. The system includes an integrated voice recognition system and touch screen for easy operation. The voice recognition system also recognizes more than 100,000 words and can input addresses, which allows the customer to enter destinations while the vehicle is in motion. Availability: Chrysler 300, Aspen, Sebring and Town & Country; Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro and Ram; Jeep Commander, Compass, Grand Cherokee, Liberty and Patriot

uconnect studios

What it does: uconnect studios offer optional SIRIUS Backseat TV™, featuring three channels of family TV programming, and optional SIRIUS Satellite Radio, with more than 130 channels of the best music, entertainment and information coast to coast. The systems can be bundled or opted for independently depending upon model availability, and either can be operated from the rear-seat entertainment unit or from the radio head unit.

  • Chrysler's uconnect studios offer optional SIRIUS Satellite Radio which provides more than 130 channels, including 69 channels of 100 percent commercial-free music, plus sports, news, talk and entertainment. Station selection with the radio is easy, using the same familiar method as choosing an AM or FM station. Consumers are able to scan channels or have preset buttons for their favorite channels. They can also search both by music category and channel, which is displayed on the radio screen

Availability: SIRIUS Satellite Radio is available on all Chrysler, Jeep and Dodge vehicles

  • Chrysler's uconnect studios offer optional SIRIUS Backseat TV which features three channels of family TV programming: Nickelodeon, Disney Channel and Cartoon Network. SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas. Programming is displayed on the vehicle's second- and/or third-row video screens, and channel name, program title and rating is broadcasted and displayed on the screen. In addition, when the vehicle is in Park, programming can be displayed on the uconnect tunes or uconnect gps screen for front-seat viewing (as permitted by state regulations). New for 2009 in the Chrysler Town & Country and Dodge Grand Caravan are larger nine-inch rear-seat video screens that swivel

Availability: Chrysler 300, Aspen and Town & Country; Dodge Grand Caravan, Charger, Durango, Journey and Ram 1500; Jeep Commander and Grand Cherokee

uconnect web

What it does: The system will provide high-speed data transfer and flexibility, combining WiFi and cellular connectivity for a new level of wireless technology. The system transforms the vehicle into a "hot spot" to deliver the Internet directly to the vehicle, for instant access to Web sites, e-mail, personalized music, online gaming, photo albums, and more. Availability: Chrysler plans to offer aftermarket in-vehicle "hot-spot" wireless Internet capability through Mopar® for Chrysler, Dodge and Jeep vehicles.

Posted on 26 June 2008 | 12:00 am

Mopar® Launches Industry-first – uconnect web™ Bringing Wireless Internet Connectivity to Chrysler, Jeep® and Dodge Consumers

  • uconnect web™, Chrysler LLC's in-vehicle wireless Internet connectivity system, transforms a Chrysler, Jeep® or Dodge vehicle into a mobile WiFi "hot spot"

  • Secure and reliable high-speed Internet connectivity enhances the customer experience by providing entertainment and real-time information access to all vehicle passengers

  • uconnect web, powered by Autonet Mobile, will be available in August as a dealer-installed Mopar® accessory

Auburn Hills, Mich., Jun 26, 2008 - Mopar® announced today that it will launch uconnect web™, Chrysler LLC's in-vehicle wireless Internet connectivity for Chrysler, Jeep® and Dodge consumers in the U.S. uconnect web, powered by Autonet Mobile, delivers continuous Internet connectivity to all vehicle passengers for entertainment and real-time information access on the go.

uconnect web will be available in August as a dealer-installed Mopar Accessory. Mopar is Chrysler LLC's original equipment parts manufacturer and distributor.

The industry-first technology provides high-speed data transfer, combining WiFi and 3G connectivity. uconnect web transforms the vehicle into a mobile "hot spot," delivering unlimited, reliable and uninterrupted Internet connectivity for all passengers in and around the vehicle. The "hot spot" connection radius is approximately 100 feet-making it convenient to access the Internet at a soccer field or family picnic.

Wherever cellular service is available, uconnect web enables all vehicle passengers to simultaneously connect with WiFi-enabled devices like a laptop, iPhone, Sony Playstation (PSP), PDA and more to:

  • access the Internet for e-mail, chat and IM

  • view streaming movies or television shows

  • download music and download/upload images

  • play online games

"Mopar's uconnect web brings a new level of convenience and technology to our Chrysler, Jeep and Dodge vehicles," said Rob Richard, Director – Mopar Part Sales and Service Marketing, Chrysler LLC. "With uconnect web, all passengers in or near the vehicle are continuously connected to the Internet. They can make dinner reservations, check directions or weather, make online purchases, surf Facebook, MySpace, Disney or Webkinz, watch the latest YouTube videos, upload photos to a Flickr account-all at the same time."

"uconnect web goes beyond today's DVD and GPS solutions, letting passengers extend their Internet lifestyle to the car," said Sterling Pratz, CEO of San Francisco-based Autonet Mobile. "The Internet is the future of in-car entertainment. We're delighted to be working with Chrysler LLC to deliver the first WiFi Internet access that lets families, business and leisure travelers stay connected."

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the router module is $449. Dealer installation is estimated at approximately $35-50. Autonet Mobile offers wireless Internet account service at $29 a month, available in 12-, 24- and 36-month service plans. There is a one-time $35 service activation fee. Customer support assistance for hardware and service is available.

Run over integrated 3G and 2.5G (EVDO, 1xRTT) cellular data networks, the router module with antenna hard-mounts in any vehicle. High-speed Internet access ranges from 400-800 Kbps/sec., with upload speeds averaging 400 Kbps/sec. The WiFi connection is secured with WEP encryption, MAC address restriction or WAN port restriction. Compatible with all operating systems supporting WiFi including Windows, Mac, Linux and Solaris, no special software is required.

About Autonet Mobile

Autonet Mobile is the first wireless Internet service provider for vehicles. Founded by a corporate executive and former race car driver and a leading network architect and designer, the company is dedicated to enhancing the in-car experience, by bringing the power of the Internet to the 200+ million cars on the road in the U.S. Autonet Mobile currently provides Avis Rent a Car with the Avis Connect service and is used by Storm Chasers, NASCAR and others. For more information about Autonet Mobile visit www.autonetmobile.com.

70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s-the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components, restoration parts, accessories and performance parts for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

Posted on 26 June 2008 | 12:00 am

Chrysler LLC Prices New Hybrids Thousands Below Competition

Chrysler LLC Prices New Hybrids Thousands Below Competition

Pricing Announced for 2009 Chrysler Aspen and Dodge Durango HEMI® Hybrids

  • Chrysler and Dodge SUVs boast 40 percent fuel economy improvement in city
  • 25 percent overall fuel economy improvement
  • Customers to save hundreds of gallons of gas per year
  • Full-size SUVs deliver rare blend of fuel economy, utility, capability and performance
  • 2009 Dodge Durango HEMI Hybrid starts at $45,340
  • 2009 Chrysler Aspen HEMI Hybrid starts at $45,570
  • Customers to receive estimated tax credit of $1,800

Auburn Hills, Mich. – As Chrysler LLC goes green, customers will save some "green."

Chrysler announced today that it is pricing its full-size 4x4 sport-utility vehicle (SUV) hybrid electric vehicles nearly $8,000 below the competition.

The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI® Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800.

"The new 2009 Chrysler Aspen Hybrid and Dodge Durango Hybrid deliver fuel economy up to 20 miles per gallon – a 40 percent improvement in the city and 25 percent overall – best-in-class cargo room, and are priced nearly $8,000 below the competition," said Deborah Meyer, Vice President and Chief Marketing Officer – Chrysler LLC. "Offering the unique combination of value, fuel economy, performance and capability, Chrysler's hybrid vehicles deliver exactly what SUV owners are demanding in today's marketplace."

The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles are Chrysler's first entries in the hybrid market.

Capable of towing 6,000 lbs., the 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles deliver seamless, dependable power and performance on demand, in an efficient package. With an electrically variable transmission – featuring the best characteristics of an automatic transmission and hybrid drive – and two different hybrid modes of operation, the drive system dramatically improves fuel economy around town and at highway speeds.

The 2009 Chrysler Aspen HEMI Hybrid and Dodge Durango HEMI Hybrid are coupled with Chrysler's renowned 5.7-liter HEMI V-8 engine. Total output, when combined with the advanced two-mode hybrid system, is 385 horsepower and 380 lb.-ft. of torque. In hybrid form, the HEMI continues to feature Chrysler's fuel-saving MDS technology, which allows the engine to seamlessly alternate between four-cylinder mode when less power is needed and V-8 mode when more power is in demand. The two-mode system provides assistance from electric motors, allowing the HEMI V-8 to remain in four-cylinder mode more often than without a hybrid powertrain, improving overall fuel economy.

The result: In typical use, Chrysler expects customers will reduce fuel consumption by several hundred gallons of gas per year.

Built at the Newark Assembly Plant in Delaware, the new 2009 Chrysler Aspen HEMI Hybrid and Dodge Durango HEMI Hybrid vehicles arrive in showrooms this August.

2009 Chrysler Aspen HEMI Hybrid

Chrysler Aspen is a premium SUV that offers elegant styling, premium amenities and innovative engineering with the room and capability of a sport-utility vehicle. Bigger than its full-size SUV competitors, yet smaller than large SUV competitors, Chrysler Aspen offers unique benefits as a luxury SUV in a class all its own.

Chrysler Aspen exudes styling elegance with clean, angular front and rear fenders, rear doors and rear-quarter panels creating a seamless profile. Individual chromed "Chrysler" lettering adorns the bodyside on each of the front doors. Premium touches also include chromed accents on body-side moldings, door handles and side mirrors, as well as 18-inch chrome-clad aluminum wheels. Chrysler Aspen's broad, chromed grille is crowned by a sculpted hood, a signature of Chrysler vehicles.

Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that may be individually aimed, uconnect gps, floor console with rear power accessory outlet, and a 60/40 third-row bench seat.

Standard equipment also includes premium leather-trimmed bucket seats, eight-way power driver's seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight.

Chrysler Aspen rides on a torsionally stiff, hydroformed frame with an independent torsion-bar front suspension setup featuring rack-and-pinion steering that helps provide a smooth and quiet ride and precise handling. An isolated torsion bar crossmember helps minimize road noise. Suspension and steering are tuned to deliver optimum comfort and driveability.

In the rear is a unique suspension setup with coil springs and a solid rear axle that delivers durability and strength. A Watt's linkage system is fitted to the rear axle, centering the axle and reducing rear-end skate over rough surfaces.

Standard safety features include Chrysler's exclusive Trailer Sway Control, Electronic Stability Program, Anti-lock Brake System and next-generation front air bags, ParkSense® Rear Park Assist System, ParkView™ Rear Back-up Camera System, Tire Pressure Monitoring System and three-row side-curtain air bags with roll sensing.

2009 Dodge Durango HEMI Hybrid

Dodge Durango offers style, comfort, convenience and superior versatility in a real SUV, with three rows of seating and room for eight.

The Dodge Durango's styling is enhanced with a high beltline emphasizing its bold appearance, while short front and rear overhangs contribute to the vehicle's expression of concentrated power. Crisp angles and chiseled surfaces highlight a strong and confident front-end design. Dodge Durango's signature crosshair grille stands out prominently, flanked by rectangular headlamps with dual-halogen bulbs wrapped around the corners of the fenders. The rear design of the Dodge Durango is marked by "afterburner" taillamps, and a chromed appliqué accentuating the rear liftgate.

Standard interior appointments include premium two-tone door panels and satin silver finish instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that may be individually aimed, uconnect gps, and a floor console with rear power accessory outlet.

Standard equipment also includes premium leather-trimmed bucket seats, eight-way power driver's seat with memory, four-way power passenger seat, heated front-row seats, a second-row bench seat and a 60/40 third-row bench seat, providing seating for eight.

Dodge Durango rides on a torsionally stiff, fully hydroformed frame with an independent front suspension and rack-and-pinion steering, providing a turning radius of 37.5 ft. — shorter than a Honda Pilot. Suspension and steering are finely tuned to deliver superior ride and precise steering. Dodge Durango's rear suspension features coil springs and a solid rear axle secured with a Watt's linkage system, resulting in refined ride and handling characteristics.

Advanced safety and security features include standard Anti-lock Brake System (ABS), Electronic Stability Program with Electronic Roll Mitigation and Trailer Sway Control, side-curtain air bags for all three rows, ParkSense® Rear Park Assist System, Tire Pressure Monitoring system, Sentry Key® engine immobilizer, and ParkView™ Rear Back-up Camera System.

Chrysler Brand

Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel ‘N Go™ seating system.

Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S.

Dodge Brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market, including the best-selling minivan in 2007 total sales, Dodge Grand Caravan.

The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Arriving in dealerships now is the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the new 2009 Dodge Durango HEMI® Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel ‘n Go™ seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America.

Posted on 17 June 2008 | 12:00 am

Chrysler LLC Partners With Six Flags, Providing Park-Goers Firsthand Experience With Chrysler, Jeep® and Dodge Brand Vehicles

  • Chrysler, Jeep® and Dodge vehicles named the Official Vehicles of Six Flags Theme Parks

  • Partnership reaches 10 theme parks and 25 million consumers in 2008 plus more parks in 2009

  • Multi-faceted sponsorship includes interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, dealer and employee admission discounts.

Auburn Hills, Mich., Jun 11, 2008 - Chrysler LLC has entered into a new partnership with Six Flags, Inc. (NYSE: SIX), the world's largest regional theme park company, to give millions of consumers a firsthand experience with Chrysler, Jeep® and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flags theme parks across the country during the 2008 summer with more parks added in 2009. Additionally, Chrysler, Jeep and Dodge vehicles will become the Official Vehicles of Six Flags Theme Parks.

"We are bringing our Chrysler, Jeep and Dodge vehicles directly to consumers," said Deborah Meyer, Chrysler LLC Vice President and Chief Marketing Officer. "With approximately 25 million people visiting Six Flags Theme Parks each year, this is a great opportunity to showcase our products and to strategically engage consumers in a fun and interactive way."

These activities, which will vary by park, include interactive vehicle displays, special park events and sweepstakes, attraction sponsorship, ride-and-drives, in-park marketing, and dealer and employee ticket discounts.

"This agreement combines the ultimate neighborhood park with the ultimate neighborhood auto," said Mark Shapiro, Six Flags President and CEO. "The breadth of the Six Flags reach and our ability to fully immerse and integrate consumer brands into the park experience is quickly proving to be the ideal out-of-home solution for marketers."

The Chrysler and Jeep brands will be the featured sponsors at five parks; Dodge, the featured brand at five additional parks. The 10 participating Six Flags parks are:

  • Six Flags Great Adventure; Jackson, N.J. - Chrysler/Jeep

  • Six Flags Magic Mountain; Valencia, Calif. - Dodge

  • Six Flags Great America;Gurnee, Ill. - Chrysler/Jeep

  • Six Flags Over Texas; Arlington, Texas - Dodge

  • Six Flags Over Georgia; Austell, Ga. - Dodge

  • Six Flags Fiesta Texas; San Antonio, Texas - Dodge

  • Six Flags New England; Agawam, Mass. - Chrysler/Jeep

  • Six Flags America; Largo, Md. - Chrysler/Jeep

  • Six Flags St. Louis; St.Louis, Mo. - Dodge

  • Six Flags Kentucky Kingdom; Louisville, Ky. - Chrysler/Jeep

Chrysler, Jeep or Dodge vehicles will be prominently displayed at each park. In addition, Six Flags Media Networks, an all-inclusive media platform encompassing television, radio, billboards, experiential marketing, on-line and signage will promote the partnership and Chrysler, Jeep and Dodge vehicles with a combination of specially-produced content and existing product advertisements.

Special events and promotions will take place at various parks throughout the summer including on-site driving experiences and sweepstakes. All 10 parks will participate in a July 4th celebration featuring fireworks sponsored by the all-new 2009 Dodge Journey, the brand's first crossover vehicle. Additionally, the Best of Texas festival in September at Six Flags Over Texas will showcase the all-new 2009 Dodge Ram and a special Military Appreciation Month promotion in the fall will include a vehicle giveaway at all participating parks.

Chrysler, Jeep and Dodge owners will be offered special discounts to Six Flags parks via newsletters, billing statements and e-Directs. Dealers and Chrysler LLC employees will also receive park admission discounts.

Six Flags will utilize its company newsletter and other internal communications tools to offer its approximately 32,000 seasonal and full-time employees Chrysler LLC's Friends and Family discount on the purchase of most new Chrysler, Jeep or Dodge vehicles.

Chrysler / Six Flags Relationship

Chrysler has partnered with Six Flags Theme Parks in the past, holding special Chrysler brand nights for its owners. In 2004, Chrysler held its third annual owner event, the "Chrysler Block Party," at various Six Flags parks across the country. The park was open exclusively to Chrysler guests and activities included special driving courses, customization demonstrations and roundtables where owners could interact with Chrysler engineers and designers. In an earlier partnership with Six Flags, Chrysler Town & Country owners were treated to special owner nights at participating Six Flags parks including exclusive use of the parks.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.7 million vehicles. Sales outside of North America were the highest ever with an increase of eight percent over 2006. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler and Grand Cherokee, and Dodge Challenger and Ram. The Chrysler Foundation, the company's philanthropic arm, annually supports hundreds of charitable organizations in the United States and throughout the world. In 2007, the Foundation gave approximately $21 million in charitable donations.

About Six Flags, Inc.

Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, the skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly traded corporation (NYSE:SIX) headquartered in New York City.

Posted on 11 June 2008 | 12:00 am

All-new 2008 Chrysler Town & Country Wins Ward's Interior of the Year Award

  • Chrysler Town & Country's feature-laden interior set it apart in the premium-priced truck category

  • Award reinforces Chrysler's leadership in minivan functionality, versatility and design

Auburn Hills, Mich., Jun 4, 2008 - Ward's judges named the all-new 2008 Chrysler Town & Country "Interior of the Year" at the 2008 Ward's Auto Interiors Show, the publication's annual auto interior event. The prestigious top award emphasizes Town & Country's place as the premium minivan in the segment.

"Best-interior nominees included the usual smattering of utility vehicles, from the sporty Mazda CX-9 to the sophisticated Volkswagen Touareg 2," said Eric Mayne, Editor - Ward's Automotive Reports. "But the Chrysler Town & Country's rich content and well-executed functionality made it the consensus winner."

The Chrysler Town & Country's seating and storage features gave it the leg-up in the 10-judge interior competition. The industry-exclusive Swivel 'n Go™ seating group was praised for its ability to face third-row passengers, and in-floor storage bins designed from the Stow 'n Go™ seating system provided a great solution to help eliminate unnecessary interior clutter.

"(Ward's AutoWorld) Editor-in-Chief Drew Winter swooned over the rich suede micro-fiber that accented the first- and second-row seats," Mayne said. "Finished in pearlescent white leather, the seating surfaces invoked macho Drew to use the L-word (love). But just as a successful campaign helps politicians cut through the clutter, a well-designed interior helps motorists manage it. On this issue, the Town & Country is a clear winner."

From a more contemporary and elegant interior design, premium interior amenities, to its versatile seating - the comforts of a well-appointed home were incorporated in the all-new 2008 Chrysler Town & Country, making time spent traveling, time well-spent for families.

"It is a great honor to have the Ward's judges give the all-new Chrysler Town & Country their most prestigious award," said Joe Dehner, Vice President – Small, Family and Premium Vehicle Design, Chrysler LLC. "Great detail was given to our innovative and flexible minivan interior from satin finishes, burl wood trim choices, chrome accents and clean tailored lines to ensure an upscale look and feel."

Available at Chrysler dealerships nationwide, the all-new 2008 Chrysler Town & Country raises the bar in the minivan segment. With more than 25 years of minivan development and more than 60 segment firsts, Town & Country remains the best vehicle to transport people comfortably and their things efficiently.

Chrysler engineers developed two distinct seating systems: Chrysler's exclusive Stow 'n Go seating and storage system and the new Swivel 'n Go™ seating systems.

Swivel 'n Go™ offers second-row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The table stores out of sight in the second-row covered storage bins when not in use. Swivel 'n Go also offers an available minivan-first integrated child booster seat in the second-row quad chair (late availability) and an available minivan-exclusive one-touch power-folding third-row 60/40 bench seat. With Swivel 'n Go, everything from dinner on the go to card tournaments is possible.

The most flexible seating system in the minivan segment, Stow 'n Go™ is standard on all Chrysler Town & Country models, giving customers second- and third-row seating that quickly and conveniently folds into the floor.

Entertainment options are unmatched by competitors. With music, audio, movie and personalized picture display capability, the MyGIG® Entertainment System anchors the 2008 Chrysler Town & Country's multimedia together with a 20-gigabyte hard drive for 1,200 songs, USB port, SIRIUS Satellite Radio, front-row movie playback (in Park as permitted by state regulations) and an audio jack for any MP3 player audio playback. The MyGIG Infotainment System adds even more capability with navigation, voice controls and real-time traffic monitoring.

For the rear passengers, minivan-first dual DVD system can play different media at the same time. With SIRIUS Backseat TV satellite streaming video and SIRIUS Satellite Radio, DVD player and dual A/V jacks with a 115-volt power inverter in the second row, there is something to keep everyone entertained. Halo lighting, second-row power windows, second- and third-row sun shades and a removable, rechargeable flashlight in the rear cargo area are some family-friendly innovations found in the 2008 Chrysler Town & Country.

All-new 2008 Chrysler Town & Country

The all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including Electronic Stability Program (ESP). The newest feature is the Swivel 'n Go™ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. Manufacturer's Suggested Retail Price of the new 2008 Chrysler Town & Country is $23,595.

Chrysler Brand

Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'n Go™ seating system.

Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S.

Posted on 4 June 2008 | 12:00 am

Chrysler Rooting for 2008 Ginn Tribute Player to Shoot a Hole-in-one and Receive an All-new 2009 Chrysler Aspen HEMI® Hybrid

  • Hole-in-one winner receives one of the first 2009 Chrysler Aspen HEMI® Hybrid sport-utility vehicles, due in showrooms this fall

  • LPGA Tour tournament winner receives 2008 Chrysler Sebring Convertible

  • Second annual Ginn Tribute LPGA event televised on Golf Channel, May 29-30, and on NBC, May 31-June 1

Auburn Hills, Mich., May 29, 2008 - The Chrysler brand is hoping that one of the 144 Ladies Professional Golf Association (LPGA) players competing in this weekend's 2008 Ginn Tribute Hosted by ANNIKA will shoot a hole-in-one as that golfer will be one of the first to own an all-new 2009 Chrysler Aspen HEMI® Hybrid, due in showrooms later this year.

As one of the founding sponsors of Ginn golf tournaments and the official automotive sponsor, Chrysler is also giving the winner of the 2008 Ginn Tribute an all-new 2008 Chrysler Sebring Convertible.

The 2008 Ginn Tribute will be one of the last tournaments for Annika Sorenstam, regarded as the best player in LPGA history, who announced on May 13 that she will be stepping away from competitive golf at the end of this year. Sorenstam will join last year's Ginn Tribute champion, Nicole Castrale, and 142 additional top female players in the tournament, which will be televised on the Golf Channel, May 29-30, and on NBC, May 31-June 1.

"The Ginn Tribute is an excellent opportunity for Chrysler to showcase our all-new Chrysler Aspen Hybrid," said John Plecha, Director - Chrysler Marketing and Global Communications. "With Annika Sorenstam leaving competitive golf, all eyes will be on this year's tournament. We are anxious to see which top ladies player will win and drive away in the Sebring Convertible and who could be one of the first to own an Aspen Hybrid by simply shooting a hole-in-one."

About Chrysler Aspen Hybrid

With the introduction of the new 2009 Chrysler Aspen HEMI® Hybrid, Chrysler LLC delivers a hybrid-electric vehicle that combines fuel-efficient advanced hybrid technology with full-size sport-utility-vehicle (SUV) performance and capability. The new hybrid vehicle will offer customers the sought-after blend of performance, utility, capability and vastly improved fuel-economy, all in one package. Combined with Chrysler's Multi-displacement System (MDS), the advanced two-mode hybrid technology immediately delivers a more than 25 percent fuel economy improvement and up to a 40 percent improvement in the city. The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles, due in showrooms this fall, are Chrysler's first entries in the hybrid market.

About Chrysler Sebring Convertible

The 2008 Chrysler Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. The Sebring Convertible also offers three automatically latching convertible top options: vinyl, cloth and a body-color painted steel hard top, all of which can be retracted with a push of a button on the key fob. The Chrysler Sebring Convertible has long held the honor of America's favorite convertible, solidly leading the segment for the past decade. In fact, Sebring Convertible has earned the title of best-selling convertible in the United States for seven of the past 11 years.

About Chrysler and Golf

Chrysler is a proud supporter of professional and amateur golf. The 2008 Bob Hope Chrysler Classic (BHCC), a pro-am event sanctioned by the PGA Tour, was held in Palm Springs, Calif., in January. Chrysler has supported the Classic since 1965 and has been a title sponsor since 1985, the longest sponsor/event association in the PGA Tour and one of the longest in sports. Chrysler's sponsorship has enabled the Classic to distribute nearly $44 million to the Eisenhower Medical Center and a total of 112 local charities. The Ginn Open is the third richest event on the LPGA. Chrysler has been the automotive sponsor of the Ginn golfing events since 2006. Chrysler is also the official automotive sponsor of the Merrill Lynch Shootout, Dec. 5-7, 2008, in Naples, Fla. The Chrysler Club Championship (CCC) is the fastest growing, most prestigious amateur golf event in the country. Now in its fifth year, the CCC is a stroke-play event designed for top male and female amateur golfers.

Posted on 29 May 2008 | 12:00 am

All-new 2008 Chrysler Town & Country and Dodge Grand Caravan Earn Top Safety Ratings from the Insurance Institute for Highway Safety (IIHS)

  • Chrysler and Dodge minivans earn Institute's top rating, "Good" rating in front and side crash protection

  • Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features

Auburn Hills, Mich., May 22, 2008 – The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned "good" ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests.

"Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations", said Larry Lyons, Vice President – Car and Minivan Product Team, Chrysler LLC. "Our Chrysler and Dodge minivans come loaded with standard features including all-row supplemental side-curtain air bags, advance multi-stage front driver and passenger air bags and an Electronic Stability Program."

Chrysler and Dodge minivans are committed to safety and security and IIHS tests are one of the many metrics, along with U.S. Federal Government requirements and internal metrics used to continually improve vehicle performance.

All-new 2008 Chrysler Town & Country

The all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including Electronic Stability Program (ESP). The newest feature is the Swivel 'n Go™ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Chrysler Town & Country is $23,595.

All-new 2008 Dodge Grand Caravan

As the first to introduce the modern minivan in 1984, Dodge continues to revolutionize the family road trip. Its all-new 2008 Dodge Grand Caravan has 35 new or improved features including the exclusive Swivel 'n Go™ seating system, turning the minivan into a "family room on wheels." The vehicle also offers an entertainment system with dual DVD players and SIRIUS Backseat TV with family programming channels that include Nickelodeon, Disney Channel and Cartoon Network Mobile. The 2008 Dodge Grand Caravan has received the U.S. Government's highest Five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Dodge Grand Caravan is $22,700.

More than 40 Safety and Security Features

The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan offer more than 40 safety and security features including:

Advanced multi-stage air bags: Uses a low-risk deployment air bag for the front passenger All-speed Traction Control: Senses drive-wheel slip and applies individual brakes to a slipping wheel(s), and can reduce excess engine power until traction is regained

Anti-lock Brake System (ABS): Senses and prevents wheel lockup, offering improved steering control under extreme braking and/or slippery conditions

Auto-reverse sun roof: Advanced sensing system that automatically engages and reverses the sun roof (to the open position)

Auto-reverse windows: Automatically engages and reverses the driver's side window (to the down position)

Brake Assist: In a panic brake condition, the system applies maximum braking power, providing the shortest possible stopping distance

Brake/Park interlock: Prevents an automatic transmission or transaxle from being shifted out of Park unless the brake pedal is applied

Child seat anchor system: LATCH (Lower Anchors and Tethers for Children) is designed to ease installation of compatible aftermarket child seats

Child-protection rear door locks: Disables the rear doors' inside-release handle via a small lever on the door-shut face

Constant-Force Retractors (CFR): Distributes force or load exerted on a seat belt, and then gradually releases the seat-belt webbing in a controlled manner

Crumple zones: Designed to compress during an accident in order to absorb energy from an impact, decreasing transfer of that energy to the occupants

Digressive load-limiting seat belts: Retractor senses a vehicle impact and immediately applies a load to the seat belt in order to properly position the occupant before the full load from the vehicle impact is imparted onto the occupant. It then reduces the seat belt load to moderate forces imparted onto the occupant during the impact event

Door Alert: Periodically activates a chime and illuminates an icon in the instrument cluster to remind the driver if a vehicle is driven without the doors being properly closed

Electronic Stability Program (ESP): Enhances driver control and helps maintain directional stability under all conditions. Provides the greatest benefit in critical driving situations such as turns, and is especially valuable when driving on mixed surface conditions including snow, ice or gravel. If there's a discernible difference between what the driver asks through the steering wheel and the vehicle's path, ESP applies selective braking and throttle input in order to put the vehicle back onto the driver's intended path

Energy-absorbing steering column: The steering column utilizes two hydroformed coaxial tubes that can move relative to each other in order to allow the column to move forward for enhanced energy-absorption during a crash

Enhanced Accident Response System (EARS): Makes it easier for emergency personnel to see and reach occupants in the event of an accident by turning on the interior lighting and unlocking the doors after air bag deployment. Also shuts off the flow of fuel to the engine

Head rests in all positions: Each seating position, including Swivel 'n Go™ and third-row middle seat, utilize head restraints

Height-adjustable front seat belts: Allows occupants to raise and lower the shoulder belt. Encourages seat belt usage by offering a comfortable fit

High-intensity Discharge (HID) headlamps: Provide approximately three times the light output of conventional reflector lamps for improved nighttime illumination

HomeLink universal home security system transceiver: Stores three separate transmitter radio-frequency codes to operate garage-door openers, security gates, security lighting or other radio-controlled devices

Integrated child booster seats: Allow children up to 4-foot 9-inches tall and between 48 and 85 pounds to sit in the adult-belted zone and are available with the Swivel 'n Go™ seating system Integrated Child Seats: Designed for children at least one year old, between 22 and 50 pounds and are no more than 47 inches tall. Seats are conveniently designed within an available second-row bench seat Interior head-impact protection: Interior pillars above the beltline and instrument panel, including areas around windshield and rear window headers, roof and side-rail structures, and shoulder belt turning loops specifically designed to limit head-impact force

Keyless ignition system: A fob with integrated key and a wireless ignition node with integral ignition switch replace the metal key. The double-sided integrated key is inserted into the ignition switch to start the vehicle. The fob also contains the Remote Keyless Entry and a removable valet key

Knee bolsters: The lower instrument panel and the glovebox door are designed to properly position the occupant, enabling air bags to work effectively

Occupant Resistant Controller (ORC) with rollover sensor: Determines the appropriate output for the multi-stage driver and low-risk front-passenger deployment air bags, along with side air bag curtains during a rollover event

ParkSense® Rear Park Assist System: Assists at low speeds in Reverse to detect stationary objects. Consists of visible (interior lights seen with rearview mirror) and audible warnings for the driver ParkView™ Rear Back-up Camera: Provides a wide-angle view of the area immediately behind the vehicle, giving the driver greater peace of mind before backing up. Also aids in lining up a trailer to the vehicle's trailer hitch, when so equipped. The image automatically displays on the navigation screen when the transmission is shifted into Reverse

Power-adjustable pedals: Allows brake and accelerator pedals to move toward or away from the driver in order to help achieve a safe and comfortable seating position for improved vehicle control

Power liftgate with obstacle detection: Detects obstacles in the path of a closing power liftgate and will automatically stop and reverse the power-closing operation

Power sliding passenger doors with obstacle detection: Detects obstacles in the path of a closing power sliding door and will automatically stop and reverse the power-closing operation

Rearview interior conversation mirror: A convex mirror located in the overhead console above the inside rear-view mirror allows the driver to see rear-seat occupants while looking forward

Remote Keyless Entry: Locks and unlocks doors, and turns on interior lamps. If the vehicle is equipped with a vehicle-theft security alarm, the remote also arms and disarms that system

Remote start: Conveniently starts the engine from outside the vehicle by using the fob while maintaining vehicle security

Safety cage body structure: Key structural enablers help keep the passenger compartment intact during a crash

Seat-belt pretensioners: During a collision, impact sensors initiate the front seat-belt pretensioners to immediately remove slack, thereby reducing the forward movement of the occupants' heads and torsos

Sentry Key® engine immobilizer: Utilizes an engine key that has an embedded transponder with a preprogrammed security code to discourage vehicle theft. When the key is inserted into the ignition, the controller sends a random number to the transponder and the engine is allowed to start. If an incorrect key is used, the engine will shut off after only a few seconds

Side impact door beams: Add extra protection in the event of a side impact

Sliding door alert system: Warns other drivers by flashing the exterior lamps when passengers are entering or exiting the vehicle

Supplemental side-curtain air bags: Extends protection to all outboard front- and rear-seat passengers, including third-row outboard passengers. Each side air bag has its own impact sensor that autonomously triggers the air bag on the side where the impact occurs

Tire Pressure Monitoring (TPM): Informs occupants when tire pressure is too low. Pressure-sensor modules within the valve stems of all four road wheels send continuous radio-frequency signals to a receiver and the system

Three-point lap shoulder seatbelts: All seating positions, including Swivel 'n Go™ and third-row middle seat, utilize three-point seatbelts

UConnect® Hands-free Communication System: Uses Bluetooth® technology to provide voice-controlled wireless communication between the occupants' compatible mobile phone and the vehicle's onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

Chrysler Brand

Chrysler is the seventh largest brand in the U.S. automotive market. The brand's succession of innovative products continues to solidify Chrysler's standing as the leader in design, agile performance and innovative technology built around a customer's needs, all at an extraordinary value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Go™ seating system. Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of a sport-utility vehicle, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40 percent more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring sedan and Chrysler Sebring Convertible both achieve 28 miles per gallon (mpg) highway fuel economy and have been certified by the U.S. Environmental Protection Agency's (EPA) SmartWay program, which recognizes the cleanest, most efficient vehicles sold in the U.S.

Dodge Brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market, including the best-selling minivan in 2007 total sales, Dodge Grand Caravan. The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- arrived in dealer showrooms in the first quarter of 2008, and is now available outside North America in petrol and diesel powertrains in both left- and right-hand drive. Arriving in dealerships now is the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup -- the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the new 2009 Dodge Durango HEMI® Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Last fall, America's best-selling minivan, the all-new 2008 Dodge Grand Caravan, arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go™ seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, the highest sales volume vehicle for the company outside of North America

Posted on 22 May 2008 | 12:00 am

Chrysler LLC Responds to Customer and Dealer Feedback, Extends $2.99 Gas Guarantee for 2nd Month

  • Chrysler, Jeep® and Dodge dealers' feedback drives mid-month extension of new incentive program
  • Consumer interest high for the Let's Refuel America program as average gas price in U.S. rises to $3.80
  • Alaska, California, Connecticut and Hawaii now average over $4 a gallon

Auburn Hills, Mich., May 19, 2008 - Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles. The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

Even before the full impact of the national and local advertising has been realized, the Let's Refuel America program already has created a high level of word-of-mouth consumer awareness, with increased traffic coming into Chrysler's 3,511 dealerships and onto its Web sites. After one week, Chrysler's Web site activity is up 25 percent versus the previous week, with internet leads increasing by 34 percent.

"Customers and dealers across America have told us they like the gas guarantee incentive option, so we are providing a second month for shoppers to take advantage of it," said Jim Press, Chrysler LLC Vice-Chairman and President. "Let's Refuel America, the Lifetime Powertrain Warranty and the New Day Packages are all examples of our commitment to deliver more value and peace-of-mind to our customers."

Let's Refuel America Program DetailsThrough July 7, Let's Refuel America is available on virtually all Chrysler, Jeep and Dodge compact vehicles, SUVs, sedans, minivans, and pickup trucks, including its five vehicles that get 28 mpg on the highway for an MSRP under $20,000. Not included in the program are the company's high- performance vehicles such as the Dodge Viper, Dodge Challenger, Chrysler Crossfire, and the entire SRT® lineup as well as the Dodge Sprinter, Dodge Ram Chassis Cab and Jeep Wrangler.

Customers who purchase or lease an eligible Chrysler, Jeep or Dodge vehicle have a choice of one of three incentive packages of similar value: Cash back; 0 percent financing (for eligible customers); or the gas guarantee program, which on some vehicles also includes up to $3,000 additional cash back. Only the Let's Refuel America incentive grows in value if gas prices rise. Upon purchase, customers can evaluate the three options with their dealer representative to determine which incentive best meets their personal financial preference and tolerance for risk related to rising gas prices.

"What our customers and dealers like best about this program is the flexibility of three incentive options, each with a unique benefit," Press said. "Some customers need cash back immediately for a down payment; others don't like paying high interest rates; and many are tired of worrying about rising gas prices and want to be protected. We are pleased to offer every customer a choice of what's best for their individual situation."

Customers who select the Let's Refuel America $2.99 gas guarantee program will receive a gas card (linked back to their own Visa or MasterCard) that is valid at 97 percent of gas stations in the United States. Purchases at the gas stations will be for the full price being charged that day, but only $2.99 per gallon will be billed back to the customers' credit card. Chrysler picks up the rest, regardless of how high gas prices rise.

Initial Results

After the May 7 launch of Let's Refuel America and before the full impact of the advertising has been realized, the highest take rates have been on the new Dodge Journey crossover, Dodge Caliber, Dodge Avenger and Chrysler Sebring sedan.

"The most incremental incentives in this gas program are on the company's most fuel-efficient vehicles, which typically do not have this level of incentive available," Press said. "Our customers who buy smaller vehicles put great value on being protected against rising gas prices."

From a geographical perspective, the highest take rates have been in the states of California, Connecticut, Indiana, Ohio, and Washington. These five states are among the 12 highest fuel price states in the country.

"We are pleased that Let's Refuel America seems to resonate with many Americans during this time of gas price volatility," Press said.

From a marketing perspective, Let's Refuel America is supported by national television spots, Dodge Journey ads tagged with the program information and national print, radio and Internet presence.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, these six models combined have higher sales than in the first four months of 2007.

The recently launched 2009 Dodge Journey comes with an available 173-horsepower, four-cylinder engine, helping it achieve best-in-class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 mpg/city and 23 mpg/highway for 4x2 models and 17 mpg/city and 22 mpg/highway for 4x4 models. Outside of North America, where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs--the Dodge Durango Hybrid and Chrysler Aspen Hybrid—boasting a fuel economy improvement of more than 25 percent overall and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler currently is in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for its next-generation models.

Chrysler is committed to doing its share in meeting the nation's energy and environmental needs. Recently, Chrysler joined the U.S. Climate Action Partnership, to help find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.
  • 83 percent of the community responded that fuel prices will affect their summer vacation plans.(Note: the poll shows that 19 percent responded "extremely," 22 percent responded "very much," 30 percent responded "somewhat," and 12 percent responded slightly, 17 percent responded that it won't affect their plans).

Program Development

(As told by Mike Keegan, Chrysler LLC Vice President Volume Planning and Dealer Operations)

As part of our constant pursuit of innovative ways to deliver value to customers, Chrysler's incentive group put together a brainstorm session to create the next important incentive program that would tap into consumers' needs. In early March we hosted 25 Sales and F & I managers from our dealerships across the country in Detroit for meetings at the Royal Park Hotel in Rochester, Michigan. The first night the group got together at the Walter P. Chrysler Museum to soak up Chrysler culture and history. It was the first time we ever invited this group in and they were very enthusiastic. We told them we really want to hear from you since you are the closest to our customers. Tell us what their concerns are. They were separated into two groups with each group responsible for presenting three ideas each at the end of the day.

Both groups identified customer concern about the volatility of rising gas prices as a top issue in the marketplace today and suggested we find a way to alleviate customers concerns. These managers were really ahead of the curve, as the rise of gas prices had not yet become the national news story it is today. They really had the pulse of the market.

So we at Chrysler left with our assignment and immediately created a 30-40 person working group of Marketing, Sales, Incentives, IT, Legal, and Finance people that met every day for the next two months. The meetings were 5 pm every day conference calls, where each group reported out their progress.

Because we were doing something that had never been done before, there were hundreds of speed bumps along the way, but the team spirit drove a "how do we solve it" attitude with a commitment to working through challenges and not giving up. That is in the DNA of Chrysler, whether we are inventing the minivan, Viper, PT Cruiser or the Lifetime Powertrain Warranty. We were especially focused on making sure it would be a seamless process for the customer, which took a great deal of IT work. It is very exciting to have launched the program and to have gotten such a rousing reception from dealers and customers.

Going forward, we will continue to look for innovative ways to deliver value and satisfy the needs of our customers.

Posted on 19 May 2008 | 12:00 am

Chrysler LLC Delivers Economic Stimulus; Protects Consumers from Rising Gas Prices for Three Years

  • "Let's Refuel America" available throughout the U.S. exclusively at Chrysler, Jeep® and Dodge dealerships through June 2, 2008

  • Three-year price protection from volatile gas prices available on compact, mid-size and full-size models, minivans, crossovers and pickup truck models

  • Seventy-six percent of customers cite rising gas prices as "top concern"

Auburn Hills, Mich., May 5, 2008 - In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices. With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years. The offer is available at 3,511 U.S. Chrysler, Jeep and Dodge dealerships through June 2, 2008, and is available on vehicles ranging from popular new compacts, crossovers and minivans to full-size diesel-powered pickup trucks.

"Today we are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," said Jim Press, Vice-Chairman and President, Chrysler LLC. "The Let's Refuel America Price Guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses. And you can't get it anywhere else besides a Chrysler, Jeep or Dodge dealership."

The Let's Refuel America program offers consumers a combination of the fuel price protection program and additional bonus cash up to $3,000 on available vehicles, including Chrysler PT Cruiser, Dodge Charger, Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.

Consumer Economic Solutions

Chrysler has a number of solutions to help our customers during these tough economic times. "Chrysler is committed to providing the best value, and the least worries, for our customers," said Press.

Chrysler's lineup includes five models for under $20,000 that get 28 miles-per-gallon or better on the highway. To protect consumers from unexpected repair costs in the future, Chrysler models come with the industry's best powertrain warranty, covering the original owner for the life of the vehicle. And Chrysler has made a number of its most popular options standard on its New Day Package vehicles.

Fuel Economy Solutions

Chrysler currently offers six models that get better than 28 miles-per-gallon on the highway: Chrysler Sebring, Chrysler Sebring Convertible, Dodge Avenger, Jeep Compass, Jeep Patriot and Dodge Caliber. Through April, the six of these models combined have higher sales than in the first four months of 2007.

The recently-launched 2009 Dodge Journey comes with an available 173-hp four cylinder engine, helping it achieve best in class fuel economy.

The Jeep Grand Cherokee diesel 3.0-liter engine provides a class-leading driving range of approximately 450 miles and gets an estimated fuel economy of 18 miles/city and 23 miles/highway for 4x2 models and 17 miles/city and 22 miles/highway for 4x4 models. Outside of North America where fuel-saving diesel engines are in higher demand, Chrysler offers 17 models with diesel powertrains.

This fall, Chrysler will launch in the United States, two new hybrid SUVs, the Dodge Durango Hybrid and Chrysler Aspen Hybrid, boasting a fuel economy improvement of more than 25 percent overall, and 40 percent in the city. In 2010, the Dodge Ram Hybrid will reach the market.

Chrysler is currently in the midst of a $3 billion powertrain investment offensive to develop new fuel-efficient powertrains and axles for our next-generation models.

Chrysler supports the federal government's new dramatically increased CAFE fuel economy standards, which will increase fuel efficiency by an average of 40 percent by 2020. Recently, Chrysler joined the US Climate Action Partnership, working to find solutions to global greenhouse gas emissions.

Customer Advisory Board

In February, Chrysler created the industry's first Customer Advisory Board to encourage a direct dialogue with customers and gather insight and feedback. A recent Advisory Board survey generated the following results:

  • 76 percent of the community is "very concerned" or "extremely concerned" about fuel prices.

  • 83 percent of the community responded that fuel prices will affect their summer vacation plans. (Note: the poll shows that 19 percent responded "extremely", 22 percent responded "very much", 30 percent responded "somewhat", and 12 percent responded slightly, 17 percent responded that it won't affect their plans.)

Program Description

The Let's Refuel America gas card program works when a customer purchases a new and unused Chrysler, Jeep or Dodge vehicle and selects the program in lieu of other available incentives. The customer is provided with the registration process documentation and registers providing their required personal information via the dedicated web site or toll-free 800 number. Once registered, the customer receives their gas card and separately, their Personal Identification Number (PIN) within 4 to 6 weeks of application. The customer then swipes their Let's Refuel America Gas Card at an eligible gas station, selecting up to 87 octane regular, E85 fuel or diesel fuel, and enters their PIN to begin the fueling process. After the fuel transaction occurs, the customer's personal credit card (identified in the registration process) is charged $2.99 per gallon.

Let's Refuel America Eligibility

The following vehicles are eligible for the Let's Refuel America program:

Small/Compact Car

Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible

Mid-size Car

Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible

Large Car

Dodge Charger, Chrysler 300, Dodge Magnum

Crossover

Dodge Journey

Minivan

Dodge Grand Caravan, Chrysler Town and Country

Compact SUV

Jeep Patriot, Jeep Compass

Mid-size SUV

Dodge Nitro, Jeep Liberty

Large SUV

Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen

Pickup Truck

Dodge Dakota, Dodge Ram, Dodge Ram HD

The following vehicles are not eligible for the Let's Refuel America program: All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.

Select Program Offer

  • $2.99 guaranteed fuel card for up to 3 years

  • Offer valid with up to 87 octane regular unleaded fuel, E85 fuel or diesel fuel only, depending upon purchased vehicle*

  • Yearly allotment of gallons provided

  • Annual gallon allotment ends each year on 7/31 (first year ends 7/31/09)

Enroll

  • Easily register via a dedicated web site or by calling designated 1-800 number

  • Personalized Let's Refuel America Gas Card arrives within 4-6 weeks of receipt of application

Use & Save

  • Use the Let's Refuel America Gas Card like any credit card - just swipe and type in your PIN to use

  • Check account transactions online

*If mid-grade or premium unleaded fuel is purchased, the customer will be billed for the $2.99 plus $.15 per gallon for mid-grade (88-89 octane) or plus $.30 for premium (90-94 octane). All other grades of fuel higher than 94 octane are not covered under this program and the full pump price will be billed through to the customer plus a $2 service fee per transaction with no gallon usage penalty. If customer purchases unleaded gas (including E85) on a diesel card, or diesel fuel on an unleaded gas card, the customer will be billed the full pump price plus $2 service fee per transaction with no gallon usage penalty.

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep®, Dodge and Mopar® brand vehicles and products. Total sales worldwide in 2007 were 2.68 million vehicles. Sales outside of North America were the highest in a decade with an increase of 15 percent from 2006. The Company's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger.

Posted on 5 May 2008 | 12:00 am

DUB Magazine "Dubs" the Chrysler 300 and Dodge Charger at Atlanta Auto Show

  • Automotive industry lifestyle leaders at DUB Magazine partner with Chrysler LLC to bring two limited-edition vehicles to the market
  • Special-edition Chrysler 300 Touring and Dodge Charger SXT models provide new level of exclusivity with more than 12 additional features including 13-speaker KICKER® surround-sound system with 10-inch subwoofer and 20-inch aluminum wheels
  • MSRP for both models includes more than $5,600 worth of upgrades for $3,850

Atlanta, Apr 18, 2008 - The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.

"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer - Vice President and Chief Marketing Officer, Chrysler LLC. "Loaded with unique interior and exterior features or 'bling,' the 'DUB Edition' Chrysler 300 Touring and Dodge Charger SXT models make a bold statement."

Chrome accents complement the intrepid exterior styling of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT vehicles, including chrome mirror caps–a first on a Dodge vehicle–and a MOPAR® chrome honeycomb grille. The "DUB Edition" Chrysler 300 Touring models also feature chrome exterior door handles and side mirror caps. Special "DUB Edition" badges appear in three locations on the exterior of the vehicle: the deck lid and the passenger - and driver-side front doors. In addition, each 2008 "DUB Edition" Dodge Charger SXT also features a body-color spoiler and fog lamps.

Both models are powered by a 250-horsepower 3.5-liter V-6 engine with a five-speed automatic transmission with Auto Stick. All 2008 "DUB Edition" models feature a performance-tuned suspension as well as Electronic Stability Program (ESP) with Anti-lock Brake System (ABS) and Brake Assist.

Both models are equipped with 20-inch aluminum wheels with 245/45R20 all-season performance tires.

"DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models are available in Inferno Red, Brilliant Black, Bright Silver and Cool Vanilla. The "DUB Edition" Dodge Charger SXT is also available in Dark Titanium.

"Working on a special edition production vehicle with Chrysler and Dodge is a great opportunity for the DUB brand," said DUB's President and Co-Founder, Myles Kovacs. "The Dodge Charger and Chrysler 300 are hot vehicles to begin with. Once people see the 20-inch wheels and listen to the 13-speaker KICKER surround-sound system, they'll feel like they're in a show car, but with a factory-backed warranty."

Inside, the Dark Slate Gray interior of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models features leather-trimmed seats, embossed with the notable DUB logo. Premium-weight floor mats are also embossed with the DUB logo. The "DUB Edition" Dodge Charger SXT also features a leather-wrapped steering wheel and shifter knob.

A MyGIG™ Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio in both models provides cutting-edge entertainment technology. In addition, the 13-speaker KICKER surround-sound system with a 322-watt KICKER amplifier provides excellent sound quality. The "DUB Edition" Dodge Charger SXT also features a 200-watt KICKER subwoofer and the "DUB Edition" Chrysler 300 Touring features a 100-watt KICKER subwoofer.

The limited production run of the 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT includes 1,385 Chrysler models and 2,180 Dodge models for the U.S. Both models will be built at Brampton Assembly Plant in Brampton, Ontario. Production begins next month and Chrysler and Dodge dealers are now taking orders. MSRP for the 2008 "DUB Edition" Chrysler 300 Touring is $33,140, which includes destination. MSRP for the 2008 "DUB Edition" Dodge Charger SXT is $30,235, which includes destination.

About DUB Magazine

DUB Publishing, DUB Industries, and TIS Industries represent the stable of companies which have become the leading brands within the automotive lifestyle culture. DUB Publishing, which produces the monthly DUB Magazine, reaches more than 9.5 Million sought-after trend-setters every year, and chronicles celebrities and their vehicles. DUB Publishing also maintains the company's successful licensing ventures including toys, video games, wheels and accessories. The DUB Custom Auto Show and Concert Tour is the largest event tour of its kind and connects with more than 300,000 opinion-leading young adults every year. Finally, DUB's marketing arm helps big corporate brands all over the nation connect with one of the most influential consumer groups through celebrity and media integration services, nationwide street teams, marketing, promotions, vehicle customization and more. The DUB Family of companies are about individualism, celebrity, unique styling, and spotting trends before they happen.

About the Chrysler brand

The Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in design, agile performance and innovative technology built around a customer's needs at a great value.

The award-winning all-new 2008 Chrysler Town & Country has 35 new or improved features that include the innovative Swivel 'N Go™ seating system. Chrysler has a 3.3 market share in the U.S., and is the seventh largest brand in the U.S. automotive market.

Arriving later this year, the new 2009 Chrysler Aspen Hybrid will give a unique option to customers who need the cargo and towing capability of an SUV, but want a more efficient alternative. Chrysler Aspen Hybrid is more than 25 percent more fuel efficient overall, and up to 40% more fuel efficient in the city. Also, for customers seeking fuel efficiency, the Chrysler Sebring Convertible and Sebring sedan are available and deliver 29 and 30 mpg respectively.

About the Dodge brand

With a U.S. market share of 6.4 percent, Dodge is Chrysler LLC's best-selling brand and the sixth largest nameplate in the U.S. automotive market. In 2007, Dodge sold more than 1.3 million vehicles in the global market.

The Dodge brand's first crossover vehicle -- the all-new 2009 Dodge Journey -- is now available, and will be available outside North America in both left - and right-hand drive in mid-2008. Arriving later this spring will be the limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI® V-8 engine that boasts 425 horsepower and 420 lb.-ft. of torque. Later in 2008, Dodge will add three more new vehicles to its product lineup–the all-new 2009 Dodge Ram with game-changing exterior and interior design, innovations, best-in-class features and craftsmanship; the all-new 2009 Dodge Challenger, a modern interpretation of the American muscle car; and the 2009 Dodge Durango Hybrid, a hybrid-electric vehicle that combines fuel efficient advanced hybrid technology with full-size SUV performance and capability. Recently, the all-new 2008 Dodge Grand Caravan arrived in dealerships with 35 new or improved features including the newest innovation, the Swivel 'n Go seating system. In 2007, Dodge Avenger and Nitro entered key volume segments outside North America, joining the Dodge Caliber, which launched in those markets in 2006.

Posted on 18 April 2008 | 12:00 am

Chrysler 300 Owners Demonstrate Individuality and Passion in "Spin it Your Way" Promotion

*Bold design of award-winning Chrysler 300 inspires owners to create videos showcasing their customized vehicles *Louisville, Ky., woman wins contest and trip to Los Angeles to have her vehicle displayed at Los Angeles International Auto Show in November

Auburn Hills, Mich. – In addition to marking the return of the "Great American Car" when it was first introduced, and earning the distinction of being the most-awarded new car in automotive history*, the Chrysler 300 also proved to be a canvas for owners to express their passion and style through customization.

To capture and share this creativity, the Chrysler brand encouraged owners to "Spin it Your Way" by creating and uploading a short video to the Chrysler 300 YouTube channel. Each video showed how owners brought out their individuality by customizing their Chrysler 300.

The public voted for their favorite video and Lisa Marie Varon of Louisville, Ky., was named the "Spin it Your Way" contest winner, earning a trip for two to Los Angeles to see her customized Chrysler 300 displayed at the Los Angeles International Auto Show in November 2008. Varon's video shows the transformation of her 2006 Chrysler 300C into her fun and aggressive "Black Widow." The vehicle is customized with 24-inch rims, air suspension, indoor/outdoor lighting kits, 7-inch visor and headrest video screens, Lambeau doors and a whole lot more.

"We have found from our owners like Lisa that the Chrysler 300 is not just a sedan, it's a passion, an expression of emotion captured in bold design that empowers and engages them to show their individuality," said Ralph Gilles, Vice President – Jeep® Truck and Advance Interior Design, Chrysler LLC and lead designer of the 300. "‘Spin it Your Way' was an interactive opportunity for owners to show how they put their own signature on the Chrysler 300 and to share their creativity with a wide audience."

More than 317,000 people visited the Chrysler 300 channel where they watched the owner-testimonial videos nearly 1.7 million times and voted on the top 25 entries from passionate Chrysler 300 owners nationwide.

About Contest

Chrysler launched the "Spin it Your Way" contest on Jan. 1 at www.youtube.com/chrysler300. Consumers were encouraged to upload videos of their customized Chrysler 300 by Feb. 14 --not exceeding 2 minutes in length – and provide information including the make, model and year of the vehicle plus an explanation of how their vehicle was customized. The YouTube community voted for their favorite video from Feb.15-March 6. Public online voting plus scoring by Chrysler judges – based on the criteria of originality/creativity, feasibility/functionality and the entrant's demonstration of passion captured in their customized vehicle – determined the grand prize winner.

About Chrysler 300

Loaded with premium features, stunning Chrysler design, fuel-saving Multi-displacement System technology and abundant standard safety features, the 2008 Chrysler 300 makes everything else on the road seem ordinary. The dramatic exterior design of the award-winning Chrysler 300, along with sophisticated interior amenities and technologies, establish a new large-car formula not easily copied. Learn more about the Chrysler 300 at www.chrysler.com.

  • Based on automotive awards won within initial year of model introduction.

Posted on 31 March 2008 | 12:00 am

Chrysler Brand Wins 2008 Kelley Blue Book Brand Image Award

  • Consumer perception data leads to Chrysler brand being chosen for a best exterior design honor
  • Award reinforces brand's standing as the leader in design, agile performance and innovative technology

Auburn Hills, Mich., Mar 25, 2008 - The Chrysler brand's reputation as a leader in design, agile performance and innovative technology at a great value was reinforced by Kelley Blue Book, the leading provider of new- and used-vehicle information, as the brand received a 2008 Kelley Blue Book Brand Image Award.

The Chrysler brand won for Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback at an award ceremony held in New York City on March 19 as part of the New York International Auto Show media preview week. Chrysler brand vehicles include the Chrysler Sebring Sedan and Sebring Convertible, PT Cruiser, 300, Town & Country, and Aspen.

The Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. They are based on consumer automotive perception data from Kelley Blue Book Marketing Research's Brand Watch Study.

"This is a great honor for Chrysler as it is based on consumer perceptions of our brand," said John Plecha, Director – Chrysler/Jeep® Marketing and Global Communications. "Products like the Chrysler Sebring, 300, and Town & Country have put us at the forefront of the industry in terms of style, design and innovative technology at prices that surprise and delight our customers. It is terrific to see the Kelley Blue Book Brand Watch Study reinforce that consumers embrace striking designs."

"Understanding brand perception is important to gauging vehicle value," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com. "Because brand is very important to consumers as they decide which vehicles they are considering and, ultimately, what vehicles they will buy, it is important to study their perceptions of various brands, the attributes that contribute to perceptions, and how those perceptions shift over time."

In total, Kelley Blue Book handed out 17 awards to automotive brands.

Information on the full lineup of award-winning Chrysler vehicles is available at www.chrysler.com.

Posted on 25 March 2008 | 12:00 am

Mopar® Introduces A New 3-year/100,000-mile Warranty on Its Remanufactured Powertrain Assemblies for Chrysler, Jeep® and Dodge Vehicles

Center Line, Mich., Mar 7, 2008 -

Mopar®, Chrysler LLC's original equipment parts manufacturer and supplier, announced it has introduced a new 3-year/100,000-mile warranty on its remanufactured powertrain assemblies for Chrysler, Jeep® and Dodge vehicles. Mopar's new comprehensive warranty on the reman powertrain assemblies covers the costs of all parts and labor. It includes a $75 towing allowance and is transferable. There is also no deductible required.

"Increasing coverage to a 3-year/100,000 mile warranty demonstrates to Chrysler, Jeep and Dodge owners, as well as independent repair shops, our confidence in the quality and reliability of our remanufactured powertrain assemblies," said Scott Barone, Senior Manager - Mopar Wholesale Development, Chrysler LLC. Barone added, "Mopar's reman powertrain products use Chrysler-engineered components and meet all of Chrysler's original equipment performance standards."

The 3-year/100,000-mile warranty on the remanufactured powertrain assemblies covers:

  • gasoline long- and short-block engines
  • gasoline engine cylinder heads
  • transaxles and transmissions
  • heavy-duty transmissions

70 Years of MoparWhen Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "Special Parts" for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler LLC's Global Service & Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components, restoration parts, accessories and performance parts for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

Posted on 7 March 2008 | 12:00 am

Chrysler LLC Restructures and Expands Incentive Plan to Benefit Members of the U.S. Military and Their Families

A $500 cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep® or Dodge vehicle. A three-year lube, oil and filter service contract also is provided. All franchised Chrysler LLC dealers in the U.S. are eligible to participate.

Eligible consumers include the active military, active military reserve, as well as retired military and retired military reserve with 20 years of service. Honorably discharged veterans are eligible for this program within six months of their discharge from active duty. The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.

"Chrysler thanks the men and women who wear the uniform for this country, and their families who support them, with the 2008 Military Consumer Cash/Service Contract program," Michael Keegan, Vice President - Volume Planning and Sales Operations, Chrysler, said. "We would like to honor those who serve by extending our military-only benefits program to include Chrysler and Dodge products in addition to Jeep, as a special offer to our servicemen and women."

Originally, the Chrysler military discount program applied solely to the Jeep brand lineup of vehicles, but has been expanded to include the three-year service contract and now applies to the entire Chrysler LLC portfolio of Chrysler, Jeep and Dodge products.

Military Initiatives

This incentive is in addition to Chrysler’s recent announcement joining America Supports You(ASY), a Department of Defense program that connects nonprofit support groups with military men and women and their families.

Chrysler also supports the Freedom Calls Foundation and Operation Gratitude, two ASY homefront groups dedicated to improving morale for soldiers and their families. The Freedom Calls Foundation connects troops deployed in Iraq and their families in the United States through videoconferencing, and Operation Gratitude lifts troop morale through the delivery of care packages filled with items donated by citizens in the United States.

The 2008 Military Consumer Cash/Service Contract program applies to all 2008 model year Chrysler, Jeep and Dodge vehicles, but excludes the Dodge Viper, Dodge Sprinter and all SRT8® model vehicles or fleet vehicles.

Posted on 5 March 2008 | 12:00 am

Chrysler LLC Restructures and Expands Incentive Plan to Benefit Members of the U.S. Military and Their Families

  • A $500 cash allowance will be applied toward the retail purchase or lease of a new, eligible Chrysler, Jeep® or Dodge vehicle
  • A three-year lube, oil and filter service contract also is provided
  • All franchised Chrysler LLC dealers in the U.S. are eligible to participate

Auburn Hills, Mich., Mar 4, 2008 - Chrysler LLC today announced that the Company will expand its support for the U.S. military by adding a $500 cash allowance to the retail purchase or lease of a new, eligible Chrysler, Jeep® or Dodge vehicle. A three-year service contract also is included for all eligible military consumers.

Eligible consumers include the active military, active military reserve, as well as retired military and retired military reserve with 20 years of service. Honorably discharged veterans are eligible for this program within six months of their discharge from active duty. The vehicle sale or lease must be registered in either the name of the eligible participant or registered in the name of an immediate family member living in the same household.

"Chrysler thanks the men and women who wear the uniform for this country, and their families who support them, with the 2008 Military Consumer Cash/Service Contract program," Michael Keegan, Vice President – Volume Planning and Sales Operations, Chrysler, said. "We would like to honor those who serve by extending our military-only benefits program to include Chrysler and Dodge products in addition to Jeep, as a special offer to our servicemen and women."

Originally, the Chrysler military discount program applied solely to the Jeep brand lineup of vehicles, but has been expanded to include the three-year service contract and now applies to the entire Chrysler LLC portfolio of Chrysler, Jeep and Dodge products.

Military Initiatives

This incentive is in addition to Chrysler's recent announcement joining America Supports You (ASY), a Department of Defense program that connects nonprofit support groups with military men and women and their families.

Chrysler also supports the Freedom Calls Foundation and Operation Gratitude, two ASY homefront groups dedicated to improving morale for soldiers and their families. The Freedom Calls Foundation connects troops deployed in Iraq and their families in the United States through videoconferencing, and Operation Gratitude lifts troop morale through the delivery of care packages filled with items donated by citizens in the United States.

The 2008 Military Consumer Cash/Service Contract program applies to all 2008 model year Chrysler, Jeep and Dodge vehicles, but excludes the Dodge Viper, Dodge Sprinter and all SRT8® model vehicles or fleet vehicles.

Posted on 4 March 2008 | 12:00 am

Chrysler LLC Continues its Legacy of Military Support by Joining "America Supports You"

Participation with "America Supports You" extends decades of Chrysler support to the military

Auburn Hills, Mich., Feb 26, 2008 - Chrysler LLC announces it will join America Supports You (ASY), a Department of Defense program connecting non-profit groups with military men and women and their families. The relationship with America Supports You continues Chrysler’s decades-long legacy of support for the military with its products and through morale-building activities.

"The mission of America Supports You merges perfectly with the legacy Chrysler has of supporting the military and their families for decades," said Bob Nardelli, Chrysler LLC Chairman and CEO. "Beginning with our Jeep® products carrying troops in World War II and continuing with our initiatives today, Chrysler has remained committed to the well-being of the men and women who wear the uniform and their families."

Chrysler recently announced a partnership with the Freedom Calls Foundation, an ASY homefront group. Its mission is to connect troops deployed in Iraq and their families in the United States through video conferencing. Chrysler has opened its video conferencing infrastructure at the Company's Auburn Hills, Mich., headquarters so families can schedule time to talk to their loved ones via video conferencing.

The company also supports ASY member Operation Gratitude in their mission to lift troop morale through the delivery of care packages filled with items from citizens in the U.S. More than 1,800 Jeep dealers across the country opened their dealerships and became "drop zones" for citizens to leave donation items that were then shipped to Operation Gratitude's headquarters in California. Included for the recipients of the 250,000th and 300,000th packages were the keys to brand new Jeep Libertys. Spc. Alfonso Sanchez received the 250,000th package and Spc. Michael Gallagher received the 300,000th package.

"We're so pleased to have Chrysler as part of America Supports You," says Allison Barber, Deputy Assistant Secretary of Defense. "The company's commitment to support troops overseas and their families here at home highlights its long history of caring for our military members."

As troops transition out of military service, many are looking for career opportunities that provide growth, acceptable wages and stability. Working in conjunction with our 3,600 Chrysler, Jeep and Dodge dealers, Chrysler will soon begin offering military leaving the service the opportunity to be connected to one of our dealerships and considered for employment at a dealership location.

In its 83-year history, Chrysler has supported the military in many ways, including:

  • Production of Jeep vehicles that were the primary transportation of troops beginning prior to World War II (1940 - 1970)

  • Supplying Dodge products to the military

  • Supporting the war effort through production of Sherman tanks (1941)

  • Support of the annual Army-Navy football game

  • Vehicle purchase discount incentive of $500 on Chrysler, Dodge and Jeep products

  • Annual monetary donation to U.S. Marines Toys for Tots program

  • Support towards the construction of the World War II Memorial, Washington, D.C.

  • Financial support of the U.S. Military Academy

  • Financial support of the Air Force Academy

  • Financial support of the U.S. Naval Academy

  • Financial support of the United Service Organizations (USO)

  • Donation of Jeep vehicles to selected Operation Gratitude package recipients

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. The Company sells and services vehicles in more than 125 countries around the world. The operations outside North America have been experiencing year-over-year sales increases since 2004, with a record number of vehicles sold in 2007. The Chrysler Foundation–the primary source of charitable grants made by Chrysler–annually supports hundreds of charitable organizations with an emphasis on community growth and enrichment, education, arts and culture, public policy, youth development and disaster relief programs throughout the United States and, increasingly, the world. Chrysler is a unit of Cerberus Capital Management.

About America Supports You

America Supports You is an ongoing, nationwide program organized by the Department of Defense to showcase Americans’ support for the men and women of the Armed Forces and their families. Since its launch in November of 2004, America Supports You has welcomed more than 340 homefront organizations and more than 35 corporations to the program. Many America Supports You homefront groups demonstrate their support for the troops through letter writing, care packages, helping the wounded when they return home, assisting military families, sending an email or kind gesture. Learn more about supporting military personnel at www.AmericaSupportsYou.mil.

Posted on 26 February 2008 | 12:00 am

Chrysler LLC Continues its Legacy of Military Support by Joining "America Supports You"

Participation with "America Supports You" extends decades of Chrysler support to the military

Auburn Hills, Mich., Feb 26, 2008 - Chrysler LLC announces it will join America Supports You (ASY), a Department of Defense program connecting non-profit groups with military men and women and their families. The relationship with America Supports You continues Chrysler’s decades-long legacy of support for the military with its products and through morale-building activities.

"The mission of America Supports You merges perfectly with the legacy Chrysler has of supporting the military and their families for decades," said Bob Nardelli, Chrysler LLC Chairman and CEO. "Beginning with our Jeep® products carrying troops in World War II and continuing with our initiatives today, Chrysler has remained committed to the well-being of the men and women who wear the uniform and their families."

Chrysler recently announced a partnership with the Freedom Calls Foundation, an ASY homefront group. Its mission is to connect troops deployed in Iraq and their families in the United States through video conferencing. Chrysler has opened its video conferencing infrastructure at the Company's Auburn Hills, Mich., headquarters so families can schedule time to talk to their loved ones via video conferencing.

The company also supports ASY member Operation Gratitude in their mission to lift troop morale through the delivery of care packages filled with items from citizens in the U.S. More than 1,800 Jeep dealers across the country opened their dealerships and became "drop zones" for citizens to leave donation items that were then shipped to Operation Gratitude's headquarters in California. Included for the recipients of the 250,000th and 300,000th packages were the keys to brand new Jeep Libertys. Spc. Alfonso Sanchez received the 250,000th package and Spc. Michael Gallagher received the 300,000th package.

"We're so pleased to have Chrysler as part of America Supports You," says Allison Barber, Deputy Assistant Secretary of Defense. "The company's commitment to support troops overseas and their families here at home highlights its long history of caring for our military members."

As troops transition out of military service, many are looking for career opportunities that provide growth, acceptable wages and stability. Working in conjunction with our 3,600 Chrysler, Jeep and Dodge dealers, Chrysler will soon begin offering military leaving the service the opportunity to be connected to one of our dealerships and considered for employment at a dealership location.

In its 83-year history, Chrysler has supported the military in many ways, including:

  • Production of Jeep vehicles that were the primary transportation of troops beginning prior to World War II (1940 - 1970)

  • Supplying Dodge products to the military

  • Supporting the war effort through production of Sherman tanks (1941)

  • Support of the annual Army-Navy football game

  • Vehicle purchase discount incentive of $500 on Chrysler, Dodge and Jeep products

  • Annual monetary donation to U.S. Marines Toys for Tots program

  • Support towards the construction of the World War II Memorial, Washington, D.C.

  • Financial support of the U.S. Military Academy

  • Financial support of the Air Force Academy

  • Financial support of the U.S. Naval Academy

  • Financial support of the United Service Organizations (USO)

  • Donation of Jeep vehicles to selected Operation Gratitude package recipients

About Chrysler LLC

Chrysler LLC, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep, Dodge and Mopar® brand vehicles and products. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Dodge Charger. The Company sells and services vehicles in more than 125 countries around the world. The operations outside North America have been experiencing year-over-year sales increases since 2004, with a record number of vehicles sold in 2007. The Chrysler Foundation–the primary source of charitable grants made by Chrysler–annually supports hundreds of charitable organizations with an emphasis on community growth and enrichment, education, arts and culture, public policy, youth development and disaster relief programs throughout the United States and, increasingly, the world. Chrysler is a unit of Cerberus Capital Management.

About America Supports You

America Supports You is an ongoing, nationwide program organized by the Department of Defense to showcase Americans’ support for the men and women of the Armed Forces and their families. Since its launch in November of 2004, America Supports You has welcomed more than 340 homefront organizations and more than 35 corporations to the program. Many America Supports You homefront groups demonstrate their support for the troops through letter writing, care packages, helping the wounded when they return home, assisting military families, sending an email or kind gesture. Learn more about supporting military personnel at www.AmericaSupportsYou.mil.

Posted on 26 February 2008 | 12:00 am

The Chrysler 300 Spin It Your Way contest powered by YouTube™

The votes are all counted. The top three videos of customized 300s, as picked by users, have been submitted to Ralph Gilles, who will make the final decision and send one person and their customized 300 to the Los Angeles Auto Show. Stay tuned, the winner will be announced later this month.

YouTube is a trademark of Google Inc.

Posted on 12 February 2008 | 12:00 am

2008 Chrysler LLC Concept Vehicles

Seamless advanced technology meets stunning, emotional design

Plug-in Hybrid Electric Vehicle Technology taken to new level

  • Chrysler ecoVoyager Concept
  • Electric Vehicle with Fuel Cell Range Extender
  • Distinctive, Elegant American design

  • Jeep® Renegade Concept

  • Electric Vehicle with BLUETEC Diesel Range Extender
  • "Stylish Green" sustainable Jeep design

  • Dodge ZEO Concept:

  • Electric Vehicle with 250-mile all-electric range
  • Four-passenger "2+2" sports car for the enthusiast

Detroit, Jan 14, 2008 - Three passionate designs combine with three advanced propulsion systems. The result: high-tech, innovative vehicles with alternative fuel choices … and exciting design and brand character.

Chrysler LLC's mission to be more environmentally responsible is significantly changing how we envision vehicles in our future portfolio. As the entire automotive industry has basically the same technology pool from which to draw, our design challenge remains similar to what it has always been: How do we distinguish Chrysler's future designs from the rest of the pack? Even in this environment, we must create emotional designs, and must offer vehicles that people will really want to own and drive.

So we have challenged ourselves to unleash our design passion – in combination with these future technologies and linked to the Chrysler, Jeep® and Dodge brands for our 2008 concept vehicles.

Each of the technologies must be transparent to our customers and provide an exceptional driving experience. In addition, each technology must be optimally packaged in the vehicle to ensure uncompromised comfort and function.

The Chrysler, Jeep and Dodge concept vehicles for 2008 take advantage of the unique packaging and design opportunities realized by these advanced powertrain systems.

The all-new Chrysler ecoVoyager concept, Jeep Renegade concept and Dodge ZEO concept take advantage of the best of new technologies and couple them with the room, comfort, speed and style customers will not sacrifice – allowing potential customers to still feel good about their personal impact on the environment even when simply having fun.

In designing each of the three concepts for the 2008 North American International Auto Show, Chrysler designers studied various emerging and growing customer groups to overlay their needs and expectations with Chrysler, Jeep and Dodge brand values to develop the best overall fit. The result is an all-new passionate design concept for each of our three brands.

Trevor Creed

Senior Vice President – Design

Chrysler LLC

Posted on 14 January 2008 | 12:00 am

2008 Chrysler Town & Country and Dodge Grand Caravan Take Home 2008 International Car of the Year (ICOTY) Awards

Auburn Hills, Mich., Jan 12, 2008 - Once again, Chrysler LLC's "family rooms on wheels" have been awarded highest honors. For the first time in the award's history, the all-new 2008 Chrysler Town & Country and Dodge Grand Caravan captured all of the votes for best minivans as awarded by the 2008 International Car of the Year Awards (ICOTY) jurors, leaving no room for third-place contenders. The 2008 Chrysler Town & Country earned first-place in two categories, International Truck of the Year and The Most Compatible Minivan of the Year. The 2008 Dodge Grand Caravan earned second place in The Most Compatible Minivan of the Year category as well.

In addition, the 2008 Dodge Grand Caravan "Rooms" television spot won The Heart String Award from the ICOTY jury for the most emotionally compelling car advertisement.

"We're honored to have earned the accolades of jurors on the ICOTY panel for our all-new minivans," said Deborah Meyer, Vice-President and Chief Marketing Officer. "These awards serve as testimony to what customers have been telling us about the 2008 Chrysler Town & Country and Dodge Grand Caravan, namely that they offer more innovation, functionality, value, safety and useful features than any other minivan in the market."

As the fifth generation of industry leading minivans, the 2008 Chrysler Town & Country and Dodge Grand Caravan are designed to be "family rooms on wheels," with each offering distinct advantages in the areas of safety, fuel economy, functionality and design.

Among the all-new minivans' 35 new or improved features are:

  • Three distinct seating systems that include the Swivel n' Go™ seat system, the Stow n' Go® seating system and a second- row bench seat with fold-in-the-floor third-row seat. Swivel n' Go offers second-row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the second-row floor, third-row uncovered storage and fold-in-the-floor third-row seating

  • Standard safety equipment such as advanced multi-stage driver and low-risk deployment air bags, the all-row supplemental side-curtain air bags with added rollover protection and an electronic stability program with traction control and brake assist

  • Entertainment features including SIRIUS Backseat TV featuring three family friendly channels (Disney Channel, Cartoon Network and Nickelodeon Mobile) and a dual DVD entertainment system that allows for different media to be played at the same time

  • Convenience features like the one-touch power third row folding seat and YES Essentials stain-resistant, odor-resistant and anti-static fabric seats, a premium front console that slides rearward 21 inches and 13 cup or bottle holders

  • A minivan-first six-speed transaxle available with 3.3-liter, 3.8-liter and 4.0-liter V-6 engines for more spirited driving performance

Chrysler LLC invented the modern minivan segment in 1983 and has been the innovation and sales leader in the segment ever since, selling more than 12 million minivans worldwide to date and pioneering more than 60 minivan or industry-first features.

The ICOTY awards are voted on by a panel representing a variety of automotive media. The ICOTY awards honor vehicles made in all countries around the world that are sold in North America. The awards are a salute to automakers and their teams for their success in connecting with consumers. J.D. Power tabulated the jury votes.

Posted on 12 January 2008 | 12:00 am

Santa Cruz, Calif., Golfer Wins Chrysler Club Championship National Tournament

  • Sandy Woodruff's win earns her a roster spot in the PGA TOUR's 2008 Bob Hope Chrysler Classic hosted by George Lopez
  • This year's Chrysler Club Championship grew to include more than 1,200 golf clubs and 115,000 amateur golfers from across the country

Naples, Fla., Dec 10, 2007 -

Golfers everywhere dream of hoisting a championship trophy overhead after sinking the winning putt at the end of a prestigious tournament. For Sandy Woodruff of Santa Cruz, Calif., that dream became a reality when she won the national finals of the 2007 Chrysler Club Championship (CCC) amateur golf tournament on Saturday, Dec. 8. Woodruff finished with a score of 74 in the first round and 76 in the second round. In her quest for victory, Woodruff represented Pasatiempo Golf Club in Santa Cruz, Calif.

Woodruff's win in the CCC national finals tournament, held at Tiburón Golf Club and The Ritz-Carlton Golf Resort in Naples, Fla., earned her the chance to play with PGA TOUR professionals and celebrities in the 2008 Bob Hope Chrysler Classic (BHCC) hosted by George Lopez on Jan. 14-20, 2008, in Palm Springs, Calif.

Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest for Women, Golf World), the CCC is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs in the 48 continental United States. Woodruff beat more than 115,000 other amateur golfers to earn the CCC National Champion title and a roster spot in the PGA TOUR's 2008 BHCC.

"The Chrysler brand is proud of its long affiliation with golf, which is a sport that reflects the character of both the brand and the millions of Chrysler owners," said David Rooney, Director – Chrysler Brand Marketing and Global Communications. "It has been inspiring to watch the Chrysler Club Championship grow and see Sandy emerge from a field of over 115,000 local players. We congratulate Sandy on her outstanding performance and wish her luck in the 2008 Bob Hope Chrysler Classic."

2007 Chrysler Club Championship Highlights

In its fourth year, the 2007 Chrysler Club Championship had its share of highlights, including:

  • A 70 percent growth in the number of participating clubs over 2006
  • A 69 percent increase in the number of amateur golfers participating in the CCC over 2006
  • The inaugural CCC Virtual Game national finals held in conjunction with the course competition

Chrysler has been affiliated with golf for most of its history. In fact, 2007 marks the 42nd anniversary of Chrysler's participation in golf, which began when it first sponsored the Bob Hope Classic in 1965.

About the Chrysler Brand

The Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of the Chrysler brand's product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the Sebring sedan, Pacifica, PT Cruiser and most awarded new car ever – Chrysler 300.

Posted on 10 December 2007 | 12:00 am

Mansfield, Texas, Golfer Wins Chrysler Club Championship National Tournament

  • Lewis Stephenson's win earns him a roster spot in the PGA TOUR's 2008 Bob Hope Chrysler Classic hosted by George Lopez
  • This year's Chrysler Club Championship grew to include more than 1,200 golf clubs and 115,000 amateur golfers from across the country

Naples, Fla., Dec 10, 2007 -

Golfers everywhere dream of hoisting a championship trophy overhead after sinking the winning putt at the end of a prestigious tournament. For Lewis Stephenson of Mansfield, Texas, that dream became a reality when he won the national finals of the 2007 Chrysler Club Championship (CCC) amateur golf tournament on Saturday, Dec. 8. Stephenson finished with a score of 75 in the first round and 71 in the second round. In his quest for victory, Stephenson represented Walnut Creek Country Club in Mansfield, Texas.

Stephenson's win in the CCC national finals tournament, held at Tiburón Golf Club and The Ritz-Carlton Golf Resort in Naples, Fla., earned him the chance to play with PGA TOUR professionals and celebrities in the 2008 Bob Hope Chrysler Classic (BHCC) hosted by George Lopez on Jan. 14-20, 2008, in Palm Springs, Calif.

Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest for Women, Golf World), the CCC is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs in the 48 continental United States. Stephenson beat more than 115,000 other amateur golfers to earn the CCC National Champion title and a roster spot in the PGA TOUR's 2008 BHCC.

"The Chrysler brand is proud of its long affiliation with golf, which is a sport that reflects the character of both the brand and the millions of Chrysler owners," said David Rooney, Director – Chrysler Brand Marketing and Global Communications. "It has been inspiring to watch the Chrysler Club Championship grow and see Lewis emerge from a field of over 115,000 local players. We congratulate Lewis on his outstanding performance and wish him luck in the 2008 Bob Hope Chrysler Classic."

2007 Chrysler Club Championship Highlights

In its fourth year, the 2007 Chrysler Club Championship had its share of highlights, including:

  • A 70 percent growth in the number of participating clubs over 2006
  • A 69 percent increase in the number of amateur golfers participating in the CCC over 2006
  • The inaugural CCC Virtual Game national finals held in conjunction with the course competition

Chrysler has been affiliated with golf for most of its history. In fact, 2007 marks the 42nd anniversary of Chrysler's participation in golf, which began when it first sponsored the Bob Hope Classic in 1965.

About the Chrysler Brand

The Chrysler brand's succession of innovative products continues to solidify the brand's standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of the Chrysler brand's product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the Sebring sedan, Pacifica, PT Cruiser and most awarded new car ever – Chrysler 300.

Posted on 10 December 2007 | 12:00 am

Seven 2008 Chrysler Vehicles Earn Five Stars In Government Crash Tests

  • Five stars earned for frontal- and side-impact crash protection for Jeep® Liberty, Jeep Grand Cherokee, Dodge Nitro, Dodge Caliber, Dodge Grand Caravan, Chrysler Pacifica and Chrysler Town & Country

Auburn Hills, Mich., Dec 7, 2007 - The 2008 Jeep® Liberty, 2008 Jeep Grand Cherokee, 2008 Dodge Nitro, 2008 Dodge Caliber, 2008 Dodge Grand Caravan, 2008 Chrysler Pacifica and the 2008 Chrysler Town & Country received the U. S. government's highest safety ratings for frontal- and side-impact crash protection from the National Highway Traffic Safety Administration (NHTSA).

"Through a broad range of engineering technologies, Chrysler is offering its customers the safety they expect and deserve," said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. "Both passive and active safety systems enhance the inherent stability and safety we design into all of our Chrysler, Jeep and Dodge vehicles."

When it comes to safety, Chrysler employs a twofold approach: conventional features such as pretensioning and load-limiting seat belt retractors and supplemental air bags are combined with accident-avoidance features including improved steering, handling and braking.

2008 Jeep Liberty

The 2008 Jeep Liberty is equipped with 35 safety and security features including the company's side-occupant protection system. The system includes supplemental side-curtain air bags with extended up time, tethers and multiple sensors in case of a rollover. Adding to the mid-size SUV's long list of standard safety and security features are Electronic Stability Program, Electronic Roll Mitigation, anti-lock brake system, tire pressure monitoring (TPM), rain-sensing wipers and three new technologies: Trailer Sway Control, Hill Start Assist and Hill Descent Control.

2008 Jeep Grand Cherokee

The 2008 Jeep Grand Cherokee offers technologies such as electronic limited slip differentials and Electronic Stability Program that help to contribute to the vehicle's on-road and off-road dynamics. Advanced multistage front and supplemental side curtain air bags, tire pressure monitoring system, ParkView™ Rear Back-up Camera (with or without navigation), ParkSense® Rear Park Assist System, SmartBeam® headlamps, high-intensity discharge headlamps and rain-sensing wipers offer the latest innovation in occupant protection, safety and security on the road. The Jeep Grand Cherokee also features three new safety and security technologies for 2008: Hill Descent Control, Hill Start Assist and Trailer Sway Control.

2008 Dodge Caliber

Reinforcing Chrysler's commitment to safety and security, the 2008 Dodge Caliber gives customers an outstanding level of technology in the value-conscious compact car segment. More than 25 advanced safety technologies are available including standard supplemental side-curtain air bags, optional seat-mounted supplemental side air bags, standard driver and passenger front air bags, available Electronic Stability Program and a tire-pressure monitoring system.

2008 Dodge Nitro

The 2008 Dodge Nitro offers a full range of active and passive safety systems. Among the vehicle's standard equipment is the advanced electronic chassis controls — Electronic Stability Program, Electronic Roll Mitigation, All-speed Traction Control, brake assist and advanced anti-lock brakes.

2008 Chrysler Town & Country and Dodge Grand Caravan

The all-new 2008 Dodge Grand Caravan and Chrysler Town & Country minivans are equipped with many standard safety and security items such as advanced, multi-stage driver and passenger air bags; all-row supplemental side-curtain air bags with added rollover protection; driver and front-passenger knee blockers; Electronic Stability Program with traction control and brake assist; a patented energy-absorbing steering column and three Lower Anchors and Tethers for CHildren (LATCH) child seat anchors. The new minivans also feature an Enhanced Accident Response System. This system switches on the interior lamps, unlocks doors, turns on hazard-flasher exterior lamps and turns the engine off by cutting off fuel in the event an impact causes air bag deployment. Other safety and security features include a rearview interior conversation mirror; power-adjustable pedals; remote, keyless, illuminated entry; power sliding passenger doors; power liftgate; tire pressure monitoring system; ParkSense® rear back-up assist system and ParkView® rear back-up camera.

2008 Chrysler Pacifica

Available safety and security features on the 2008 Chrysler Pacifica include standard supplemental three-row side-curtain airbags, driver and passenger-side knee blockers, advanced multi-stage air bags with occupant classification system, Electronic Stability Program, brake assist, patented energy absorbing steering column, available ParkSense rear park assist system and ParkView rear back-up camera.

Posted on 7 December 2007 | 12:00 am

Chrysler Club Championship Tees Up for National Finals

Top Amateur Golfers across the Country Compete to Play with PGA TOUR Pros

  • Chrysler Club Championship regional winners compete in national tournament at Tiburon Golf Club and The Ritz-Carlton Golf Resort in Naples, Fla., Dec. 6-9
  • Two national champions to play with celebrities, athletes and PGA TOUR professionals in 2008 Bob Hope Chrysler Classic hosted by George Lopez in Palm Springs, Calif.
  • National tournament to feature test-drive experience of hottest Chrysler brand vehicles
  • Event to showcase newest golf equipment from Callaway Golf, spectacular evening events with special appearance by Greg Norman and informational clinics hosted by top Callaway Golf designer Roger Cleveland

What:

For the exceptionally skilled 32 men and 32 women who made it through the Chrysler Club Championship (CCC) regional tournaments, it all comes down to this – the Chrysler Club Championship National Finals. Held at the Tiburon Golf Club and The Ritz-Carlton Golf Resort from Dec. 6-9, the regional winners will battle each other for the ultimate prize – a chance to play with the top PGA TOUR professionals in the 2008 Bob Hope Chrysler Classic hosted by George Lopez in Palm Springs, Calif., Jan. 14-20, 2008.

In addition to showcasing superior amateur golf, Chrysler will bring its test drive program to the national finals tournament. Attendees will have the chance to get behind the wheel of some of the newest and hottest vehicles from the Chrysler brand, including the all-new 2008 Chrysler Town & Country with the industry-exclusive Swivel ‘n Go™ seating system, Chrysler Sebring Convertible and Chrysler Aspen.

Spectators can also check out the newest golf equipment from Callaway Golf and participate in a mini three-hole putting challenge for the chance to win a 42-inch flat screen TV and other prizes. Roger Cleveland, a top designer with Callaway Golf, will be offering instructional clinics throughout the day.

As an added bonus, the four top finalists in the CCC virtual game will compete for the chance to win an all-new Chrysler Sebring Convertible and a trip to the Bob Hope Chrysler Classic.

Who:

32 men and 32 women amateur golfers from across the country

When:

Dec. 6, 6:30-7:30 p.m.: CCC Welcome Reception with PGA TOUR professional Charles Howell III
Dec. 7-8: CCC National Finals Tournament
Dec. 7-9, 8:30-4 p.m.: Chrysler Test Drive Program
Dec. 8, Noon: CCC Virtual Game Finals
Dec. 8, 6-9 p.m.: CCC Awards Ceremony with special guest, golf legend Greg Norman

Where:

All events take place at: Tiburón Golf Club and The Ritz-Carlton Golf Resort
2600 Tiburón Drive
Naples, Fla. 34109

Details:

Supported by the Chrysler brand and its partner, Golf Digest Publications (Golf Digest, Golf Digest For Women, Golf World), the Chrysler Club Championship is in its fourth year and is the fastest growing, most prestigious amateur golf event in the country. In 2007, the CCC, a stroke-play event designed for top male and female amateur golfers, expanded its reach to open the field to more than 1,200 clubs and more than 115,000 participants in the 48 continental United States. Golfers compete for the title of CCC National Champion and a roster spot in the PGA TOUR's 2008 BHCC hosted by George Lopez.

Other:

For media inquires, please contact Melissa Clark at (248) 824-8200 or mclark@stratacomm.net.

Posted on 3 December 2007 | 12:00 am

Chrysler ecoVoyager Concept

Auburn Hills, Mich., Nov 27, 2007 - The Chrysler ecoVoyager Concept celebrates the romance of automobile travel embodied in a four-door, four-passenger distinctively American design. Designed for customers seeking elegance, simplicity and serenity, the elegant one-box design takes advantage of space normally occupied by a conventional powertrain setup. The Chrysler ecoVoyager features an advanced lithium-ion battery pack, along with a small, advanced hydrogen fuel cell that serves as a range extender. The result is a vehicle with a total range of more than 300 miles that emits no emissions from the tailpipe except water vapor.

Specifications

Length: 191.2 inches (4856 mm)
Width at H-point: 75.4 inches (1915 mm)
Height: 63 inches (1600 mm)
Wheelbase: 116 inches (2946 mm)

Posted on 27 November 2007 | 12:00 am

Concept Vehicles Highlight Alternative Fuels

Chrysler ecoVoyager Concept

The Chrysler ecoVoyager Concept celebrates the romance of automobile travel embodied in a four-door, four-passenger distinctively American design. Designed for customers seeking elegance, simplicity and serenity, the elegant one-box design takes advantage of space normally occupied by a conventional powertrain setup. The Chrysler ecoVoyager features an advanced lithium-ion battery pack, along with a small, advanced hydrogen fuel cell that serves as a range extender. The result is a vehicle with a total range of more than 300 miles that emits no emissions from the tailpipe except water vapor.

Specifications

Length: 191.2 inches (4856 mm)
Width at H-point: 75.4 inches (1915 mm)
Height: 63 inches (1600 mm)
Wheelbase: 116 inches (2946 mm)

Dodge ZEO Concept

The Dodge ZEO Concept is a four-passenger, 2+2 sport wagon that embraces the bold, expressive look of the Dodge brand, exhibiting a new, youthful breed of muscle car for the 21st century. Built for driving enthusiasts, it features an electric-only propulsion system with a lithium-ion battery pack capable of at least 250 miles. Unlike other such vehicles, the Dodge ZEO Concept is a four-door, four-passenger model that delivers function as well as environmental responsibility.

Specifications

Length: 172.8 inches (4390 mm)
Width at H-point: 68.6 inches (1743 mm)
Height: 50.8 inches (1290 mm)
Wheelbase: 109.9 inches (2792 mm)

Jeep® Renegade Concept

The Jeep Renegade Concept is a sporty B-segment-sized two-seater ideally suited for the all-weather delights of off-roading and dune surfing. Featuring a cut-down speedster windshield, a roll bar, openings in the door lowers and a hose-out interior, it is an "eco-friendly" vehicle with minimized use of materials – designed for those who want to enjoy the earth while taking care of its future. The propulsion system combines a 40-mile lithium-ion battery pack and a small-displacement BLUETEC diesel engine. The result: fuel economy of more than 110 miles per gallon.

Specifications

Length: 153 inches (3885 mm)
Width at H-point: 62.9 inches (1598 mm)
Height: 56.3 inches (1431 mm)
Wheelbase: 101.6 inches (2580 mm)

Posted on 27 November 2007 | 12:00 am

New 2009 Chrysler Aspen HEMI® Hybrid and Dodge Durango HEMI Hybrid

Chrysler LLC’s First Production Hybrid Vehicles

  • Hybrid fuel efficiency combined with full-size SUV performance, capability and utility
  • HEMI® Hybrid delivers more than 25-percent overall fuel economy improvement
  • Full-size SUVs boast nearly 40-percent fuel economy improvement in city
  • HEMI Hybrid features Chrysler’s Multi-displacement System (MDS)

Chrysler and Dodge are bursting onto the hybrid scene in a big way.

With the introduction of the new 2009 Chrysler Aspen HEMI® Hybrid and 2009 Dodge Durango HEMI Hybrid, Chrysler LLC delivers two hybrid-electric vehicles that combine fuel-efficient advanced-hybrid technology with full-size sport-utility vehicle (SUV) performance and capability.

“The new 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles will offer our customers the sought-after blend of performance, utility, capability and vastly improved fuel economy — all in one package,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “Combined with Chrysler’s Multi-displacement System (MDS), our advanced, two-mode hybrid technology immediately delivers a more than 25-percent fuel economy improvement to our full-size SUVs — and up to a 40-percent improvement in the city.”

The 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles are Chrysler’s first entries in the hybrid market.

Capable of towing 6,000 lbs., the 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles deliver 385 horsepower — seamless, dependable power and performance on demand, in an efficient package. With an electrically variable transmission (featuring the best characteristics of an automatic transmission and hybrid drive) and two different hybrid modes of operation, the drive system dramatically improves fuel economy around town and at highway speeds.

The new 5.7-liter HEMI Hybrid is expected to deliver an overall fuel economy improvement of more than 25 percent, including an improvement of nearly 40 percent in the city. For customers who desire the performance and capability of a large SUV, the Chrysler Aspen and Dodge Durango Hybrid vehicles will reduce fuel consumption by several hundreds of gallons of gas per year.

The renowned HEMI powerplant, in hybrid form, will continue to feature Chrysler’s MDS, which allows the engine to seamlessly alternate between four-cylinder mode when less power is needed and V-8 mode when more power is in demand. The two-mode hybrid system provides assistance from electric motors allowing the HEMI V-8 to remain in four-cylinder mode more often than without a hybrid powertrain, improving overall fuel economy.

Built at the Newark Assembly Plant in Delaware, the new 2009 Chrysler Aspen and Dodge Durango HEMI Hybrid vehicles arrive in showrooms in mid-2008.

The Advanced Two-mode Hybrid System

Chrysler’s advanced, state-of-the-art two-mode full hybrid system — developed in partnership with General Motors, Mercedes-Benz and The BMW Group — integrates proven automatic-transmission technology with a patented hybrid-electric drive system to deliver the world’s first two-mode full hybrid.

As a result of low- and high-speed electric continuously variable transmission (ECVT) modes, the system is defined as a “two-mode hybrid.” In addition, the sophisticated fuel-saving system incorporates four fixed-gear ratios for high efficiency and power-handling capabilities. During the two ECVT modes, the system can use the electric motors for acceleration, improving fuel economy, or for regenerative braking to utilize energy that would normally be lost during braking or deceleration. The energy is stored in the batteries for later use.

The system’s two modes are optimized for city and highway driving.

In the first mode — at low speed and with light loads — the vehicle can operate in three ways:

  • Electric power only
  • Engine power only
  • Any combination of engine and electric power

The two-mode hybrid provides all of the fuel-saving benefits of a full-hybrid system, including electric-only operation. In this mode, the engine is “shut off,” with the vehicle moving under electric-only power at low speed. The result is a significant reduction in fuel consumption in heavy stop-and-go traffic.

The second mode is used primarily at highway speeds. In addition to electric assist, the second mode provides full power from the 5.7-liter HEMI® V-8 when conditions demand it, such as when passing, pulling a trailer or climbing a steep grade.

The two-mode programming integrates a host of technologies to improve efficiency including Chrysler’s patented Multi-displacement System (MDS), standard on the 5.7-liter HEMI V-8.

An elegantly complex design, the two-mode system also allows for more proliferate packaging via compact and powerful electric motors designed to fit within a conventional automatic transmission space — a clear efficiency advantage compared with today’s typical single-mode systems that rely on much larger electric motors.

A sophisticated controller determines when the vehicle should operate in the first or second mode. Input from the controller determines the necessary torque for the driving conditions and sends a corresponding command to the engine and electric motors. The engine and electric motors transfer torque to a series of gears in the transmission, which multiply torque similar to a conventional automatic transmission to propel the vehicle. Unlike conventional continuously variable transmissions, however, the two-mode full hybrid’s electrically controlled system uses no mechanical belts or bands. Shifts between the two modes are synchronous — meaning no engine speed changes are necessary for the mode shift to occur — resulting in seamless accelerations.

The 300-volt battery pack provides electric power for the system, and is designed to fit in the vehicle without compromising passenger space. A rectifier located under the vehicle’s hood converts AC to DC, to power conventional 12-volt accessories, such as interior lighting, climate control and the audio system. The vehicle’s internal-combustion engine efficiently maintains the battery pack.

Hybrid Development Center

Located in Troy, Mich., the Hybrid Development Center (General Motors, Chrysler, Mercedes-Benz and The BMW Group) jointly developed the overall modular two-mode hybrid system and the individual components: electric motors, transmission, high-voltage battery, high-performance electronics, wiring, safety systems, energy management and hybrid-system control units. In addition, the Hybrid Development Center is responsible for system integration and project management.

Chrysler Aspen

Chrysler Aspen is a premium SUV that offers elegant styling, premium amenities and innovative engineering with the room and capability of a sport-utility vehicle. Bigger than its full-size SUV competitors, yet smaller than large SUV competitors, Chrysler Aspen offers unique benefits as a luxury SUV in a class all its own.

Chrysler Aspen exudes styling elegance, with clean, angular front and rear fenders, rear doors and rear-quarter panels creating a seamless profile. Individual chromed “Chrysler” lettering adorns the bodyside on each of the front doors. Premium touches also include chromed accents on bodyside moldings, door handles, side mirrors and roof rack, as well as 18-inch chrome-clad aluminum wheels. Chrysler Aspen’s broad, chromed grille is crowned by a sculpted hood, a signature of Chrysler vehicles.

Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that can be individually aimed, MyGIG Entertainment System with navigation, floor console with rear power accessory outlet, and 60/40 third-row bench seat.

Standard equipment also includes leather-trimmed bucket seats, eight-way power driver’s seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight.

Chrysler Aspen rides on a torsionally stiff, hydroformed frame with an independent torsion-bar front suspension setup featuring rack-and-pinion steering that helps provide a smooth and quiet ride and precise handling. An isolated torsion bar crossmember helps minimize road noise. Suspension and steering are tuned to deliver optimum comfort and driveability.

In the rear is a unique suspension setup with coil springs and a solid rear axle that delivers durability and strength. A Watt’s linkage system is fitted to the rear axle, centering the axle and reducing rear-end skate over rough surfaces.

Standard safety features include Chrysler’s exclusive Trailer Sway Control, Electronic Stability Program, Anti-lock Brake System and next-generation front air bags, ParkSense® Rear Park Assist System, ParkView™ Rear Back-up Camera System, Tire Pressure Monitoring System and three-row side-curtain air bags with roll sensing.

Dodge Durango

Dodge Durango offers style, comfort, convenience and superior versatility in a real SUV, with three rows of seating and room for eight.

The Dodge Durango’s styling is enhanced with a high beltline emphasizing its bold appearance, while short front and rear overhangs contribute to the vehicle’s expression of concentrated power. Crisp angles and chiseled surfaces highlight a strong and confident front-end design. The Durango’s signature crosshair grille stands out prominently, flanked by rectangular headlamps with dual-halogen bulbs wrapped around the corners of the fenders. The rear design of the Dodge Durango is marked by “afterburner” taillamps, and a chrome appliqué accentuating the rear liftgate.

Standard interior appointments include wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear LED lamps that can be individually aimed, MyGIG Entertainment System with navigation, floor console with rear power accessory outlet, and 60/40 third-row bench seat.

Standard equipment also includes leather-trimmed bucket seats, eight-way power driver’s seat with memory, four-way power passenger seat, heated front-row seats, and a second-row bench seat, providing seating for eight.

Dodge Durango rides on a torsionally stiff, fully hydroformed frame with independent front suspension and rack-and-pinion steering, providing a turning radius of 37.5 ft. — shorter than a Honda Pilot. Suspension and steering are finely tuned to deliver superior ride and precise steering. Dodge Durango’s rear suspension features coil springs and a solid rear axle secured with a Watt’s linkage system, resulting in refined ride and handling characteristics.

Advanced safety and security features include standard Anti-lock Brake System (ABS), Electronic Stability Program with Electronic Roll Mitigation and Trailer Sway Control, side-curtain air bags for all three rows, ParkSense® Rear Park Assist System, Tire Pressure Monitoring system, Sentry Key® engine immobilizer, and ParkView™ Rear Back-up Camera System.

Posted on 14 November 2007 | 12:00 am

Chrysler Town & Country and Dodge Grand Caravan Earn Popular Science Magazine's "Best of What's New" Award for 2008

Auburn Hills, Mich., Nov 13, 2007 - Chrysler continues to impress the masses, including the editors at Popular Science Magazine, who have chosen the Chrysler Town & Country and the Dodge Grand Caravan as the "Best of What's New" for 2008 award recipients. "For 20 years, Popular Science's 'Best of What's New' awards have honored the innovations that make a positive impact on life today and change our views of the future," said Mark Jannot, Editor and Chief – Popular Science Magazine. "PopSci's editors evaluate thousands of products each year to develop this thoughtful list. There's no higher accolade Popular Science can give."

"We are very honored that Popular Science chose the Chrysler Town & Country and the Dodge Grand Caravan as award winners for 2008," said Deborah Meyer, Vice President and Chief Marketing Officer – Chrysler LLC. "The Chrysler Town & Country and Dodge Grand Caravan are leaders in the minivan marketplace because of what they offer. Innovation, functionality, value, safety and useful features are what set the Dodge and Chrysler minivans apart from the others."

As the fifth generation of industry leading minivans, the 2008 Chrysler Town & Country and Dodge Grand Caravan are designed to be "family rooms on wheels," with each offering something new in safety, fuel economy, functionality and design.

Among the all-new minivans' 35 new or improved features are:

  • Three distinct seating systems that include the Swivel n' Go™ seat system, the Stow n' Go® seating system and a second-row bench seat with fold-in-the-floor third-row seat. Swivel n' Go⁜ offers second-row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the second-row floor, third-row uncovered storage and fold-in-the-floor third-row seating
  • Standard safety equipment, such as advanced multi-stage driver and low-risk deployment air bags, all-row supplemental side-curtain air bags with added rollover protection and an electronic stability program with traction control and brake assist
  • Entertainment features including SIRIUS Backseat TV, featuring three family-friendly channels (Disney Channel, Cartoon Network and Nickelodeon Mobile) and a dual DVD entertainment system that allows for different media to be played at the same time Convenience features like the one-touch power third-row folding seat and YES Essentials stain-resistant, odor-resistant and anti-static fabric seats, a premium front console that slides rearward 21 inches and 13 cup or bottle holders
  • A minivan-first, six-speed transaxle available with 3.8-liter and 4.0-liter V-6 engines for smoother shifts, more brisk launches and better acceleration with less engine flare
  • Three engine options, including a 3.3-liter V-6 flex-fuel-capable engine that is mated to a four-speed transaxle and produces 175 hp and 205 lb.-ft of torque, a 3.8-liter V-6 engine mated to a new six-speed automatic transaxle that produces 197 hp and 230 lb.-ft of torque and a new 4.0-liter V-6 engine mated to the new six-speed automatic transaxle that produces 251 hp and 259 lb.-ft of torque

Chrysler LLC invented the modern minivan segment in 1983 and has been the innovation and sales leader in the segment ever since, selling more than 12 million minivans worldwide to date and pioneering more than 60 minivan or industry-first features.

Posted on 13 November 2007 | 12:00 am

Chrysler Aspen Cruises to NEMPA Best-in-Class SUV Award

A true class act, the all-new Chrysler Aspen easily won the hearts and minds of the New England Motor Press Association, earning its Best-in-Class Sport-Utility Vehicle ($25,000 - 35,000) award.

NEMPA judges - automotive writers and talk show hosts - rated vehicles based on handling, value, performance, comfort, and design. Chrysler Aspen's classy styling, high-tech interior features, ample cargo and passenger room, and down-to-earth price tag easily topped the list.

The NEMPA pros also weighed vehicle capability in New England's varied weather and terrain. Again, Chrysler Aspen impressed. An available 5.7-liter HEMI® V8 engine, the most available towing in it's class* and the fuel-efficient† Multiple-Displacement System (MDS) let Chrysler Aspen adapt to any drive with ease.

There's no need to choose between luxury features, superior performance, or smart fuel economy. The all-new Chrysler Aspen lets you have it all.

*Based on 2006 Automotive News Classification. When properly equipped.† 14 city/20 highway 2007 EPA estimated mpg. Results depend on driving habits and conditions.HEMI is a registered trademark of DaimlerChrysler Corporation.

Posted on 6 November 2007 | 12:00 am

Chrysler Music Legends Podcast Series

Chrysler inspiration works in the area where art meets technology. From the award-winning 300, to the all-new 2007 Sebring, the Chrysler vehicle lineup embodies sophisticated design, craftsmanship, and exciting new technologies.

Now, Chrysler offers the latest in high-tech music enjoyment. Download our FREE Music Legends Podcast Series and take legendary artists like Johnny Cash, Miles Davis, Gloria Estefan, Journey, and Tony Bennett, and more on the road. Listen to their greatest hits, hear them discuss their inspirations, and get the inside track on special offers.

Posted on 6 November 2007 | 12:00 am

2008 Chrysler Town & Country Minivan Product Heritage

Background:

While the all-new Chrysler Town & Country is correctly defined as a modern-day "multipurpose vehicle," its lineage dates to the large station wagons of the Thirties. Derived from the "depot hacks" of the Twenties, which were created to carry passengers and considerable amounts of luggage to and from railroad depots, the first rear-tailgate station wagons consisted of wooden bodies built by independent manufacturers mounted atop standard production chassis. The first "factory-available" wooden-bodied station wagon was the 1934 Plymouth Westchester "Semi-Sedan" Suburban. Both Plymouth and Dodge produced Westchester models; the 1938 Westchester was the first station wagon to be officially classified as a car rather than a commercial truck.

Development:

With the 1941 Town & County, the Chrysler brand entered the growing station wagon market with a flourish, creating the first "luxury" wagon that would appeal to affluent buyers while providing a larger and more refined cargo area than the earlier rectangular, "wooden box" models. Described by one historian as "the most intriguing body style of the immediate prewar era," it was first sketched in concept drawings by Chrysler designer A. B. "Buzz" Grisinger around 1938. Indeed, to many this first Town & Country wasn't a wagon at all, but rather a "fastback sedan." Its blend of distinctive (some said glamorous) design and carrying capability quickly drew interest from potential buyers, but the outbreak of World War II would limit the T&C wagon to a manufacturing cycle spanning only two model years (and just 17 months of production).

Design:

Grisinger's design transformed the evolving "streamstyled" design of the Chrysler Windsor into a one-of-a-kind "barrel-back" suburban vehicle that combined the comfort of a large sedan with the cargo-carrying capability of the box-design wagons. But there was nothing boxy about the T&C; its curving countenance extended gracefully from the sculpted front end through the smoothly-styled cabin before terminating in a highly-styled rear end featuring double, side-hinged "clamshell" cargo doors. From the firewall to the rear bumper, the distinctive body was wrapped in a grid of white ash framing and mahogany panels which contrasted pleasantly with striking body colors like St. Clair Blue, Polo Green and Sumac Red. From bustling business districts to the tree-lined roads of suburbia, no one would mistake the Town & Country wagon for any other vehicle.

Engineering:

Significantly, the 1941 Town & Country was the first steel-roofed station wagon. The handsome wooden side and tail treatment was a design element, not a structural necessity as in other wood-bodied wagons, and the absence of the fabric roof common to those other cargo-haulers helped take the Town & Country to a higher level of design sophistication while enhancing its strength and providing greater comfort for passengers. Two models were offered — one for six passengers and another for nine. Both were powered by Chrysler's in-line, L-head six-cylinder engine. Fluid Drive was standard, and the new "Vacamatic" semi-automatic transmission was an extra-cost option. In both models the back seats could be stowed in a forward position, creating a larger cargo area, or toward the rear, providing more room for passengers. In the nine-passenger model, limousine-style folding seats were located behind the front seat.

Name:

At the time of its introduction, one wag said the car's name could be explained by the fact it looked like a "town car" in the front and a "country car" in the back. Another pundit called it "a lumber yard on wheels," a less-than-gracious reference to the copious amounts of wood carried by the body. But both the name and the distinctive wood-bedecked design resonated with customers, and for good reason: the Town & Country was a car that could transport passengers to the theater and other city events with a high level of comfort and style and concurrently transport large quantities of groceries, hardware, and other items essential to suburban or country life.

Evolution:

The Town & Country was attractively restyled for the 1942 model year, with five chrome bars wrapped around the front end from wheel opening to wheel opening. The horizontal-bar theme was repeated on the rear fenders, giving the cars a much more modernistic flavor than their 1941 predecessors. Production began in August 1941, only to end abruptly in January 1942 in the wake of the bombing of Pearl Harbor.

At the end of the production cycle for the first Plymouth Westchester "Semi-Sedan" Suburban wagon in 1934, a scant 35 units had been sold. By contrast, over the 17-month production run for its 1941 and 1942 models, the Chrysler Town & Country wagon could report sales of 1,996 units, of which 1,646 were the larger, nine-passenger version — clearly an indication of rising customer interest in the new "luxury wagon" category created by the Town & Country.

Derivatives:

The wood-paneled, top-of-the-line Chrysler Town & Country concept would reappear after World War II — but not as a station wagon. While the elegant postwar Town & Country convertibles, sedans and hardtops enjoyed a brief if enthusiastic reception, the time of the true wood-bodied automobile was to be short-lived; production of T&C "woodies" ended in 1950. In 1951 the Town & Country nameplate was applied to a steel-bodied station wagon, coinciding with the debut of the famous HEMI® V-8 engine and rekindling the association of Chrysler and luxurious, high-performance station wagons. The company enhanced this reputation through the creation of numerous station wagon engineering firsts, including roll-down rear windows for tailgates in 1951 and rear-facing third row seats in 1957. Although the Town & Country brand name last appeared on a station wagon in 1988, it was to enjoy a fitting comeback as the top-of-the-line Chrysler minivan, beginning in 1990.

Family tree:

The most memorable design element of the 1940s Town & Country vehicles, the elegant ash-and-mahogany trim, lost favor over time with initial buyers because of its extensive (and expensive) maintenance requirements. Chrysler recommended revarnishing the wood once a year, a maintenance tip perhaps overlooked by many owners. But the inherent elegance and ongoing appeal of the wood-trim look led to its replication (with other materials) in subsequent Chrysler vehicles, including steel-bodied station wagons and, eventually, K-cars and minivans. Today, in addition to sharing such 1941-42 Town & Country characteristics as sophisticated design, generous seating and ample cargo capacity, the 2008 Chrysler Town & Country also honors the appearance of its ancestors through tasteful interior wood-trim accents.

Then and Now:

1941 T&C (9-passenger)
2008 T&C Minivan

  • Wheelbase: 121.5 in. (309 cm)
    121.2 in. (307.8 cm)
  • Weight: 3,600 lbs. (1,633 kg) 4,621 lbs. (2,096 kg)
  • Engine (as equipped): L-head inline six cylinder Single OHC V-6 (one example)
  • Horsepower: 108 hp (81 kw) 251 hp (189 kw)
  • Displacement: 241.5 cu. in. 241.2 cu. in. (4.0 L)
  • Bore/Stroke: 3.375 in. x 4.5 in. 3.78 in. x 3.58 in.
  • (8.6 cm x 11.4 cm) (9.6 cm x 9.1 cm)
  • Compression ratio: 6.5:1 10.3:1
  • Transmission: Three-speed manual, Fluid Drive Six-speed automatic, adaptive electronic control
  • Suspension: Front independent coil springs, rear longitudinal leaf springs Front independent MacPherson strut, rear twist-beam axle with coil springs
  • Brakes: Front and rear: hydraulic drum Front and rear: disc brakes, anti-lock (ABS)

Posted on 5 November 2007 | 12:00 am

Chrysler Announces Limited Edition Vehicle for 2008: Chrysler Signature Series

  • Package includes no-charge power sunroof and MyGIG™ Entertainment System with Parkview® Rear Back-Up Camera
  • Other features include 18-inch chrome-clad wheels, two-tone leather seating, leather-wrapped steering wheel and SIRIUS Satellite Radio
  • Chrysler Aspen Signature Series production begins this month
  • Signature Series package MSRP is $2,445

Auburn Hills, Mich. - Chrysler LLC today announced the fifth and final of the limited-edition Signature Series vehicles for 2008: the Chrysler Aspen Signature Series.

“The Chrysler Aspen Signature Series builds on the extensive list of premium features already found on the 2008 Chrysler Aspen, and reflects the original vision of Chrysler founder Walter P. Chrysler: engineering at exceptional value,” said David Rooney, Director – Chrysler Marketing and Global Communications, Chrysler LLC.

The 2008 Chrysler Aspen Signature Series begins with the Aspen Limited “E” model, which includes standard fog lamps, power mirrors, chrome molding, roof-mounted side rails, reclining second-row seats, third-row three-passenger seating, overhead console and premium audio system.

The Signature Series Package includes a no-charge power sunroof and MyGIG′ Entertainment System with Parkview® Rear Back-Up Camera (a $1,500 value), 18-inch chrome-clad wheels, two-tone leather seating (first row heated) with embossed Signature Series logo, two-tone leather-wrapped steering wheel, SIRIUS Satellite Radio and Signature Series badges.

The 2008 Chrysler Aspen Signature Series is available in Bright Silver, Brilliant Black, Steel Blue, Light Sandstone or Cognac exterior colors. Powertrain choices include the standard 4.7-liter V-8 producing 303 horsepower and 330 lb.-ft. of torque or an available 5.7-liter HEMI® V-8 engine featuring best-in-class 335 horsepower and Chrysler’s fuel-saving Multi-displacement System (MDS) that seamlessly alternates between four- and eight-cylinder modes depending on power demand, for improved fuel economy.

MSRP for the 2008 Chrysler Aspen Signature Series Package is $2,445. Production begins this month at Chrysler LLC’s Newark (Del.) Assembly Plant.

The Chrysler Aspen Signature Series is the final of five Chrysler-brand Signature Series vehicles for 2008 that also included the Pacifica, PT Cruiser, Sebring and 300/300C.

Chrysler Brand

The Chrysler brand’s succession of innovative products continues to solidify the brand’s standing as the leader in striking design, agile performance, innovative technology and outstanding value. More than 80 percent of Chrysler brand’s product portfolio is all-new or refreshed in the last 18 months including the all-new 2008 Chrysler Town & Country with 35 new or improved features including the newest innovation, the Swivel ‘n Go seating system. The Chrysler brand portfolio includes the all-new 2008 Chrysler Sebring Convertible, the Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – as well as the most awarded new car ever, Chrysler 300, Sebring sedan, Pacifica and PT Cruiser.

Posted on 2 November 2007 | 12:00 am

Chrysler LLC Reveals Lineup of ‘Tricked, Tuned and Customized’ Chrysler, Jeep® and Dodge Vehicles for the 2007 SEMA Show

  • The specialty SEMA vehicles were conceived and designed by the Mopar Underground design team
  • The SEMA Show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007
  • The Mopar booth (#42427) is located in the lower South Hall of the Las Vegas Convention Center

Las Vegas, Oct 29, 2007 - Chrysler will debut eight ultra-customized Chrysler, Jeep® and Dodge vehicles at the Specialty Equipment Market Association (SEMA) trade show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry. The SEMA show will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center.

Chrysler’s ‘tricked, tuned and customized’ Chrysler, Jeep and Dodge vehicles were conceived and designed for SEMA by the Mopar Underground design team, a group of in-house automotive enthusiasts who donate their time to the SEMA project vehicles.

‘Designed for Customization’ Philosophy Drives the Mopar Underground Design Team

A contemporary perspective on the design principle, ‘form follows function,’ might state that the ‘form must also be flexible to allow for adaptation.’ For the auto industry, that means producing vehicles for consumers that not only allow for customization but strongly encourage it.

Case in point, the 2007 Jeep Wrangler was named one of the most accessory-friendly vehicles by SEMA members. According to a Foresight Research report conducted last year [commissioned by SEMA's Research and Information Center], more than 1,700 full-size truck owners revealed that 50 percent had spent or planned to spend $500 or more on accessories – with a high of 63 percent for Dodge Ram owners (most likely to accessorize). And 20 percent of that group said they bought their trucks at a particular dealership because of the availability of accessories.

Overseen by Ralph Gilles, Vice President of Jeep/Truck & CFM Design, Chrysler LLC, the Mopar Underground design team has been putting that contemporary perspective on the design principle to action by customizing production vehicles. Since its creation in 2002, the Mopar Underground design team has created vehicle concepts meant to develop performance parts, accessories and customization as well as new vehicle concepts. In fact, the first-generation SRT4 was born from this team’s style initiative.

“Our diverse team which changes frequently has been developing SEMA concepts for more than five years. It’s the usual ‘enthusiast’ suspects from our union shops [plastic, paint, metal and wood], Product Design Office, SRT and Mopar Performance Parts and engineering,” said Gilles.

“Every year, we push the boundaries of conventional thinking – customizing with no limits to creative expression and freedom, just the power to imagine. We want to build customized concept vehicles for SEMA that flex the potential in our platforms, show that Chrysler, Jeep and Dodge vehicles are indeed designed for customization and keep the Mopar spirit and passion alive,” said Gilles.

After the SEMA show, the customized Chrysler, Jeep and Dodge SEMA vehicles will be displayed at events throughout 2008 including Easter Jeep Safari, the Miami Auto Show and more.

Jeep Wrangler JT

Built from the military version of the all new Jeep Wrangler, the Jeep Wrangler JT showcases just how flexible this new platform can be. Revealed at the 2007 Easter Jeep Safari in Moab [Utah], it dominated the steep climbs and descents on the slopes of the Hell’s Revenge trail. Its 4x4 capability was established as it negotiated the slick hot tubs and waterfalls – at times, almost completely vertical to the ground.

Beginning with the new 116-in. wheelbase platform for the Wrangler Unlimited, the design team managed to create a very nimble, trail-savvy Jeep with a 5-ft. pickup bed and an easy-to-handle removable hardtop.

Off-road enhancements include:

  • 3-in. suspension lift provided by Superlift
  • 35-in. BF Goodrich Mud Terrain tires
  • Rear bumper and tire carrier from Mopar
  • Front bumper from Mopar
  • Warn 9500ti winch
  • The Jeep Wrangler Ultimate with 392 HEMI® from Mopar
  • The name says it all.

The Jeep Wrangler Ultimate with 392 HEMI from Mopar is a concept vehicle that answers the question “how far can you go with the new Jeep Wrangler?” Beginning with the all-new Jeep Wrangler Unlimited Rubicon®, the design team set out to create the best of the best – combining high style and materials with the best off-road machine ever offered by Jeep.

The suspension is enhanced with a 3-in. lift to clear the massive 35-in. BF Goodrich Mud Terrain tires mounted on custom, polished Alcoa Forged 18-in. wheels. The exterior is chromed out courtesy of Mopar:

  • fuel filler door
  • taillamp guards
  • tubular side steps
  • exterior mirrors
  • tow hooks
  • door handles
  • hood hinges
  • fascia overlays

To complete the look, the exterior is coated in a wildly experimental ‘Liquid Charcoal Pearl Coat’ paint.

The Wrangler Ultimate’s real story is its interior. Taking cues from rugged adventure sports bags and accessories, the team created a high style and detailed interior compartment that is as tough and beautiful as the exterior. Seating surfaces are clad in durable orange mesh fabric and dark slate gray Nappa/Province leather – bound with a heavy black-leather baseball stitch. Instrument panel details are treated to a stunning Argent Pearl/Satin Silver paint combination, reinforcing the machine character for which Jeep is known. The interior is also home to the exclusive MyGIG′ Multimedia Infotainment System. There are also DVD screens for passengers in the front and rear.

To provide authentic performance on the trail, the team also dropped in a 392 HEMI crate motor.

Jeep Wrangler All-access

The interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint. To give it “trail and off-road” credibility, the designers vamped it up with Mopar performance parts including Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and Warn 9500ti winch. American Expedition Vehicles supplied its new Pintler sheels.

Painted “Surf Blue,” the Wrangler All-access also features 35-in. BFG Mud Terrain tires. In 2008, the Wrangler All-access will be seen at Easter Jeep Safari [Moab, Utah] and Camp Jeep®.

Dodge Ram BFT

“Built for towing,” the Dodge Ram BFT is also one “big fast truck.” Designed to be the “ultimate” workhorse, the vehicle will appeal to the hardcore truck buyer. And there’s one thing the heavy-duty trucker can never get enough of: a bigger box.

The design team placed a standard cab on a 160-in. Dodge Ram Heavy Duty wheelbase frame so the 9.4-ft chopper fits snuggly in the 10-ft. box. The team also accommodated the dually setup with a 6-in. suspension lift kit from Superlift and Alcoa’s 22.5-in. 10-lug semi wheels. The BFT also features full-length polished bed and step rails.

The Ram BFT has a Banks-enhanced 6.7-liter Cummins turbodiesel engine that is mated to an automatic transmission.

In the end, the Ram BFT provides “maximum” hauling and towing power. And isn’t dependability, durability and capability what Ram life is all about?

Dodge Avenger Tuner - Stormtrooper

The Dodge Avenger Tuner – Stormtrooper is a sophisticated sedan designed to appeal to an adult tuner with an appreciation for technical superiority, exhilarating performance and unbridled luxury and style. The technical, yet organic nature of the Stormtrooper costumes from Star Wars inspired its execution. The Avenger Stormtrooper represents the holistic fusion of technology, racing, comfort and performance.

Smooth power is unleashed by the digitally-tuned 4.0-liter V-6 engine – that packs the punch of a velvet hammer. It features an all-wheel-drive powertrain and six-speed automatic gearbox with AutoStick steering wheel paddle shifters and KW custom coil-over suspension that is tuned for ride-height and damping. Its custom exhaust is from Borla. The large 20 x 9 custom Alcoa Forged rims come with die-sub custom graphics and Michelin 245/35R20 Pilot Sport PS2 tires. It also features a StopTech six-piston front and four- piston rear big-brake package, Xenon HID projector head lamps, Umnitza Predator halo lighting and Challenger fuel filler cap.

Exterior custom modifications on the Avenger Stormtrooper include:

  • black-out high-beam parabola package
  • tinted head lamp and taillamp package
  • tinted PPG blue-magic glass
  • billet exhaust tips
  • front and rear fascias
  • sill aero kit
  • integrated rear spoiler
  • rear door sail panels
  • cold-air intake

Painted a custom pearl white, the Avenger Stormtrooper’s story continues on the inside.

The Alcantara suede-lined interior features four black and white Dodge SRT8 bucket seats with red stitching and stripes to carry the driver and three lucky passengers for the thrill ride of their lives in style. The instrument panel, doors, headliner and pillars are swathed in this performance material. The custom Dodge "rim-shell" steering wheel and shifter paddles are constructed of black leather, white suede and red accent stitching and centering stripe. The centerstack/console features triple gauge pod and glossy pearl white finish.

Revolutionary technology abounds for the sophisticated tuner. There are two Azentek mobile PCs installed with 1.8GHz Intel Core Duo processors and two gigs of ram – one unit is in the front dash and one is in the rear seat center console. With the touch of a finger, the driver is “master of the vehicle network domain.” ETAS’ INCA software digital interface to the engine controller could allow the driver to have the capability to control its tuning and read vitals. The owner could even order parts or download engine calibrations through Mopar Performance Parts and could communicate with engineers and other Dodge owners in Web logs and chat rooms. The driver could adjust fuel maps (as opposed to static flashing) and even download Technical Service Bulletins (TSBs) from a Chrysler, Jeep or Dodge dealership as he or she drives by.

Entertainment – Internet, gaming, music and video – is also controlled. Sync Bluetooth® links to any devices: phone, iPhone and Zune. Heart-pounding sound is provided by KICKER® Audio. It also features a Mopar Performance gauge pack with red accent LED lighting.

Dodge Caravan R/T

Painted Fire Red Pearl, the Dodge Caravan R/T is a statement of enhanced appearance. It features a fully customized exterior including:

  • hood with functional scoop and reworked induction system
  • front and rear fascias
  • side rocker panels
  • rear spoiler
  • 20 x 9 SRT wheels and 245/45-20 Goodyear tires
  • sport suspension with lowered-ride height
  • sport-tuned dual exhaust and powertrain control module

The RT R/T’s sport interior features full dark slate trim, sport seats trimmed in dark slate leather with fire-red stitching and perforated suede inserts and dual DVD system. The Swivel ‘n Go′ seat system’s second-row seats that swivel 180 degrees rearward and the removable table installed between the second and third rows completes the RT R/T’s interior.

Dodge Dakota MX Warrior

The Dodge Dakota MX Warrior is a design exercise intended for the younger action-sports crowd. This authentic motocross-themed concept is a cooperative effort with Scott Waraniak. Waraniak is a design student at College for Creative Studies in Detroit and AMA District 14 motocross racer #936 who races for KTM North America and Seattle-based Jones Soda.

Motocross is an extreme sport run on closed-course, natural-terrain dirt tracks. Grabbing the holeshot and maneuvering through the ruts, berms, whoops, doubles, 90-foot jumps and 180-degree tight turns demands lightning-fast reflexes, physical conditioning, practice, concentration and speed. Forty racers compete in two 20-minute motos – mixing flying dirt and rocks with intimidation, adrenaline and horsepower. The outdoor motocross season runs from April to September, while the indoor supercross season runs from January through April. The sport continues to grow in popularity particularly with Gen X and Gen Y action-sport athletes in the United States, Europe and Japan.

With his likeness and signature on limited-edition bottles of Jones Soda, Waraniak [a West Bloomfield, Mich.-resident] provided his race-prepped bike for the project. He’ll use the 2008 KTM 450 SX-F in 2008 motocross season competition. He designed the graphics for both the bike and the Dodge Dakota MX Warrior.

The design team let Waraniak loose to design his “splatter” theme. The bold O21orange and battleship gray vinyl wrap is provided by Image Quest Graphics of Wixom, Mich. The Dakota/KTM 450 SX-F graphics integrate the podium performance of Dodge, Mopar and KTM Motorsports with Waraniak’s sponsors and the motocross industry’s leading icons and lifestyle companies:

  • KTM North America of Amherst, Ohio
  • Troy Lee Designs of Corona, Calif.
  • FMF Racing of Rancho Dominguez, Calif.
  • Alpinestars of Torrance, Calif.
  • Spy Optics of Carlsbad, Calif.
  • EVS Sports of Janesville, Wis.
  • Cycra of Hebron, Ohio
  • VP Racing Fuels of Wildomar, Calif.
  • Maxima Racing Oils of Santee, Calif.
  • Lake Cycle of Grand Haven, Mich.
  • JP Speed of Holly, Mich.
  • KTM Hard Equipment of Amherst, Ohio
  • Michelin of Greenville, S.C.
  • Powersport Grafx of North Wilkesboro, N.C.
  • Xlox Systems of Calgary, Alberta
  • SuperSports of Waterford, Mich.
  • Skyjacker of Suspensions, West Monroe, La.
  • Iniziale Designs of Roseville, Mich.
  • KICKER® Audio of Stillwater, Okla.
  • Jones Soda of Seattle, Wash.

To give the Dodge Dakota MX Warrior a proper stance and prove it can venture off-road, the suspension is raised four inches. It’s fitted with 20-in. chrome wheels from Mopar wrapped in 31-in. tires. TRX-4 fender flares cover the meats to keep the “splash” graphics fairly clean. To protect the front and rear, the Chrysler metal shop fabricated custom steel bumpers and an integrated warn winch mounted on the front bumper. There are also custom steel rock rails. The taillamps and bed extender were provided by Mopar. The steering wheel was provided by Grant Products. The Surf Blue paint with dark neutral metallic accents is courtesy of the Chrysler paint shop.

Air is fed to the 4.7-liter Magnum® V-8 engine through the custom hood with one-off intake scoops fabricated by the Chrysler plastic shop.

When all is said and done, you’ll never see this Dodge Dakota MX Warrior “DNF.”

Chrysler Town & Country Black Jack

The Chrysler Town & Country Black Jack draws its inspiration from the Luxor Hotel in Las Vegas - a dominant and enigmatic presence on the Strip. Massive, dark and simple in shape and design, the icon casts a shadow over the surrounding properties.

It sits on custom one-off 20-in. wheels with new bright finishes built by Alcoa Forged. They are tucked around a set of Brembo SRT brakes, matched with an adjusted ride height. Its stance is sophisticated, yet approachable. Covered in a custom Amber-Black Pearl paint, the hood features a ghosted “Black Jack” logo and pin stripe provided by Jim-Tech. Chrome accents complement the billet-style grill.

The exterior was designed to draw people to the stunning inside. LED lighting, provided by OSRAM-Sylvania Group, was crucial to the application of Las Vegas allure. To give it an “after hours lounge bar” setting and atmosphere of light and shade, the team created dual panoramic-style roof openings. After relocating the gas tank, light-sensitive “scintilla” provided by Sensitile was used. Constructed of 100 percent acrylic, Scintilla transforms the way in which the surface interacts with interior lighting. The scintilla actually illuminates the players’ “field.”

A leather- wrapped curved bench replaces the third-row seats. Providing “rat pack” and “rat rod” influence, the passenger seats are wrapped by Katzkin, and feature Vogl satin black leather, custom embroidery. Seat inserts feature perforated suede with silver backing and a suede headliner. The centered dealer’s seat required removal of the second-row pilot seats. The “black jack” table is constructed of light-weight carbon fiber. Creating seamless construction, it’s bolted to the translucent center mount that flows into the translucent floor. The adjustable lighting and table placement contribute to the players’ comfort.

Azentec and KICKER brought a “bada bing” to the interior. The entertainment system features two KICKER Audio 10-in. L7 sub woofers tied to a 1250-watt amplifier. Two pairs of 6-in. speakers and a four-channel 700-4 amplifier provide the “boom” factor. The rear-mounted 37-in. LCD flat screen and two 7-in. overhead monitors are connected to three hidden overhead digital cameras so there are “eyes” on the dealer’s and players’ hands. The Azentec head unit – the Atlas 1000 – serves as a high-powered laptop radio head unit. Windows XP provides adaptability and capability for wireless internet, Bluetooth, cell phone, navigation system and personal PC – putting the Black Jack on the forefront of in-car entertainment.

With QEK Integrated Fleet Services providing support during the Town & Country Black Jack build, this “slow roller” is sure to turn heads on the Strip.

The Mopar press conference will be held on Tuesday, Oct. 30 at 4:40 p.m. PST in the Mopar booth (#42427) located in the lower South Hall.

About SEMA

The Specialty Equipment Market Association (SEMA) Show, the annual showcase of technology, trends and products for the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007 at the Las Vegas Convention Center. The premier automotive specialty products trade event in the world, SEMA draws the industry’s brightest minds and hottest products to the Las Vegas Convention Center and attracts more than 100,000 industry leaders from over 100 countries in the automotive, truck and SUV markets. Open to domestic and international industry professionals and media, the 2007 SEMA Show will feature more than 2,000 exhibitors. More than 100,000 are expected to attend this year. SEMA was founded in 1963. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles.

70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It was also widely used as a moniker for the CMPC. The Mopar brand made its mark in the 1960s – the muscle car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “Special Parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.

Today, Chrysler’s Global Service and Parts division is responsible for the manufacturing and distribution of nearly 250,000 authentic Mopar replacement parts, components and accessories for Chrysler, Jeep and Dodge vehicles sold around the world. To assure quality, reliability and durability, all Mopar parts and accessories are designed in strict adherence to Chrysler engineering standards.

Posted on 29 October 2007 | 12:00 am

Chrysler Supports Biodiesel Industry; Encourages Farmers, Refiners, Retailers and Customers to Drive New Diesels Running on Renewable Fuel

  • Incentives to Buy Chrysler Products Available to National Biodiesel Board members
  • Chrysler Diesels Approved to Run on Clean, Renewable Biodiesel Fuel
  • Dodge Ram heavy duty diesel with market-leading environmental benefits
  • Jeep® Grand Cherokee full-size SUV

Chrysler LLC is teaming with the National Biodiesel Board (NBB) to promote modern, clean diesel vehicles running on clean, renewable biodiesel fuel.

Chrysler is offering a special discount program to NBB members in the United States who purchase or lease a new Chrysler, Jeep and Dodge product — with special emphasis on the company's new diesel passenger vehicles — Dodge Ram heavy duty pickup and Jeep Grand Cherokee SUV.

"Modern clean diesel offers significant improvements in fuel economy, which also means a reduction in carbon dioxide greenhouse gas emissions," said Deborah Morrissett, Vice President — Regulatory Affairs for Chrysler.

"When our diesel products are run on clean, renewable biodiesel, the environmental benefits are even greater — at the same time we are reducing our dependence on petroleum and supporting America's farm economy."

Information on the discount purchase/lease program is available to NBB members on the organization's Members Only Web site at members.biodiesel.org

"We are very pleased to see the level of commitment that Chrysler has put into supporting the use of biodiesel," said Joe Jobe, NBB CEO. "Chrysler's incentive program is an attractive benefit for our NBB members, and a great opportunity to buy a new vehicle from a company that is working hard to provide consumers with more 'green vehicle' options running on renewable fuel."

Chrysler and NBB have partnered on several initiatives to promote use diesel and biodiesel as alternatives to gasoline.

Most importantly, the two are working together for a new national fuel standard for B20, a fuel composed of 80 percent conventional diesel and 20 percent biodiesel. A standard is anticipated in the next several months. The existing standard affects pure biodiesel (B100).

"A B20 standard will enable us to support the use of B20 in all diesel vehicles — from passenger cars to the largest city buses and semi-tractor-trailers — further encouraging use of this clean, renewable, American-made fuel," Morrissett said.

Chrysler has already approved use of B5 (5 percent biodiesel fuel) in its diesel vehicles, and the Grand Cherokee and Dodge Ram pickups are delivered to customers running on the renewable fuel, Morrissett noted. And the company has approved use of B20 by its fleet customers who follow specifications for fuel quality.

Increased use of renewable fuels, including biodiesel, is needed if Americans are to achieve ambitious goals for greater energy security, less dependence on oil and a cleaner environment, Morrissett said.

For example, a Dodge Ram diesel pickup or Jeep Grand Cherokee SUV running on B20 fuel would use nearly 40 percent less petroleum over its lifetime compared with a comparable gasoline-powered vehicle.

"Like NBB, we believe that biodiesel has an important role to play in America's energy future," Morrissett said. "We look forward to continuing our work with NBB and its members on this important national priority."

For information on the National Biodiesel Board, contact Jennifer Weaver at 734-904-3822 or jweaver@asgren.com

Posted on 24 September 2007 | 12:00 am

Chrysler Embraces the Active Lifestyle of Today's Modern Family to Launch to All-New 2008 Chrysler Town & Country

The Chrysler brand embraces the fast-paced and active lifestyle of today's modern family to showcase industry-first features in a new advertising campaign for the all-new 2008 Chrysler Town & Country. The new campaign launches nationally on Sept. 24 during ABC's "Dancing with the Stars" season premier.

Designed to reach families with two or more children who want a versatile minivan for their busy lives, the comprehensive campaign highlights the all-new 2008 Chrysler Town & Country features — Swivel 'n Go™ seating and storage system, SIRIUS Backseat TV™ and MyGIG™ multimedia system — that enhance family time and keep everyone comfortable, entertained and safe. Overall, the campaign continues to expand the broad "Engineered Beautifully" theme, which highlights the style and technology of Chrysler brand products.

"When it comes to the all-new Chrysler Town & Country, it's not just about the driver, it's about the whole family with features that provide a first class experience in every seat," said David Rooney, Director – Chrysler brand. "For 23 years we've understood that some of the best family time moments take place in our minivans. We're extremely proud of how our designers and engineers challenged themselves to imagine the possibilities of how we could serve the 21st century family. This campaign highlights new features that directly enhance the lifestyles of this new generation of families."

Through a partnership with Nickelodeon′, the Chrysler brand will feature boy-genius cartoon character, Jimmy Neutron*, in an integrated campaign to help launch the all-new 2008 Chrysler Town &Country. Print ads will appear in specialty publications with a photo of Jimmy Neutron in front of the Chrysler Town & Country, encouraging families to take the photo of Jimmy and the minivan with them as they share family experiences. By uploading photos of their family experience with Jimmy at a Town & Country branded web site, participants can enter a contest to win one of six prizes, including the Grand Prize of an all-expense paid family trip to the Nickelodeon Family Suites by Holiday Inn in Orlando, Florida. The Chrysler brand is also a sponsor of Nickelodeon's Slime Across America mobile tour, which is currently crossing the country with a 2008 Town & Country display and the opportunity to have your digital picture taken with Jimmy and the minivan. Beginning Oct. 1, Town & Country advertisements will air across several Nickelodeon television, digital and print properties.

In addition, celebrity couple Jane Kaczmarek and Bradley Whitford and their three children are featured using the many innovations on the Chrysler Town & Country in a program called Family Download, which includes a four page advertorial running in key Conde Nast publications that drives readers to a Web site where they can download the celebrity family's favorite music playlist.

Additionally, the Animal Planet network's new "Pet Finder" prime time show will use the 2008 Chrysler Town & Country for home visits each week to match families with their perfect pet. Other elements include product vignettes and a Halloween pet-picture contest. Keeping with the Halloween theme, the Chrysler Town & Country will also be featured on ABC Family's "13 Nights of Halloween," which includes online sweepstakes and product vignettes to highlight 13 of the 35 new minivan product features.

About the Chrysler Town and Country Campaign

Five 30-second television spots begin Sept. 24 on national broadcast programming and cable media outlets. Examples of the programming include: "Gray's Anatomy," "Men in Trees," "Desperate Housewives," "Ugly Betty," "ER," "Medium," "60 Minutes," "CSI," Food Network, HGTV, The Learning Channel, and Discovery Channel.

In addition, print advertising, which focuses on Town & Country's innovation, technology, and luxury features, begins appearing in Oct. magazines and includes three, two-page spread and single-page ads. Print ads will appear in Parents, Ladies Home Journal, Vanity Fair, Traveler, Real Simple, In Style, People, Money, and Cooking Light. The Nov. issue of Automobile Magazine will feature a Great Vacation Guide custom insert written from the road. There will also be expanded online content featuring a Town & Country walkaround by President and Editor-in-Chief Jean Jennings.

Interactive media elements for the all-new Chrysler Town & Country include homepage takeovers on Yahoo!, MSN and AOL, as well as exclusive path and banner ads on AOL, KBB, vehix.com, MSN and Vibrant Media. Other interactive elements include ABC.com featuring four exclusive Town & Country ads during commercial breaks in each of its one-hour programs. Chrysler will also give the Town & Country to influential and active parents for an extended test drive with the opportunity for them to provide feedback about their real-life experience with the minivan.

Additional online activities include game sponsorships at Pogo.com, as well as custom games — Road Sign Rally and Arcade Journey — that can be found at Chrysler.com/games. Chrysler will also continue its podcast series with hit music and in-depth interviews from top artists at Chrysler.com.

The campaign also includes two 30-second spots for African American and Hispanic audiences that will air on network and cable programming including CBS, BET, CW, NFL, FOX, Univision and Telemundo. Two print ads will appear in publications such as Heart & Soul, Ebony, Black Enterprise, Essence, Jet, Vandidades, Selecciones, Estylo, Latino and Hispanic Business.

The Chrysler brand also created a special edition Monopoly board game featuring Chrysler dealerships and headquarters, as well as fun family travel destinations across the United States. It is designed to fit on the exclusive table between the second and third rows, and is available for purchase at Chrysler.com.

New Chrysler Town & Country Spot Descriptions

The first spot, "Game," shows how the Chrysler Town & Country literally builds its most innovative features around a family, including the unique swivel seats and pop-up table for them to play a popular family game. The surprisingly smooth ride makes this family game possible to play in the minivan.

Another spot called, "Assemble," literally builds around a family to highlight the product features of the Town & Country and its flexibility to make it the most innovative minivan ever. An "honor student" bumper sticker on the back window is proof that Town & Country parents can be as smart as their kids.

In the spot called "Jimmy Neutron," Nickelodeon's boy genius who is famous for being an innovative inventor, is himself extremely impressed with the many unique innovations found in the new Chrysler Town & Country.

The fourth spot, "Nicest Room," demonstrates that the luxury, innovation, and comfort of your favorite rooms in the house can now be found parked in the garage, in the form of the new Chrysler Town and Country.

The final spot, titled "Like a Mom," compares the ultimate family vehicle to a traditional American family. The minivan's safety is compared to a dad's toughness, big brother's protective nature and, thanks to a rear back-up camera, the eyes in back of mom's head.

All-New 2008 Chrysler Town & Country

The all-new 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and safety features. The Chrysler Town & Country has 35 new and improved features, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including standard all-row side curtain air bags and Electronic Stability Program (ESP). The newest feature is Swivel 'n Go′ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor and the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The 2008 Chrysler Town & Country has received the U.S. Government's highest five Star crash test rating in both front and side impacts. The starting U.S. MSRP of the new 2008 Chrysler Town & Country is $23,190.

*Jimmy Neutron, or his likeness

Posted on 21 September 2007 | 12:00 am

Chrysler Group Lowers Prices, Adds More Content, Performance and Standard Safety Features to the All–new 2008 Chrysler Town & Country and Dodge Grand Caravan Minivans

  • All–new 2008 Dodge Grand Caravan SE model offers consumers $2,070 better value than its predecessor at $1,950 lower U.S. Manufacturer's Suggested Retail Price (MSRP)
  • All–new 2008 Dodge Grand Caravan SXT model offers $2,015 more content at an MSRP that is $970 less than its predecessor
  • All–new 2008 Chrysler Town & Country LX model offers an MSRP that is $3,585 lower than its predecessor with $400 of additional standard content
  • All–new 2008 Chrysler Town & Country Touring offers $2,395 better value than its predecessor at an $835 lower MSRP than the outgoing model
  • All–new 2008 Chrysler Town & Country Limited provides $2,350 added content at an MSRP $935 lower than its predecessor

With 35 new or improved features, three distinct seating and storage systems and clever features customers appreciate, the all–new 2008 Chrysler and Dodge minivans give consumers the comforts of a home away from home at a reasonable price**

Chrysler Group today announced U.S. pricing for the all–new 2008 Dodge Grand Caravan and Chrysler Town & Country arriving in dealerships this fall. With 35 new or improved features, a new 4.0 liter V–6 engine mated to a minivan–first six–speed transaxle, more standard equipment including standard all–row side curtain air bags and Electronic Stability Program (ESP) and an average U.S. Manufacturer's Suggested Retail Price (MSRP) of roughly $2,000 less than outgoing models, the all–new 2008 Dodge and Chrysler minivans offer customers a "family room on wheels" for just about every lifestyle and price point.

2008 Dodge Minivans

The starting U.S. MSRP of the new 2008 Dodge Grand Caravan is $22,470 (including $730 destination).

"The new 2008 Dodge Grand Caravan offers consumers a $3,400 better value than its predecessor," said Mike Accavitti, Director – Dodge Brand Marketing. "We were able to lower the price on Grand Caravan models an average of $1,460 while adding an average of $2,000 in standard content across the lineup, offering consumers a fantastic package of clever features, world–class entertainment options, industry–leading seating and storage options and a minivan–first six–speed transaxle at a price that makes sense."

2008 Dodge Grand Caravan SE

With a U.S. MSRP starting at $22,470 (including $730 destination), the Dodge Grand Caravan SE offers exceptional value for an entry–level minivan. Some of the standard features included are a 3.3–liter V–6 engine that produces 175 hp (131 kW) and 205 lb.–ft. (278 N•m) of torque mated to a four–speed transaxle and is a flex–fuel engine, capable of running on E85, a renewable fuel; advanced multistage driver and low risk deployment front passenger air bags; supplemental all–row side–curtain air bags with added rollover protection; Electronic Stability Program (ESP) with Brake Assist and traction control; four–wheel anti–lock disc brakes; brake–park interlock; tire pressure monitoring system; LATCH child seat anchor system; overhead console that includes a rearview interior conversation mirror with sunglass holder; standard front–row center floor console with four removable, dishwasher safe cup holders; power door locks; dual, manual sliding doors; first– and second–row bottle holders; dual glove boxes; third–row rear seatback grocery bag hooks; halogen headlamps with headlamp–off time delay; manual liftgate with single floodlamp; 12–volt power outlets in the instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with four speaker sound system; Sentry Key® remote, keyless, illuminated entry with anti–theft engine immobilizer; removable second–row two–passenger bench seat and third–row 60/40 split bench seat that folds into the floor; second–row, in–floor covered storage bins; DoorAlert; FOB Integrated Key (FOBIK); tire pressure monitoring system; 16–inch steel wheels; power front windows with one–touch down and driver side on–touch up and intermittent front and rear wipers.

2008 Dodge Grand Caravan SXT

With a starting U.S. MSRP of $27,535 (including $730 destination), the 2008 Dodge Grand Caravan SXT offers premium amenities with a sporty, grown–up appearance. In addition to the standard features on the Dodge Grand Caravan SE model, some of the standard features the Grand Caravan SXT model adds are a 3.8–liter V–6 engine that produces 197 hp and 230 lb.–ft. of torque mated to a minivan–first six–speed automatic transaxle; Stow 'n Go® seating and storage system; second–row power windows and third–row power vents; YES Essentials® anti–static, anti–odor, anti–stain cloth seats and floor mats; power adjustable pedals; three–zone manual temperature control; 115–volt power inverter, power adjustable pedals, single rear, full–length, overhead console system with storage bins; second– and third–row moveable LED lamps; LED halo light ring that emits a soft greenish–blue light; HomeLink Universal Transceiver with programmable, three–function with remote control garage door opener and interior/exterior home lighting or security devices; illuminated vanity mirrors; eight–way power driver seat; manual driver lumbar support; leather–wrapped shift knob and steering wheel with steering–wheel–mounted audio controls; six speaker sound system; speed control with steering wheel–mounted controls and trip computer with temperature and compass display in instrument cluster.

Available features include the Swivel 'n Go′ seat system; 4.0–liter V–6 engine that produces 251 hp and 259 lb.–ft. of torque; ParkSense® back–up assist system; ParkView® rear back–up camera; heated first– and second–row seats in cloth or leather; AM/FM/CD/DVD/MP3/HDD MyGIG′ Multimedia Infotainment System with or without navigation and includes UConnect® Handsfree communication system, SIRIUS Satellite Radio; SIRIUS Backseat TV satellite video with three channels of family programming that includes Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; a minivan–first one–touch power folding third–row seat; remote start; a premium, removable sliding front center floor console with four cup holders, multiple storage bins and 12–volt power outlet; power sunroof; single or dual DVD entertainment systems and 17–inch aluminum wheels.

2008 Chrysler Minivans

The starting U.S. MSRP of the new 2008 Chrysler Town & Country LX is $23,190 (including $730 destination).

"Offering consumers cutting edge amenities and value for their dollar was a prime consideration in the development of the new Chrysler Town & Country minivan," said David Rooney, Director – Chrysler Brand. "The heritage of the original luxury minivan is evident in the 2008 Chrysler Town & Country, but with an updated style and flair. We've added 35 new or improved features that continue the Chrysler tradition of offering premium amenities without the premium price. In fact, we lowered the price of the Town & Country LX by more than $3,500 and added $400 more content."

2008 Chrysler Town & Country LX

With a starting U.S. MSRP of $23,190 (including $730 destination), the 2008 Chrysler Town & Country LX offers premium amenities without the premium price. Standard features on the Chrysler Town & Country LX include a 3.3–liter V–6 engine that produces 175 hp (131 kW) and 205 lb.–ft. (278 N•m) of torque and is mated to a four–speed transaxle. The 3.3–liter engine is a flex–fuel engine capable of running on E85, a renewable fuel. Some of the other standard features included are an advanced multistage driver air bag and front passenger low risk deployment air bag; supplemental all–row side curtain air bag with added rollover protection; ESP with brake assist and traction control; passenger assist handles located on the A–pillar, B–pillar and headliner above the sliding passenger doors; four–wheel anti–lock brakes; brake–park interlock; LATCH child seat anchor system; analog clock; overhead console that includes a rearview interior conversation mirror with sunglass holder; standard front–row center floor console with four removable, dishwasher safe cup holders; rear window defroster; power door locks; dual manual–sliding doors; sunscreen glass; first– and second–row bottle holders; dual glove boxes; third–row rear seatback grocery bag hooks; halogen quad headlamps with headlamp–off time delay; manual liftgate with single floodlamp; 12–volt power outlets in the instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with four speaker sound system; Sentry Key remote, keyless, illuminated entry with anti–theft engine immobilizer; YES Essentials anti–stain, anti–odor, anti–static fabric seats; removable second–row two–passenger bench seat and third–row 60/40 split bench seat that folds into the floor; second–row, in–floor covered storage bins; DoorAlert; power rack and pinion steering; FOBIK; tire pressure monitoring system; 16–inch steel wheels; power front windows with driver–side one–touch down and intermittent front and rear wipers.

2008 Chrysler Town & Country Touring

With a starting U.S. MSRP of $28,430 (including $730 destination), the 2008 Chrysler Town & Country Touring minivan offers customers luxury amenities at a price they can afford. In addition to those offered on the Chrysler Town & Country LX, some of the standard features the Chrysler Town & Country Touring adds include: a 3.8–liter V–6 engine that produces 197 hp (147 kW) and 230 lb.–ft. (312 N•m) of torque and is mated to a new, minivan–first six–speed transaxle; Stow 'n Go seating and storage system; power sliding driver side and passenger doors; power liftgate; HomeLink Universal Tranceiver; rear, moveable courtesy/reading lamps; door courtesy lamp; removable, rechargeable LED flashlight; fog lamps; illuminated visor vanity; foldaway, power–heated body–color exterior mirrors; power adjustable pedals; 115–volt inverter located on the front of the driver–side C–pillar trim panel; roof rack; eight–way power driver seat; leather–wrapped shift knob and steering wheel with steering wheel mounted audio controls; six–speaker sound system and 16–inch aluminum wheels.

2008 Chrysler Town & Country Limited

With a starting U.S. MSRP of $36,400 (including $730 destination), the 2008 Chrysler Town & Country Limited sets the standard for luxury minivans. In addition to the standard equipment included on the 2008 Chrysler Town & Country Touring model, the Town & Country Limited also includes a new 4.0–liter V–6 engine that produces 251 hp (189 kW) and 259 lb.–ft. (350 N•m) of torque and is mated to a new, minivan–first six–speed transaxle; three–zone automatic temperature control; luxury front– and second–row floor mats; High Intensity Discharge (HID) headlamps; auto–dimming rearview mirror; power, foldaway, heated multifunction chrome mirrors with supplemental side signals and driver–side memory; ParkSense rear park assist system, MyGIG AM/FM/CD/DVD/HDD/MP3 Multimedia Entertainment system, ParkView rear back–up camera and SIRIUS satellite radio; remote start system; leather–trimmed first– and second–row seats with suede microfiber accents; security alarm; premium sound system which includes ten speakers with a minivan–first subwoofer and 506–watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12–volt power outlet and multiple storage areas; premium tire pressure monitoring system with Electronic Vehicle Information Center (EVIC) and 17–inch chrome–clad wheels.

Available equipment for the 2008 Chrysler Town & Country models includes Swivel 'n Go seat system; three–zone automatic temperature control; remote start; foldaway, power–heated chrome mirrors that include supplemental signals and driver–side memory; auto–dimming exterior driver side mirror; Parksense rear park assist system; ParkView rear back–up camera; SIRIUS Satellite Radio; SIRIUS Backseat TV satellite TV with three channels of family programming including Disney Channel, Nickelodeon Mobile and Cartoon Network Mobile; heated first– and second–row seats (cloth or leather); second– and third–row retractable sunshades; premium sound system which includes ten speakers with a minivan–first subwoofer and 506–watt amplifier; premium removable front center console that slides rearward 21 inches and offers four cup holders, a 12–volt power outlet and multiple storage areas; premium tire pressure monitoring system with EVIC; integrated child booster seat (late availability); power sunroof; remote start; one–touch power folding third–row seat; sunroof; trailer tow package; single or dual DVD entertainment systems and 17–inch aluminum wheels.

2008 Dodge Grand Caravan Pricing:

Following is U.S. MSRP for the new 2008 Dodge Grand Caravan models. (All prices include $730 destination.)

2008 MSRP Outgoing MSRP Grand Caravan SE: $22,470 $24,420 Grand Caravan SXT: $27,535 $28,505

Chrysler Town & Country Pricing:

Following is U.S. MSRP for the new 2008 Chrysler Town & Country models. (All prices include $730 destination.)

2008 MSRP Outgoing MSRP Town & Country LX: $23,190 $26,775 Town & Country Touring: $28,430 $29,265 Town & Country Limited: $36,400 $37,335

Dodge Brand

Whether it's cars, trucks, or minivans, the Dodge brand offers bold, powerful, capable, and street–smart vehicles that are known for affordable performance. With nine new vehicles launching in the last two years, Dodge, the Chrysler Group's best–selling brand, continues its product offensive with the launch of the all–new 2008 Dodge Grand Caravan. With more than 1.3 million units sold globally in 2006 (1,077,579 units in the U.S.), Dodge is the Chrysler Group's best–selling brand and the number five nameplate in the U.S. auto market with a 7 percent market share.

Chrysler Brand

Driven by award–winning new models, the Chrysler brand has seen a dramatic increase in sales, market share, and brand image in recent years. Since 1990, Chrysler brand sales have jumped more than 250 percent. No other American automotive brand has grown as much during the same time frame.

Minivan Production

The 2008 Dodge Grand Caravan and Chrysler Town & Country models will be built at Windsor Assembly Plant in Windsor, Ontario, Canada, and St. Louis South Assembly Plant in Fenton, Missouri.

The 2008 Dodge Grand Caravan and Chrysler Town & Country will arrive in U.S. dealerships in the fall of 2007.

Posted on 6 September 2007 | 12:00 am

2008 Chrysler PT Cruiser Convertible — One-of-a-Kind Styling and Drop-top Capability

Auburn Hills, Mich., Sep 1, 2007 - America's Favorite Convertible Company has something for everyone, including PT Cruiser enthusiasts who clamored for cool PT Cruiser styling combined with the versatility and flexibility not found in other convertibles.

New for 2008, Chrysler is giving those buyers exactly what they're looking for: a value-priced Chrysler PT Cruiser Convertible model that boasts PT's one-of-a-kind heritage styling and a slew of standard equipment, including standard power convertible cloth soft top, YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric, 10 inches more rear legroom than its competitors, storage space large enough to fit at least two golf bags or similar lifestyle equipment, an available turbo engine option and an exceptionally quiet ride.

Chrysler PT Cruiser Convertible's seats may be configured in nine different ways. Its versatile Fold & Tumble® rear seats and pass-through trunk make it unique in its segment. With 84.3 cu. ft. of space and 13.3 cu. ft. of pass-through luggage volume, the 2008 Chrysler PT Cruiser Convertible maintains its leadership in the segment, offering more interior cargo volume than its competitors. Chrysler PT Convertible offers buyers a convertible that looks great and that they look great in.

"WHAT'S NEW FOR 2008"

Model lineup consolidated to offer one Chrysler PT Cruiser Convertible model

Interior:

  • Seat-mounted side air bags standard
  • Standard power six-way and manual lumbar adjust driver seat
  • Tire Pressure Monitoring System (TPM)
  • Available heated cloth seats
  • Available Sound Group II (which includes AM/FM stereo with six-disc CD player and MP3 connectivity, 368-watt Boston Acoustics Audio Group with six speakers)

Exterior:

  • Six new exterior colors:
    • Stone White
    • Silver Steel
    • Brilliant Black Metallic Clear Coat
    • Melbourne Green (late availability)
    • Deep Water Blue (late availability)
    • Sunset Crystal (late availability)

DESIGN

The 2008 Chrysler PT Cruiser Convertible is a one-of-a-kind convertible—no other convertible on the road can match its unique PT Cruiser styling. From the front, Chrysler PT Cruiser Convertible features the face of Chrysler, scalloped headlamps and round fog lamps.

On the interior, the instrument panel has a Satin Silver finish and features large, visible graphics, flush shutoff air vents and a Chrysler signature analog clock. The radio is mounted high in the center stack, and a passenger grab handle on the right side of the instrument panel makes it easy for passengers to get into and out of the vehicle.

The Chrysler PT Convertible's center console features a sliding armrest and covered storage space, as well as a front-passenger-seat storage bin. This console includes a battery-fed power outlet for cell-phone charging and two fold-out cup holders for passengers in the back seat.

ENGINEERING

From interior spaciousness, function and flexibility to engine power, a quiet ride and solid handling, the 2008 Chrysler PT Cruiser Convertible tops the competition.

The 2008 Chrysler PT Convertible has more interior volume than its competitors, making comfortable room for four passengers. Those passengers also have plenty of room to stretch their legs, with at least 10 more inches of rear-seat legroom than the competition. The PT Convertible also provides interior functionality that is rare in the convertible market, including Fold and Tumble 50/50 rear seats, nine different seat configurations and enough room with the pass-through luggage volume to hold two golf bags.

Chrysler PT Cruiser Convertible also offers a turbocharged 180 horsepower engine. Not only quick off the line, the Chrysler PT Cruiser Convertible also has a smooth ride. Structural reinforcements provide superior convertible ride and handling. Top up or down, the Chrysler PT Cruiser is an extremely quiet convertible, thanks to extensive wind tunnel testing, acoustic treatments and weather stripping. When the top is dropped, the sport bar design lifts wind above the vehicle and assists in reducing wind noise.

PRODUCT HIGHLIGHTS

  • The 2008 Chrysler PT Cruiser Convertible offers cool PT Cruiser styling with versatility and flexibility not found in other convertibles
  • Only the Chrysler PT Cruiser Convertible offers the PT Cruiser's distinctive, one-of-a-kind styling that looks as good on the inside as it does on the outside
  • Besides its styling, the Chrysler PT Cruiser Convertible is unique in the segment because it has versatile Fold & Tumble rear seats and a pass-through trunk
  • Driving experience shows that the Chrysler PT Cruiser Convertible is extremely quiet with top up or down and offers a level of ride handling not typically found in the segment

MODEL LINEUP

2008 Chrysler PT Cruiser Convertible

Standard Features

  • Front-wheel drive
  • 2.4-liter, dual-overhead cam, 16-valve, four-cylinder engine (150 horsepower [112 kW] and 165 lb.-ft. [222 N•m] of torque
  • Five-speed manual transaxle
  • Pebble Beige or Black power cloth convertible top
  • Sport bar with integrated dome lamps
  • Premium cloth low-back bucket seats with YES Essentials seat fabric
  • Supplemental front seat side air bags
  • Chrome lock knobs
  • Power six-way driver seat
  • Electronic Vehicle Information Center
  • Fog lamps
  • Body-color grille
  • Chrome exhaust tip
  • Speed control
  • 16-inch aluminum wheels
  • Convertible top boot cover
  • Power front disc and rear drum brakes
  • AM/FM radio with single-disc CD player
  • MP3 auxiliary audio input jack
  • Six premium speakers
  • Air conditioning
  • Easy-entry-system front seats
  • Pass-through cargo area
  • Power six-way driver seat
  • Manual driver lumbar adjust
  • Manual adjust seats
  • Color-keyed shift knob
  • Rear 50/50 split Fold & Tumble seats
  • Power deck lid release with buttons in the lockable glove box and on the remote key fob
  • Cargo compartment carpet
  • Floor console with covered storage
  • Front-door sill scuff pads
  • Solar-control glass
  • Rear-window defroster
  • Rearview mirror with reading lamps
  • Cloth sun visors with illuminated mirror
  • Power mirrors
  • Remote keyless entry
  • Panic alarm
  • Sentry Key® engine immobilizer
  • Instrument cluster with tachometer
  • Satin Silver instrument panel bezels
  • 120-mph speedometer
  • Chrysler signature analog clock
  • Variable intermittent windshield wipers
  • Locking glove box
  • 12-volt front auxiliary power outlet
  • 12-volt rear auxiliary power outlet
  • Power accessory delay
  • Speed-sensitive power locks
  • Driver and passenger one-touch down power windows
  • Body-color bodyside molding
  • Passenger air bag and cluster bezels
  • Illuminated entry
  • Front dome lamp
  • Cargo compartment lamp
  • Front and rear body-color fascias
  • Body-color grille
  • Bright door handles
  • PT Cruiser badge
  • Chrysler winged badge on hood and liftgate
  • Power rack-and-pinion steering
  • Touring suspension
  • Front stabilizer bar
  • Tilt steering column
  • TPM System
  • Occupant Classification System (OCS)
  • Compact spare tire

Optional Features

  • 2.4-liter turbocharged engine (180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque
  • Four-speed automatic transaxle
  • Premium leather-trimmed bucket seats
  • Heated cloth front seats
  • Engine block heater
  • UConnect® Hands-free Communication System
  • Automatic-dimming rearview mirror
  • 17-inch all-season polished aluminum wheels with performance tires
  • Sound Group II (which includes AM/FM stereo with six-disc CD player and MP3 connectivity, 368-watt Boston Acoustics Audio Group with six speakers)
  • Available ABS with traction control

SAFETY AND SECURITY

Please refer to the Safety Glossary for descriptions of the following available features:

  • Advanced Multi-stage Driver and Front Passenger Air Bags
  • Driver-side Inflatable Knee Blocker
  • OCS
  • Supplemental Seat-mounted Side Air Bags
  • Ignition Key with Integral Fob and Sentry Key® Engine Immobilizer
  • Remote Keyless Entry System
  • Three-point Seat Belts with Pretensioners
  • Constant Force Retractors
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Security Alarm System
  • Brake/Park Interlock
  • TPM System
  • ABS with Traction Control

COLOR AVAILABILITY

  • Stone White Clear Coat (New)
  • Silver Steel Metallic Clear Coat (New)
  • Brilliant Black Metallic Clear Coat (New)
  • Melbourne Green (late availability) (New)
  • Deep Water Blue Pearl Coat (late availability) (New)
  • Sunset Crystal Pearl Coat (New)
  • Inferno Red Crystal Pearl Coat
  • Bright Silver Metallic Clear Coat
  • Surf Blue Pearl Coat

MANUFACTURING INFORMATION

  • 2008 model year production start: July 2007
  • Production location: Toluca Assembly Plant, Toluca, Mexico
  • 2.4-liter engine: Saltillo Engine Plant, Saltillo, Mexico
  • Five-speed manual: Magna Powertrain New Process Gear in Syracuse, N.Y.
  • Four-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.

MARKET POSITION

The 2008 Chrysler PT Cruiser Convertible is positioned in the heart of the convertible segment, and along with the all-new 2008 Chrysler Sebring Convertible and the Chrysler Crossfire Roadster makes Chrysler "America's Convertible Company." In the United States, the 2008 Chrysler PT Cruiser Convertible competes in the growing standard specialty segment, which grew to more than 470,000 units in 2006.

DEMOGRAPHICS

  • Gender: 52 percent female/48 percent male
  • Median Age: 58 years old
  • Median Annual Household Income: $75,000
  • Household: 63 percent married
  • Education: 52 percent college graduate

MARKET ADVANTAGES

Styling

  • One-of-a-kind PT Cruiser style, with the ability to drop the top
  • Coordinated features, inside and out, top up and top down

Interior Flexibility

  • Pass-through luggage volume of 13.3 cu. ft. to hold two golf bags
  • Nine different seat configurations
  • Versatile Fold and Tumble 50/50 rear seats
  • Spacious seating for four adults
  • More rear seat leg room than the competition

Performance/Handling

  • Available 180 horsepower turbocharged engine
  • Structural reinforcements for superior convertible ride and handling

Quietness

  • Quiet convertible top up or top down
  • Extensive wind-tunnel testing, acoustic treatments and weather stripping
  • Sport bar design
  • "Smart" glass system

Value

  • Lowest convertible price point in the segment
  • "Most Affordable Convertible" – Edmunds.com

PRODUCT CHRONOLOGY

2007 Model Year

Exterior:

  • Three new colors: Pastel Yellow Clear Coat, Tangerine Pearl Coat and Opal Pearl Coat
  • Soft-touch electric liftgate switch — standard on Base model

Interior:

  • New YES Essentials® seat fabric — optional on Touring, standard on Limited
  • Remote keyless entry standard on Base model. Integrated into key includes panic alarm
  • Console flood lamp standard on all models
  • "Boston Premium Audio" badge added to center stack bezel with Boston Acoustics Audio Group

2006 Model Year

Powertrain:

  • 2.4-liter, 16-valve, DOHC, SMPI four-cylinder engine (150 horsepower [112 kW] and 165 lb.-ft. [222 N•m] of torque) with five-speed manual transmission (standard on Touring model)
  • 2.4-liter, 16-valve, DOHC, SMPI four-cylinder engine with four-speed electronic automatic transmission (optional on Touring model)
  • 2.4-liter, 16-valve, DOHC, SMPI intercooled turbo four-cylinder engine (180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque) with four-speed electronic automatic transmission (optional on Touring model)
  • Increased power — new for 2006 (230 horsepower (164 kW) and 245 lb.-ft. (332 N•m) of torque) 2.4-liter, 16-valve, DOHC, SMPI intercooled high-output turbo four-cylinder engine with heavy-duty Getrag five-speed manual transmission (standard on GT model)
  • Increased power — new for 2006 2.4-liter, 16-valve, DOHC, SMPI intercooled high-output turbo four-cylinder engine with four-speed electronic automatic transmission and Auto Stick (optional on GT model)

Chassis:

  • New, nine-spoke, 16-inch aluminum wheel offerings on Touring model available in painted silver or optional chrome-clad finish (new for 2006)
  • New, 15-spoke, 17-inch chrome-clad aluminum wheels on standard GT models (new for 2006)
  • Power-assisted disc/drum brakes, ABS disc/drum brakes, or ABS front-wheel disc brakes with low-speed traction control depending on model and options selected
  • Touring- or sport-tuned suspension with external front, and internal rear stabilizer bars
  • Power-assisted steering (18:1 ratio)

Exterior:

  • Power folding top with insulated headliner, single handle release and serviceable glass back light
  • Convertible top exterior color: Pebble Beige Cloth (new color for 2006)
  • Eight exterior color offerings, including Marine Blue Pearl Coat and Magnesium Pearl Coat (both new for 2006)
  • Modifications to exterior for more refined, upscale appearance exemplifying attention to detail and incorporating "face of Chrysler" design cues include (new for 2006):
    • Redesigned front and rear fascias on all models
    • Redesigned front grille with chrome-accented horizontal bars standard on all models
    • Larger Chrysler "winged badge" on front hood
    • Redesigned headlamps with lower "scalloped" edge on all models
    • Modified taillamp(s) with white turn signal lenses (amber bulb)
    • Fog lamps with updated round design standard on all models
    • Increased opening articulation on rear decklid

Interior:

  • Modifications to interior for more refined, upscale appearance and enhanced utility include (new for 2006):
    • All-new instrument panel and door trim panel design
    • Refreshed seat trim and fabrics for all models incorporating sport contour trim outlines for improved lateral support
    • Interior color offerings: Pastel Slate Gray and Pastel Pebble Beige
    • Larger, more visible instrument cluster graphics with silver gauge faces
    • Higher-output, quieter HVAC system combined with flush shut-off outlets
    • Ergonomic refinements including positioning of radio head unit above HVAC controls; relocation of heated seat and hazard flasher switches to center stack and raised rear window controls (positioned on rear of center console)
    • Instrument panel window switches include "four-window up/down" press and hold feature
    • Satin Silver center stack bezel; GT model includes Mini-Carbon pattern
    • Larger glove box with dampened opening
    • Upscale-designed Chrysler Signature analog clock
    • Center console with fore/aft sliding armrest and covered storage. Unit includes two fold-out cup holders for rear-seat occupants; battery-fed power outlet inside console bin for concealed cell phone charging; and clamshell upper compartment (under lid) for concealing small items
    • Bright-accented ringed cup holders on GT model
    • Six-way power driver seat with manual lumbar optional on Touring and standard on GT
    • MP3 play capability (new for 2006) with exception of single CD radio offering
    • Audio input jack on AM/FM single CD radio can be used for any audio input source (e.g., portable MP3 player, portable cassette player, portable CD player, eight-track player)
    • AM/FM six-CD changer radio can play CDs burned with MP3 files
  • Boston Acoustics premium audio system is optional and combines six acoustic speakers with 368-watt amplifier (new for 2006)
  • Enhanced noise, vibration and harshness (NVH) applications include dash panel silencer and strategically placed sound damping materials to reduce road and powertrain noise (new for 2006)
  • Advanced multi-stage driver and front passenger air bags and driver-side inflatable knee blocker with Occupant Classification System (OCS), which detects passenger seat occupant to determine on/off status of air bag (new for 2006)
  • Redesigned ignition key with integral fob and Sentry Key® engine immobilizer (new for 2006)
  • Height-adjustable three-point seat belts with pretensioners, constant force retractors and traveling inboard buckles, front; three-point, rear three-point
  • Security alarm system
  • Electronic Vehicle Information Center (EVIC) with reconfigurable display in cluster includes compass, outside temperature, audio information, average fuel economy, distance to empty and elapsed time (new for 2006)
  • Enhanced electrical features including power speed-sensitive locks and power accessory delay (new for 2006)
  • HomeLink universal garage door opener
  • Supplemental side air bags

2005 Model Year

The Chrysler PT Cruiser Convertible was introduced in the 2005 model year, expanding on the PT Cruiser heritage established with the introduction of the original PT Cruiser sedan in model year 2001.

Two models are offered — PT Cruiser Convertible Touring and PT Cruiser Convertible GT — with five engine/transmission combinations:

  • 2.4-liter, 16-valve, DOHC, SMPI four-cyl. engine with five-speed manual transmission
  • 2.4-liter, 16-valve, DOHC, SMPI four-cyl. engine with four-speed automatic transmission
  • 2.4-liter, 16-valve, DOHC, SMPI intercooled turbo four-cyl. engine with four-speed automatic transmission
  • 2.4-liter, 16-valve, DOHC, SMPI intercooled high-output turbo four-cyl. engine with heavy-duty Getrag five-speed manual transmission
  • 2.4-liter, 16-valve, DOHC, SMPI intercooled high-output turbo four-cyl. engine with four-speed automatic transmission and AutoStick®

At introduction, the new PT Cruiser convertible offers:

  • More interior volume than any of the competitors in or near the segment (84.3 cu. ft. vs. Beetle, 79.6 cu. ft., and Mustang, 79.0 cu. ft.)
  • Pass-through luggage volume of 13.3 cu. ft.
  • Nine different seat configurations
  • Fold and tumble 50/50 rear bench seats
  • Quietness — Wind noise limited using extensive wind tunnel testing, acoustic treatments, weather-stripping and unique design of the Sport Bar. Also features the "Smart" glass system
  • Easy entry system on passenger side — Pull one handle to tilt and slide passenger seat to create wide opening to spacious second row. Seat has a "memory" so it returns to the same track position and seatback angle
  • A true four-passenger convertible — Rear seat leg room is more than 10 inches greater than the Volkswagon Beetle convertible
  • Power folding top with insulated headliner, single handle release and serviceable glass back light

Posted on 1 September 2007 | 12:00 am

2008 Chrysler 300 — A Classic with Stunning Design, Exhilarating Performance and Sophisticated Interior

Auburn Hills, Mich., Sep 1, 2007 - Loaded with premium features, stunning Chrysler design, fuel-saving technology and abundant standard safety features, the 2008 Chrysler 300 continues to make everything else on the road seem ordinary.

The dramatic exterior design of the Chrysler 300 has been refreshed for 2008 with minor changes to the front and rear fascias and tailamps and a new rear deck lid that incorporates an SRT-inspired integrated spoiler and relocated high-mounted stop light. However, the classic proportions of long hood, short deck and dramatic profile remain to give the Chrysler 300 its continued award-winning, stunning presence for 2008.

The sophisticated interior design of the Chrysler 300 has been enhanced for 2008 with a new instrument panel and center console design, highlighted with satin silver bezels. Soft-touch surfaces on arm rests and door panels, and a newly designed and relocated cruise control stalk, add to the comfortable interior. Available light-emitting diode (LED) lighting in the front cup holders and front- and rear-door map pockets provide additional driver convenience.

New entertainment and communications options on the 2008 Chrysler 300 include a Boston Acoustics eight-speaker 5.1 Matrix Surround Sound system, SIRIUS Backseat TV™ and MyGIG™ Multimedia Infotainment System with optional navigation.

In addition, seat-mounted air bags have been added to the front and rear side-curtain air bags for increased driver and passenger safety.

The 5.7-liter HEMI®-powered Chrysler 300C offers a "Fuel Saver Mode" display, included as part of the Electronic Vehicle Information Center (EVIC) that tells drivers when they are in four-cylinder mode, allowing them to modify their driving habits for improved fuel efficiency.

New technologies and exterior and interior refinements continue to offer Chrysler 300 customers an elegant, confidence-inspiring vehicle at an exceptional value.

2008 CHRYSLER 300: WHAT'S NEW FOR 2008

Exterior:

  • Three new exterior colors: Clearwater Blue Pearl Coat, Dark Titanium Metallic Clear Coat and Light Sandstone Metallic Clear Coat replace Marine Blue Pearl Coat, Linen Gold and Silver Steel Metallic
  • Exterior refresh including front and rear fascias and grille, and new bodyside molding, taillamp design and deck lid

Interior:

  • Interior refresh including redesigned instrument panel, instrument cluster, center console and door trim panels
  • Available adaptive cruise control (Chrysler 300C)
  • Faux wood interior accents (Chrysler 300 Limited)
  • iPod interface added to UConnect® module
  • LED lighting in front cup holders and front- and rear-door map pockets (included in Luxury package on Chrysler 300 Limited, standard on Chrysler 300C)
  • New interior color combinations of Dark Khaki/Light Graystone and Dark Slate Gray
  • New cloth seat material
  • New speed control stalk
  • Upgraded soft-touch surfaces on arm rests, center console and door trim

Electrical:

  • New radio options 1 AM/FM/CD/MP3 radio (standard) 2 AM/FM/6CD/DVD/MP3 radio (option) 3 MyGIG, a cutting-edge multimedia audio and entertainment system with available navigation
  • Boston Acoustics eight-speaker 5.1 Matrix Surround Sound amplifier including subwoofer (option on Chrysler 300C)
  • Rear-seat Video Entertainment System (VES™) includes SIRIUS Backseat TV and one-year subscription to SIRIUS Satellite Video (available on Chrysler 300 Touring Executive Series, 300 Limited and 300C models)
  • Remote start (option on Chrysler 300 Limited, standard on Chrysler 300C)

Powertrain/Chassis:

  • New 17-inch wheel covers (standard on Chrysler 300 LX)
  • New 17-inch machined face aluminum wheels (standard on Chrysler 300 Touring)
  • "Fuel Saver Mode" display (standard on Chrysler 300C)

Safety and Security:

  • Power adjustable pedals (now standard on Chrysler 300 Limited)
  • Side-curtain and seat-mounted side air bags (standard on Chrysler 300 Great American package and available on remaining models)
  • Tire pressure monitor warning lamp (now standard on Chrysler 300 LX model)

New Packages:

  • Luxury Group package: Includes sun roof; Boston Acoustics six-speaker, 276-watt DSP Amp speaker system; MyGIG Entertainment System with AM/FM/CD/DVD/HDD/MP3 radio; California Walnut wood accent on steering wheel, door pulls and interior trim; remote start; LED-illuminated front cup holders and front- and rear-door map pockets; SmartBeam™ headlamp control system and rain-sensing windshield wipers (available on Chrysler 300 Limited)
  • Luxury Equipment Group II package: Includes adaptive cruise control, mirrors with supplemental turn signals and puddle lamps, passenger side auto-dimming mirror, heated rear seats and California Walnut wood trim (available on Chrysler 300C)

DESIGN

The dramatic exterior design of the Chrysler 300 has been refreshed for 2008 with new tailamps and a new rear deck lid that integrates an SRT-inspired spoiler and relocated high-mounted stop light. However, the classic proportions of long hood, short deck and dramatic profile remain to give the Chrysler 300 its continued award-winning, stunning presence for 2008.

The sophisticated interior design of the Chrysler 300 has been enhanced for 2008 with a new instrument panel and center console design, highlighted with satin silver bezels. Soft-touch surfaces on arm rests and door panels, and a newly designed and relocated cruise control stalk, add to the comfortable interior. LED lighting in the front cup holders and front and rear door map pockets provide additional driver convenience.

ENGINEERING

Three powertrain options are available in the 2008 Chrysler 300 lineup, offering outstanding combinations of performance, fuel economy, quietness and durability.

The rear-wheel-drive 2008 Chrysler 300 LX is equipped with a 2.7-liter V-6 engine providing 178 hp (133 kW) @ 5500 rpm and 190 lb.-ft. (258 N•m) of torque @ 4000.

A 3.5-liter High Output V-6 engine featured on the rear-wheel-drive and all-wheel-drive Chrysler 300 Touring and Chrysler 300 Limited models provides 250 hp (186 kW) @ 6400 rpm and 250 lb.-ft. (340 N•m) of torque @ 3800 rpm.

The 2008 Chrysler 300C rear-wheel-drive and all-wheel-drive models feature the modern 5.7-liter HEMI V-8 engine equipped with a Multi-displacement System (MDS). MDS seamlessly turns off the fuel consumption in four cylinders when V-8 power is not needed, improving fuel economy as much as 20 percent. HEMI'S "Fuel Saver Mode" display, included as part of the Electronic Vehicle Information Center, tells drivers when they are in four-cylinder mode, allowing them to modify their driving habits for improved fuel efficiency.

The 5.7-liter HEMI V-8 engine provides 340 hp (254 kW) @ 5000 rpm and 390 lb.-ft of torque (258 N•m) @ 4000. The HEMI-powered 2008 Chrysler 300C can go from zero to 60 mph in just 6.3 seconds.

ENTERTAINMENT AND COMMUNICATION TECHNOLOGY

The 2008 Chrysler 300 lineup offers the latest entertainment and communication technology available in the automotive industry while maintaining simplicity, safety, freedom and flexibility.

  • Available factory-installed SIRIUS Satellite Radio delivers more than 130 channels of radio programming
  • New, larger 6.5-inch full-screen DVD-based Navigation System using Global Positioning System (GPS) provides easy trip routing and turn-by-turn route guidance through voice recognition and touch screen
  • Touch screen MyGIG, an audio, entertainment and hands-free communication system including a 20-gigabyte hard drive with optional navigation capability
  • Rear-seat DVD Video Entertainment System (VES), conveniently located under center console armrest cover to provide easy access to rear-seat passengers
  • SIRIUS Backseat TV offers three channels of respected children's TV programs
  • UConnect® Hands-free Communication System uses Bluetooth technology to provide voice-activated wireless cellular communication

MyGIGMyGIG is a completely integrated Harman/Kardon touch screen audio, entertainment and hands-free communication system. MyGIG also is available with an optional navigation system, which adds voice recognition.

The best-in-class, next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation, as well as multiple font sizes and styles. The MyGIG navigation system allows voice-activated commands and includes many new features for music, sound, movies and personalized picture displays, including:

  • A 20-gigabyte hard disc drive that includes Music Juke Box for organizing music and pictures on the hard drive
  • Universal Serial Bus (USB) port that provides downloading of WMA, MP3 and JPEG files onto the hard drive
  • Gracenote® database that is installed on the hard drive to provide song identification, including composer, artist and title
  • Playlist creation capability to provide easy access to files
  • Voice memo recording that allows a 3 minute message to be recorded using the microphone integrated into the rearview mirror
  • Radio display screen that can show movies (when vehicle is not in motion)
  • SIRIUS Satellite Radio, which provides customers with more than 130 channels of the best music, entertainment and information coast-to-coast, 24 hours a day. This includes music, as well as sports, news, talk, entertainment, traffic and weather
  • UConnect Hands-free Communication System that uses Bluetooth® technology to provide voice-activated wireless communication between the occupants' compatible cell phones and the vehicle's onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

The 2008 Chrysler 300 also offers a MyGIG system without navigation.

Rear-seat DVD Video Entertainment SystemThe rear-seat VES is cleverly packaged under the center console armrest cover and is easily accessible to rear-seat passengers. The system includes a 7-inch Liquid Crystal Display (LCD) screen, a remote control and two wireless headsets. The hinged LCD screen can be fully stored into the console armrest cover or flipped up for viewing. Auxiliary audio and video plug-in jacks are included on the faceplate so that rear-seat passengers can view video directly from a video camera, play games from a video game console or play music directly from a portable MP3 player. New for 2008, rear-seat passengers can enjoy SIRIUS Backseat TV.

SIRIUS Backseat TV

Chrysler LLC will be the first and only auto manufacturer to offer SIRIUS Backseat TV in its vehicle lineup in the 2008 model year.

SIRIUS Backseat TV features three channels of respected children's TV featuring many of the most well-known kids' programming, including Nickelodeon, Disney Channel and Cartoon Network. Rear-seat passengers will be able to watch shows such as Nickelodeon's "SpongeBob SquarePants," Disney Channel's "Hannah Montana," and Cartoon Network's "Foster's Home for Imaginary Friends."

SIRIUS Backseat TV operates through an in-vehicle satellite video receiver and two small roof-mounted antennas. Programming, in addition to the channel name, program title and rating are displayed on the vehicle's rear seat video screen. For added flexibility, rear-seat passengers can enjoy SIRIUS Backseat TV while front-seat occupants listen to SIRIUS Satellite Radio. The system can be operated from either the rear-seat entertainment remote or the radio head unit in the front instrument panel. In addition, when the vehicle is in Park, programming can be displayed on the MyGIG screen (if equipped) for front-seat viewing.

PRODUCT HIGHLIGHTS

  • Chrysler redefined the classic American automobile with the Chrysler 300. Boasting an entirely new shape based on Chrysler Group's rear-wheel-drive architecture, this striking sedan continues the Chrysler brand's proud "letter series" tradition in a thoroughly modern way
  • With stunning, noble proportions, Chrysler 300 signaled an entirely new design direction for the Chrysler brand when first introduced in March 2004 as a 2005 model year vehicle
  • Chrysler 300C offers exceptional performance with the 5.7-liter HEMI V-8 engine that produces 340 hp and 390 lb.-ft. of torque and features a cylinder deactivation system (MDS) that provides as much as a 20-percent improvement in fuel economy. Chrysler 300C can go 0-60 mph in just 6.3 seconds
  • Technologies such as Electronic Stability Program (ESP) with Brake Assist, All-speed Traction Control System (TCS) and four-wheel Anti-lock Brake System (ABS), have reached new levels of advancement to control rear-wheel-drive vehicles in a way that is transparent to the driver
  • Optional all-wheel-drive models feature excellent cornering balance under all driving conditions and improved traction in snow and wet-weather conditions
  • Unsurpassed comfort and spaciousness, the Chrysler 300 has the interior space of a front-wheel-drive package in a rear-wheel-drive vehicle
  • Chrysler 300 offers leading DaimlerChrysler technology at a mid-market price

2008 CHRYSLER 300 MODEL LINEUP

2008 Chrysler 300 LX (Rear-wheel Drive)

Standard Features

  • Rear-wheel-drive configuration
  • 2.7-liter V-6 engine —178 horsepower (133 kW) and 190 lb.-ft. (258 N•m) of torque
  • Four-speed automatic transmission
  • 17-inch bolt on steel wheel covers
  • P215/65R17 all-season ride tires
  • 18-gallon fuel tank
  • Air conditioning
  • AM/FM/CD radio with an auxiliary audio input jack and four speakers
  • Analog clock
  • Driver- and passenger-adjustable lumbar support
  • Driver-side, one-touch-down power windows
  • Fixed, power mirrors
  • Front and rear floor mats
  • Glove box lamp
  • Illuminated visor mirror
  • Low-risk deployment air bags
  • Manual tilt and telescoping steering column
  • Oil change alert
  • Outside temperature display
  • Power eight-way driver's seat
  • Power four-wheel disc brakes
  • Power locks
  • Rack-and-pinion steering
  • Rear 60-40 split seat with armrest and cup holder
  • Rear window defroster
  • Remote keyless, illuminated entry
  • Sentry Key® engine immobilizer
  • Speed control with instrument panel indicator light
  • Tire pressure monitor warning lamp

Optional Features/Packages

  • Bodyside molding
  • Engine block heater
  • ESP with Brake Assist, All-speed Traction Control System and four-wheel ABS
  • Premium front and rear floor mats
  • Power adjustable pedals
  • Protection Group including supplemental side-curtain and seat-mounted air bags, air filtration, self-sealing tires and UConnect® Hands-free Communication System with auto-dimming rearview mirror and iPod interface
  • Sound Group including six-speaker Boston Acoustics sound system with 276-watt Digital Signal Processing (DSP) Amplifier, AM/FM/6CD/DVD/MP3 radio and SIRIUS Satellite Radio with one-year subscription provided by SIRIUS
  • Great American package includes 17-inch tires and machined aluminum wheels, ESP with Brake Assist, all-speed TCS, four-wheel ABS, supplemental side-curtain and seat-mounted air bags, air filtration, premium front and rear floor mats, heated body-color exterior mirrors, six-speaker sound system and AM/FM/6CD/DVD/MP3 radio
    • Options available on 2008 Chrysler 300 Great American package include engine block heater, power adjustable pedals, Protection Group package including UConnect Hands-free Communication system and self-sealing tires, and Sound Group package including Boston Acoustics six-speaker 276-watt Amp speaker system and SIRIUS Satellite Radio

2008 Chrysler 300 Touring (Rear-wheel Drive)

Standard Features

In addition to the standard features on the Chrysler 300 LX, the Chrysler 300 Touring adds/replaces the following:

  • 3.5-liter High Output V-6 engine — 250 horsepower (186 kW) and 250 lb.-ft. (340 N•m) of torque
  • 17-inch machined-face aluminum wheels
  • All-speed TCS
  • ESP with Brake Assist
  • Four-wheel ABS
  • Body-color heated mirrors and bodyside moldings with bright insert
  • Fog lamps
  • Front and rear premium floor mats
  • Leather-trimmed seats, steering wheel and shift knob

2008 Chrysler 300 Touring (All-wheel Drive)

In addition to the standard features available on the Chrysler 300 Touring rear-wheel-drive model, the all-wheel-drive model adds/replaces the following:

  • 18-inch chrome-clad aluminum wheels
  • P225/60R18 all-season touring tires
  • 19-gallon fuel tank
  • Five-speed automatic transmission with Auto Stick
  • Front differential and transfer case, and unique all-wheel-drive front suspension
  • Performance disc brakes

Optional Features/Packages

The Chrysler 300 Touring models (RWD/AWD) offer the following optional features/packages:

  • Comfort/convenience Group includes heated front seats, power passenger seat, power adjustable pedals and express-up/down power front windows
  • Protection Group including supplemental side-curtain and seat-mounted air bags, air filtration, self-sealing tires and UConnect with auto-dimming rearview mirror and iPod interface
  • SIRIUS Satellite Radio with one-year subscription provided by SIRIUS
  • Sound Group includes MyGIG Entertainment System including AM/FM/CD/DVD/HDD/MP3 radio featuring touch screen operation, six-speaker Boston Acoustics sound system with 276-watt DSP amplifier and SIRIUS Satellite Radio with one-year subscription provided by SIRIUS
  • Sun roof with express open and close, anti-pinch operation
  • Walter P. Chrysler Executive Series long-wheelbase package adds six inches to the standard wheelbase and includes eight-way power front passenger seat, heated front seats, express-up/down power front windows, uniquely calibrated ESP, longer electrical wiring harness and a Walter P. Chrysler Executive Series badge. Options available on the 2008 Chrysler 300 Touring Walter P. Chrysler Executive Series model include:
    • Power adjustable pedals
    • Protection Group including UConnect and iPod connection, air filtration, security alarm and self-sealing tires
    • Sound Group including MyGIG Entertainment System with six-speaker 276-watt Amp Boston Acoustics sound system and SIRIUS Satellite Radio with one-year subscription provided by SIRIUS
    • Rear-seat VES with SIRIUS Satellite Radio and SIRIUS Backseat TV — both including one-year subscription provided by SIRIUS
    • MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with navigation featuring touch screen and voice recognition

2008 Chrysler 300 Limited (Rear-wheel Drive)

Standard Features

In addition to the standard features on the Chrysler 300 LX and 300 Touring models, the Chrysler 300 Limited adds/replaces the following:

  • 18-inch chrome-clad aluminum wheels
  • P225/60R18 all-season tires
  • Automatic headlamps
  • Driver and passenger express up/down power front windows with auto-reverse sensing system
  • Dual-zone automatic temperature control
  • Eight-way power passenger seat
  • Heated driver and front-passenger seats
  • Power adjustable pedals
  • Projector headlamps
  • Reconfigurable Display Group including EVIC, compass, HomeLink universal home security system transceiver, auto-dimming rearview mirror, reconfigurable display in instrument cluster, trip computer and steering wheel-mounted audio controls
  • Security alarm with panic button on key fob
  • SIRIUS Satellite Radio with first-year subscription provided by SIRIUS
  • Six-speaker 276-watt DSP amplified Boston Acoustics sound system
  • Touring suspension

2008 Chrysler 300 Limited (All-wheel Drive)

In addition to the standard features available on the Chrysler 300 Limited rear-wheel-drive model, the Chrysler 300 Limited all-wheel-drive model adds/replaces the following:

  • 19-gallon fuel tank
  • Five-speed automatic transmission with Auto Stick
  • Front differential and transfer case, and unique all-wheel-drive front suspension
  • Performance disc brakes

Optional Features/Packages

The Chrysler 300 Limited models (RWD/AWD) offer the following optional features/packages:

  • MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with navigation featuring touch screen and voice recognition
  • Protection Group including supplemental side-curtain and seat-mounted air bags, air filtration, self-sealing tires and UConnect with auto-dimming rearview mirror and iPod interface
  • Rear-seat VES including SIRIUS Backseat TV with one-year subscription to Satellite Video provided by SIRIUS
  • Sun roof with express open and close, anti-pinch operation
  • Luxury Group package including sun roof, California Walnut wood accents, SmartBeam headlamps with rain-sensing windshield wipers, LED-illuminated cup holders and door map pockets, remote start, Boston Acoustics 276-watt digital six-speaker system and MyGIG Entertainment System including AM/FM/CD/DVD/HDD/MP3 touch screen radio

2008 Chrysler 300C (Rear-wheel Drive)

Standard Features

In addition to the standard features on the Chrysler 300 LX, Touring and Limited models, the Chrysler 300C adds/replaces the following:

  • 5.7-liter HEMI V-8 engine — 340 horsepower (254 kW) and 390 lb.-ft. (525 N•m) of torque
  • Fuel-saving MDS — improving fuel economy as much as 20 percent
  • Five-speed automatic transmission with Auto Stick
  • 18-inch chrome-clad aluminum wheels
  • 19-gallon fuel tank
  • 160-mph speedometer
  • P225/60R18 all-season touring tires
  • Boston Acoustics six-speaker, 276-watt DSP amplifier and door-trim badge
  • Chrome door handles and upper daylight opening
  • Chrome, multi-function, power, heated foldaway mirrors with memory feature and driver's auto-dimming and auto-adjust in reverse
  • Deck lid liner – trunk
  • Dual exhaust with bright tips
  • "Fuel Saver Mode" display, included in EVIC
  • Leather-trimmed steering wheel and shift knob
  • LED-illuminated cup holders and map pockets
  • Memory system for mirrors, steering column, pedals, driver's seat and radio
  • Performance four-wheel-disc ABS
  • Power adjustable pedals with memory
  • Power tilt and telescoping steering column with memory
  • Premium leather interior trim
  • Projector halogen headlamps with delay
  • Rain-sensing windshield wipers
  • Remote start
  • Satin Silver accent bezel on center console
  • Self-sealing tires
  • SIRIUS Satellite Radio with first-year subscription provided by SIRIUS
  • SmartBeam Headlamp control system
  • Tire pressure monitor with premium display
  • Tortoise shell-style interior accents on steering wheel, shifter bezel, door pulls and passenger-side instrument panel
  • HomeLink universal home security system transceiver

2008 Chrysler 300C (All-wheel Drive)

In addition to the standard features available on the rear-wheel-drive Chrysler 300C, the Chrysler 300C all-wheel-drive model adds/replaces the following:

  • Front differential and transfer case
  • Unique all-wheel-drive front suspension

Optional Features/Packages

The Chrysler 300C models (RWD/AWD) offer the following optional features/packages:

  • Genuine California Walnut wood trim
  • Sun roof with express open and close, anti-pinch operation
  • Xenon HID headlamps
  • MyGIG Multimedia Infotainment System including AM/FM/CD/DVD/HDD/MP3 radio with navigation featuring touch screen and voice recognition
  • Rear-seat video entertainment system with SIRIUS Backseat TV satellite video and one-year subscription provided by SIRIUS
  • Luxury Group II package including adaptive cruise control, auto-dimming passenger mirror, heated rear seats, supplemental turn signal mirrors with courtesy puddle lamps and California Walnut wood trim
  • Protection Group II package including side-curtain and seat-mounted air bags, air filtration, UConnect, iPod connection and ParkSense® Rear Park Assist System
  • Sound Group II package, including eight-speaker Boston Acoustics sound system with 368-watt DSP amplifier with 5.1 Matrix Surround Sound processing and MyGIG system including AM/FM/CD/DVD/HDD/MP3 touch screen radio
  • W.P. Chrysler Executive Series long-wheelbase package, which adds six inches to the standard wheelbase and includes uniquely calibrated ESP and longer electrical wiring harness. Options available on the Chrysler 300C Executive Series include:
    • Luxury Equipment Group II package including California Walnut wood trim, auto-dimming passenger-side exterior mirror, heated rear seats and supplemental signal mirrors with courtesy puddle lamps
    • Protection Group II package that consists of UConnect system with iPod connection, air filtration and ParkSense Rear Park Assist System
    • Rear-seat VES with SIRIUS Backseat TV satellite video and one-year subscription provided by SIRIUS
    • Sound Group II package, including eight-speaker Boston Acoustics sound system with 368-watt DSP amplifier with 5.1 Matrix Surround Sound processing and MyGIG Entertainment System including AM/FM/CD/DVD/HDD/MP3 touch screen radio
    • California Walnut wood trim
    • Xenon HID headlamps
    • MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with navigation featuring touch screen and voice-recognition operation

SAFETY AND SECURITY

The Chrysler 300 earned five stars for driver and front-passenger protection in a frontal crash, the highest rating from National Highway Traffic Safety Administration.

Please refer to the safety glossary for descriptions of the following available features:

  • Adaptive Cruise Control
  • Advanced Multi-stage Air Bag System
  • All-speed Traction Control System
  • Auto-dimming Interior and Exterior Rearview Mirrors
  • Auto-reverse Sun Roof
  • Auto-reverse Windows
  • BeltAlert
  • Brake Assist
  • Brake/Park Interlock
  • Child-protection Rear Door Locks
  • Constant Force Retractors
  • Crumple Zones
  • Electronic Stability Program (ESP)
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System (EARS)
  • Four-wheel Anti-lock Brake System (ABS)
  • Height-adjustable Seat Belts
  • HomeLink Universal Home Security System Transceiver
  • Inside Emergency Trunk Release
  • Interior Head-impact Protection
  • Knee Bolsters
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Low-risk Deployment Air Bags
  • Navigation System With Voice-Recognition
  • ParkSense Rear Park Assist System
  • Power Adjustable Pedals
  • Projector Headlamps
  • Rain-sensing Windshield Wipers
  • Remote Keyless Entry
  • Remote Start
  • Seat Belt Pretensioners
  • Security Alarm With Panic Button
  • Self-sealing Tires
  • Sentry Key® Engine Immobilizer
  • SmartBeam Headlamp Control
  • Supplemental Side-curtain and Seat-mounted Air Bags
  • Supplemental Turn Signal Mirrors with Courtesy Puddle Lamps
  • Tilt and Telescoping Steering Column
  • Tire Pressure Monitor Systems
  • UConnect Hands-free Communication System
  • Xenon HID Headlamps

COLOR AVAILABILITY

  • Clearwater Blue Pearl Coat (new)
  • Dark Titanium Metallic Clear Coat (new)
  • Light Sandstone Metallic Clear Coat (new)
  • Bright Silver Metallic Clear Coat
  • Brilliant Black Crystal Pearl Coat
  • Cool Vanilla Clear Coat
  • Inferno Red Crystal Pearl Coat
  • Steel Blue Metallic Clear Coat

MANUFACTURING INFORMATION

  • 2008 model year production start: August 2007
  • Production location: Brampton Assembly Plant in Brampton, Ontario, Canada
  • Walter P. Chrysler Executive Series long-wheelbase modification: Accubuilt, Inc. in Lima, Ohio
  • 5.7-liter HEMI V-8 engine: Saltillo Engine Plant in Saltillo, Mexico
  • 3.5-liter V-6 engine: Kenosha Engine Plant in Kenosha, Wis.
  • 2.7-liter V-6 engine: Kenosha Engine Plant in Kenosha, Wis.
  • Five-speed automatic transmission with Auto Stick: Indiana Transmission Plant II in Kokomo, Ind.
  • Four-speed automatic variable-line pressure transmission: Kokomo Transmission Plant in Kokomo, Ind.

MARKET POSITION

The 2008 Chrysler 300 continues the return of the great American car. With strikingly beautiful styling, the Chrysler 300 combines elegance, confidence, power and value.

DEMOGRAPHICS

  • Gender: 60 percent male/40 percent female
  • Age: 40-54
  • Median Annual Household Income: $75,000
  • Education: 45 percent to 60 percent with undergraduate/graduate degrees
  • Household: 73 percent married; 16 percent have children living at home
  • Occupation: 40 percent to 50 percent professional/technology/manager

MARKET ADVANTAGES

Strikingly beautiful styling

  • Pays homage to the original Chrysler 300, albeit in a modern way

Incredible performance

  • Modern HEMI V-8 engine (340 hp and 390 lb.-ft of torque) with fuel-saving MDS
  • Most engine choices in its class – 2.7-liter V-6, 3.5-liter High Output V-6 and 5.7-liter HEMI V-8
  • The exhilarating feel of rear-wheel drive
  • Optional all-wheel drive for outstanding performance and stability with four-season traction

Dynamic and controlled handling

  • Near perfect 50-50 weight distribution
  • Electronic Stability Program with Brake Assist and All-speed Traction Control System
  • Front independent short- and long-arm suspension
  • Rear five-link independent suspension

Unsurpassed comfort and spaciousness

  • Front-wheel-drive interior package in a rear-wheel-drive passenger car
  • Tailored driver adjustability for custom comfort
  • Stunningly affordable
  • Combination of elegance, power and performance at an exceptional value

PRODUCT CHRONOLOGY

2007 Model Year

  • Colors: Inferno Red Crystal Pearl Coat, Marine Blue Pearl Coat and Steel Blue Metallic Clear Coat replace Magnesium Pearl Coat, Midnight Blue Pearl Coat and Satin Jade
  • New 18-inch chrome-clad wheels standard on 300 Limited package, 300C and all AWD models
  • New interior color combination of Khaki/Light Graystone replaces Deep Jade/Light Graystone
  • Automatic oil change alert
  • SmartBeam® intelligent headlamp system control available on 300 Limited package and standard on 300C models
  • Low-risk deployment air bags
  • Self-sealing tires now standard on Chrysler 300C
  • New W. P. Chrysler Executive Series long wheelbase package adds six inches and 10.2 cubic feet of interior space to 300 Touring and 300C rear-wheel-drive models
  • Luxury Group II package bundles auto-dimming passenger-side exterior mirror; heated rear seats, and supplemental turn-signal mirrors with courtesy puddle lamps (available on 300C)

2006 Model Year

  • Colors: Linen Gold Metallic Pearl Coat replaces Deep Lava Red
  • Eight-way power passenger seat with power recline (replaces six-way power passenger seat)
  • Cruise control instrument panel indicator light added
  • Optional DVD video entertainment system in center console (300 Touring, 300 with the Limited package and 300C)
  • Audio input jack added to AM/FM/CD radio
  • Five-speed automatic transmission with Auto Stick mated to 3.5-liter V-6 engine
  • Variable Line Pressure (VLP) feature added to four-speed automatic transmission
  • New Tire Pressure Monitor warning lamp (300 Touring, 300 Limited Pkg.)
  • New Tire Pressure Monitor display (300C)
  • 300 Touring new 17-inch machined-face aluminum wheel
  • Comfort/Convenience Group (300 Touring)
  • Power-adjustable pedals with memory standard equipment on 300C
  • SIRIUS Satellite Radio with one-year subscription standard on 300 Limited package and 300C
  • Chrysler 300 Touring Signature Series package introduced in 2005/2006 model year
  • Chrysler 300 Great American package introduced
  • Chrysler 300C Heritage Edition introduced

2005 Model Year

The all-new Chrysler 300 was introduced in model year 2005 marking the brand's return to rear drive and the return of the HEMI engine after 50 years

Features included:

2005 CHRYSLER 300

  • 17-inch wheels and tires
  • 2.7-liter, DOHC, 24-valve 178-hp V-6 engine mated to a four-speed automatic transmission
  • Advanced multi-stage driver and front passenger air bags
  • Air conditioning
  • AM/FM/CD radio with changer controls, auxiliary audio input jack and four speakers
  • Analog clock
  • Driver and passenger adjustable lumbar support
  • Driver-side one-touch-down power windows
  • Glove box lamp
  • Illuminated vision vanity mirrors
  • Occupant Classification System
  • One-touch, three-blink lane change signal standard
  • Outside temperature display
  • Power eight-way driver's seat
  • Power four-wheel disc brakes
  • Power locks
  • Rack and pinion steering
  • Rear 60/40 split seat with armrest and cup holder
  • Remote keyless/illuminated entry
  • Sentry Key® engine immobilizer system
  • Solar control window glass
  • Speed Control
  • Tilt and telescoping steering column

2005 CHRYSLER 300 TOURING

Included all Chrysler 300 standard features plus/replaced by:

  • 17-inch seven-spoke machined aluminum wheels
  • 3.5-liter, SOHC, High Output, 24-valve 250 horsepower V-6 engine mated to a four-speed automatic transmission
  • All-speed Traction Control
  • Available all-wheel drive with five-speed automatic transmission with Auto Stick
  • Body-color power heated mirrors
  • Electronic Stability Program (ESP) with Brake Assist
  • Fog lamps
  • Leather-trimmed seats, steering wheel and shift knob
  • Mini-Carbon center stack bezel accent
  • One-touch, three-blink lane change signal
  • Power four-wheel Anti-lock Brake System (ABS)

2005 CHRYSLER 300 LIMITED PACKAGE

Included all Chrysler 300 Touring standard features plus/replaced by:

  • 17-inch chrome-clad aluminum wheels
  • Automatic headlamps
  • Cargo net
  • Driver and passenger one-touch up/down power front windows
  • Dual zone automatic temperature control with infrared sensing
  • Electronic vehicle information center with up to 128 customer-programmable features including trip computer, compass, HomeLink universal transceiver and electrochromatic interior rearview mirror
  • Heated driver and front passenger front seats
  • In-cluster reconfigurable display
  • One-touch, three-blink lane change signal standard
  • Power six-way passenger seat
  • Security alarm with panic button on key fob
  • Six-speaker audio system
  • Steering-wheel-mounted audio controls

2005 CHRYSLER 300C

Included all Chrysler 300 Limited standard features plus/replaced by:

  • 18-inch chrome-clad aluminum wheels
  • 19-gallon fuel tank
  • 5.7-liter HEMI 340 hp V-8 engine with Multiple Displacement System mated to a five-speed automatic transmission with Auto Stick
  • 160 mph speedometer
  • Boston Acoustics six-speaker sound system with 276-watt digital (DSP) amplifier
  • Chrome exterior door handles and window trim
  • Chrome, multi-function, power, heated foldaway mirrors with memory feature and driver's auto-dimming and auto-adjust in reverse
  • Dual exhaust with bright tips
  • Memory system: dual driver seats, radio presets, steering column, display and pedals (if equipped)
  • One-touch, three-blink lane change signal standard
  • Performance four-wheel Anti-lock Brake System (ABS) with All-speed Traction Control and Electronic Stability Program with Brake Assist
  • Power tilt and telescoping steering column with memory
  • Premium leather interior trim
  • Projector halogen quad headlamps with delay
  • Rain-sensitive wipers
  • Tortoise shell-style interior accents
  • Satin Silver center stack accent bezel
  • Trunk decklid liner

Posted on 1 September 2007 | 12:00 am

2008 Chrysler PT Cruiser Continues to Lead Segment in Style, Versatility, Quality and Performance

Auburn Hills, Mich., Sep 1, 2007 - The Chrysler PT Cruiser continues to command attention around the world. Recognizing its success in the global marketplace, competitors have worked to copy the PT's unique combination of "too-cool-to-categorize" heritage styling, versatile interior packaging and proven quality, but the 2008 Chrysler PT Cruiser demonstrates that its success can be imitated but never quite duplicated.

Chrysler LLC changed the landscape of the automotive market when it introduced the segment-busting Chrysler PT Cruiser in 2000 as a 2001 model-year vehicle. Its one-of-a-kind exterior styling and Swiss Army knife-like interior flexibility, offered at a compact car price, redefined the small-car segment and became an instant hit with consumers.

The PT Cruiser's success has been phenomenal. With more than 1.15 million Chrysler PT Cruiser sales worldwide and counting, it's evident that the Chrysler PT Cruiser continues to lead the segment in style, versatility, quality and performance. For years, leading consumer magazines have recommended the PT Cruiser for its consistently high levels of quality and refinement.

Chrysler continues to keep this classic fresh and exciting. Since its introduction, Chrysler has delivered 12 variations, including four Dream Cruiser Series vehicles, the PT Turbo, the Flames, Woodie, Chrome Accents, Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, Chrysler Street Cruiser Route 66 and Pacific Coast Highway Street Cruiser editions.

"WHAT'S NEW FOR 2008"

Chrysler PT Cruiser model renamed Chrysler PT Cruiser model LX

Interior:

  • Seat-mounted side air bags standard on all models
  • Compass and temperature display on LX model
  • Sound Group I available on LX and Touring models
  • Sound Group II available on Touring and Limited models
  • SIRIUS Satellite Radio (now standard on Limited model) increases coverage to deliver more than 130 channels of radio programming

Exterior:

  • Body-color grille standard on LX and Touring models
  • Six new exterior colors:
    • Stone White
    • Silver Steel
    • Brilliant Black Metallic Clear Coat
    • Melbourne Green (late availability)
    • Deep Water Blue (late availability)
    • Sunset Crystal (late availability)

2008 Chrysler PT Cruiser LX

Standard Features

  • Seat-mounted side airbags
  • Compass and temperature display in cluster
  • Tire Pressure Monitoring System

Optional Features

  • Sound Group I (which includes SIRIUS Satellite Radio and 368-watt Boston Acoustics Audio Group with six speakers and subwoofer)
  • Four-wheel anti-lock disc brakes (ABS) with low-speed traction control

Chrysler PT Cruiser Touring

Standard Features

  • Automatic transaxle
  • Six-way power driver seat
  • YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric
  • Speed control
  • 16-inch tires with aluminum wheels
  • Fog lamps
  • Floor mats

Optional Features

  • 2.4-liter turbo engine (180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque) with automatic transaxle
  • SIRIUS Satellite Radio
  • Sound Group I (which includes SIRIUS Satellite Radio and 368-watt Boston Acoustics Audio Group with six speakers and subwoofer)
  • Sound Group II (which includes AM/FM stereo with six-disc CD player and MP3 connectivity, 368-watt Boston Acoustics Audio Group with six speakers and subwoofer)
  • Heated cloth front seats
  • Chrome Appearance Group (which includes chrome lock knobs, bright accent cup holder surround rings, chrome bodyside moldings and chrome exhaust tip)
  • ABS with low-speed traction control
  • Power express open moon roof
  • 16-inch chrome-clad aluminum wheels

Chrysler PT Cruiser Limited

Standard Features

  • 2.4-liter turbo engine (180 horsepower [134 kW] and 210 lb.-ft. [255 N•m] of torque) with automatic transaxle
  • Body-color grille with chrome accents
  • Chrome Appearance Group
  • Leather-trimmed two-tone heated seats
  • Leather-wrapped steering wheel with bright spokes
  • Mini Carbon center stack bezel
  • Rear body-color spoiler
  • 17-inch polished aluminum wheels
  • ABS with low-speed traction control
  • SIRIUS Satellite Radio
  • Floor mats

Optional Features

  • Sound Group II (which includes AM/FM stereo with six-disc CD player and MP3 connectivity, 368-watt Boston Acoustics Audio Group with six speakers and subwoofer)
  • UConnect® Hands-free Communication System

DESIGN

The Chrysler PT Cruiser's one-of-a-kind styling and flexible interior set it apart in the specialty car segment. Chrysler PT Cruiser is a dramatic alternative to the sea of sameness in the market.

From the front, the PT Cruiser features the face of Chrysler, with a Chrysler winged badge. The Limited model features chrome accents on the grille. Headlamps have a scalloped bottom edge and Touring and Limited models feature round fog lamps.

A body-color spoiler on the liftgate improves aerodynamics. A rear liftgate provides easy access to the PT Cruiser's flexible interior. With the fold/tumble/removable seats and the available fold-flat front passenger seat and movable rear shelf, the interior can be configured in 160 different ways.

From the driver's seat, the instrument panel features large gauges, standard compass and temperature display, flush shutoff rotating air vents and a Chrysler signature analog clock. The radio is mounted high in the center stack, and a passenger grab handle on the right side of the instrument panel makes it easier for passengers to get into and out of the vehicle.

The Chrysler PT Cruiser features a center console with a sliding armrest and covered storage space. This console conceals small items and includes a deep storage bin that holds six CDs, a coin holder and two fold-out cup holders for rear-seat occupants. Front cup holders on the Limited model feature bright accents.

An available Chrome Accents Group (which includes chrome bodyside moldings, chrome door lock knobs, front cup holders with bright accents and a chrome exhaust tip) gives buyers the ability to customize their PT Cruiser from the factory, complete with warranty.

ENGINEERING

High-quality, performance and functionality give Chrysler PT Cruiser a huge leg up on the competition. The Chrysler PT Cruiser offers drivers performance, both under the hood, behind the wheel and under the seats. This one-of-a-kind vehicle is available with a turbo charged engine that has 180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque.

Reduced road, wind and powertrain noise result in an exceptional, quiet ride inside the Chrysler PT Cruiser's cabin. An acoustic package (which includes sealants around the doors, windows, rear floor pan and reverberant cavity area), combined with sound absorption in the trim panels, reduces road noise. Sealing around the heating, ventilation and air conditioning (HVAC) system and insulation in the dashboard reduce powertrain noise. The inner belt seals in the door and added foam in the A-pillar reduce wind noise.

The Chrysler PT Cruiser's flexible interior can be configured in 160 different ways, giving owners the opportunity to tackle a multitude of tasks with their vehicle. Innovative feature options, such as YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric, standard console flood lamp, standard soft-touch electric liftgate release, standard compass and temperature display and Remote Keyless Entry add to the 2008 Chrysler PT Cruiser's functionality.

PRODUCT HIGHLIGHTS

  • With global sales totaling more than 1.15 million units, Chrysler PT Cruiser continues to lead the segment in style, versatility, high quality and performance
  • Chrysler PT Cruiser's affordable price makes it an attractive alternative to many compact cars on the road
  • Chrysler PT Cruiser's proven top quality is time-tested
  • Chrysler PT Cruiser offers more versatility than any compact car
  • Unique styling and performance separate Chrysler PT Cruiser from the competition

MODEL LINEUP

2008 Chrysler PT Cruiser LX

Standard Features

  • 2.4-liter naturally aspirated engine (150 horsepower [112 kW] and 165 lb.-ft. [220 N•m] of torque
  • Five-speed manual transaxle
  • Seat-mounted side air bags
  • Sport contour bucket seats with Bauhaus feature fabric
  • AM/FM stereo with single-disc CD player, MP3 play capability and auxiliary audio input jack
  • Four premium speakers
  • Power windows with auto-down function on both front windows
  • 65/35 fold/tumble/removable rear seats
  • Speed-sensitive power locks
  • Console with sliding armrest and storage
  • Analog clock
  • 12-volt center instrument panel power outlet
  • Power accessory delay
  • Tilt steering column
  • Instrument cluster with tachometer
  • Compass and temperature display
  • Satin Silver instrument panel bezels
  • Color-keyed shift knob
  • Rear door speakers
  • Rear-window defroster
  • Rear-window wiper/washer
  • Manual adjustable front seats
  • Front dome lamp
  • Cargo compartment lamp
  • Sentry Key® engine immobilizer
  • Remote keyless entry with illuminated entry
  • Body-color front and rear fascias
  • Chrysler winged badge on the hood and liftgate
  • Bright door handles
  • Halogen quad headlamps
  • Body-color strip spoiler on liftgate
  • Power rack-and-pinion steering
  • Power front disc/rear drum brakes
  • Tire Pressure Monitoring System (TPM)
  • 15-inch wheels with bolt-on wheel covers

Optional Features

  • Automatic transaxle
  • Air conditioning
  • ABS with low-speed traction control
  • Engine block heater
  • SIRIUS Satellite Radio with free first-year subscription
  • Sound Group I (which includes SIRIUS Satellite Radio and 368-watt Boston Acoustics audio Group with six speakers and subwoofer)

2008 Chrysler PT Cruiser Touring

Standard Features

Standard features on the 2008 Chrysler PT Cruiser Touring, beyond those on the PT Cruiser LX model, include:

  • Automatic transaxle
  • Air conditioning
  • Fold-flat passenger seat
  • YES Essentials seat fabric
  • Speed control
  • Power six-way driver seat
  • Driver manual lumbar adjuster
  • Fog lamps
  • Front and rear floor mats
  • Electronic Vehicle Information Center
  • Deep-tint sunscreen glass
  • Illuminated visor mirrors
  • 12-volt rear auxiliary power outlet
  • Power mirrors
  • Courtesy map lamps
  • Power outlets in the console and rear cargo area
  • Interior assist handles
  • Illuminated entry
  • Multi-position shelf panel for the cargo area
  • Security alarm
  • Touring edition badge
  • 16-inch aluminum wheels

Optional Features

  • 2.4-liter turbo engine (180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque) with four-speed automatic transmission
  • ABS with low-speed traction control (packaged with 2.4-liter turbo engine)
  • Heated cloth front seats
  • SIRIUS Satellite Radio with free first-year subscription
  • Power express open moon roof with sliding sun shade
  • 16-inch chrome-clad wheels
  • Sound Group II (which includes AM/FM stereo with six-disc CD player and MP3 connectivity, 368-watt Boston Acoustics Audio Group with six speakers and subwoofer)
  • Chrome Appearance Group (which includes chrome lock knobs, bright accent cup holder surround rings, chrome bodyside moldings and chrome exhaust tip)

2008 Chrysler PT Cruiser Limited

Standard Features

In addition to the features on the Chrysler PT Cruiser and Chrysler PT Cruiser Touring models, standard features on the Limited model include:

  • 2.4-liter turbo engine (180 horsepower [134 kW] and 210 lb.-ft. [285 N•m] of torque) with four-speed automatic transmission
  • ABS with low-speed traction control
  • Premium leather-trimmed two-tone heated bucket seats
  • Bright front-door sill scuff pads
  • Leather-wrapped steering wheel with bright spokes
  • Mini Carbon center stack bezel
  • Front and rear floor mats
  • HomeLink universal garage door opener
  • Chrome exhaust tip
  • Chrome bodyside molding
  • Chrome lock knobs
  • SIRIUS Satellite Radio
  • Bright cup holder surround rings
  • Power express open moonroof
  • Limited Edition badge
  • Rear body-color spoiler
  • 17-inch polished aluminum wheels with performance tires

Optional Features

Options available on the Chrysler PT Cruiser Limited model, beyond those available on the PT Cruiser LX and PT Cruiser Touring models, include:

  • UConnect Hands-free Communication System with automatic-dimming rearview mirror

SAFETY AND SECURITY

Please refer to the Safety Glossary for descriptions of the following available features:

  • Advanced Multi-stage Driver and Front-passenger Air Bags with Occupant Classification System
  • Available Four-wheel Anti-lock Disc Brakes with Low-speed Traction Control (ABS)
  • Brake/Park Interlock
  • Driver-side Inflatable Knee Blocker
  • Electric Rear Liftgate Release
  • Height Adjustable Three Point Seat Belts with Pretensioners
  • Constant Force Retractors
  • Lap and Shoulder Seat Belts in All Positions
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Rear-door Child Protection Locks
  • Remote Keyless Entry
  • Security Alarm
  • Sentry Key® Engine Immobilization
  • Supplemental Seat Side Air Bags
  • Unique Transverse Beam in Body Structure

COLOR AVAILABILITY

  • Stone White Clear Coat (New)
  • Silver Steel Metallic Clear Coat (New)
  • Brilliant Black Metallic Clear Coat (New)
  • Melbourne Green (late availability) (New)
  • Deep Water Blue Pearl Coat (late availability) (New)
  • Sunset Crystal Pearl Coat (late availability) (New)
  • Inferno Red Crystal Pearl Coat
  • Bright Silver Metallic Clear Coat
  • Surf Blue Pearl Coat

MANUFACTURING INFORMATION

  • 2008 model year production start: July 2007
  • Production location: Toluca Assembly Plant in Toluca, Mexico
  • 2.4-liter engine: Saltillo Engine Plant in Saltillo, Mexico
  • Four-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.
  • Five-speed manual transaxle: Magna Powertrain New Process Gear in Syracuse, N.Y.

MARKET POSITION

Chrysler PT Cruiser continues to draw buyers from all segments. Positioned in the heart of the sports tourer segment, Chrysler PT Cruiser also maintains affordable image models. The Chrysler PT Cruiser offers just about anything a compact car buyer wants and a great deal more, including excitement, unexpected features and versatility.

DEMOGRAPHICS

  • Gender: 46 percent male/54 percent female
  • Median Age: 58
  • Median Annual Household Income: $57,000
  • Education: 28 percent college educated
  • Household: 60 percent married

MARKET ADVANTAGES

Chrysler PT Cruiser has a distinct advantage over its competition with features, content, size, affordability and versatility. It is the best small car alternative in America, delivering:

Uncommon Excitement

  • Style – The Chrysler PT Cruiser offers a dramatic alternative to the sea of sameness that typifies most car segments. The PT Cruiser's unique exterior design celebrates the American custom-car era with bulging fender forms, chrome details and a strong wheels-to-the-corner stance
  • Performance – 150 horsepower and 180 horsepower engines ensure a fun driving experience

Quality

  • Consumer Digest recommended
  • Edmunds Top 10 Hippest Vehicles

Interior Flexibility

  • Chrysler PT Cruiser offers a versatile and spacious interior package. Its tall profile contributes to its command-of-the-road seating and flexible interior space. With the flip/fold/tumble seats (removable rear) and the available fold-flat front passenger seat and movable rear shelf, the interior can be configured in 160 different ways

Value

  • So much more than a compact car, but at a compact car price

PRODUCT CHRONOLOGY

2007 Model Year

Exterior:

  • Three new colors: Pastel Yellow Clear Coat, Tangerine Pearl Coat and Opal Pearl Coat
  • Soft-touch electric liftgate switch—standard on Base model

Interior:

  • New YES Essentials® seat fabric—optional on Touring, standard on Limited
  • Remote keyless entry standard on Base model. Integrated into key—includes panic alarm
  • Console flood lamp standard on all models
  • "Boston Premium Audio" badge added to center stack bezel with Boston Acoustics Audio Group

2006 Model Year

Complete upgrade of the PT Cruiser.

Powertrain:

  • Increased power—new for 2006 (230 horsepower [171.5 kW] and 245 lb.-ft. [332 N•m] of torque) 2.4-liter, 16-valve, DOHC SMPI intercooled High-output Turbo four-cylinder engine with heavy-duty Getrag five-speed manual transmission (standard on GT model or this engine with optional four-speed electronic automatic transmission and AutoStick® on GT model)
  • New nine-spoke, 16-inch aluminum wheel offering on Limited models available in painted silver or optional chrome-clad finish
  • New 15-spoke, 17-inch chrome-clad aluminum wheels standard on GT models
  • Power-assisted disc/drum brakes, ABS disc/drum brakes or performance four-wheel disc brakes with ABS and low-speed traction control depending on model selection
  • Ride-, touring- or sport-tuned suspension depending on model selection
  • Power-assisted steering (18:1 ratio)

Exterior modifications incorporating "face of Chrysler" design cues include:

  • Redesigned front and rear fascias on all models
  • Redesigned front grille with chrome-accented horizontal bars standard on all models
  • Larger Chrysler "winged" badge on hood on all models
  • Redesigned headlamps with lower scalloped edge on all models
  • Modified tail lamp(s) with white turn signal lenses (amber bulb)
  • Round fog lamps (on Limited and GT models) and lower grille incorporating open mesh design (all models)
  • Body color strip spoiler at rear of roof panel for improved aerodynamic performance on Base, Touring and Limited models
  • Eight exterior color offerings, including Marine Blue Pearl Coat and Magnesium Pearl Coat

Interior modifications include:

  • All-new instrument panel and door trim panel design
  • Refreshed seat trim and fabrics for all models incorporating sport contour trim outlines for improved lateral support
  • Interior color offerings: Pastel Slate Gray (all models) and Pastel Pebble Beige (Touring, Limited and GT models)
  • Larger, more visible instrument cluster graphics with silver gauge faces and white-night lighting
  • Higher-output, quieter HVAC system combined with flush shut-off outlets
  • Ergonomic refinements including positioning of radio head unit above HVAC controls; relocation of heated seat and hazard flasher switches to center stack and raised rear window controls (positioned on rear of center console)
  • Satin Silver center stack bezel on all models; GT model includes Mini Carbon pattern
  • Larger glove box
  • Chrysler signature analog clock
  • Center console with fore/aft sliding armrest and covered storage. Unit includes two fold-out cup holders for rear seat occupants; available battery-fed power outlet inside console bin for concealed cell phone charging and clamshell upper compartment (under lid) for concealing small items
  • Bright-accented ringed front cup holders on Limited and GT models
  • Front courtesy/map lamps on Touring, Limited and GT models
  • Standard six-way power driver seat with manual lumbar on Limited and GT models
  • MP3 play capability on all radios
  • Audio input jack on base AM/FM single CD radio can be used for any audio input source (e.g., portable MP3 player, portable cassette player, portable CD player)
  • AM/FM six-CD changer radio can play CDs burned with MP3 files
  • Speakers re-positioned to rear doors for enhanced bass response, most notably in rear of cabin
  • Boston Acoustics® premium audio system, optional on Touring, Limited and GT models, includes six premium speakers, first production-offered subwoofer on PT and 368-watt amplifier
  • Enhanced noise, vibration and harshness (NVH) applications include dash panel silencer and strategically placed sound damping materials to reduce road and powertrain noise
  • Advanced multi-stage driver and front passenger air bags and driver-side inflatable knee blocker and Occupant Classification System (OCS), which detects passenger seat occupant to determine on/off status of air bag
  • Redesigned ignition key with Sentry Key® engine immobilizer and integrated fob for available remote keyless entry
  • Height-adjustable three-point seat belts with pretensioners, constant force retractors and traveling inboard buckles, front-three-point, rear-three-point
  • Supplemental side air bags
  • Security alarm system for doors and liftgate on Limited and GT models
  • Enhanced accident response system
  • Rear door child protection
  • Electronic Vehicle Information Center (EVIC) with reconfigurable display in cluster includes compass, outside temperature, audio information, average fuel economy, distance to empty and elapsed time on Touring, Limited and GT models)
  • Enhanced electrical features including power speed-sensitive locks and power accessory delay
  • HomeLink® universal garage door opener standard on Limited and GT models

2005 Model Year

  • New model lineup—Chrysler PT Cruiser, Chrysler PT Cruiser Touring, Chrysler PT Cruiser Limited and Chrysler PT Cruiser GT
  • New Chrysler PT Cruiser model lineup offers one-of-a-kind PT Cruiser styling in a sport tourer package and an established record of high quality at a compact car price
  • Linen Gold Pearl Coat included in exterior color offerings
  • Standard HomeLink® universal garage door opener on Limited and GT models (buttons on driver's visor)

2004 Model Year

  • New 2.4-liter turbo with 180 horsepower (134 kW), 210 lb.-ft. (285 N•m) of torque, and four-speed automatic transaxle powertrain option, available on Touring and Limited models. Includes special power-assisted disc/drum brakes and large-diameter chrome exhaust tip
  • New exterior colors: Deep Plum Pearl Coat replaces Deep Cranberry Pearl Coat; Bright Seamist Green Metallic Clear Coat replaces Steel Blue Pearl Coat; Cool Vanilla Clear Coat replaces Stone White Clear Coat
  • SIRIUS Satellite Radio(a) option available on all models; includes one-year subscription
  • UConnect® Hands-free Communication System option on Touring, Limited and GT models
  • Liftgate-mounted spoiler: optional on PT Cruiser, Touring and Limited; standard on GT
  • Chrome Accents Group expanded with leather-wrapped steering wheel with Bright Silver painted spokes and bright pedal package
  • New 16-inch chrome-clad aluminum wheel for 2.4-liter Turbo applications

2003 Model Year

New GT price class, includes:

  • 2.4-liter, I-4, DOHC intercooled High-output Turbo engine
  • Heavy-duty five-speed manual transaxle
  • Optional automatic transaxle with Auto Stick
  • Satin Silver painted shift knob
  • Satin Silver shifter bezel (automatic transaxle only)
  • Body color front and rear fascias (unique from Limited Edition)
  • Performance seat with Fresno cloth
  • Driver seat manual lumbar adjuster
  • Silver cluster gauge and cluster bezel
  • Gauge cluster includes 140-mph speedometer and tachometer with "2.4L Turbo" graphic
  • Performance-tuned suspension
  • Performance ABS with four-wheel disc brakes and low-speed traction control
  • 17-inch silver painted five-spoke cast-aluminum wheels standard, chrome optional
  • P205/50HR17 all-season performance tires

New optional package on GT, includes:

  • Leather seating surfaces with perforated leather inserts
  • Driver's seat power height adjuster
  • Front side air bags
  • Unique, leather-wrapped steering wheel
  • Power moon roof
  • 17-inch chrome cast-aluminum wheels
  • AM/FM stereo radio with cassette and CD player

(a) "SIRIUS" is a registered trademark of SIRIUS Satellite Radio Inc.

Equipment Groups:

  • Chrome Accents Group, optional on Touring and Limited Edition models

Chassis:

  • New wheel treatments:
    • 15-inch bolt-on wheel cover with bright lug nut caps — standard on PT Cruiser
    • 16-inch painted cast-aluminum wheel — standard on Touring
    • 16-inch chrome-clad aluminum wheel — standard on Limited Edition, optional on Touring (2002 running change)
  • Low-speed traction control is available as a separate option on Touring and Limited Edition models (requires ABS)

Body:

  • Body-color monotone front and rear fascias — standard on Limited Edition
  • Accent-color bodyside moldings — standard on Base models
  • New exterior colors: Electric Blue Pearl Coat and Onyx Green Pearl Coat

Interior:

  • New interior color added: Dark Slate Gray/Light Slate Gray
  • New Bright Silver Metallic cluster and passenger-side air bag door for Light Almond Pearl Metallic, Bright Silver Metallic
  • Black and Stone White exterior colors and Dark Slate Gray interior color

Electrical and Electrical Systems:

  • AM/FM stereo radio with six-disc in-dash CD changer is optional on all models

2002 Model Year

  • Three price classes replace Equipment Groups:

    • Base
    • Touring Edition
    • Limited Edition
  • AM/FM stereo radio with CD player and changer controls — standard on all price classes

  • Front passenger underseat storage bin — standard on all price classes
  • New front passenger seat inboard armrest — standard on all price classes
  • New rear seat trapped occupant release handle

2001 Model Year

July 2000 Production

  • Heated driver and front passenger seats (includes driver manual lumbar adjuster) — Limited Edition (running change)
  • Front passenger underseat storage bin — optional on all models (running change)
  • Five-gang window switch (controlling all four windows) in instrument panel center stack replaces three-gang switch — standard on all models
  • AM/FM stereo radio with CD player and changer controls — optional on all models

At Introduction (March 2000):

  • Unique Package—Flexible cargo-carrying capability, flexible front and rear seating arrangements, abundant interior space relative to overall size, easy entry and exit, comfortable, upright seating position and exceptional roominess 2.4-liter, DOHC, 16-valve SMPI four-cylinder engine — 150 horsepower (112 kW) at 5,500 rpm and 162 lb.-ft. of torque (220 N•m) at 4,000 rpm
  • Low-profile, twist beam axle rear suspension with trailing arms, Watts linkage for lateral motion control and stabilizer bar
  • Optional roof rack with U.S.-industry first continuously variable fore/aft adjustable crossbars and side-by-side stowage
  • Fold, tumble and remove 65/35 split, three-passenger rear seating with unique quick-release removal latches
  • Chrysler's first center rear seat three-point Unibelt restraint system
  • Available supplemental side air bags
  • Front seat belt pretensioners standard
  • Rear seat Lower Anchors and Tethers for Children (LATCH) child seat anchor system standard

Chrysler PT Cruiser model chronology:

  • 1997: Plymouth Pronto Concept revealed at Detroit auto show
  • 1998: Gold two-door Pronto Cruizer concept introduced at Geneva motor show
  • 1999: Gold four-door PT Cruiser concept, Silver production PT Cruiser revealed at Detroit auto show
  • 2000: Chrysler Panel Cruiser concept, GT Cruiser (2.4-liter turbo) concept at Detroit auto show
  • 2001: Chrysler PT Cruiser Convertible Styling Study at New York auto show
  • 2001: Chrysler PT Cruiser Flames version introduced at What's New
  • 2001: Chrysler PT Dream Cruiser and Woodie revealed at Woodward Dream Cruise
  • 2002: Chrysler PT Turbo revealed at New York auto show
  • 2002: Chrysler PT Chrome Accents package revealed at What's New
  • 2002: Chrysler PT Dream Cruiser Series 2 revealed at Woodward Dream Cruise
  • 2003: Updated Chrysler PT Chrome Accents package introduced at What's New
  • 2003: Chrysler PT Dream Cruiser Series 3 revealed at Woodward Dream Cruise
  • 2004: MY2005 PT Cruiser Convertible revealed at Detroit auto show
  • 2004: Chrysler PT Cruiser Two-Tone edition introduced
  • 2004: Chrysler PT Dream Cruiser Series 4 revealed at Woodward Dream Cruise
  • 2005: Chrysler PT Street Cruiser Route 66 edition revealed at Woodward Dream Cruise
  • 2006: Chrysler PT Street Cruiser Pacific Coast Highway edition revealed at Woodward Dream Cruise
  • 2007: Chrysler PT Street Cruiser Sunset Boulevard edition revealed at Woodward Dream Cruise

Posted on 1 September 2007 | 12:00 am

2008 Chrysler Aspen – Chrysler's First SUV – Sets New Standard in Performance, Amenities, Value

Auburn Hills, Mich., Sep 1, 2007 - Boasting elegant Chrysler styling, unsurpassed capability and performance and abundant premium amenities, the 2008 Chrysler Aspen is a premium SUV that is a value alternative to luxury-priced competitors.

"The 2008 Chrysler Aspen offers customers the kind of signature design, engineering and value they expect in a Chrysler vehicle, but with the advantages of a sport-utility package," said George Murphy, Senior Vice President – Global Brand Marketing, Chrysler LLC. "Loaded with lavish yet practical features such as the MyGIG′ Multimedia Infotainment System, three-row seating, abundant standard safety features including Chrysler's exclusive Trailer Sway Control, plus best-in-class cargo capacity and towing ability, Chrysler Aspen tops competitors that cost thousands more."

Compared with large sport-utility vehicles (SUVs), the 2008 Chrysler Aspen is more fuel-efficient and maneuverable. Compared with full-size SUVs, Chrysler Aspen features more interior passenger space and cargo room, coupled with unmatched towing and hauling capability.

The 2008 Chrysler Aspen is offered in Limited trim and 4x2 or 4x4 configurations. Powertrain choices include a standard new 4.7-liter V-8 engine producing 303 horsepower (a 29 percent increase) and 330 lb.-ft. of torque (a 10 percent increase), but also better fuel economy and increased refinement; and an available 5.7-liter HEMI® V-8 engine featuring best-in-class 335 horsepower and Chrysler's Multi-displacement System (MDS) that seamlessly alternates between four- and eight-cylinder modes depending on power demand, for improved fuel economy.

WHAT'S NEW FOR 2008

Exterior:

  • Light Sandstone Metallic exterior color (replaces Light Khaki Metallic)
  • Available body-color running boards

Interior:

  • Second-row seating with recline now standard
  • 60/40 split bench standard for third-row seating
  • AM/FM radio with single-disc CD player and MP3 auxiliary input jack
  • AM/FM radio, DVD/HDD-compatible, with MP3 auxiliary input jack
  • MyGIG Multimedia Infotainment System with back-up camera

Powertrain/Chassis:

  • New 4.7-liter V-8 engine producing 303 horsepower (226 kW) and 330 lb.-ft. (447 N•m) of torque, E85-compatible; more power and torque with better fuel economy and more refinement than previous 4.7-liter V-8s
  • Single-speed AWD transfer case
  • 3.92 axle ratio now available only with Trailer Tow Group if equipped with 5.7-liter HEMI V-8 engine

Safety and Security:

  • ParkView′ Rear Back-up Camera available
  • Tire Pressure Monitoring (TPM) system

DESIGN

With inspiration from eye-catching designs of notable Chrysler vehicles past and present, the 2008 Chrysler Aspen exudes Chrysler brand attributes of innovative engineering and elegance at a great value.

Chrysler Aspen's chromed grille – the "face" of Chrysler vehicles – is inspired by the memorable V-10-powered Chrysler Chronos concept car that made its debut at the North American International Auto Show in 1998. Chrysler wings flow seamlessly into the grille header and contain the gold seal of the brand, providing a proud and instantly recognizable design cue.

Chrysler Aspen's front and rear fenders, rear doors and rear-quarter panels feature clean, precise angles, creating a seamless profile. Individual chromed "Chrysler" lettering adorns the bodyside on each of the front doors. Chromed accents on bodyside moldings, door handles, side mirrors, belt molding and roof rack, as well as available 20-inch chrome-clad aluminum wheels, add premium panache.

ENGINEERING

The 2008 Chrysler Aspen's standard powertrain is the new 4.7-liter V-8 offering better fuel economy, power and torque than the previous 4.7-liter engines, while at the same time delivering improvements in refinement. The new 4.7-liter V-8 incorporates two spark plugs per cylinder (the only Chrysler Group engine to do so, other than the 5.7-liter HEMI®), increased compression ratio, improved cylinder-head port flow and a new combustion system. The result is 303 horsepower (226 kW), a 29 percent increase; and 330 lb.-ft. (447 N•m) of torque, a 10 percent increase.

The 4.7-liter powerplant is also E-85 compatible, earning the flexible-fuel vehicle (FFV) designation that provides customers the option of operating their Aspen on ethanol, gasoline or a mixture of the two.

Refinement improvements in the new 4.7-liter V-8 result from significant revisions to the induction system, a lightweight piston/rod assembly and reduced accessory drive noise through lower accessory drive speed. Engine smoothness at idle is enhanced with a new valve-lash adjuster system. The new 4.7-liter V-8 is also equipped with Electronic Throttle Control.

The optional 5.7-liter HEMI V-8 engine, featuring Chrysler Group's fuel-saving Multi-Displacement System (MDS), provides best-in-class 335 horsepower (257 kW) and 370 lb.-ft. (509 N•m) of torque. Without compromising performance, the 2008 Chrysler Aspen's HEMI V-8 engine seamlessly alternates between four-cylinder mode when less power is needed and V-8 mode when more power is in demand.

The 2008 Chrysler Aspen provides best-in-class horsepower and torque with the towing and hauling capability of a large SUV and the fuel efficiency of smaller full-size SUVs.

Both the 4.7-liter and 5.7-liter V-8 engines are offered with a five-speed automatic transmission.

The 2008 Chrysler Aspen rides on a torsionally stiff, hydroformed frame and independent front suspension with rack-and-pinion steering, providing a smooth and quiet ride and precise handling. Suspension and steering are tuned to deliver superior ride and steering.

In the rear is a unique suspension setup with coil springs and a solid rear axle that delivers durability, substantial payload capability and best-in-class towing ability. A Watt linkage system is fitted to the rear axle, centering the axle and reducing rear-end skate over rough surfaces. The rear suspension supports a Gross Vehicle Weight Rating (GVWR) of 6,700 lbs. and towing capacity of 8,950 lbs.

All-wheel-drive models of the 2008 Chrysler Aspen are available with a choice of two transfer cases. A single-speed transfer case is standard with AWD models that feature the 4.7-liter V-8 engine. A two-speed transfer case is standard with AWD models that feature the 5.7-liter HEMI V-8 engine. Chrysler Aspen's two-speed transfer case features AWD electronically shifted into either "high" or "low" operating modes. Both transfer cases feature a 48-52 torque split between front and rear axles when AWD mode is selected.

Interior appointments are notable for a long list of standard features, including wood-accented door panels and instrument-panel center stack, air conditioning, overhead console with HomeLink® Universal Transceiver and Electronic Vehicle Information Center, front and rear aim-able LED lamps, AM/FM radio with CD player, floor console with rear power accessory outlet, and 60/40 third-row bench seat.

Seating options include leather-trimmed bucket seats, eight-way power driver's seat with memory, heated front and second-row seats, and either bucket or fold-and-tumble second-row seats.

PRODUCT HIGHLIGHTS

First Chrysler SUV

  • The "300" of SUVs comes loaded with performance, premium amenities and fuel-saving MDS technology

Styling: Elegant Chrysler styling in an SUV

  • Signature Chrysler chromed grille, winged badge and sculpted hood; available 20-inch chromed wheels and eye-catching chrome accents
  • Interior boasts rich wood-grain accents; available two-tone leather seats and second-row bucket seats with center console provide a first-class passenger environment
  • Bigger than its full-size SUV competitors yet smaller than large SUV competitors yet offering unique benefits, Chrysler Aspen is a luxury SUV in a class all its own

Engineering: Unmatched capability and performance

  • Best-in-class powertrain with 5.7-liter HEMI® V-8 delivers 335 horsepower and 370 lb.-ft. of torque
  • Fuel-saving MDS standard with the 5.7-liter HEMI V-8 engine, seamlessly alternates between four-cylinder mode when less power is needed and V-8 mode when more power is in demand
  • New 4.7-liter V-8 engine produces 303 horsepower (226 kW) and 330 lb.-ft. (447 N•m) of torque, E85-compatible; more power and torque with better fuel economy and more refinement than previous 4.7-liter V-8s
  • Best-in-class towing of 8,950 lbs. and a Gross Vehicle Weight Rating of 6,700 lbs.
  • All-wheel-drive systems feature full-time all-wheel drive and available low range
  • Seating for up to eight adults, and best-in-class cargo volume behind the second-row seat

Equipment: Loaded with upscale amenities and safety features

  • Available power rear liftgate, remote start, security system, heated front- and second-row seats, rear-seat DVD entertainment system, UConnect®, full-screen navigation radio, SIRIUS Satellite Radio and MyGIG Multimedia Infotainment System
  • Standard Electronic Stability Program (ESP), Anti-lock Brake System (ABS) and next-generation front air bags are standard; ParkSense® Rear Park Assist System, ParkView′ Rear Back-up Camera System, TPM and side-curtain air bags with roll sensing are also available

Value: Alternative to luxury-priced SUVs

  • Vehicle alternative to competitors including the Cadillac Escalade, Lexus GX 470 and Lincoln Navigator, offering equal or better content for thousands of dollars less

MODEL LINEUP

2008 Chrysler Aspen Limited with E Package

Standard Features

  • E85-compatible, 4.7-liter V-8 engine (FFV) with five-speed automatic transmission
  • Roof rack side rails
  • Power driver seat
  • Dual manual lumbar adjustments
  • Fog lamps
  • Bright bodyside moldings
  • AM/FM radio with single-disc CD changer, MP3 compatibility
  • 40/20/40 folding second-row seats
  • Rear HVAC
  • Driver/passenger express-up and -down power windows
  • 18-inch aluminum wheels with P265/60R18 BSW tires
  • ESP with Trailer Sway Control
  • Side-curtain air bags with roll-sensing technology
  • YES Essentials® stain resistant, odor resistant, anti-static seat fabric
  • Bright interior accents
  • Sentry Key® engine immobilizer
  • Security alarm
  • Power heated folding mirrors
  • Leather-wrapped center console lid
  • Light-emitting-diode (LED) interior lighting
  • Overhead console
  • Leather-wrapped steering wheel with wood accents and remote controls
  • Analog clock
  • Bright fascia accents
  • Interior Convenience Group
  • Power liftgate with ParkSense Rear Park Assist System (AWD models only)
  • Three-passenger 60/40 third-row seating
  • Electronic Vehicle Information Center

Optional Equipment

  • 5.7-liter HEMI V-8 engine with five-speed automatic transmission
  • Premium floor mats
  • Heated leather-trimmed front and second-row bucket seats
  • Rear entertainment system with six-disc CD changer
  • Sun & Sound Group – sun roof, premium audio system
  • Popular Equipment Group – adjustable pedals, body-color running boards, remote start (plus power liftgate with ParkSense on two-wheel-drive models)
  • Trailer Tow Package (two-wheel-drive models) – 3.92 axle ratio, Class IV receiver hitch, four- and seven-pin wiring harness, auxiliary transmission and power-steering oil coolers (plus two-speed transfer case, tow hooks, skid plates for fuel tank and transfer case with AWD models)
  • MyGIG Group – 6.5-inch touch/flip screen, single CD/DVD with MP3, SIRIUS Satellite Radio
  • Body-color running boards

2008 Chrysler Aspen Limited with J Package

Standard Features

In addition to standard features on the Chrysler Aspen with the E Package, the J Package adds the following:

  • 6.5-inch touch/flip screen, single CD/DVD with MP3
  • Premium II Audio with subwoofer
  • Heated leather-trimmed front-row power bucket seats
  • Automatic day/night mirrors
  • Memory seats, mirrors, adjustable pedals, HVAC and radio
  • Power, heated, folding driver-side auto-dimming mirrors
  • Automatic temperature control
  • Embroidered logo on front-seat backs
  • SIRIUS Satellite Radio
  • 20-inch chrome-clad aluminum wheels
  • Power liftgate with ParkSense
  • Heated first-row seats
  • Running boards with body-color finish
  • Premium floor mats
  • Front and rear laminated glass
  • Two-speed transfer case (AWD models only)

Optional Equipment

  • Heated leather-trimmed second-row bucket seats
  • 6.5-inch touch/flip screen with navigation system
  • Sun roof
  • Popular Equipment II Group – remote start, UConnect® Hands-free Communication System, rear entertainment system
  • Trailer Tow Package II – 3.92 axle ratio, Class IV receiver hitch, four- and seven-pin wiring harness, auxiliary transmission and power-steering oil coolers (plus two-speed transfer case, tow hooks, skid plates for fuel tank and transfer case with AWD models)

SAFETY AND SECURITY FEATURES

Please refer to the safety glossary for descriptions of the following available features:

  • Advanced Multi-stage Air Bags
  • All-speed Traction Control
  • Anti-lock Brake System (ABS)
  • Auto-reverse Windows
  • BeltAlert
  • Brake Assist
  • Brake/Park Interlock
  • Child Protection Rear Door Locks
  • Constant Force Retractors (CFR)
  • Crumple Zones
  • Electronic Brake Force Distribution (EBD)
  • Electronic Roll Mitigation (ERM)
  • Electronic Stability Program (ESP)
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System (EARS)
  • Front Crush Sensors
  • Height-adjustable Seat Belts
  • HomeLink® Universal Home Security System Transceiver
  • Interior Head-impact Protection
  • Knee Bolsters
  • Laminated Glass
  • Low-risk Deployment Air Bag
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Octagonal Front Frame-rail Tips
  • ParkSense® Rear Park Assist System
  • ParkView′ Rear Back-up Camera
  • Power-adjustable Pedals
  • Remote Keyless Entry
  • Roll Sensing
  • Seat Belt Pretensioners
  • Security Alarm
  • Sentry Key® Engine Immobilizer
  • Side Occupant Protection System
  • Supplemental Side-curtain Air Bags
  • Three-point Lap-shoulder Belt
  • Tire Pressure Monitoring (TPM) System
  • Trailer Sway Control
  • UConnect® Hands-free Communication System

COLOR AVAILABILITY

  • Light Sandstone Metallic
  • Brilliant Black
  • Cognac Red
  • Cool Vanilla
  • Bright Silver Metallic
  • Marine Blue
  • Mineral Gray Metallic
  • Steel Blue Metallic

MANUFACTURING INFORMATION

  • 2008 model year production start: July 2007
  • Production location: Newark Assembly Plant in Newark, Del.
  • 5.7-liter HEMI V-8 engine: Saltillo Engine Plant in Saltillo, Mexico
  • 4.7-liter V-8 engine: Mack Avenue Engine Plant 1 in Detroit
  • 5-speed automatic transmission: Indiana Transmission I in Indianapolis

MARKET POSITION

The Chrysler Aspen is the right premium SUV at the right time. Aspen has more style, looks, technology and comfort all at a great value – the perfect package for individuals seeking a premium sport-utility vehicle. For those buyers, owners and intenders who are having second thoughts about sport utilities, the Aspen offers guilt-free indulgence. The Aspen is not too big, possesses fuel-saving technology and has the same premium amenities and looks of luxury competitors but for thousands of dollars less.

DEMOGRAPHICS

  • Gender: 55 percent male/45 percent female
  • Age: 45-55
  • Median Annual Household Income: $100,000
  • Household: 85 percent married

MARKET ADVANTAGES

  • Most affordable premium SUV – alternative to "image" competitors including the Cadillac Escalade, Lexus GX 470 and Lincoln Navigator, offering equal or better content
  • Best-in-class power – 5.7-liter HEMI® V-8 engine features 335 horsepower and 370 lb.-ft. of torque
  • New 4.7-liter V-8 engine produces 303 horsepower (226 kW) and 330 lb.-ft. (447 N•m) of torque, E85 compatible; more power and torque with better fuel economy and more refinement than previous 4.7-liter V-8s
  • Premium convenience and safety amenities – available power rear liftgate, remote start, rear-seat DVD entertainment system, MyGIG Multimedia Infotainment System, full-screen navigation radio, SIRIUS Satellite Radio, standard Electronic Stability Program, ParkSense® Rear Park Assist System and Tire Pressure Monitoring system
  • Elegant Chrysler design – signature Chrysler chromed grille, winged badge and sculpted hood; available 20-inch chromed wheels and eye-catching chromed accents
  • Spacious and agile – combines seating for up to eight adults, and class-leading cargo volume with the refinement, drivability and efficiency of smaller full-size SUVs

PRODUCT CHRONOLOGY

2007 Model Year

  • Chrysler Aspen introduced
  • The "300" of SUVs comes loaded with performance, premium amenities and fuel-saving MDS technology
  • Signature Chrysler chromed grille, winged badge and sculpted hood; available 20-inch chromed wheels and eye-catching chrome accents
  • Interior boasts rich wood-grain accents; available two-tone leather seats and second-row bucket seats with center console provide a first-class passenger environment
  • Bigger than its full-size SUV competitors yet smaller than large SUV competitors, Chrysler Aspen is a premium SUV in a class all its own
  • Best-in-class powertrain with 5.7-liter HEMI® V-8 delivers 335 horsepower and 370 lb.-ft. of torque. The 4.7-liter Magnum V-8 provides 235 horsepower and 300 lb.-ft of torque.
  • Multi-displacement System (MDS) standard with the 5.7-liter HEMI V-8 engine, seamlessly alternates between four-cylinder mode when less power is needed and V-8 mode when more power is in demand
  • Best-in-class towing of 8,950 lbs. and a Gross Vehicle Weight Rating of 6,700 lbs.
  • All-wheel-drive systems feature full-time all-wheel drive and available low range
  • Seating for up to eight adults, and best-in-class cargo volume behind the second-row seat
  • Available power rear liftgate, remote start, security system, heated front- and second-row seats, rear-seat DVD entertainment system, UConnect®, full-screen navigation radio and SIRIUS Satellite Radio
  • Standard Electronic Stability Program (ESP), Anti-lock Brake System (ABS) and next-generation front air bags are standard; ParkSense® Rear Park Assist System, Tire Pressure Monitoring (TPM) and side-curtain airbags with roll sensing are also available
  • Vehicle alternative to competitors including the Cadillac Escalade, Lexus GX 470 and Lincoln Navigator, offering equal or better content

Posted on 1 September 2007 | 12:00 am

All-new 2008 Chrysler Sebring Convertible Tops Segment with Class-leading Innovations and Three Convertible Top Offerings

Auburn Hills, Mich., Sep 1, 2007 - Chrysler is raising the roof on the convertible segment, introducing the 2008 Chrysler Sebring Convertible. This all-new Sebring Convertible is built on the company’s new D-segment platform and delivers what no other convertible on the road can: Chrysler’s sleek and elegant design, exhilarating performance with excellent fuel efficiency, a spacious interior that comfortably sits four adults and enough room in the trunk to hold two golf bags, even when the top is dropped.

The all-new 2008 Chrysler Sebring Convertible also is the only four-passenger convertible to offer three automatically latching convertible top options: vinyl, cloth and a first for this new 2008 Sebring Convertible, a body-color painted steel retractable hard top, all of which can be retracted with a push of a button on the key fob. Top that with a standard power hard tonneau cover on all models, and top up or down, Sebring Convertible provides the benefits of a coupe and the true open-air freedom of a convertible, all at a surprisingly affordable price.

The Chrysler Sebring Convertible has long held the honor of America's favorite convertible, solidly leading the segment for the past decade. In fact, Sebring Convertible has earned the title of best-selling convertible in the United States for seven of the past 11 years.

Leading the segment is still a top priority for the new Sebring Convertible. The development team paid keen attention to details, finding ways to make life easier for the driver and passengers, while creating a clean design in the process. The result is a 2008 Chrysler Sebring Convertible that delivers many standard innovative and thoughtful features that will both surprise and delight the driver and passengers, including:

  • A trunk spacious enough to hold four golf bags when the convertible top is up and two golf bags when the top is down
  • Available remote convertible top-down operation on the key fob
  • No manual convertible top latches, as Sebring’s new convertible top system automatically latches
  • A standard power hard tonneau that neatly conceals any of the three convertible tops when retracted
  • Seat belts integrated into the front and rear seats, which looks clean, enhances seat comfort and makes it easier for passengers to get into the back seat
  • Available remote start that allows drivers to warm up or cool down their convertible from a distance
  • An available windscreen that reduces wind and road noise
  • A locking glove box that can secure important documents and small items, top up or down
  • An available heated/cooled cup holder that keeps warm beverages warm and cold beverages cool
  • Available YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric
  • Rear cup holders that are positioned in the rear quarter panels for easy access by rear-seat passengers
  • Passenger seat back that includes a map pocket for storage
  • Doors that include map pocket inserts

“WHAT’S NEW FOR 2008”

  • All-new for 2008
  • Chrysler Sebring Convertible model renamed Chrysler Sebring Convertible LX

DESIGN

Chrysler designers looked at the future brand showroom when seeking inspiration for the 2008 Chrysler Sebring Convertible. From the original sketches to the production vehicle, the all-new convertible was designed to provide a familial tie to its new sedan sibling, and the resemblance is unmistakable. Beyond that, the convertible stretches the look to create usable space in the trunk when the convertible top is stowed.

From the front view, the new Sebring Convertible shares many traits with its sedan sibling, including the distinctive face of Chrysler, the brand’s signature eggcrate grille and a uniquely sculptured hood that features the Chrysler brand’s elegant lines. The Chrysler winged medallion is centered at the top of the grille just below the leading edge of the hood. Large quad headlamps wrap around to the side of the vehicle, where the all-new Sebring Convertible’s profile takes on a shape all its own.

The all-new 2008 Chrysler Sebring Convertible’s wheelbase is 2.9 inches longer, and the car is 3.5 inches taller and more than 2 inches wider than the vehicle it replaces. Its overall length also is 3 inches longer than the sedan, which lengthens the side profile and provides enough cargo room in the trunk to hold two golf bags when the roof is retracted. Sebring Convertible’s profile is defined by a long hood, a long roofline and a high chrome beltline, all of which give the vehicle a nicely proportioned, elegant greenhouse with the top up. Designers also minimized the width of the C-pillar, improving the convertible’s sleek side profile and increasing rearward visibility when the convertible top is up. Sculpted character lines run across the body, underneath the door handles and across the lower bodyside, producing the Sebring Convertible’s athletic stance.

From the rear, wide tail lamps are mounted on the corners and deck lid for visibility and visual impact. Rear fog lamps mounted in the backup lamps help maintain a uniform appearance among models sold around the world. Chrome-tipped dual exhaust outputs hint at the Limited model’s performance capability with its standard 3.5-liter V-6 engine and six-speed automatic transaxle.

The all-new 2008 Chrysler Sebring Convertible’s interior features a modern, clean design with intense focus on quality, detail, craftsmanship and execution. Soft surfaces on interior touch points, including the instrument panel cover and door arm rests, complement the convertible’s luxurious interior.

Inspired by the Chrysler winged badge, the convertible’s center stack features a Chrysler signature analog clock, which is surrounded by dual heating and air conditioning vents. Sebring Convertible’s instrument panel also includes a locking glove box that can secure important documents and small items. The center floor console features dual storage bins and a sliding armrest that moves 3 inches to provide a comfortable position for all drivers.

As many as four occupants can experience the new Sebring Convertible’s comfortable, roomy interior. Occupants sit 2.5 inches higher than they did in the previous Sebring Convertible model, giving them a command-of-the-road seating position. Rear seat passengers also have plenty of leg and head room, making this a functional convertible that can be enjoyed year round in all seasons.

All 2008 Chrysler Sebring Convertible models feature a two-tone interior theme with dark and lighter shades of Khaki or Gray on the instrument panel and door trim. The Chrysler Sebring Convertible Limited model also features an exclusive Cream and Pebble Beige interior with leather seats. Interior accents include Alloy Silver and chrome on the Sebring Convertible model, Satin Silver and chrome on the Touring model and Satin Silver, chrome and Tortoise Shell on the Limited model.

ENGINEERING

Three engine options power the 2008 Chrysler Sebring Convertibles sold in the United States: the standard 2.4-liter four-cylinder World Engine, an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a new six-speed automatic transaxle with Auto Stick.

Fuel economy is a high priority for many of today’s car buyers, and the 2008 Chrysler Sebring Convertible’s standard 2.4-liter four-cylinder World Engine with dual variable valve timing delivers fuel efficiency of 20 miles per gallon (mpg) in the city and 29 mpg on the highway, as well as smooth, quiet operation. Mated to a four-speed automatic transaxle, this new engine provides a 15 percent increase in horsepower (173 horsepower vs. 150 horsepower) and an 8 percent improvement in fuel economy compared with the 2.4-liter engine it replaces.

The Chrysler Sebring Convertible Touring model features a 2.7-liter V-6 engine that produces 186 horsepower and 192 lb.-ft. of torque, providing more low-end torque (at an rpm 850 lower) compared with the 2.7-liter engine it replaces. This 2.7-liter V-6 engine achieves 18 mpg in the city and 26 mpg on the highway. It also can operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.

Chrysler Sebring Convertible Limited models sold in the United States feature a standard 3.5-liter V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a new six-speed automatic transaxle that comes standard with Auto Stick. The combination of the 3.5-liter V6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth quiet operation. Sebring Convertible’s 3.5-liter V-6 engine achieves 16 mpg in the city and 26 mpg on the highway.

The 2008 Chrysler Sebring Convertible was engineered to have an extremely rigid body structure, which provides its quiet, comfortable ride, devoid of cowl shake, even when the top is down. Compared with the model it replaces, the new Sebring Convertible's body structure is substantially stiffer in bending and torsion due to very large sills. In fact, its new front-wheel-drive architecture and the three-box vehicle design contribute to a body that is 2.5 times stiffer in twist and 1.5 times stiffer in bending than the previous generation convertible. These refinements also make the new Sebring Convertible structure stiffer than other convertibles on the market that cost thousands of dollars more.

PRODUCT HIGHLIGHTS

All-new version of America’s favorite convertible tops segment with class-leading innovations and premium amenities at an affordable price

  • No other four-passenger convertible offers Sebring’s three convertible top options: vinyl, cloth and, new for Sebring, a retractable hard top
  • Standard hard tonneau with automatic latching top
  • Available convertible roof top and windows that retract by pressing a button on the key fob
  • Available factory-installed windscreen
  • Available remote start

Sleek, elegant hardtop design offers coupe styling with fun and open-air freedom of a drop top for comfortable driving 365 days a year

Spacious interior and exceptional cargo room

  • Best-in-class trunk space of 13.1 cubic feet with the top up and 6.6 cubic feet with the top down
  • Trunk can fit two golf bags with top retracted; four bags when the top is up
  • Comfortable room for four adults – Sebring Convertible’s rear seat provides a competitive 33.5 inches of leg room
  • Front seat belts integrated into front seats for easy rear-seat entry

New 3.5-liter engine provides “Wow” performance – fun-to-drive quotient

  • A new 3.5-liter engine with a six-speed automatic delivers 235 horsepower and 232 lb.-ft. of torque and achieves estimated fuel economy of 16/26 mpg based on new 2008 EPA fuel economy standards
  • New engine provides 35 horsepower more than was available on the previous convertible model
  • Available 2.7-liter V-6 engine provides Flex-fuel capability and delivers 18/28 mpg (city/hwy) based on new 2008 EPA fuel economy standards
  • New 2.4-liter World Engine is fuel-efficient and fun to drive, achieving an estimated 20/29 (city/hwy) based on new 2008 EPA fuel economy standards

Class-leading safety features

  • Standard multi-stage front driver and passenger air bags
  • Standard front-seat-mounted side air bags for head and thorax protection
  • Low-risk deployment air bags
  • Standard four-wheel-disc ABS
  • Available Electronic Stability Program (ESP)

MODEL LINEUP

2008 Chrysler Sebring Convertible LX

Standard Features

  • Front-wheel drive
  • 2.4-liter World Engine (173 horsepower [129 kW] and 166 lb.-ft. [225 N•m] of torque)
  • Four-speed automatic transmission
  • Side seat-mounted air bags for head and thorax protection
  • Four-wheel disc Anti-lock Brake System (ABS)
  • Tire Pressure Monitoring system (TPM)
  • Automatic-latching vinyl convertible top
  • Hard tonneau
  • Remote keyless entry
  • Tilt/telescoping steering column
  • Power windows with express-down feature
  • Power locks and mirrors
  • AM/FM radio with six-disc CD player and DVD/MP3 connectivity and play capability
  • Six speakers
  • Six-way power driver seat with driver adjustable lumbar
  • Six-way power adjustable passenger seat
  • Visor mirrors
  • Passenger seat back map pocket
  • Electroluminescent cluster with outside temperature display
  • Chrysler signature analog clock in the instrument panel
  • Rear window defroster
  • Speed control
  • Locking glove box
  • Sliding front center armrest
  • An upper and lower bin in the center console
  • Second power outlet
  • Quad headlamps with off-time delay
  • Bright beltline molding
  • 16-inch tires with wheel covers
  • SIRIUS Satellite Radio

Optional Features

  • Remote start (packaged with automatic retracting top that operates with the press of a button on the key fob)
  • UConnect® Hands-free Communication System (includes automatic-dimming rearview mirror)
  • Daytime running lamps
  • Premium floor mats
  • Smoker’s group
  • Engine block heater
  • Cast-aluminum wheels
  • Travel Convenience Group (which includes YES Essentials seat fabric, cabin air filtration system and theft alarm)

2008 Chrysler Sebring Convertible Touring

Standard Features

In addition to the standard features on the Chrysler Sebring Convertible LX model, the 2008 Chrysler Sebring Convertible Touring model features:

  • Standard 2.7-liter V-6 Flexible Fuel Vehicle (FFV) engine (186 horsepower [139 kW] and 192 lb.-ft. [260 N•m] of torque)
  • Automatic top and windows down with press of button on key fob
  • YES Essentials seat fabric
  • Electronic Vehicle Information Center
  • TPM
  • Travel computer
  • Satin Silver accents
  • Chrome interior door handles
  • Touring badge
  • Heated body-color exterior mirrors
  • Automatic headlamps
  • Premium floor mats
  • 17-inch tires with aluminum wheels

Optional Features

Available options on the Chrysler Sebring Convertible Touring model, beyond the options available on the Sebring Convertible LX model, include:

  • Special Touring Group (which includes 18-inch tires and aluminum wheels, cloth convertible top, windscreen, leather/chrome shift knob, leather-wrapped steering-wheel, steering wheel-mounted audio controls, leather trimmed and heated seats, and fog lamps)
  • Retractable hard top convertible top
  • Boston Acoustics speaker system
  • ESP with traction control
  • MyGIG′ Entertainment System with AM/FM/CD/DVD/HDD/MP3 radio featuring touch screen operation
  • MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with SIRIUS Satellite Radio, UConnect Hands-free Communication System and navigation featuring touch screen and voice recognition
  • Electronic Convenience Group (which includes heated/cooled cup holder, remote start, single-zone automatic temperature control, automatic headlamps, cabin air filtration system, HomeLink universal garage door opener, automatic-dimming rearview mirror and security alarm)

2008 Chrysler Sebring Convertible Limited

Standard Features

In addition to the standard features on the Chrysler Sebring Convertible LX and Sebring Convertible Touring models, the Chrysler Sebring Convertible Limited features:

  • 3.5-liter V-6 engine (235 horsepower [175 kW] and 232 lb.-ft. [232 N•m] of torque
  • Six-speed automatic transaxle
  • Auto Stick
  • Cloth convertible top
  • Premium leather-trimmed seats
  • Leather shift knob
  • Leather-wrapped steering wheel with audio controls
  • Tortoise shell accents on the steering wheel, instrument panel and doors
  • Soft front console arm rest
  • Chrome exterior door handles
  • Satin Silver door handles and PRNDL bezel
  • Premium Boston Acoustics sound system
  • Cabin air filtration system
  • Bright sill scuff pad
  • Trunk lid liner
  • Automatic-dimming rearview mirror
  • Theft alarm
  • Limited badge
  • Fog lamps
  • 18-inch tires with aluminum wheels

Optional Features

Options, beyond those available on the Sebring Convertible LX and Sebring Convertible Touring models, include:

  • Luxury Group (which includes 18-inch tires and chrome-clad wheels, heated front seats and windscreen)
  • Electronic Convenience Group (which includes automatic headlamps, remote start, single-zone automatic temperature control, universal garage door opener and heated/cooled cup holder)

SAFETY AND SECURITY

Please refer to the safety glossary for descriptions of the following available features:

  • Standard Advanced Multi-stage Driver and Passenger Front Air Bags
  • Standard Front-seat-mounted Side Air Bags for Head and Thorax Protection
  • Low-risk Deployment Air Bags
  • Standard Four-wheel Disc Anti-lock Brakes
  • Electronic Stability Program (ESP)
  • Brake Assist (Included with ESP)
  • All-speed Traction Control (Included with ESP)
  • Side Guard Door Beams
  • Available Auto-dimming Rearview Mirror
  • BeltAlert
  • Brake/Park Interlock
  • LATCH (Lower Anchors and Tethers for Children)
  • Constant Force Retractors (CFR)
  • Crumple Zones
  • Available Daytime Running Lamps
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System (EARS)
  • Available HomeLink Universal Home Security System Transceiver
  • Inside Emergency Trunk Release
  • Interior Head-impact Protection
  • Knee Bolsters
  • Remote Keyless Entry
  • Seat-belt Pretensioners
  • Available Security Alarm
  • Sentry Key® Engine Immobilizer
  • TPM
  • Available UConnect Hands-free Communication System

COLOR AVAILABILITY

  • Light Sandstone Metallic Clear Coat (New)
  • Red Tinted Pearl Coat
  • Marathon Blue Pearl Coat
  • Modern Blue Pearl Coat
  • Silver Steel Metallic Clear Coat
  • Bright Silver Metallic Clear Coat
  • Brilliant Black Pearl Coat
  • Stone White Clear Coat

MANUFACTURING INFORMATION

  • 2008 model year production start: March 2007
  • Production location: Sterling Heights Assembly Plant in Sterling Heights, Mich.
  • 2.4-liter four-cylinder World Engine: Global Engine Manufacturing Alliance (GEMA) plant in Dundee, Mich.
  • 2.7-liter V-6 engine and 3.5-liter V-6 engine: Kenosha Engine Plant in Kenosha, Wis.
  • Four-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.
  • Six-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.

MARKET POSITION

America’s favorite convertible is now better than ever. Elegantly designed and cleverly engineered to provide beautiful styling, spirited performance and handling, and delightfully useful technology, in a roomy, comfortable convertible to be enjoyed with family and friends 365 days a year

Demographics

  • Gender: 45 percent male/55 percent female
  • Age/Household: 40-60 year-old Baby Boomers, 70 percent of whom are married. They love the open-air freedom of a convertible, but also appreciate that the new Sebring Convertible is practical 365 days of the year. These Sebring Convertible buyers are fun, carefree, classy, friendly, smart and easy-going. The all-new Chrysler Sebring Convertible meets their demands for a vehicle that can do triple duty for going to work, running errands and pleasure drives with the top down
  • Median Annual Household Income: $90,000
  • Education: 60 percent college graduate

MARKET ADVANTAGES

  • From the Sebring Convertible model equipped with a 2.4-liter four-cylinder World Engine with a vinyl soft top to the Chrysler Sebring Convertible Limited model with the 3.5-liter V-6 engine and a retractable hard convertible top, Sebring Convertible offers great styling, better handling and more useful technological features at a better price than the leading competitors in the segment
  • The all-new Chrysler Sebring Convertible offers three different automatically latching tops, including a retractable hard top, that can drop with the press of a button on the key fob
  • The all-new Chrysler Sebring Convertible’s spacious interior makes comfortable room for four adults
  • The all-new 2008 Chrysler Sebring Convertible also offers a unique combination of features not available in the segment, including:
    • A trunk spacious enough to hold four golf bags when the convertible top is up and two golf bags when the convertible top is down
    • Available remote convertible top operation on the key fob
    • No manual convertible top latches, as Sebring’s new convertible top system automatically opens and closes
    • A standard power hard tonneau that neatly conceals each of the three convertible tops when retracted
    • Seatbelts integrated into the front and rear seats, which look clean, enhance seat comfort and make it easier for passengers to get into the back seat
    • Available remote start that allows drivers to warm up or cool down their convertible from a distance
    • An available factory-installed windscreen that reduces wind and road noise
    • A locking glove box that can secure important documents and small items, top up or down
    • An available heated/cooled cup holder that keeps warm beverages warm and cold beverages cool
    • Available YES Essentials stain-resistant, odor-resistant, anti-static seat fabric
    • Rear cup holders that are positioned in the rear quarter panels for easy access by rear-seat passengers
    • Passenger seat back that includes a map pocket for storage
    • Doors that include map pocket inserts

PRODUCT CHRONOLOGY

2008 model year production began in March 2007 at the Sterling Heights (Mich.) Assembly Plant.

Posted on 1 September 2007 | 12:00 am

2008 Chrysler Crossfire Continues to Distinguish in the American Sports Car Segment

Auburn Hills, Mich., Sep 1, 2007 - The 2008 Chrysler Crossfire Coupe and Roadster continue as sleek, modern offerings in the sports car segment, distinguishing themselves from the competition.

Updated safety equipment for 2008 includes a standard, updated Tire Pressure Monitoring (TPM) system that makes it easy for customers to maintain correct tire pressure.

"WHAT'S NEW FOR 2008"

Safety and Security

New standard safety equipment:

  • Updated TPM system

DESIGN

Low-slung with a sculpted appearance, the Chrysler Crossfire features distinctive lines and dynamic proportions. The Crossfire's rear view is instantly recognizable with a tapered, "boat tail" appearance that emphasizes the sports car's 19-inch rear wheels. Both Coupe and Roadster versions feature a retractable spoiler designed into the rear of the vehicle that activates when the car reaches 60 mph. The center high-mounted stop lamp (CHMSL) runs the width of the deployable rear spoiler on the Roadster.

To achieve an even more dynamic appearance on the Crossfire Roadster, satin silver painted sport bars appear just behind the driver and passenger seats. They ride in two race-inspired fairings integrated into the top of the tonneau cover, which complete the Roadster's rakish look.

A long hood and fast back give the Chrysler Crossfire a dynamic side view. The car's broad shoulders envelop 19-inch rear wheels, while the front wheels measure 18 inches. The larger rear wheels give the side profile a poised stance.

The Chrysler Crossfire sports a distinctive side view character line that moves precisely and rapidly from front to rear. The character line crosses to a negative formation as it travels from the front through the rear fender, giving credence to the name "Crossfire." A central spine runs from the bottom of the front fascia through the grille, hood and into the rear deck and fascia.

Inside the Crossfire's twin cockpit interior, this same center spine shape bisects the center console, shifter and instrument panel. From the driver's seat, the center spine shape appears to continue from the instrument panel through the windshield and onto the hood, inspiring similar design cues in other Chrysler brand vehicles.

The Crossfire Limited's seats are trimmed in leather with Chrysler's signature winged badge embossed into both head restraints. The ignition switch is located on the instrument panel, as opposed to the steering column, while the car's precise, white-on-black gauges feature black bezels and satin silver trim rings. The center console has a metallic finish that flows from the top of the instrument panel through the center of the car to achieve a twin cockpit look. Satin silver accents are featured throughout the interior, including the doors, steering wheel and instrument cluster.

ENGINEERING

The 2008 Chrysler Crossfire Coupe, measured dynamically, has a body structure that is twice as stiff as a Porsche Boxster and as stiff as a Porsche 911. This technical achievement allows Crossfire Coupe to demonstrate its sedan-like ride while maintaining true sports car handling characteristics.

The 2008 Chrysler Crossfire Roadster was developed in parallel with the Coupe from its inception, which enhanced the Roadster's structural rigidity. Chrysler Crossfire Roadster customers enjoy a tight, solid and quiet ride thanks to the car's exceptional body torsional stiffness of 29.2 Hz. Chrysler Crossfire Roadster offers more torque (229 lb.-ft.) than Porsche Boxster (192 lb.-ft.) and BMW Z4 (214 lb.-ft.).

Under the hood, a 3.2-liter, 90-degree, 18-valve, single-overhead-cam V-6 engine delivers 215 horsepower (160 kW) and 229 lb.-ft. (310 N•m) of torque at 3,000 rpm to both Coupe and Roadster drivers.

The Chrysler Crossfire is equipped with a standard Electronic Stability Program (ESP), which is designed to help drivers maintain control during extreme steering maneuvers and low traction conditions. The Crossfire's ESP senses when the car is starting to spin (oversteer) or plow (understeer) and attempts to correct the vehicle's course by automatically controlling the throttle and applying the brakes at individual wheels. This provides directional stability in turns, even on uneven surfaces.

All-speed traction control also is standard on all Chrysler Crossfire models. This feature senses drive-wheel slip and individually brakes the slipping wheel and/or reduces excess engine power until control is regained. This enhances the Crossfire's mobility and prevents wheel slip when accelerating on slippery surfaces. It also provides a measure of directional stability control and helps keep the car on its intended course.

The Crossfire Coupe and Roadster's standard four-wheel, Anti-lock Brake System (ABS) with Brake Assist keep the cars straight and retain steering capability while braking on slippery surfaces by preventing wheel lockup.

PRODUCT HIGHLIGHTS

  • The Chrysler Crossfire Coupe and Roadster are real alternatives to the offerings from the import power brands, as they incorporate proven quality and technology in a stunning wrapper
  • The Chrysler Crossfire Coupe and Roadster capture the dream of the original American sports touring car in a very modern expression
  • Since 2003, Chrysler Crossfire has outsold the Audi TT in the United States
  • About 25 percent of Crossfire units sold in the United States, and as much as 75 percent in some markets outside the region, have come from buyers trading in import and luxury models
  • The Chrysler Crossfire Roadster enhances the appeal of Chrysler Crossfire, as more than 60 percent of the segment's sales are composed of roadsters and convertibles
  • Tested at 150 miles per hour, the Chrysler Crossfire Roadster is a one-of-a-kind sports car, as it combines the brand's signature design and convertible leadership with proven engineering
  • Designed and developed in parallel with the Coupe from its inception, the Crossfire Roadster captures the spirit of the Coupe's design DNA while enhancing structural rigidity and sharing common components
  • Crossfire Roadster complements Chrysler's head-turning collection of convertibles, including the Chrysler PT Cruiser Convertible and the all-new Chrysler Sebring Convertible

MODEL LINEUP

2008 Chrysler Crossfire Coupe Limited

Standard Features

  • TPM system
  • Six-speed manual transmission
  • Performance cloth seating
  • Power windows
  • Speed control
  • Dual-zone temperature control
  • Four-wheel, Anti-lock Brake System (ABS) with Brake Assist
  • ESP
  • All-speed traction control
  • OCS
  • Multi-stage air bag (driver) and passenger front and side – supplemental (door-mounted)
  • Driver and passenger knee air bags
  • Driver and passenger constant-force retractors and seat belt pretensioners
  • Heated, leather power seats
  • Michelin Pilot Sport 2® tires
  • 240-watt Infinity® Modulus AM/FM/CD audio system with digital amplifier and dual subwoofers
  • Heated mirrors
  • Fog lamps
  • Universal garage door opener

Optional Features

  • Five-speed automatic transmission with Auto Stick
  • Infinity Modulus AM/FM/CD audio system with global positioning system (GPS) navigation
  • Continental All-season Performance tires

2008 Chrysler Crossfire Roadster Limited

Standard Features

  • TPM system
  • Six-speed manual transmission
  • Performance cloth seating
  • Continental SportContact 2 tires
  • Power convertible fabric top
  • Full power hard tonneau
  • Heated glass backlight
  • Power windows
  • Speed control
  • Dual-zone temperature control
  • Four-wheel, Anti-lock Brake System (ABS) with Brake Assist
  • ESP
  • All-speed traction control
  • OCS
  • Multi-stage air bag (driver) and passenger front and side – supplemental (door-mounted)
  • Driver and passenger knee air bags
  • Driver and passenger constant-force retractors and pretensioners
  • Heated, leather power seats
  • 240-watt Infinity Modulus AM/FM/CD audio system with digital amplifier and dual subwoofers
  • Heated mirrors
  • Fog lamps
  • Universal garage door opener

Optional Features

  • Five-speed automatic transmission with Auto Stick
  • Infinity Modulus AM/FM/CD audio system with GPS navigation
  • Continental All-season Performance tires

SAFETY AND SECURITY

Please refer to the safety glossary for descriptions of the following available features:

  • OCS
  • Multi-stage Air Bag (Driver) and Passenger Front and Side – Supplemental (Door-mounted)
  • Driver and Passenger Knee Air Bags
  • Driver and Passenger Constant Force Retractors and Seat Belt Pretensioners
  • ESP
  • Brake Assist
  • Horns – Electric, Dual-note
  • Night Security Illumination
  • Illuminated Entry
  • Keyless Entry
  • Locks – Power Automatic Central Locking
  • Security Alarm – Premium
  • Sentry Key® Engine Immobilizer Theft-deterrent System
  • Speed Control
  • TPM System
  • Traction Control – All-speed

COLOR AVAILABILITY

Exterior:

  • Bright Silver Metallic
  • Oyster Gold Crystal Metallic
  • Machine Gray Crystal Pearl Coat
  • Aero Blue Pearl Coat
  • Black
  • Inferno Red Crystal Pearl Coat
  • Sapphire Silver Metallic
  • Classic Yellow

Interior:

  • Dark Slate Gray
  • Dark Slate Gray/Medium Slate Gray
  • Dark Slate Gray/Cedar
  • Dark Slate Gray/Cool Vanilla

MANUFACTURING INFORMATION

The 2008 Chrysler Crossfire Roadster and Crossfire Coupe are manufactured in Osnabrück, Germany, in conjunction with Karmann.

MARKET POSITION

Chrysler Crossfire Coupe and Crossfire Roadster are the Chrysler brand's first modern-day two-seat sports cars. With evocative styling and agile performance, Chrysler Crossfire Coupe and Crossfire Roadster are real alternatives to the offerings from the import power brands. Both models combine stunning design with proven engineering to produce the dream of the original American sports touring car with European precision.

DEMOGRAPHICS

Coupe:

  • Gender: 55 percent male/45 percent female
  • Age: 35-50 years old
  • Marital Status: 65% married
  • Household Income: $100,000

Roadster:

  • Gender: 55 percent male/45 percent female
  • Age: 35-50 years old
  • Marital Status: 65% married
  • Household Income: $120,000

MARKET ADVANTAGES

  • Since 2003, Chrysler Crossfire has outsold the Audi TT in the United States
  • Chrysler Crossfire Coupe, measured dynamically, has a body structure that is twice as stiff as a Porsche Boxster and as stiff as a Porsche 911. This technical achievement allows Crossfire Coupe to demonstrate sedan-like ride comfort without sacrificing the handling characteristics that true sports cars require.
  • Chrysler Crossfire Roadster offers exceptional body torsional stiffness (29.2 Hz) and more torque (229 lb.-ft.) than Porsche Boxster (192 lb.-ft.) and BMW Z4 (214 lb.-ft.)
  • Chrysler Crossfire Roadster offers a hard tonneau cover for the cloth top, a feature not available on competitors such as Audi TT, BMW Z4 or Porsche Boxster

PRODUCT CHRONOLOGY

2007 Model Year

  • Unique monochromatic look features monotone Bright Silver Metallic paint
  • Standard safety equipment includes: front passenger seat Occupant Classification System (OCS), multi-stage driver front air bag, next generation passenger front air bag, driver and passenger seat belt pretensioners, driver and passenger constant force seat belt retractors and knee air bags for both driver and passenger

2006 Model Year

Chrysler Crossfire is offered in five performance-focused models — Coupe, Coupe Limited, Roadster, Roadster Limited and SRT6 , plus an added specialty package for 2006, the optional Special Edition package available on the Crossfire Roadster model.

Special Edition Package includes:

  • Choice of either an automatic or manual transmission
  • Exclusive Inferno Red Crystal Pearl Coat exterior paint
  • Inside, Dark Slate Gray cloth seats
  • SRT6-style cast-aluminum wheels
  • Black windshield surround
  • Satin Silver door handles
  • Hallmark side louvers

In addition to Crossfire's segment-leading technology and styling, two new colors are now available for 2006:

  • Oyster Gold Crystal Metallic
  • Machine Gray Crystal Pearl Coat

2005 Model Year

Chrysler Crossfire Roadster was added in mid-summer 2004 as a 2005 model with SRT6 versions of both Coupe and Roadster following in the fall of 2004.

In addition to the Coupe features (see list below), the Roadster included:

  • Folding soft top with hard tonneau
  • Twin Silver sport bars mounted in race-inspired fairings

Chrysler Crossfire Coupe

  • Color: Black monotone
  • Speed-sensitive, deployable rear spoiler
  • 3.2-liter, 18-valve, SOHC, V-6 engine — 215 horsepower/229lb.-ft of torque
  • Six-speed manual transmission standard
  • Cloth color: Dark Slate Gray monotone
  • Low-back bucket manual seats
  • AM/FM/CD audio system with four speakers
  • ESP, traction control, four-wheel ABS and brake assist

Chrysler Crossfire Coupe Limited (6MTX/5ATX with Autostick®)

  • Speed-sensitive, deployable rear spoiler
  • Fog lamps
  • 3.2-liter, SOHC, V-6 engine — 215 horsepower/229 lb.-ft. of torque
  • Six-speed manual transmission standard
  • Five-speed automatic transmission available
  • Power-operated high-back bucket seats; heated, leather-trimmed
  • Three interior color combinations: Dark Slate Gray and Cedar two-tone, Dark Slate Gray and Medium Slate Gray two-tone, and Dark Slate Gray monotone
  • Custom designed luggage (Touring Gear)
  • ESP, traction control, four-wheel ABS and brake assist
  • Tire pressure monitoring system
  • AM/FM/CD 240-watt Infinity Modulus six-speaker audio system with separate amplifier and dual sub-woofers

Chrysler Crossfire Roadster

  • Color: Black monotone
  • Maintains evocative styling of the coupe, including the boat tail rear
  • Speed-sensitive, deployable rear spoiler
  • Power cloth top with glass backlight and articulated hard tonneau cover
  • Folded top completely hidden from view
  • 3.2-liter, SOHC, V-6 engine—215 horsepower/229 lb.-ft. of torque
  • Six-speed manual transmission standard
  • Cloth Color: Dark Slate Gray monotone
  • Low-back bucket manual seats
  • ESP, traction control, four wheel ABS and brake assist
  • AM/FM/CD audio system with four speakers

Chrysler Crossfire Roadster Limited (6MTX/5ATX with Autostick)

  • Power cloth top with glass backlight and articulated hard tonneau cover
  • Folded top completely hidden from view
  • Speed-sensitive, deployable rear spoiler
  • Fog lamps
  • 3.2-liter, SOHC, V-6 engine — 215 horsepower/ 229 lb.-ft. of torque
  • Six-speed manual transmission standard
  • Five-speed automatic transmission available
  • Power-operated high-back bucket seats; heated, leather-trimmed
  • Four interior color combinations: Dark Slate Gray and Cool Vanilla two-tone (exclusive to the Roadster Limited), Dark Slate Gray and Cedar two-tone, Dark Slate Gray and Medium Slate Gray two-tone, and Dark Slate Gray monotone
  • Custom designed luggage (Touring Gear)
  • ESP, traction control, four-wheel ABS and brake assist
  • Tire pressure monitoring system
  • AM/FM/CD 240-watt Infinity Modulus six-speaker audio system with separate amplifier and dual sub-woofers

Chrysler Crossfire SRT6 Coupe and RoadsterSRT versions of both the Crossfire Coupe and Roadster were added in 2005 model year (see Chrysler Crossfire SRT6 description)

2004 Model Year

Chrysler Crossfire was introduced in mid-summer 2003 as a 2004 model.

Features included:

  • 3.2-liter, 18-valve, SOHC V-6 engine with 215 horsepower/229 lb.-ft. of torque
  • Six-speed manual transmission or five-speed automatic with AutoStick
  • Rear-wheel drive
  • Four-wheel Anti-lock Brake System (ABS) with brake assist
  • Electronic stability program
  • All-speed traction control
  • Independent double-wishbone front suspension
  • Independent five-link rear suspension
  • Speed-sensitive, deployable rear spoiler
  • Manually telescoping steering column
  • Six-speaker sound system with dual sub-woofers
  • Front 18-inch P225/40ZR tires
  • Rear 19-inch P255/35ZR tires
  • Aluminum alloy wheels
  • Tire fit system
  • Dual-zone semi-automatic air conditioning
  • Remote keyless entry with central locking
  • Security alarm system
  • Tow away protection

Posted on 1 September 2007 | 12:00 am

2008 Chrysler 300C SRT8®: Performance and Elegance Combined

Auburn Hills, Mich., Sep 1, 2007 - There’s simply no other sedan that delivers the performance, amenities and outstanding value that the 2008 Chrysler 300C SRT8® provides. Powered by the Street and Racing Technology-engineered, 425-horsepower (317-kW), 6.1-liter HEMI® V-8, the 2008 Chrysler 300C SRT8 boasts performance-tuned ride and handling, world-class braking and premium appointments.

The 2008 Chrysler 300C SRT8 is a complete package for the customer who wants awesome performance in a premium sedan – 0-60 mph in the low five-second range, 0-100-0 mph in under 17 seconds, 0.89 g on the skid pad – in an award-winning sedan loaded with comfort and style.

“WHAT’S NEW FOR 2008”

Exterior:

  • Deck lid with integrated spoiler
  • Taillamps
  • Body-side moldings

Interior:

  • Available side-curtain air bags
  • Available SIRIUS BackSeat TV′
  • Available Kicker premium surround sound system
  • SRT®-exclusive Reconfigurable Display
  • New instrument panel cluster
  • New center console
  • L*ED lighting in the front cup holders and front- and rear-door map pockets
  • Dark Slate Gray interior color

Powertrain/Chassis:

  • Adaptive Cruise Control with special Electronic Stability Control (ESP) calibration
  • Tip start
  • Remote start

DESIGN

The 2008 Chrysler 300C SRT8 features an all-new deck lid with an integrated spoiler and new taillamps for a freshened rear view. Other unique touches to the Chrysler 300C SRT8’s exterior include new bodyside moldings, body-color front and rear bumper inserts, body-color mirrors and door handles and unique SRT badging.

For 2008, the Chrysler 300C SRT8 envelopes the driver and passengers in an even richer interior with a dark slate gray palette, revised instrument panel, new center console and LED lighting in the cup holders and door-map pockets.

End-user technology figures prominently in the 2008 Chrysler 300C SRT8 with new features such as the SRT-exclusive Reconfigurable Display (RCD) in the cluster providing performance data, all-new Adaptive Cruise Control, Kicker premium surround- sound system and, all-new SIRIUS Backseat TV′. SIRIUS Backseat TV features three channels of respected children’s TV from the most well-known kids’ programming: Nickelodeon, Disney Channel and Cartoon Network. SIRIUS Backseat TV operates via an in-vehicle satellite video receiver and two small roof-mounted antennas.

Befitting its high-performance character, the 2008 Chrysler 300C SRT8 continues to provide power-adjustable front sport seats accented with performance suede inserts (matched in the rear seats), a power-adjustable pedal cluster, full instrumentation, automatic temperature-control system with dual-zone controls and infrared temperature sensing, and an electronic vehicle information center with 128 customer-programmable features.

ENGINEERING

The Chrysler 300C SRT8’s 425-horsepower (317 kW), normally aspirated, 6.1-liter HEMI produces 420 lb.-ft. (569 N•m) of torque. The HEMI power is channeled through a five-speed automatic transmission with specially calibrated, driver-selectable Auto Stick, which offers fully automatic or manual shifting selection.

Chassis setup for the Chrysler 300C SRT8 is aimed at all-around performance, including SRT-tuned dampers, specially tailored spring rates and suspension bushings, and large-diameter anti-sway bars. Revised front and rear suspension knuckles contribute to a ride height that’s lowered one-half inch from the Chrysler 300C. In addition, the Electronic Stability Program (ESP) has been tuned for the 2008 Chrysler 300C SRT8’s new standard Adaptive Cruise Control.

The stopping performance results from a four-wheel, disc-brake system featuring performance calipers developed by Brembo, each equipped with four pistons for even clamping. Up front, the Chrysler 300C SRT8 has 360 mm x 32 mm vented rotors, and 350 mm x 28 mm vented rotors in the rear.

PRODUCT HIGHLIGHTS

  • Powered by a 6.1-liter HEMI V-8 producing 425 horsepower (317 kW) and 420 lb.-ft. (569 N•m) of torque, the Chrysler 300C SRT8’s powertrain represents a higher level of HEMI performance, with 85 additional horsepower – 25 percent more than the 5.7-liter HEMI
  • Chrysler 300C SRT8 offers the ultimate in American sedan performance, and builds on the momentum of Chrysler 300C and HEMI
  • The SRT formula infuses the 300C SRT8 with sophisticated ride and handling characteristics, suitable for conditions ranging from everyday traffic to spirited driving on challenging routes
  • The Chrysler 300C SRT8 is part of a broad lineup of Street and Racing Technology vehicles developed under the credo “Race inspired, street legal”

SAFETY AND SECURITY

Please refer to the Safety Glossary for descriptions of the following features:

  • Advanced Multi-stage Air Bag System
  • All-speed Traction Control System
  • Anti-lock Brake System (ABS)
  • Auto-reverse Sun Roof
  • Auto-reverse Windows
  • BeltAlert
  • Brake Assist
  • Brake/Park Interlock
  • Child-protection Rear Door Locks
  • Constant Force Retractors
  • Crumple Zones
  • Electronic Stability Program
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System
  • Height-adjustable Seat Belts
  • HID Headlamps
  • HomeLink Universal Home Security System Transceiver
  • Inside Emergency Trunk Release
  • Interior Head-impact Protection
  • LATCH (Lower Anchors and Tethers for Children)
  • Low-risk Deployment Air Bag
  • ParkSense® Rear Park Assist System
  • Power-adjustable Pedals
  • Remote Keyless Entry
  • Seat Belt Pretensioners
  • Sentry Key® Engine Immobilizer
  • Side-impact Door Beams
  • Standard Side-curtain Air Bags
  • Tire Pressure Monitoring Display System

COLOR AVAILABILITY

  • Bright Silver Metallic
  • Brilliant Black Crystal Pearl Coat
  • Steel Blue Metallic Clear Coat
  • Inferno Red

MANUFACTURING INFORMATION

  • 2008 model year production start: August 2007
  • Production location: Brampton Assembly Plant in Brampton, Ontario, Canada
  • 6.1-liter HEMI V-8 engine: Saltillo Engine Plant in Saltillo, Mexico
  • Five-speed automatic transmission: Indiana Transmission 1 in Indianapolis

MARKET POSITION

The Chrysler 300C SRT8 exemplifies the SRT formula of all-around performance at an attractive price, with expressive yet functional design, stunning performance and luxury refinement.

DEMOGRAPHICS

  • Gender: 75 percent male/25 percent female
  • Age: 35-50
  • Median Annual Household Income: $100,000
  • Education: 45 percent to 60 percent college degrees
  • Household: 73 percent married; 16 percent with children at home
  • Occupation: 45 percent to 50 percent professional/technical/managerial

MARKET ADVANTAGES

  • Offers the ultimate in American sedan performance
  • Powered by an SRT-engineered, 6.1-liter HEMI V-8 producing 425 horsepower (317 kW) and 420 lb.-ft.
  • (569 N•m) of torque
  • Functional, performance-oriented styling
  • World-class ride and handling across a dynamic range
  • Race-inspired interior appointments
  • Benchmark braking
  • Benchmark performance at the best price

PRODUCT CHRONOLOGY

Model Year 2007

Exterior:* New colors: Steel Blue Metallic Clear Coat and Inferno Red

Interior: *Optional Rear-Seat Video system, including Kicker Mobile Surround Sound

Packages:* SRT Track Experience—Standard

Model Year 2006

Introduction of new high-performance version of the Chrysler 300 with new 6.1-liter HEMI® engine featuring performance-tuned ride and handling and premium amenities

Exterior:

  • Colors: Bright Silver, Brilliant Black, Silver Steel, new for 2006
  • Modified front fascia with integrated brake-cooling ducts
  • Rear deck spoiler
  • Body-color front and rear bumper inserts
  • Body-color mirrors
  • Body-color door handles
  • Unique SRT badging
  • High Intensity Discharge (HID) headlamps

Interior:

  • Colors: Light Graystone/Dark Slate
  • Power adjustable sport seats: Seats have performance suede inserts, front and rear seats include heat and memory functions
  • Adjustable pedal cluster with memory
  • “Technical” leather-trimmed steering wheel
  • Trim includes special finishing on center stack, door pulls, door trim, shifter, steering wheel
  • Full instrumentation with 180-mph (300-kph) speedometer, tachometer and temperature gauges. Tire Pressure Monitoring display included in instrument panel
  • AM/FM radio with six-disc CD changer
  • Boston Acoustics speaker system
  • S*teering wheel-mounted audio controls
  • Available 13-speaker Kicker Audio System with 322-watt amplifier and 100-watt subwoofer
  • Available DVD system with center console-mounted flip-up screen
  • Available SIRIUS Satellite Radio
  • Available UConnect® Hands-free Communication System with Bluetooth® technology
  • Automatic temperature control system with dual-zone controls and infrared temperature sensing
  • Advanced multi-stage air bag system
  • Occupant Classification System (OCS)

Powertrain:

  • New 425-horsepower 6.1-liter HEMI® engine
  • Five-speed automatic transmission
  • Specially calibrated driver-selectable AutoStick®
  • Heavy-duty four-flange prop shaft
  • Upgraded differential and axles
  • Orange-painted cylinder block and black valve covers

Chassis:

  • SRT-tuned dampers
  • Specially tailored spring rates
  • Specially tailored suspension bushings
  • Electronic Stability Program tuned for SRT performance handling
  • New 20-inch forged aluminum wheels
  • High-performance Goodyear F1 three-season 245/45/20 tires, front, and 255/45/20, rear, with asymmetrical tread
  • Available four-season tires
  • Tire Pressure Monitoring System
  • Four-wheel Brembo performance disc brakes with four-piston calipers; 360 x 32 mm vented rotors, front; and 350 x 28 mm vented rotors, rear
  • Anti-lock Brake System (ABS)

Posted on 1 September 2007 | 12:00 am

2008 Chrysler Pacifica – Elegant Style, Pleasant Performance and the Safety You Expect All Rolled Into One Versatile Vehicle

Auburn Hills, Mich., Sep 1, 2007 - The 2008 Chrysler Pacifica, one of the original crossover vehicles, offers an unparalleled combination of style, versatility and safety coupled with a pleasant driving performance. With a modern, protective exterior appearance, a thoughtful, luxurious interior, a driving experience powered by a 4.0-liter V-6 aluminum engine mated to a six-speed transaxle that produces 253 hp (189 kW) and 262 lb.-ft. (355 N•m) of torque, the safety features you expect and the versatility to move people and cargo, the 2008 Chrysler Pacifica offers the perfect transportation solution for active individuals.

"WHAT'S NEW FOR 2008"

Exterior:

  • Three new exterior colors: Light Sandstone Metallic, Clearwater Blue Pearl Coat and Deep Crimson Crystal Metallic
  • New 19-inch chrome-clad wheel option on Pacifica Touring models
  • New 19-inch chrome-clad wheels on Pacifica Limited models
  • Towing capacity of 2,600 lbs.
  • Pacifica model is renamed Pacifica LX

Interior:

  • Pacifica LX, Touring and Limited models have identical standard content for both front-wheel-drive and all-wheel-drive versions

Safety and Security:

  • Low-risk deployment air bags replace Occupant Classification System

DESIGN

The original Pacifica was designed to offer consumers a vehicle that had a stylish appearance, but a solid, safe stance as well. The 2008 Chrysler Pacifica continues that tradition with a stylish exterior and a first-class, flexible interior experience that doesn't compromise safety and security.

Design cues for the 2008 Pacifica lineup include a broad-shouldered, wide stance, emphasized by a protective and distinguished "face." A sleek, solid exterior with a crisp, distinctive character line that begins at the front wheel opening and ramps up slowly toward the rear, emphasizes the vehicle's beltline.

Chrysler brand-inspired strakes on the hood, "face of Chrysler" headlamps and a grille with three horizontal bars with the Chrysler "winged badge" are some of the design attributes that give the 2008 Chrysler Pacifica its recognizable style.

The 2008 Chrysler Pacifica interior follows the same clean, sculptured, elegant flow of the exterior. The vehicle features easy step-across entry and exit and chair-height seats that give passengers a sense of security and a commanding view of the road. Other interior treatments include YES Essentials® stain resistant, odor resistant, anti-static fabric, a two-tone instrument panel and door trim, instrument cluster graphics that include the optional navigation screen and ParkView™ rear back-up camera and five- or six-passenger seating for a stylish, solid and secure ride.

ENGINEERING

"Getting behind the wheel of the 2008 Chrysler Pacifica to experience the torque of the 4.0-liter engine and six-speed transaxle results in a great driving experience," said Larry Lyons, Vice President – Front-wheel Drive Product Team. "In addition to the inspired driving performance, standard safety features including all-row side-curtain air bags, Electronic Stability Program, traction control and brake assist offer consumers best-in-class performance and safety."

The 2008 Chrysler Pacifica provides a pleasant driving experience with a 4.0-liter SOHC V-6 engine that makes 253 hp and 262 lb.-ft. of torque and is mated to a six-speed automatic transaxle.

When developing the 4.0-liter engine, Chrysler Group engineers focused on improving five primary noise, vibration and harshness (NVH) metrics: engine vibration at the motor mounts, radiated noise, crank shaft torsionals, induction snorkel noise and sound quality. Focus on these metrics resulted in improved design and performance, which includes new main bearing diameters on the crankshaft, lower reciprocating-mass piston and rod assemblies, an improved block and oil pan structure, reduced bearing clearance and a low rumble intake manifold.

The six-speed automatic transaxle is standard on all Pacifica models equipped with a 4.0-liter, V-6 engine. Building on the capability of Chrysler's four-speed automatic transaxle, the six-speed automatic transaxle adds two new primary gear ratios and a secondary ratio for optimized passing performance at highway speeds. The gear ratios of the six-speed transaxle allow the engine to work at lower speeds, providing improvements in highway fuel economy.

MARKETING

The Chrysler Pacifica features an uncompromising combination of style, safety, versatility and power. The Pacifica meets the demands of active individuals who require more space and utility than a passenger car and a ride and exterior package that is more car-like than an SUV or minivan. The 2008 Chrysler Pacifica offers the best features of and SUV, passenger car and minivan all rolled into one stylish vehicle.

PRODUCT HIGHLIGHTS

  • The 2008 Chrysler Pacifica offers a pleasant driving experience to match its inspired combination of style, versatility and safety. A 4.0-liter aluminum engine and six-speed transmission, along with standard Electronic Stability Program (ESP), enhance the driving performance of the stylish 2008 Chrysler Pacifica.
  • With the best features of a passenger car, minivan and SUV all rolled into one exceptional vehicle, the Chrysler Pacifica is the new wave of family transportation
  • With YES Essentials® seat fabric, worrying about spills in the 2008 Chrysler Pacifica is a thing of the past
  • The 2008 Chrysler Pacifica models continue to offer elegant styling, flexible utility and premium amenities that consumers value. Features such as two- or three-row fold-flat seating, an available rear-seat entertainment system, three new exterior colors, a new 19-inch chrome-clad wheel option, first- and second-row heated seats, premium sound system, power liftgate, moonroof, power pedals and mirrors and laminated door glass are just some of the available premium amenities
  • Safety is paramount in the design of the Chrysler Pacifica. Available safety and security features include standard supplemental all-row side-curtain air bags, driver and front passenger knee blocker, multi-stage driver and low-risk deployment front-passenger air bags, ESP, Brake Assist, patented energy-absorbing steering column, available ParkSense® Rear Park Assist, and ParkView™ Rear Back-up Camera

MODEL LINEUP

2008 Pacifica LX Front-wheel Drive (FWD)

Standard Features

  • 3.8-liter V-6 engine with 200 horsepower and 235 lb.-ft. of torque
  • Four-speed automatic transaxle with variable line pressure (VLP) and Auto Stick
  • 12-volt front and rear power outlets
  • 140-amp alternator
  • 17-inch steel wheels
  • 2+3 five-passenger seating
  • Air conditioning with dual-zone temperature control
  • AM/FM/CD stereo radio with six speakers and steering wheel-mounted audio controls
  • BeltAlert
  • Brake Assist
  • Driver's side inflatable knee blocker
  • ESP
  • Four-gauge instrument cluster with analog clock
  • Four-wheel independent suspension equipped with premium five-link rear suspension
  • Four-wheel Anti-lock Brake System (ABS)
  • Front seatback grocery bag hooks
  • Illuminated, keyless entry with Sentry Key® Engine Immobilizer
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Load leveling and height control
  • Lower bodyside molding
  • Low risk deployment front passenger air bag
  • Performance suspension
  • Power eight-way driver's seat and four-way front-passenger seat
  • Power locks
  • Power windows with one-touch down
  • Power, heated, foldaway mirrors
  • Rear 65-35 split-folding bench seat
  • Rear-window defroster
  • Rear-window wiper/washer
  • Speed control
  • Steering wheel-mounted audio controls
  • Sunscreen glass
  • Supplemental all-row side-curtain air bags
  • Tilt steering column
  • Tire Pressure Monitoring system
  • Traction control
  • YES Essentials stain resistant, odor resistant, anti-static seat fabric

Optional Features

  • AM/FM, CD/DVD player that plays most DVDs and MP3s
  • 17-inch machine-finished aluminum wheels
  • Cargo Convenience Group that includes adjustable roof rail crossbars, tonneau cover, cargo net and rear fascia scuff pad
  • Entertainment Group that includes six-disc, in-dash CD/DVD changer with second-row, eight-inch video screen and video remote control
  • Floor mats
  • Heated leather front seats
  • ParkSense
  • Power 10-way driver's seat
  • Smoker's Group

2008 Pacifica LX All-wheel Drive (AWD)

Standard Features

In addition to the standard features on the Chrysler Pacifica LX front-wheel-drive model, the Chrysler Pacifica all-wheel-drive model adds:

  • 4.0-liter V-6 SOHC engine with 253 horsepower and 262 lb.-ft. of torque
  • 160-amp alternator
  • All-speed Traction Control
  • Electronic clutch control
  • Electronic throttle control
  • Six-speed automatic transaxle with VLP and Auto Stick

2008 Chrysler Pacifica Touring FWD and AWD

Standard Features

In addition to the standard features on the Chrysler Pacifica LX model, the Chrysler Pacifica Touring model adds:

  • 2+2+2 six-passenger seating
  • Air conditioning
  • Automatic Temperature Control (ATC) with dual-zone control and air filtering
  • AM/FM/CD/DVD video/DVD audio/MP3 radio
  • Automatic headlamps
  • Body-color door handles
  • Electronic Vehicle Information Control (EVIC) display
  • Fog lamps
  • Floor mats
  • Fog lamps
  • HomeLink universal transceiver
  • Leather-wrapped steering wheel
  • Power 10-way driver's seat, four-way front-passenger seat
  • Rear courtesy/reading lamps
  • Rearview auto-dim mirror
  • SIRIUS Satellite Radio (includes first-year subscription provided by SIRIUS)
  • Sun visors with illuminated vanity mirrors
  • Trip computer

Optional Features

In addition to the standard features on the Chrysler Pacifica model, the Chrysler Pacifica Touring model adds:

  • 19-inch chrome-clad aluminum wheels
  • Entertainment Group, which includes six-disc, in-dash CD/DVD changer with second-row, eight-inch video screen, wireless headphones and video remote control
  • Heated first- and second-row seats
  • Infinity Intermezzo 385-watt Digital 5.1 surround sound with eight Infinity speakers with subwoofer
  • Leather-trimmed bucket seats
  • Navigation system with global positioning system (GPS)
  • ParkView
  • Power adjustable pedals
  • Power heated, fold-away, auto-dim mirrors
  • Power liftgate
  • Power moon roof
  • Premium tire pressure monitoring system that includes self-learning capability and display of specific tire that is low or high
  • Radio/driver seat/mirrors/adjustable pedals memory
  • UConnect® Hands-free Communication System with Bluetooth® technology

2008 Chrysler Pacifica Limited FWD and AWD

Standard Features

In addition to the standard features on the Chrysler Pacifica Touring model, the Chrysler Pacifica Limited model adds:

  • 19-inch chrome-clad aluminum wheels
  • AM/FM/CD/DVD video/DVD audio/MP3 radio
  • Automatic headlamps
  • Body-color fascias and bodyside body-color molding
  • Heated first- and second-row seats
  • Laminated front and rear glass
  • Luxury leather-trimmed bucket seats
  • ParkSense
  • Power adjustable pedals with memory
  • Power heated, fold-away, auto-dim mirrors
  • Power liftgate
  • Power moon roof
  • Premium tire pressure monitoring system that includes self-learning capability and display of specific tire that is low or high
  • Radio/driver seat/mirrors memory
  • Rearview auto-dim mirror
  • Six-disc, in-dash CD/DVD changer
  • Wood- and leather-wrapped steering wheel

SAFETY AND SECURITY

Please refer to the safety glossary for descriptions of the following available features:

  • All-wheel Drive
  • BeltAlert
  • Brake Assist
  • Constant Force Retractors
  • Driver and Front Passenger Knee Blocker
  • Electronic Stability Program (ESP)
  • Electronic Throttle Control
  • Enhanced Accident Response System (EARS)
  • Four-wheel-disc Anti-lock Brake System (ABS)
  • Front Crush Sensors
  • Illuminated Keyless Entry with Sentry Key® Engine Immobilizer
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Low-risk Deployment Driver and Front-passenger Air Bags
  • Patented Energy-absorbing Steering Column
  • Rear-door Child Protection Locks
  • Seat Belt Pretensioners
  • Supplemental All-row, Side-curtain Air Bags
  • Three-point Lap-shoulder Belt
  • Tire Pressure Monitoring System and Display
  • Traction Control

COLOR AVAILABILITY

  • Clearwater Blue Pearl Coat (New)
  • Deep Crimson Crystal (New)
  • Light Sandstone Metallic (New)
  • Modern Blue Pearl Coat
  • Bright Silver Metallic
  • Brilliant Black Crystal Pearl Coat
  • Inferno Red Pearl Coat
  • Stone White

MANUFACTURING INFORMATION

  • 2008 model year production start: July 2007
  • Production location: Windsor Assembly Plant in Windsor, Ontario, Canada
  • 3.8-liter V-6 engine: Trenton Engine Plant in Trenton, Mich.
  • Four-speed automatic transmission: Kokomo Transmission Plant in Kokomo, Ind.
  • 4.0-liter V-6 engine: Trenton Engine Plant in Trenton, Mich.
  • Six-speed automatic transmission: Kokomo Transmission Plant in Kokomo, Ind.

MARKET POSITION

The Chrysler Pacifica is positioned to interest the roughly 3 million consumers who move between traditional vehicle segments each year. The Chrysler Pacifica appeals primarily to active families with older children at home, who want a vehicle with premium amenities that handles like a car, yet has sport utility-like capability, the roominess of a minivan and an upscale appearance for a price that makes sense.

DEMOGRAPHICS

Primary target:

  • Gender: Female, married
  • Age: 35-50
  • Median Annual Household Income: $85,000
  • Education: 80 percent college graduates
  • Household: married; children 10+ years old

Secondary target:

  • Gender: Male (60 percent) married
  • Age: 55+
  • Median Annual Household Income: $60,000
  • Education: 45 percent college graduates
  • Household: married, empty nesters

MARKET ADVANTAGES

  • Offering the capability of all-wheel drive in a stylish vehicle with the flexibility and utility of an SUV or minivan but the fuel economy and safety of a passenger car, the 2008 Chrysler Pacifica is perfectly positioned for active individuals and families who want to arrive at their destination in style
  • With abundant standard safety features including all-row, supplemental side-curtain air bags; Electronic Stability Program; traction control; driver and passenger knee bolster; and Brake Assist and luxury amenities including in-dash navigation and ParkView Rear Back-up Camera, first-class seating including heated first- and second-row leather seats, dual-zone temperature controls, UConnect Hands-free Communication System that is Bluetooth compatible and SIRIUS Satellite Radio, the 2008 Chrysler Pacifica fits in at the country club or the soccer field
  • The 2008Chrysler Pacifica offers an inspired driving performance to match its stylish design, clever flexibility and premium amenities

PRODUCT CHRONOLOGY

2007 Model Year

Exterior:

  • Freshened exterior appearance includes surface design revisions to hood, fenders, headlamps, grille and front fascia
  • Re-styled wheel offerings: 17-inch aluminum chrome-clad; 17-inch machine-finished aluminum and 17-inch wheel cover
  • Three new exterior colors: Cognac Crystal Pearl Coat; Marine Blue Pearl Coat and Modern Blue Pearl Coat
  • Body color-matched exterior-mounted mirrors become standard equipment on Pacifica Touring model
  • Dual chrome exhaust tips and "4.0L" badging appear on models equipped with new 4.0-liter SOHC engine
  • New roof-mounted active mast radio antenna

Interior:

  • Freshened interior appearance includes two new interior colors — Pastel Slate Gray and Khaki/Light Graystone — and revised two-tone instrument panel and door trim
  • YES Essentials® stain resistant, odor resistant, anti-static fabric standard on Pacifica and Pacifica FWD Touring models
  • New fabric seat color trim on Pacifica (Camden/Racine) and Pacific Touring (Kensington/Racine) incorporate lateral seam sew style
  • Leather seats incorporate lateral seam sew style
  • One-touch up front door glass standard equipment on all models
  • Revised instrument cluster graphics
  • Analog clock added to front- and all-wheel-drive Pacifica model
  • Four-gauge cluster added to front-wheel-drive Pacifica model
  • Larger eight-inch rear seat video screen incorporated into available rear seat entertainment system
  • CD/DVD/MP3 radio replaces CD/cassette radio
  • New Entertainment Group option for Pacifica model offers rear video system for price-conscious buyers

Powertrain/Chassis:

  • 4.0-liter SOHC aluminum engine (253 horsepower, 262 lb.-ft. of torque) standard equipment on all models with exception of base front-wheel-drive Pacifica
  • Six-speed automatic transmission with variable line pressure (VLP) mated to a 4.0-liter SOHC engine
  • 3.8-liter OHV engine becomes standard equipment on front-wheel-drive base model Pacifica
  • Electronic Throttle Control (ETC) on 4.0- and 3.8-liter engines
  • Electronically Controlled Clutch (ECC) on all-wheel-drive models

Safety & Security:

  • Side air curtains become standard equipment on all models
  • ParkView™ Rear back-up camera becomes option on Pacifica Touring and Pacifica Limited models
  • ParkSense® Rear Park Assist system becomes option on Pacifica models
  • Electronic Stability Program (ESP) becomes standard equipment on all models and includes All-speed Traction Control and Brake Assist
  • Tire Pressure Monitoring system becomes standard equipment on all Pacifica and Pacifica Touring models
  • Premium tire monitoring system, which includes self-learning capability and specific low tire display, becomes option on Pacifica Touring and standard equipment on Pacifica Limited

2006 Model Year

  • Expanded model availability
  • New Pacifica Limited front-wheel-drive model available February 2006
  • Appearance change to mirror housings and glass size
  • Liftgate lightbar on Pacifica Touring and Pacifica Limited models changed from body color to chrome
  • Available Auto Tilt Down feature on driver and passenger mirrors on vehicles equipped with Memory feature; mirrors tilt down slightly when shifter is placed in "Reverse," mirrors return to pre-set positions when shifter is moved out of "Reverse."
  • Glove box internal storage capacity increased by 38 percent
  • Six-disc in-dash DVD changer plays most types of CDs or DVDs including MP3, DVD audio, DVD video, DVD R, DVD RW

2005 Model Year

  • Expanded model availability
  • New two-row, five-passenger entry-level Pacifica front-wheel drive and all-wheel drive
  • Well-equipped Pacifica Touring front-wheel drive and all-wheel drive available Spring 2004
  • Top-of-the-line Pacifica Limited all-wheel drive
  • New base engine: 210-horsepower (157 kW) 3.8-liter V-6 standard on Pacifica front-wheel drive model
  • Seats—Power eight-way driver seat, power four-way front passenger seat standard on Pacifica front-wheel drive and Pacifica all-wheel drive
  • Dual-zone manual temperature control air conditioning standard on Pacifica front-wheel drive and Pacifica all-wheel drive
  • Premium leather trim standard on Touring all-wheel drive (optional on Touring front-wheel drive)
  • Luxury leather trim standard on Limited
  • Steering wheel and shift knob with leather trim and wood accents standard on Limited all-wheel drive
  • New rear park assist standard on Limited (optional on Touring models)
  • New 19-inch chrome-clad aluminum wheels standard on Limited all-wheel drive
  • Power moon roof standard on Limited
  • AM/FM/cassette/CD radio and six-disc in-dash CD/DVD changer standard on Limited
  • Supplemental side-curtain air bags standard on Limited, available on all other models(a)
  • Heated first- and second-row seats standard on Limited (optional on Touring models)
  • Optional factory-installed SIRIUS Satellite Radio

2004 Model Year

  • All-new vehicle introduction
  • Six-passenger Luxury seating in three rows (2+2+2)
  • Full-length center console — first and second rows
  • Seats — power 10-way driver, four-way passenger
  • Power adjustable pedals with memory
  • Dual-zone automatic temperature control
  • Fold-flat load floor
  • Tire pressure monitoring system
  • Next-generation (multi-stage) front air bags(a)
  • Three-row side-curtain air bags(a)
  • 3.5-liter SOHC 24-valve V-6 engine with 250 horsepower (186 kW), 250 lb.-ft. torque (339 N•m)
  • Four-speed automatic transaxle with Auto Stick
  • On-demand all-wheel drive or front-wheel drive with traction control
  • Four-wheel Anti-lock Brake System (ABS) (318 x 28 mm front and 312 x 14 mm rear)
  • Five-link independent rear suspension with load-leveling and height control
  • 17-inch P235/65 tires and aluminum wheels
  • Remote keyless/illuminated entry and Sentry Key® engine immobilizer theft deterrent
  • Solar control sunscreen glass
  • Rear window defroster/wiper/washer
  • Optional integrated in-instrument cluster navigation system
  • Optional DVD Rear Seat Video® entertainment system with drop-down video screen, remote control and wireless headphones
  • Optional Infinity® Intermezzo′ theater-style 5.1 surround sound digital audio system
  • Optional UConnect® Hands-free Communication System
  • Optional high-intensity discharge headlamps
  • Optional laminated door glass
  • Optional SIRIUS Satellite Radio, prepped for Mopar installation

Posted on 1 September 2007 | 12:00 am

The 2008 Chrysler Sebring combines stunning design with interior craftsmanship, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency, all at a surprisingly affordable price

Auburn Hills, Mich., Sep 1, 2007 - The 2008 Chrysler Sebring combines stunning design with interior craftsmanship, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency, all at a surprisingly affordable price.

New for the 2008 model year is a Chrysler Sebring Limited all-wheel-drive (AWD) model, which is equipped with a 3.5-liter V-6 engine, six-speed transmission and standard Electronic Stability Program (ESP) with traction control. This Sebring Limited AWD model is the Chrysler brand’s first mid-size sedan to offer all-wheel-drive capability. The AWD system, available on models sold in the United States, works on demand, driving only the front wheels until power to the rear wheels is needed. All-wheel drive also is used on dry pavement between speeds of 25 and 65 mph to enhance handling during performance driving. This system provides added traction on snow, ice and other low-traction surfaces without having to be switched on and off.

Three fuel-efficient engine options power the 2008 Chrysler Sebring: the standard 2.4-liter four-cylinder World Engine, an available Flexible Fuel Vehicle (FFV) 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a six-speed automatic transaxle with Auto Stick that provides 0-60 mph performance to rival the best in the standard mid-size-car class.

The 2008 Chrysler Sebring also offers class-leading safety features, with a combination of standard safety items not typically found in the mid-size-car segment, including standard side-curtain and standard front-seat-mounted side air bags, standard Anti-lock Brake System (ABS) and available ESP with traction control.

The 2008 Chrysler Sebring sedan also features many class-leading technologies not available in the mid-size segment, including:

  • MyGIG™, a cutting-edge multimedia audio and entertainment system with available navigation
  • YES Essentials® stain resistant, odor resistant, anti-static seat fabric
  • Available DVD rear-seat entertainment system
  • Heated/cooled front cup holder that can heat beverages to 140 degrees F or cool to nearly freezing at 35 degrees F
  • Light-emitting Diode (LED) interior lighting with high-focus white lights in both the front and rear seats
  • Auxiliary audio input jack for MP3 connectivity on all audio systems
  • Available remote start
  • Express up/down front windows on the key fob
  • Standard 60/40 fold-flat rear seat with folding armrest
  • Available heated cloth front seats
  • Available heated leather seats
  • Available fold-flat front passenger seat
  • Cabin air-filtration system
  • Sliding center console armrest with dual bin storage
  • HomeLink® universal garage door opener

“WHAT’S NEW FOR 2008”

  • Chrysler Sebring Limited All-wheel-drive model introduced
  • Chrysler Sebring model renamed Chrysler Sebring LX
  • Light Sandstone Metallic Clear Coat replaces Linen Gold Metallic Pearl Coat
  • New single-disc CD/DVD MP3 play capability with MyGIG™, a cutting-edge multimedia audio and entertainment system with available navigation
  • AM/FM stereo with six-disc CD player standard on all models
  • SIRIUS Satellite Radio is standard on all Sebring models
  • All 2008 Chrysler Sebring sedans equipped with the 2.4-liter four-cylinder World Engine built after July 2007 and sold in California, New York, Massachusetts, Vermont, Maine, Connecticut, Pennsylvania and Rhode Island meet the cleanest tailpipe and evaporative standards in the world and will be certified as a Partial Zero Emission Vehicle (PZEV). The engine, exhaust and fuel system hardware are upgraded for the 2008 model year

DESIGN

Inspired by the 2003 Chrysler Airflite concept vehicle that was revealed at the Geneva Motor Show, the 2008 Chrysler Sebring’s elegant lines evoke the exterior styling features of the concept vehicle, bringing the Chrysler brand’s expressive design attributes to the mid-size segment.

From the front, the Chrysler Sebring sedan features the distinctive face of the Chrysler brand, with the Chrysler signature grille, a uniquely sculptured hood, large, distinctive quad headlamps and available fog lamps.

A long hood profile, chrome beltline molding and long roofline emulate a five-door appearance. High-gloss blackouts on the B-pillars enhance the length of the Sebring’s greenhouse. Sculptured character lines running along the body accentuate Sebring’s athletic stance.

The expressive character of the vehicle continues at the rear where Sebring’s wide tail lamps are integrated into both the rear quarters and extend into the deck lid for visual impact. Rear fog lamps mounted in the backup lamps maintain a uniform appearance between domestic and export vehicles. Chrysler Sebring Limited models equipped with the optional 3.5-liter V6 engine add chrome-tipped dual exhaust outlets to hint at the performance capability engineered into the powertrain.

The elegance found in Sebring’s exterior styling also runs through the vehicle’s interior, which features a modern, clean appearance with intense focus on quality, detail and execution. Sebring’s finely crafted interior features soft surfaces, mechanical grains and selective gloss levels on the interior surfaces.

Sebring’s H-point is 2.54 inches (64.6 mm) higher than the vehicle it replaces, giving drivers a command-of-the-road feel. Standard 60/40 fold-flat rear seats make room for more gear, and an available fold-flat passenger seat creates a table-like surface to enhance the versatility of Sebring’s interior.

All Chrysler Sebring models feature a two-tone interior color theme of dark and lighter shades of Pastel Slate Gray or Pastel Pebble Beige, which provides a spacious and well-appointed look. The Chrysler Sebring Limited model also features an exclusive two-tone Cream and Pebble Beige interior with leather seats. The Chrysler Sebring Limited model’s available upscale accent materials and finishes include Tortoise Shell, Satin Silver, Alloy Silver and Chrome.

ENGINEERING

New for the 2008 model year is a Chrysler Sebring Limited AWD model, which comes standard with ESP. The Sebring’s all-wheel-drive system requires no driver input or control. Under most driving conditions, it is passive, and power is transmitted solely to the front wheels. However, Sebring’s AWD can sense when extra traction is needed, responding to pedal position and transferring power to the rear wheels.

If the driver, via the pedal, is asking for a lot of power, the system immediately starts clamping the Electronically Controlled Coupling (ECC), transferring a high percentage of power to the rear wheels. Power is transmitted to all four wheels, which helps prevent the front wheels from slipping. Sebring’s AWD system also uses feedback from wheel-speed sensors to determine how much torque to transfer to the rear wheels. If the Sebring’s front wheels start to slip on ice, but the rear wheels are on dry pavement, the AWD system tells the ECC to start clamping and sends even more torque to the rear wheels to minimize slippage and get the vehicle moving.

The ECC system also knows when to modulate the amount of power sent to the rear wheels. If the vehicle is traveling at highway speeds and starts to hydroplane, the system sends very little power to the rear wheels because the ECC knows the rear wheels don’t need a lot of power in that situation.

When traveling faster than 25 mph, Chrysler Sebring’s AWD system sends torque to the rear wheels when cornering with the throttle open to make the car turn more easily, which makes the handling more neutral. This is more readily accomplished with Sebring’s ECC than with viscous-coupling, Torsen® or gerotor systems that require some degree of front-to-rear slip to transfer torque to the rear wheels. At speeds greater than 53 mph, the control strategy provides minimal torque to the rear wheels under normal driving conditions to provide better fuel economy. The Sebring’s AWD system contributes to good fuel economy by operating only on demand, thereby minimizing power-robbing friction and inertia. Sebring’s AWD system also is easier to calibrate, more flexible, more precise and less costly than viscous-coupling, Torsen or gerotor systems.

Three engine options power the 2008 Chrysler Sebring sold in the United States: the standard 2.4-liter four-cylinder World Engine, an available 2.7-liter V-6 engine and an available 3.5-liter V-6 engine coupled with a six-speed automatic transaxle with Auto Stick.

Fuel economy is a high-priority for many of today’s car buyers, and the 2008 Chrysler Sebring, with its standard four-cylinder engine rivals the best in the mid-size car segment. Sebring's 2.4-liter World Engine with dual variable valve timing delivers excellent fuel efficiency in the city of 21 miles per gallon (mpg) in the city and 30 mpg on the highway (24 mpg in the city and 32 mpg on the highway based on 2007 EPA standards), as well as smooth, quiet operation.

All 2008 Chrysler Sebring sedans equipped with the 2.4-liter four-cylinder World Engine built after July 2007 and sold in California, New York, Massachusetts, Vermont, Maine, Connecticut, Pennsylvania and Rhode Island meet the cleanest tailpipe and evaporative standards in the world and will be certified as a Partial Zero Emission Vehicle (PZEV). The engine, exhaust and fuel system hardware are upgraded for the 2008 model year.

The available, Flexible Fuel vehicle (FFV) 2.7-liter V-6 engine provides value- and performance-conscious consumers the power of a V-6 engine with a price that compares with the competitions’ four-cylinder engines. Chrysler Sebring's available 2.7-liter V-6 engine produces 186 horsepower and 192 lb.-ft. of torque. This 2.7-liter V-6 engine achieves 19 mpg in the city and 27 mpg on the highway. It also can operate effectively on any blend of gasoline and fuel-grade ethanol up to E-85.

Chrysler Sebring Limited sedans sold in the United States also are available with a 3.5-liter V-6 engine that produces 235 horsepower and 232 lb.-ft. of torque coupled with a six-speed automatic transaxle that comes standard with Auto Stick. The combination of the upgraded 3.5L V6 engine and six-speed automatic transaxle delivers excellent performance and fuel efficiency, as well as smooth quiet operation. This 3.5-liter V-6 engine achieves 16 mpg in the city and 26 mpg on the highway. The Chrysler Sebring Limited AWD model achieves 15 mpg in the city and 24 mpg on the highway based on 2008 EPA standards.

The 2008 Chrysler Sebring’s six-speed automatic transaxle provides quicker standing-start acceleration than a four- or five-speed transaxle because of its numerically higher first gear ratio. A more robust differential with increased torque capacity enhances launch performance by requiring less torque management, electronically limiting the torque that is available during the initial stages of standing-start acceleration. Smaller steps between ratios also make for a smoother, quieter ride, as the engine speed doesn’t change as often with each shift. In addition, more ratio choices, more appropriate ratios for quicker acceleration and a lower overall top gear ratio provide a quiet ride and improved fuel economy at highway speeds.

PRODUCT HIGHLIGHTS

Inspiration for the common car – more style, more craftsmanship, more performance, more value – more car

  • The Chrysler Sebring builds on the winning formula begun with the award-winning Chrysler 300 in the large car segment, and the Dodge Caliber in the compact car segment. This formula combines stunning design with interior craftsmanship, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency, all at a surprisingly affordable price

Strikingly beautiful design with world-class interior craftsmanship

  • The new Chrysler Sebring will give buyers upscale styling, quality and refinement in a mid-size sedan, providing passion and excitement at an affordable price
  • The Chrysler Sebring sculptured hood brings Chrysler brand’s elegant lines to the mid-size-car segment

Purposeful technology that makes life easier and safer

  • The Chrysler Sebring is a mid-size vehicle that has a refined interior with many premium appointments that provide value to the buyer, including:
    • MyGIG, a cutting-edge multimedia audio and entertainment system with available navigation
    • Available heated/cooled cup holder
    • Available rear-seat DVD/entertainment system
    • YES Essentials premium seat fabric
    • Aimable LED lights in front and rear seats

Class-leading safety features

  • Standard seat-mounted (thorax) side air bags
  • Standard side-curtain air bags
  • Low-risk deployment air bags
  • Standard ABS
  • Available ESP with traction control
  • ESP with traction control standard on Chrysler Sebring Limited AWD model

Exhilarating performance with excellent fuel efficiency

  • A fuel-efficient 2.4-liter I-4 World Engine is standard on all Sebring models and delivers 173 horsepower and 166 lb.-ft. of torque
  • An enhanced flexible fuel vehicle (FFV) 2.7-liter V-6 engine produces 186 horsepower and 192 lb.-ft. of torque
  • The Chrysler Sebring Limited and the Chrysler Sebring Limited AWD models with a 3.5-liter V-6 and six-speed automatic transaxle rival the quickest mid-size sedans in the segment based on 0-60 mph tests. This 3.5-liter V-6 produces 235 horsepower and 232 lb.-ft. of torque
  • Auto Stick is standard with the 3.5-liter engine, providing a fun-to-drive feel

MODEL LINEUP

2008 Chrysler Sebring LX

Standard Features

  • Front-wheel drive
  • 2.4-liter four-cylinder World Engine (173 horsepower [129 kW] and 166 lb.-ft. [225 N•m] of torque)
  • Four-speed automatic transmission
  • Side-curtain air bags
  • Side seat-mounted thorax air bags
  • Front disc/rear drum ABS
  • Tire Pressure Monitoring system (TPM)
  • Electroluminescent cluster with outside temperature display
  • Tilt/telescoping steering wheel
  • Driver seat lumbar with manual height adjuster
  • AM/FM/CD stereo with six-disc CD player and MP3 connectivity and play capability
  • Chrysler signature analog clock
  • Sliding sun visor
  • Sliding front center armrest
  • Upper and lower bin in the center console
  • Second power outlet
  • 60/40 folding rear seat with center arm rest
  • Rear door map pockets with bottle holders
  • Passenger side front-seat-back map pocket
  • Standard power mirrors
  • Quad headlamps with off-time delay
  • Bright beltline molding
  • 16-inch wheel covers and tires
  • SIRIUS Satellite Radio

Optional Features

  • Engine block heater
  • Smoker’s group
  • Premium floor mats
  • Safety, Security and Convenience Group (which includes security alarm, daytime running lamps, YES Essentials seat fabric and fold-flat passenger seat)

2008 Chrysler Sebring Touring

Standard Features

In addition to the standard features on the Chrysler Sebring LX model, the Chrysler Sebring Touring model includes:

  • YES Essentials seat fabric
  • Fold-flat passenger seat
  • Brushed aluminum instrument panel, cluster bezels and door trim
  • Chrome interior door handles
  • Express-up/down windows for both the driver and passenger
  • Express-down windows on the key fob
  • LED map lights
  • Lighted visor mirrors
  • Body-color heated power mirrors
  • Rear passenger assist grab handles
  • Six speakers
  • Touring Edition badge
  • Automatic headlamps
  • Four-wheel-disc ABS
  • 17-inch tires with machined aluminum wheels

Optional Features

Available options on the Chrysler Sebring Touring model, in addition to the options available on the Sebring LX model, include:

  • 2.7-liter Flexible Fuel Vehicle (FFV) V-6 engine (186 hp [139 kW] and 192 lb.-ft. [260 N#8226;m] of torque
  • MyGIG Entertainment System with AM/FM/CD/DVD/HDD/MP3 radio featuring touch screen operation
  • MyGIG Multimedia Infotainment System with AM/FM/CD/DVD/HDD/MP3 radio with SIRIUS Satellite Radio, UConnect® Hands-free Communication System and navigation featuring touch screen and voice recognition
  • Rear-seat DVD system
  • Premium 276-watt six-channel Boston Acoustics sound system
  • Heated/cooled cup holder (which is included with Electronic Convenience Group)
  • ESP with traction control
  • Eight-way power driver seat
  • Body-color bodyside molding
  • 18-inch tires with cast-aluminum wheels
  • Electronic Convenience Group (which includes heated and cooled cup holder, heated front seats, remote start, travel computer and TPM, Electronic Vehicle Information Center (EVIC), cabin air filtration system, universal garage door opener, automatic-dimming rearview mirror and single-zone automatic temperature control)
  • Safety, Security and Convenience Group (which includes body-color bodyside molding, security alarm, daytime running lamps, UConnect and ESP [includes four-wheel disc ABS brakes and rear sway bar with I-4 engine])
  • Sound Group (which includes Boston Acoustics speaker system and leather-wrapped steering wheel with audio controls)

2008 Chrysler Sebring Limited

Standard Features

In addition to the standard features on the Chrysler Sebring LX and Sebring Touring models, the Chrysler Sebring Limited includes:

  • Two-tone leather seats and leather shift knob
  • Premium front console armrest
  • Premium Boston Acoustics Sound System
  • Steering-wheel-mounted audio controls
  • Eight-way power driver seat
  • Travel computer
  • EVIC
  • Single-zone automatic temperature control
  • Theft alarm
  • Tortoise shell accents on the steering wheel, instrument panel and doors
  • Universal garage door opener
  • Automatic-dimming rearview mirror
  • Fog lamps
  • Chrome exterior door handles
  • Satin Silver door handles and PRNDL bezel
  • Limited badge

Optional Features

Available options on the Chrysler Sebring Limited model, in addition to the options available on the Sebring LX and Sebring Touring models, include:

  • 3.5-liter V-6 engine (235 horsepower [175W] and 232 lb.-ft. [232 N•m] of torque)
  • Six-speed automatic transaxle with Auto Stick
  • Premium Group (included with the 2.4-liter I4 engine features cabin air filtration system, heated/cooled cup holder, heated front seats and remote start)
  • Luxury Group (included with the 3.5-liter V-6 engine features heated seats, cabin air filtration system, heated/cooled cup holder, remote start and 18-inch chrome-clad aluminum wheels)
  • Safety, Security and Convenience Group (which includes body-color bodyside molding, daytime running lamps, UConnect Hands-free Communication System and ESP)

Chrysler Sebring Limited All-wheel Drive

Standard Features

In addition to the standard features on the Chrysler Sebring LX, Sebring Touring and Sebring Limited models, the Chrysler Sebring Limited AWD model includes:

  • ESP with traction control

SAFETY AND SECURITY

Please refer to the safety glossary for descriptions of the following available features:

  • Advanced Multi-stage Front Air Bags
  • Standard Side-curtain Air Bags
  • Front-seat-mounted Side Air Bags
  • Anti-lock Brake System (ABS)
  • Available Electronic Stability Program (ESP) with Traction Control
  • Brake Assist (included with ESP)
  • All-speed Traction Control (included with ESP)
  • Auto-reverse Sun Roof
  • Auto-reverse Windows
  • Structural Safety Cage
  • Side Guard Door Beams
  • Available Automatic-dimming Rearview Mirror
  • BeltAlert
  • Brake/Park Interlock
  • LATCH (Lower Anchors and Tethers for CHildren)
  • Child-protection Rear Door Locks
  • Constant Force Retractors (CFR)
  • Crumple Zones
  • Daytime Running Lamps
  • Energy-absorbing Steering Column
  • Enhanced Accident Response System (EARS)
  • Height-adjustable Front Seat Belts
  • HomeLink Universal Home Security System Transceiver
  • Interior Head-impact Protection
  • Knee Bolsters
  • Remote Keyless Entry
  • Seat-belt Pretensioners
  • Security Alarm
  • Sentry Key® Engine Immobilizer
  • Tire Pressure Monitoring (TPM) System
  • UConnect Hands-free Communication System

COLOR AVAILABILITY

  • Light Sandstone Metallic Clear Coat (New)
  • Inferno Red Crystal Pearl Coat
  • Marathon Blue Pearl Coat
  • Modern Blue Pearl Coat
  • Silver Steel Metallic Pearl Coat
  • Bright Silver Metallic Clear Coat
  • Brilliant Black Pearl Coat
  • Stone White Clear Coat

MANUFACTURING INFORMATION

  • 2008 model year production start: August 2007
  • Production location: Sterling Heights Assembly Plant, Sterling Heights, Mich.
  • 2.4-liter four-cylinder World Engine: Global Engine Manufacturing Assembly (GEMA) plant in Dundee, Mich.
  • 2.7-liter V-6: Kenosha Engine Plant, Kenosha, Wis.
  • 3.5-liter V-6: Kenosha Engine Plant, Kenosha, Wis.
  • Four-speed automatic transaxle: Kokomo Transmission, Kokomo, Ind.
  • Six-speed automatic transaxle: Kokomo Transmission, Kokomo, Ind.

MARKET POSITION

Chrysler Sebring sedan is inspiration for the common car, with more style, more craftsmanship, more performance and value.

Following in the footsteps of the runaway blockbuster hit Chrysler 300, which signaled the return of the great American car, the Chrysler brand once again shatters another long-established automotive paradigm that a mid-size car from an American company can’t be competitive with the imports with the 2008 Chrysler Sebring mid-size sedan. Chrysler Sebring sedan features unexpected levels of craftsmanship, style and performance at a surprisingly affordable price.

DEMOGRAPHICS

  • Gender: Female 55 percent/Male 45 percent
  • Age: Trailing Baby Boomers – 35-55 years old
  • Median Annual Household Income: $65,000
  • Married: 70 percent
  • Household: Mostly married and well-educated. Many have small families with one or two children. Epicurean, young thinking, open-minded, self-confident, conservative nature, passion for life, down-to-earth. While middle and upper-middle class, their lives are active, simple, yet stylish. Their self image is grounded in their accomplishments and future prospects.
  • Education: 60% college graduate

MARKET ADVANTAGES

Chrysler Sebring distinguishes itself in the market by having a higher level of style, refined craftsmanship and performance and driving dynamics than other vehicles in the mid-size-car segment.

The 2008 Chrysler Sebring features a cutting-edge MyGIG information and entertainment system with available navigation that raises the bar on in-vehicle communications. This best-in-class next-generation navigation radio features a 6.5-inch Thin Film Transistor (TFT) Display with a touch-screen panel that can support 65,000 colors, providing a three-dimensional appearance to graphics and animation capability, as well as multiple font sizes and styles. The system follows voice-activated commands, and includes many new features for music, sound, movies and personalized picture displays, including:

  • A 20 gigabyte hard disc drive that includes Music Juke Box for organizing music and pictures to the hard drive
  • Universal Serial Bus (USB) provides both MP3 connectivity and downloading of WMA, MP3 and JPEG files onto the hard drive
  • GraceNotes database installed on the hard disk drive, which provides song identification, including title, composer, artist and title
  • Playlist creation capability to provide easy access to files
  • Voice memo recording, which allows a message up to three-minutes long to be recorded using the microphone integrated into the rearview mirror
  • Radio screen, which can display movies when the Sebring is moving at speeds below 5 mph
  • SIRIUS® Satellite Radio, which provides customers with 130 channels of the best music, entertainment and information coast-to-coast, commercial free, 24 hours a day
  • UConnect® Hands-free Communication System uses Bluetooth® technology to provide voice-activated wireless communication between the occupants’ compatible cell phone and the vehicle’s onboard receiver. The hands-free option promotes safety, freedom, value and flexibility

In addition to this cutting-edge navigation radio, the 2008 Chrysler Sebring also offers a unique combination of features not available on other mid-size competitors, including:

  • YES Essentials® stain-resistant, odor-resistant, anti-static seat fabric
  • Available DVD rear-seat entertainment system
  • Heated/cooled front cup holder for keeping cool beverages cool and hot beverages hot. Cup holder can heat beverage to 140 degrees F or to nearly freezing at 35 degrees F
  • LED interior lighting with high-focus white lights in both the front and rear seats
  • Auxiliary audio input jack for MP3 connectivity on all audio systems
  • MP3 play capability
  • Automatic temperature control
  • Available remote start
  • Express down front windows on the key fobs
  • Standard 60/40 fold-flat rear seat
  • Available heated cloth front seats
  • Available heated leather seats
  • Available fold-flat front passenger seat
  • Cabin air-filtration system
  • Sliding center console armrest bin with dual bin front seat storage
  • HomeLink universal garage door opener

PRODUCT CHRONOLOGY

  • All-new 2007 model year production start: August 2006.

Posted on 1 September 2007 | 12:00 am

All-new 2008 Chrysler Town & Country Minivan Sets a New Standard for the Segment

The all-new 2008 Chrysler Town & Country raises the bar with 35 new or improved features that make it the best vehicle to transport people and things.

"The all-new 2008 Chrysler Town & Country spices up the minivan recipe by offering an all-new contemporary appearance; three different models, three distinct seating and storage systems, unmatched entertainment systems, including Chrysler LLC's exclusive SIRIUS Backseat TV and the safety you expect and deserve," said George Murphy, Senior Vice President — Marketing. "Add in three powertrain options, clever interior features and industry-leading functionality, and you have a recipe that will be a favorite with any family."

The newest ingredient for functional family seating is the all-new Swivel 'n Go™ seating system. Swivel 'n Go offers second-row seats that swivel 180 degrees to face the third-row with a removable table that installs between the two rows, covered storage bins in the floor of the second-row, third-row uncovered storage, and fold-in-the-floor third-row seating.

"Chrysler engineers turned the tables on traditional seat systems to come up with a technology that lets families have more choices of how to spend their time while traveling," said Larry Lyons, Vice President — Front-wheel-drive Product Team. "With Swivel 'n Go, second- and third-row passengers can face each other to have a conversation, play games or have a meal on the go."

The industry-exclusive Stow 'n Go® seating and storage system, the only minivan seat system to offer both second- and third-row seats that fold into the floor, is still part of the Town & Country recipe for success. For 2008, both seating systems offer a minivan-first one-touch power folding third-row seat.

WHAT'S NEW FOR 2008

Exterior:

  • All-new exterior design and sheet metal
  • More contemporary styling highlights elegant exterior design with clean, tailored lines
  • Wider, solid, stable stance on the road
  • Wider DayLight Opening (DLO) increases head and shoulder room
  • Better aerodynamics
  • Distinctive "face of Chrysler" front end and grille that features the Chrysler winged badge
  • Quad headlamps
  • Chrome accents including the belt molding, mirror cap, light bar and door handles
  • Unique Chrysler hood, front fascia, grille, rear fascia and tail lamps
  • Three new colors: Clearwater Blue Pearl Coat, Deep Crimson Crystal Metallic and Light Sandstone Metallic

Interior:

  • Swivel 'n Go seating system
  • Three distinct seating and storage systems (Swivel 'n Go, Stow 'n Go and second-row bench seat with * fold-in-the-floor third-row seat)
  • Removable sliding front console, slides rearward 21 inches to second-row passenger
  • Standard front console with removable, dishwasher-safe cup holders
  • Dual glove boxes (largest in the segment)
  • Thirteen cup and bottle holders, including new bottle holders molded into the passenger sliding doors
  • Mesh storage pockets on second-row quad seats
  • Improved overhead console with integrated storage compartments
  • Umbrella holder
  • Dual DVD entertainment system that can play different media at the same time
  • MyGIG™ Multimedia Infotainment System with navigation
  • MyGIG Entertainment System
  • SIRIUS Backseat TV satellite streaming video featuring Disney Channel, Nickelodeon, and Cartoon Network mobile programming
  • Premium audio system with nine speakers and subwoofer
  • 115-volt inverter
  • One-touch power third-row folding seat (with four seating configurations)
  • YES Essentials® stain resistant, odor resistant, anti-static seat fabric
  • YES Essentials stain resistant, odor resistant, anti-static floor mats
  • Second-row power windows
  • Second- and third-row retractable sunshades
  • First- and second-row heated seats (cloth or leather)
  • Ambient, halo lighting
  • Moveable, LED pinpoint lights
  • Removable flashlight in rear cargo area
  • Eight-way power passenger seat
  • Power liftgate switch located in rear quarter trim
  • B-pillar grab handles
  • Unique Chrysler instrument panel

Powertrain/Chassis:

  • 4.0-liter V-6 engine producing 240 hp and 253 lb.-ft. of torque
  • Six-speed transaxle available with 3.8-liter and 4.0-liter V-6 engine
  • Three powertrain combinations (3.3-liter FFV V-6 engine mated to a four-speed transaxle, 3.8-liter and 4.0-liter engines mated to a six-speed transaxle)
  • Standard 16- inch wheels, optional 17-inch wheels
  • Remote Start
  • Improved aerodynamics
  • Improved ride and handling, reduced Noise, Vibration and Harshness (NVH)
  • Two-inch longer wheelbase over previous model

Safety and Security:

  • Standard all-row supplemental side curtain air bags with added rollover protection
  • Standard Electronic Stability Program (ESP) with traction control and Brake Assist
  • Rearview interior conversation mirror with sunglass holder
  • ParkView™ Rear Back-up Camera
  • High Intensity Discharge (HID) headlamps
  • Three-point lap and shoulder belts for all seating positions with automatic locking retractors
  • Four LATCH (Lower Anchors and Tethers for Children) positions
  • Signal mirrors
  • FOB key

DESIGN

The new Chrysler Town & Country exterior design starts with clean, tailored lines that create better aerodynamics and a solid stance on the road. With cues from the Chrysler 300, like a similar body-to-glass proportion, simple wheel flares, sleeker pillars, chrome accents and detailed ornamentation, the 2008 Chrysler Town and Country is at home at the country club or the hockey arena.

Unique exterior design cues include a distinctive front end with the "face of Chrysler" grille featuring the Chrysler winged badge, quad headlamps and clean, tailored lines. Chrome accents that include the belt molding, mirror cap, light bar and door handles make the 2008 Chrysler Town & Country a noticeable member of the Chrysler family.

A contemporary interior is created with a combination of satin finishes and Elm Burl or Medrona Burl wood and leather interior trim. The unique Chrysler instrument panel includes an analog clock and is accented by tailored lines and rich trim.

The comforts of a well-appointed home are incorporated into the interior design of the vehicle to make time spent traveling time well-spent for families. Detail is driven into every facet of the Chrysler Town & Country, from the analog clock in the dash to the detail along the D-pillar.

ENGINEERING

The 2008 Chrysler Town & Country offers three powertrains, including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle that produces 240 hp (180 kW) at 6000 rpm and 253 lb.-ft. (343 N•m) of torque at 4100 rpm. A 3.3-liter V-6 engine that can be fueled with E85 is mated to a four-speed transaxle that produces 175 hp (131 kW) at 5000 rpm and 205 lb.-ft. (278 N•m) of torque at 4000 rpm. A 3.8-liter V-6 engine mated to a six-speed transmission that produces 197 hp (148 kW) at 5000 rpm and 230 lb.-ft. (312 N•m) of torque at 4000 rpm rounds out the powertrain line up.

The six-speed transaxle's higher numerical first gear launches the new 2008 minivan more briskly than a four- or five-speed transaxle. It also provides smaller steps between ratios, which means the engine speed changes less with each shift and makes the shifts feel smoother and engages a more appropriate ratio for any driving situation.

"Chrysler is the first to offer a six-speed transaxle in a minivan," said Chris Alaniz, Chief Engineer — Minivan Team. "With a new 4.0-liter, V-6 aluminum engine and new six-speed transaxle, the 2008 Chrysler and Dodge minivans offer added performance and a smoother driving experience."

Aerodynamic improvements have reduced wind noise, while high-strength and hot-stamped steel and improved structural body stiffness have reduced Noise, Vibration and Harshness (NVH) on the new 2008 Chrysler Town & Country. Additional acoustic treatments also have improved interior quietness. The new twist-beam rear axle with coil springs and new front-wheel-drive suspension architecture provide improved stability and ride comfort, and prevent road noise and transmission harshness from entering the passenger compartment.

A family-friendly interior full of innovation complements the new powertrains. Chrysler engineers developed three distinct seating systems for the new 2008 Chrysler Town & Country minivan. The industry-exclusive Stow 'n Go seating and storage system, the new Swivel 'n Go seat system (both available with a minivan-first one-touch power folding third-row seat) and bench seating in both the second- and third-row.

Entertainment options are unmatched by competitors. With a minivan-first dual DVD system that can play different media at the same time, SIRIUS Backseat TV satellite streaming video, SIRIUS satellite radio, MyGIG™ Multimedia Infotainment System that includes real-time traffic and navigation, a USB port, a 20 gigabyte hard drive with six gigabytes of music storage that can store approximately 1,200 songs and a jukebox that offers a customizable play list and dual A/V jacks with an inverter and 115v power outlet in the second-row, there is something to keep everyone entertained while traveling.

An ambient halo light package, second-row power windows, second- and third-row sunshades, remote start, a removable, rechargeable flashlight in the rear cargo area and a new D-pillar-mounted power liftgate button are some of the family-friendly innovations found in the 2008 Chrysler Town & Country.

PRODUCT HIGHLIGHTS

The all-new Chrysler Town & Country again raises the bar for the minivan segment. No other minivan in the marketplace offers the combination of functionality, flexibility and clever features available on the 2008 Chrysler Town & Country family of minivans.

More than 35 new or improved features that continue the Chrysler's tradition of minivan innovation and leadership With all-new exterior and interior designs, three different seating and storage options, new, more powerful drivetrain options and clever interior features, the 2008 Chrysler Town & Country has evolved to become a "family room on wheels" — a vehicle that offers the ultimate flexibility and utility for active lifestyles.

With the new Swivel 'n Go seating and storage system, Chrysler's minivans are the only minivans in the market to offer three distinct seating and storage systems.

Swivel 'n Go seating system is a new, unique seating and storage system that offers the storage bins of the Stow 'n Go seating and storage system combined with second-row quad chairs that can rotate 180 degrees to face forward or rearward, along with a table that installs between the second- and third-row seats (and stows in the second-row storage bins when not in use). The flexibility of the seat system allows for a variety of configurations, including conversational seating without the table and just about any use with a table, from homework, to game playing, to meals on the go, to a home office on wheels.

The Stow 'n Go seating and storage system is still an industry-exclusive available only on the Dodge Grand Caravan or Chrysler Town & Country. They remain the only minivans to offer fold-in-the-floor second-row seating without the need to remove the seats, and fold-in-the-floor third-row seats.

A second-row bench seat with second-row storage bins and third-row fold-in-the floor seating also is available on the 2008 Chrysler Town & Country

The 2008 Chrysler Town & Country is a "family room on wheels" because of its fun features, practical comforts and pleasant driving experience.

Fun features like the Swivel 'n Go seating and storage system, a dual DVD system that can play different media at the same time, SIRIUS Backseat TV, MyGIG Infotainment System with available surround sound, LED pinpoint reading lamps, ambient halo lighting, a removable, sliding center console and removable flashlight in the tailgate give more options to families on the go.

Practical comfort features like the Stow 'n Go seating and storage system, heated first- and second-row cloth or leather seats, remote start, second- and third-row sunshades, personalized navigation backgrounds, YES Essentials stain resistant, odor resistant, anti-static fabric, an umbrella holder next to the driver's seat, removable, dishwasher-safe cup holders, second-row power windows and third-row power folding seat provide the comforts of home while on the road An available new six-speed transaxle and new 4.0-liter engine option offer an enlivened driving experience.

Safety continues to be paramount in the design of the Chrysler Town & Country minivan. All-row side supplemental curtain air bags and an Electronic Stability Program are among the standard safety features on the 2008 Chrysler minivans. With innovations like a patented, energy-absorbing steering column, driver and passenger knee blocker, integrated child safety seats, LATCH (Lower Anchor and Tethers for Children) a rearview interior conversation mirror, available ParkSense® Rear Park Assist System and ParkView Rear Back-up Camera, the 2008 Chrysler Town & Country ensures peace of mind when traveling.

MODEL LINEUP

Chrysler Town & Country LX

Chrysler Town & Country Touring

Chrysler Town & Country Limited

SAFETY AND SECURITY

Please refer to the safety glossary for descriptions of the following available features:

  • Standard Supplemental All-row Side Air Bag Integrated Curtains (SABIC)
  • Electronic Stability Program with Traction Control and Brake Assist
  • Anti-lock Brake System (ABS)
  • Three-point Lap and Shoulder Belts for All Seating Positions with Automatic Locking Retractors
  • Pretensioning and Load-limiting Retractors for Front Seat Driver and Passenger
  • Advanced, Multistage Driver and Top-mounted Front Passenger Low-risk Deployment Air Bag
  • Knee Blocker, Driver and Front Passenger
  • Patented Energy-absorbing Steering Column
  • Occupant Restraint Controller with Rollover Sensor (will Deploy SABIC in the Event of a Rollover)
  • Enhanced Accident Response System (EARS)
  • LATCH (Two in the Intermediate Row and Two in the Third-row Bench Seat)
  • FOB Integrated Key
  • Remote Start
  • ParkSense Rear Park Assist System
  • ParkView Rear Back-up Camera
  • HomeLink® Universal Garage Door Opener
  • Power Adjustable Pedals
  • Remote Keyless Illuminated Entry with Sentry Key® Engine Immobilization Theft Deterrent System
  • Power Sliding Passenger Doors
  • Power Liftgate
  • DoorAlert
  • BeltAlert
  • Brake/Park Interlock
  • Power, Heated, Fold-away Mirrors
  • Tire Pressure Monitoring System
  • Signal Mirrors
  • UConnect® Hands-free Communication System with Bluetooth® Compatibility

COLOR AVAILABILITY

  • Inferno Red Crystal Pearlcoat
  • Modern Blue Pearlcoat
  • Bright Silver Metallic
  • Brilliant Black Pearlcoat
  • Stone White
  • Deep Crimson Crystal (New)
  • Light Sandstone Metallic (New)
  • Clearwater Blue (New)

MANUFACTURING INFORMATION

  • 2008 model year production start: July 2007 (Windsor), September 2007 (St. Louis South)
  • Production Location: Windsor Assembly Plant, Windsor, Ontario, Canada and St. Louis South Assembly Plant, Fenton, Mo.
  • 4.0-liter SOHC V-6 engine: Trenton Engine Plant, Trenton, Mich.
  • 3.8-liter V-6 Engine: Trenton Engine Plant, Trenton, Mich.
  • 3.3-liter V-6 Engine: Trenton Engine Plant, Trenton, Mich.
  • Four-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.
  • Six-speed automatic transmission: Kokomo Transmission Plant, Kokomo, Ind.

MARKET POSITION

The minivan segment is a substantial part of the new-vehicle market that is expected to stay steady or slightly increase in the foreseeable future. Averaging 1.1 million minivans sold since 1993, roughly one of every 15 vehicles sold in the United States today is a minivan.

As the originator of the luxury minivan, Chrysler has offered families a minivan with upscale and luxury amenities for 18 years. The 2008 Chrysler Town & Country offers contemporary, tailored styling, abundant standard safety features, unmatched innovation, flexibility and purposeful technology in an elegant package that doesn't sacrifice value or performance.

"The 2008 Chrysler Town & Country minivan lets customers share the good life with family and friends," said David Rooney, Director — Chrysler Brand. "Luxury amenities, elegant style and unmatched flexibility make this minivan the best choice for customers who don't want to compromise style or their active lifestyle."

DEMOGRAPHICS

Primary target:

  • Target: Married couple
  • Age: 35 — 45 years old
  • Median Annual Household Income: $80,000
  • Education: College graduates (65%)
  • Household: Married with 2 or more children older than six years of age living at home

Secondary target:

  • Target: "Empty Nesters"
  • Age: 55 — 65 years old
  • Median Annual Household Income: $60,000
  • Education: College graduates (40%)
  • Household: Married, no children at home

MARKET ADVANTAGES

Unmatched Interior Flexibility

Only minivan to offer three distinct seating and storage systems including the industry exclusive Stow 'n Go Seating and Storage System and the all-new Swivel 'n Go seat system Only minivan to offer YES Essentials stain resistant, odor resistant, anti-static seat fabric, and floormats Unexpected Entertainment and Convenience

SIRIUS Backseat TV - Satellite Streaming Video Dual DVD entertainment system that can play different media at the same time, a minivan first MyGIG Multimedia Infotainment System with 20 GB hard drive Premium center console with multiple storage options and slides rearward up to 21 inches Luxurious Ambiance

Premium amenities, well-appointed interior, personalized space for all passengers Ambient halo lighting with pinpoint LED reading lamps, heated cloth or leather first- and second-row seats, power second-row windows and one-touch power-folding third-row seat Powertrain & Driving Dynamics

Three powertrain options including a new 4.0-liter V-6 engine mated to a minivan-first six-speed transaxle Noise, Vibration and Harshness has been reduced Improved Aerodynamics, ride and handling New suspension architecture

PRODUCT CHRONOLOGY

2007 Model Year

Three new exterior color offerings: Cognac Crystal Clear Coat, Marine Blue Pearl Coat and Modern Blue Pearl Coat

2006 Model Year

CD/DVD changer modified to play any CD or DVD, including MP3, DVD audio, DVD-R and DVD-W, and includes "auto start" capability for DVD audio and "easy start" feature for DVD video

BeltAlert, enhanced seat belt reminder system for driver

Telltale message in instrument cluster for unattached/loose fuel cap

2005 Model Year

Simplified model availability:

SWB (short-wheelbase): Town & Country

LWB (long-wheelbase): LX, Touring and Limited

Stow 'n Go™ seating and storage system on LWB models

Overhead Rail System with three moveable/removeable storage bins, rear HVAC controls available on LWB models (standard on Limited)

Front advanced multi-stage air bags with passenger-side Occupant Classification System (OCS)

Driver-side inflatable knee blocker (inflates in conjunction with air bag deployment)

Three-row side-curtain air bags available (standard on Limited); not available with sun roof or Entertainment Group #1

DoorAlert sliding door open/light flash feature activates exterior hazard lamps when sliding doors are opened

New exterior colors: Magnesium Pearl Coat, Linen Gold Metallic

New interior color: Dark Khaki/Light Graystone

Exterior freshening, including new headlamps on LWB models

Buffed stainless steel roof rack replaces painted body color roof rack on Limited

New instrument cluster graphics; message center moved from instrument panel brow to cluster

New interior trim finishes: Sycamore Woodgrain, LX; Satin Silver on Touring; Sycamore Woodgrain with Satin Silver on Limited; bright badging on steering wheels

BeltAlert, enhanced seat belt reminder system

Available UConnect® Hands-free Communication System with Bluetooth® wireless technology

Factory-installed SIRIUS Satellite Radio available (a)

Removable center console offered on SWB models

Entertainment Group #1 with rear video offered on SWB models

2004 Model Year

eL discontinued

Short-wheelbase model added

LXi/LXi AWD discontinued

Touring model added

All-wheel-drive Touring model added

New Town & Country Platinum Edition

New AM/FM radio with CD player standard sound system

New AM/FM radio with integrated six-disc CD changer

Rear entertainment system now includes six-disc in-dash CD/DVD changer

2003 Model Year

LX AWD model discontinued

eL adds 3.8-liter V-6 engine — optional

eX adds driver-side power sliding door, steering wheel audio controls, security alarm and leather-wrapped steering wheel — standard

LXi adds power liftgate, Electronic Vehicle Information Center (EVIC), auto-dimming mirrors, AM/FM radio with cassette and CD, third-row lamps and grab handles and roof rack — standard

Limited adds heated front seats, AM/FM radio with cassette and six-disc CD changer and Quad-Command® seats with 50/50 rear bench

Power adjustable pedals — optional on all models (late availability)

Power sun roof — optional on LXi and Limited

Rear Seat DVD Entertainment System — optional on eX, LX, LXi and Limited

Six-disc CD changer replaces four-disc CD changer — optional on LXi and standard on Limited

2002 Model Year

eL model introduced

Available Electronics Convenience Group — optional on LXi, standard on Limited

Tire pressure monitor included with EVIC — standard on Limited and optional on LXi

Rear-seat audio AM/FM/cassette/CD with remote control and dual wireless headphones — all models except base LX and eX

Available steering wheel radio controls added to the power accessory delay feature

2001 Model Year

eX model introduced (mid-year introduction)

Refined 3.3-liter and 3.8-liter V-6 engines

Four-wheel Anti-lock Brake System (ABS) on front-wheel-drive models

Available industry-first power liftgate

Power sliding doors with industry-first opening-direction obstacle detection and in-door motors

All-new body structure

All-new interior including seats, trim panels, instrument panel, and instrument cluster

Available industry-first removable center console with power outlet

Available industry-first infrared sensing, three-zone automatic temperature control air conditioning

Available industry-first three-zone temperature control air conditioning

Driver and passenger air bags(b) with multi-stage inflators

Available supplemental side-impact air bags for front outboard occupants

Available security alarm system with Sentry Key® engine immobilizer

2000 Model Year

Additional distinctions between LX and LXi appearance

Additional distinctions between LX and LXi equipment

3.8-liter engine with all-wheel drive meets Low Emission Vehicle (LEV) standards in Northeast Trading Region states

1999 Model Year

Limited model introduced

Steering wheel radio controls available

Next-generation driver side air bag (b)

Child seat available with Quad-Command seating

1998 Model Year

High Output 3.8-liter V-6 engine available in all

50 states (180 horsepower, 240 lb.-ft. of torque)

Low Emission Vehicle (LEV) 3.3-liter V-6 engine available in states adopting California emission regulations

Flexible Fuel Vehicle (FFV) 3.3-liter V-6 engine available in states that do not adopt California emission regulations

Next-generation passenger air bag (b)

Third-generation integrated child seats

New front-end appearance — grille with winged badge, redesigned fascia and quad headlamps

1997 Model Year

Low-speed traction control available

Four-wheel Anti-lock Brake System (ABS) with all-wheel drive

Enhanced Accident Response System (EARS)

1996 Model Year

Completely redesigned body, chassis and interior

Increased torque—3.3-liter, OHV, SMPI V-6 engine (203 lb.-ft.)

Increased torque—3.8-liter, OHV, SMPI V-6 engine (225 lb.-ft.)

Load-leveling suspension option

Second sliding door available

Personalized remote keyless entry

Easy-Out® roller seats

HVAC system with dual-zone temperature control

1995 Model Year

Electronically controlled four-speed automatic overdrive transaxle refined

__1994 Model Year __

3.8-liter, OHV, 12-valve SMPI V-6 engine

Passenger air bag

__1993 Model Year __

Quad-Command seating with tilt feature

1992 Model Year

All-wheel-drive option

Dual child seats

1991 Model Year

All-new exterior body panels, instrument panel and interior trim

1990 Model Year

3.3-liter, OHV, 12-valve MPI V-6 engine

Initial introduction spring 1989 as a 1990 model

(a) "SIRIUS" is a registered trademark of SIRIUS Satellite Radio Inc. (b) Certified to federal regulations that allow less forceful air bags. Always use seat belts. Remember, a back seat is the safest place for children.

Posted on 1 September 2007 | 12:00 am

Chrysler Celebrates National Relaxation Day and Stresses the Importance of Taking Daily Mini-Breaks

  • Teaming up with renowned stress expert, Dr. Erin Olivo, on August 15, National Relaxation Day, Chrysler offers simple tips to help "on the go" consumers relax and de-stress
  • Vehicles, such as the 2008 Town & Country, offer comforting features that can help bustling consumers take a breather and feel right at home while on the road

Auburn Hills, Mich. – Whether commuting to and from work, dropping the children off at school or extracurricular activities, or heading to volunteer and social engagements, Americans are constantly "on the go." In fact, research shows the average woman over the age of 18 spends most of her time driving and taking care of the children, which means women leave little time for themselves to relax . To make it easier for consumers to relax during their daily routines, today's vehicles, such as the 2008 Chrysler Town & Country, have comforting features that blur the line between home and vehicle.

In recognition of National Relaxation Day, Chrysler partnered with renowned stress expert, Dr. Erin Olivo, to spread awareness about the importance of setting aside "me-time" to give the body and mind a chance to unwind. Whether at work, home or on the road, Chrysler and Dr. Olivo are encouraging consumers to find time in their busy schedules to take mini-breaks throughout the day to relax, and maintain a balanced and healthy lifestyle.

"Today's busy schedules leave most of us with little time to think about ourselves and I don't think people realize the health problems chronic stress can cause on the body," said Dr. Olivo, stress expert and contributor to Oprah's "Stress Management 101" on Oprah.com. "Relaxation helps decrease the wear and tear of life's challenges on the mind and body. By taking mini-breaks throughout the day and practicing relaxation techniques, you can improve how you physically respond to stress by lowering blood pressure and heart rate, reducing muscle tension and strengthening your immune system."

Round-the-Clock Relaxation Remedies

By practicing simple relaxation techniques daily, a consumer's overall health and quality of life can be improved, including reduced back pain and headaches, improved mood and concentration, and increased energy. For those who run round-the-clock schedules, Chrysler and Dr. Olivo recommend the following relaxations solutions, which can fit into any lifestyle:

Push all the right pressure points by giving hand reflexology a try

  • Massage the inside of your right palm with your left thumb in a circular motion. Repeat this same technique on the other hand
  • Find the sensitive spot in between your thumb and index finger. Press deeply, hold for 10 seconds and release

Reduce tension by creating a soothing environment with music, lighting and aromas

  • Create a playlist with fun tunes mom, dad and the children can enjoy on the next car ride or at home
  • Consider a lavender scented car air freshener or aromatherapy room spray, which offers a therapeutic, soothing effect
  • Promote a relaxing setting by dimming the lights. For a refreshing ambiance, consumers can now enjoy soft, greenish-blue halo lighting in the Chrysler Town & Country

Consider "á la car" dining if your family is always "on the go" and has little time for dinner

  • Relax with the Chrysler Town & Country's Swivel ‘n Go′ seating system, which provides a convenient table for dinners "on the go"
  • Pack a well-balanced dinner for the car and children can eat a healthy meal in between after-school activities
  • Consider packing snacks and water for the next car trip or to stow away at the office

Laugh until the heart's content because laughing releases endorphins and other healthy hormones, as well as lowers blood pressure and increases oxygen in the blood

  • For a good laugh, watch snippets from a funny movie, reminisce about a recent event that put a smile on your face or pop in a stand-up comedy on tape or CD on your next road trip

Leave a few minutes to spare by remembering to build an extra 15 minutes into your schedule to prevent the unnecessary stress of running late

  • Avoid bumper to bumper traffic with the 2008 Chrysler Town & Country's unique MyGIG′ Multimedia Infotainment System. Available through SIRIUS Satellite Radio, MyGIG′ supports real-time traffic and can even provide re-route navigation based on current traffic patterns

"We understand the stress our customers face on a daily basis. This is why we design vehicles, such as the 2008 Chrysler Town & Country, that will make it easier for consumers to relax as they are traveling to and from their destinations," says David Rooney, Director – Chrysler Marketing & Global Communications. "With new features like Swivel ‘n Go′ seating system, ambient halo lighting and MyGIG′ Multimedia Infotainment System, everyone can feel right at home in their vehicles. We create environments, such as the Town & Country, that are stress-free and comfortable for all passengers. And, we all know, when passengers are happy, everyone is happy."

About the Chrysler Brand

Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame. The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in great design, purposeful technology and value.

About the 2008 Chrysler Town & Country

The 2008 Chrysler Town & Country offers an all-new contemporary appearance, three different models, three distinct seating and storage systems, unmatched entertainment systems and the safety you expect and deserve. The Chrysler Town & Country has 35 new and improved features, including a new 4.0 liter V-6 engine mated to a minivan-first six-speed transaxle, more standard equipment including standard all-row side curtain air bags and Electronic Stability Program (ESP). The newest feature is Swivel 'n Go′ seating system, offering second row seats that swivel 180 degrees to face the third row with a removable table that installs between the two rows, covered storage bins in the floor of the second row, third-row uncovered storage and fold-in-the-floor third-row seating. The starting U.S. MSRP of the new 2008 Chrysler Town & Country LX is $23,190.

Posted on 15 August 2007 | 12:00 am

Chrysler Brings Some Bling to the Boulevard with its Newest Buzz Model - the 2008 Chrysler PT Street Cruiser Sunset Boulevard Edition

  • New Chrysler PT Cruiser model lights up the boulevard to kick-off annual Woodward Dream Cruise
  • Eleventh factory-customized limited-edition PT Cruiser celebrates another great American driving road
  • New PT Street Cruiser Sunset Boulevard Edition delivers factory customization and limited production at a value price
  • More than 1.2 million PT Cruisers sold since its introduction in 2000

Royal Oak, Mich., Aug 13, 2007 - Chrysler again kicks off the annual Woodward Dream Cruise today with the introduction of its newest special-edition PT Cruiser dedicated to a great American road that is part of Hollywood legend and the inspiration for countless songs, movies and TV shows – Sunset Boulevard in Los Angeles. Announced in conjunction with Detroit’s famed Woodward Dream Cruise, the 2008 Chrysler PT Street Cruiser Sunset Boulevard Edition will be available later this summer as a limited-production version of the 2008 Chrysler PT Cruiser.

“The Chrysler PT Street Cruiser Sunset Boulevard Edition joins the Route 66 Edition and Pacific Coast Highway Edition as the third in our Street Cruiser series dedicated to famous highways,” said David Rooney, Director – Chrysler Marketing and Global Communications. “Like the historic roads we’re celebrating, the Chrysler PT Cruiser is a classic, and the perfect vehicle for factory customization because it celebrates the journey, as well as the destination.”

Chrysler is limiting production of this unique factory-customized Sunset Boulevard Street Cruiser Edition to just 500 units for the 2008 model year. The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2008 Chrysler PT Street Cruiser Sunset Boulevard Edition will be $16,650 for the manual transaxle version and $17,475 for the automatic transaxle model. Both prices include a $640 destination charge.

“The Chrysler PT Cruiser is a classic that lends itself to personalization, and the car enthusiasts here at Chrysler are always looking at new ways to make this one-of-a-kind cruiser even more unique ,” said Larry Lyons, Vice President – Front-wheel-drive Product Team. “We have a long history of success with keeping PT Cruiser fresh and exciting. In fact, the Sunset Boulevard is the 11th factory-customized PT Cruiser since it was first introduced in 2000.”

Glitz and Glamour, PT Style

The Chrysler PT Cruiser Sunset Boulevard Edition is inspired by the glitz and laid-back glamour of Los Angeles — from the bright lights of Hollywood to the beautiful beaches along the coast. Soaked in the warm, golden rays of the perfect “Sunset Crystal” paint and accented with glistening bright chrome accents, this limited-edition PT Cruiser model brings some bling to the boulevard. Additional special equipment on the Sunset Boulevard Street Cruiser Edition includes 16-inch chrome-clad nine-spoke wheels with all-season touring tires, a power moonroof and deep-tint sunscreen glass. Brightwork accents include chrome body-side moldings and chrome lock knobs. A unique “Street Cruiser” badge, complete with Sunset Crystal accents, is featured on the rear liftgate and complemented by “Sunset Boulevard” Edition badges. Unique interior features on the Chrysler PT Street Cruiser Sunset Boulevard Edition include bright sill scuff pads, bright accent ring cup holders and chrome PRNDL bezel on vehicles equipped with an automatic transaxle. Cluster bezels and the passenger air bag door are Sunset Crystal to match the exterior body color.

Based on the 2008 Chrysler PT Cruiser LX, the Street Cruiser Sunset Boulevard Edition is powered by a fuel-efficient 2.4-liter naturally aspirated engine that produces 150 horsepower (112 kW) and 165 lb.-ft. (220 N•m) of torque coupled with either a five-speed manual transaxle or a four-speed automatic. With the five-speed manual, this engine achieves 21 mpg in the city and 26 mpg on the highway based on 2008 EPA estimates, perfect for a weekend cruise down any boulevard in the country.

Additional standard equipment includes power windows with auto-down function on both front windows, AM/FM stereo with single-disc CD player, MP3 play capability and auxiliary audio input jack, 65/35 fold/tumble/removable rear seats, a center console with sliding armrest and storage, Chrysler signature analog clock, compass and temperature display, power accessory delay, rear-window wiper/washer, manually adjustable front seats, front dome lamp, cargo compartment lamp, four premium speakers, 12-volt center instrument panel power outlet and a tilt steering column. Standard exterior equipment on the Chrysler PT Street Cruiser Sunset Boulevard Edition includes body-color front and rear fascias, Chrysler winged badge on the hood and liftgate, bright door handles, halogen quad headlamps and a body-color strip spoiler on the liftgate. Power rack-and-pinion steering, power front disc/rear drum brakes and Tire Pressure Monitoring System also are standard.

The glow of the sunset also glimmers from the interior of the 2008 Chrysler PT Cruiser Street Cruiser Sunset Boulevard Edition. Bauhaus feature fabric covers Pastel Pebble Beige sport contour bucket seats. This limited-edition vehicle also includes many of the standard safety features found on the 2008 Chrysler PT Cruiser, including front-seat-mounted side air bags, enhanced accident response system, new advanced driver and front-passenger multi-stage front air bags with the Occupant Classification system, Lower Anchors and Tethers for CHildren (LATCH) child-seat anchor system, brake/park interlock, lap and shoulder seat belts in all positions, rear door child protection locks, remote keyless entry with illuminated entry, Sentry Key engine immobilizer and speed-sensitive power locks.

Available options on the 2008 Chrysler PT Cruiser Sunset Boulevard Edition include an automatic transaxle, air conditioning, anti-lock four-wheel disc brakes with low-speed traction control (ABS), engine block heater, SIRIUS Satellite Radio with free first-year subscription, and Sound Group I (which includes SIRIUS Satellite Radio and 368-watt Boston Acoustics audio Group with six speakers and subwoofer).

The Chrysler PT Cruiser Lineup Continues to Grow

The Chrysler PT Street Cruiser Sunset Boulevard Edition is the 13th vehicle and the 11th customized version of the segment-busting Chrysler PT Cruiser since it was first introduced in 2000. The 2008 Chrysler PT Street Cruiser Sunset Boulevard Edition joins the Flames, Woodie, PT Dream Cruiser Series 1, 2, 3 and 4, PT Turbo and Chrome Accents models, the Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, the Chrysler PT Street Cruiser Route 66 and Street Cruiser Pacific Coast Highway editions.

Chrysler PT Cruiser Production

Chrysler PT Cruiser and Chrysler PT Cruiser Convertible vehicles are built at the Toluca Assembly Plant in Mexico. Chrysler sold 7,113 PT Cruisers in July. So far, year-to-date, U.S. sales of the PT Cruiser are 60,305. Since its launch as a production vehicle in February 2000 through July 2007, 1,211,271 Chrysler PT Cruiser vehicles have been sold worldwide.

Sunset Boulevard

Sunset Boulevard is a long, winding thoroughfare that begins in downtown Los Angeles and runs westward more than 20 miles to the Pacific Ocean. Along the way, Sunset Boulevard passes through Hollywood before it becomes the Sunset Strip as it passes through West Hollywood, weaves its way through Beverly Hills and Bel-Air, and continues through the rustic foothills of the Santa Monica mountains, and finally ends at the Pacific Ocean near Malibu. Over the course of those 20 miles, the boulevard's personality undergoes several radical transformations.

The name “Sunset Boulevard” has become a part of Hollywood legend, serving as the inspiration for countless songs, movies and TV shows, including:

  • The famous 1950 motion picture starring William Holden & Gloria Swanson titled “Sunset Boulevard.” The movie, in turn, inspired the 1993 Andrew Lloyd Webber musical of the same name, which starred actress Glenn Close in the lead role of Norma Desmond.
  • The 1960's popular TV series "77 Sunset Strip"
  • The Eagles' biggest-selling album, "Hotel California," which featured a photo of a Sunset Boulevard hotel on its cover, the Beverly Hills Hotel.
  • Former Eagle Don Henley recorded a song about life down at "The Sunset Grill" in 1985
  • 1970’s disco singers sang about life "On Sunset," where there were "limousines to hide the stars, tinted glass to hide the scars... "
  • The final scene in Woody Allen's classic 1977 comedy "Annie Hall" was filmed at a sidewalk café right on the Sunset Strip

Source: Yahooautos.com

Chrysler Brand

Driven by award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image. Since 1990, Chrysler brand sales have more than tripled. No other American automotive brand has grown as much during the same time frame.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in great design, purposeful technology and value. With the launch of the all-new 2007 Chrysler Sebring sedan and the 2007 Chrysler Aspen – the first-ever full-size sport utility vehicle for the brand – the momentum is sure to continue with the launch of the all-new 2008 Chrysler Sebring Convertible and 2008 Chrysler Town and Country.

Posted on 13 August 2007 | 12:00 am

Gladstone Chrysler is the premier Chrysler Dealer in Kansas City!

Gladstone Chrysler has provided thousands service for nearly 22 years. Located in Gladstone, Missouri Gladstone Chrysler is a metro Kansas City five star Chrysler dealer providing sales, service, mopar parts and accessories as well as a complete direct repair certified body shop and collision repair center. Gladstone Chrysler provides the full line of new Chrysler vehicles available.

We are also the exclusive certified pre-owned Chrysler dealership in Gladstone. As CPOV dealer we offer the finest in low mileage one owner certified reconditioned and ready to go used cars. These certified pre owned vehicles offer a full factory warranty which includes basic warranty coverage up to thirty nine months or thirty nine thousand miles as well as an eight year or eighty thousand mile Powertrain warranty. We can also provide Chrysler Service contract coverage for the life of the vehicle if you choose. Our highly trained service staff is certified by both Chrysler LLC and ASE national certification.